{"id":7697,"date":"2024-07-01T23:32:16","date_gmt":"2024-07-01T21:32:16","guid":{"rendered":"https:\/\/lfchannel.com\/?post_type=project&p=7697"},"modified":"2025-11-14T12:57:31","modified_gmt":"2025-11-14T11:57:31","slug":"nido-living","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/en\/project\/nido-living\/","title":{"rendered":"NIDO LIVING"},"content":{"rendered":"

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Building<\/span> Trust <\/span>for<\/span> Nido <\/span>Living\u2019s<\/span> Market<\/span> Entry<\/span> in <\/span>Spain<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

Nido Living<\/span><\/span><\/a>, <\/strong>Europe\u2019s<\/span> leading<\/span> operator<\/span> in <\/span>student<\/span> residences<\/span> and <\/span>flex<\/span> living<\/span>, <\/span>partnered<\/span> with <\/span><\/span>LF <\/span>Channel <\/span><\/span><\/strong>to<\/span> successfully<\/span> enter<\/span> the<\/span> Spanish<\/span> market<\/span>, <\/span>build<\/span> brand<\/span> trust, and position <\/span>itself<\/span> as a <\/span>key<\/span> player<\/span> in <\/span>the <\/span><\/span>PBSA (<\/span>Purpose<\/span> Built<\/span> Student<\/span> Accommodation<\/span>)<\/span><\/span> sector.<\/span><\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

THE CHALLENGE<\/h3>\n

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With<\/span> the<\/span> opening<\/span> of<\/span> its<\/span> first<\/span> student<\/span> residence<\/span> in <\/span>Spain<\/span>, Nido <\/span>Living<\/span> faced<\/span> a <\/span>highly<\/span> competitive <\/span>market<\/span> with<\/span> well-established<\/span> local <\/span>players<\/span>. <\/span>The<\/span> company<\/span> needed<\/span> to<\/span> <\/span>increase<\/span> visibility<\/span><\/span><\/strong> and <\/span><\/span>build<\/span> trust<\/span><\/span><\/strong> among<\/span> investors<\/span>, <\/span>partners<\/span>, <\/span>students<\/span>, and <\/span>families<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

STRATEGY<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Our<\/span> agency<\/span> designed<\/span> a <\/span>tailored<\/span> Public<\/span> Relations<\/span> plan <\/span>with<\/span> three<\/span> strategic<\/span> objectives<\/span>:<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||10px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”#f6f6f6″ custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_prensa.png” title_text=”icono_prensa” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

PHASE 1<\/h6>\n

Pre-release<\/h3>\n

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Introduce Nido <\/span>Living\u2019s<\/span> value<\/span> proposition<\/span> in <\/span>Spain<\/span>.<\/span><\/span>\u00a0<\/span><\/strong><\/p>\n

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PHASE 2<\/h6>\n

Release<\/h3>\n

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Position <\/span>the<\/span> brand<\/span> as a <\/span>strong<\/span> and <\/span>aspirational<\/span> alternative<\/span><\/span><\/strong> within<\/span> the<\/span> PBSA <\/span>market<\/span> through<\/span> a <\/span>coherent<\/span> narrative and <\/span>presence<\/span> in top-<\/span>tier<\/span> media.<\/span><\/span>\u00a0<\/span><\/p>\n

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PHASE 3<\/h6>\n

Target<\/h3>\n

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Engage<\/span> key<\/span> <\/strong>audience<\/strong>s<\/span><\/span> \u2014 <\/span>especially<\/span> students<\/span> and <\/span>families<\/span> \u2014 <\/span>to<\/span> drive <\/span>awareness<\/span> and <\/span>brand<\/span> consideration<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Through<\/span> <\/span>media <\/span>positioning<\/span>, <\/span>brand<\/span> storytelling<\/span>, and <\/span>thought<\/span> leadership<\/span><\/span><\/strong>, LF <\/span>Channel<\/span> helped<\/span> Nido <\/span>Living<\/span> move<\/span> from<\/span> visibility<\/span> to<\/span> <\/span>recognition<\/span> and <\/span>credibility<\/span><\/span><\/strong>, <\/span>enabling<\/span> informed<\/span> decision-making<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

RESULTS<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

In <\/span>less<\/span> than<\/span> a <\/span>year<\/span>, Nido <\/span>Living<\/span> established<\/span> itself<\/span> as a <\/span><\/span>relevant<\/span> player<\/span><\/span> in <\/span>the<\/span> Spanish<\/span> residential<\/span> sector, <\/span>achieving<\/span>:<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

STRONG MEDIA VISIBILITY<\/span><\/span>\u00a0<\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Cumulative media reach ” number=”+300 M” percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”In earned media value ” number=”240K \u20ac” percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Publications across business, generalist, and TV media ” number=”+150″ percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

BRAND REPUTATION<\/span><\/span><\/h3>\n

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Nido <\/span>Living<\/span> became<\/span> a <\/span><\/span>trusted<\/span> player<\/span> in <\/span>the<\/span> real estate sector<\/span><\/span><\/strong>, <\/span>with<\/span> a <\/span>very<\/span> high<\/span> satisfaction<\/span> rate<\/span>: <\/span>over<\/span> <\/span>96% <\/span>of<\/span> students<\/span><\/span><\/strong> would<\/span> book<\/span> a <\/span>room<\/span> at Nido <\/span>Living<\/span> again<\/span>.<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

BUSINESS GROWTH<\/span><\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

In <\/span>just<\/span> one<\/span> year<\/span>, Nido <\/span>Living<\/span> went<\/span> from<\/span> being<\/span> an<\/span> unknown<\/span> brand<\/span> to<\/span> a <\/span><\/span>reliable<\/span> market<\/span> reference<\/span><\/span><\/strong>, <\/span>with<\/span> a total <\/span>of<\/span> <\/span>four<\/span> residences<\/span> in <\/span>Spain<\/span><\/span><\/strong> and <\/span><\/span>1,803 <\/span>beds<\/span> available<\/span><\/span>.<\/span><\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.19.3″ custom_padding=”0px||0px||true|” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.3″ _module_preset=”default” width=”90%” max_width=”800px” custom_padding=”21px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.youtube.com\/embed\/yuiDlDlqqpE?si=f38tTmuovJ8vMlCt” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.19.3″ _module_preset=”default” width=”90%” custom_padding=”21px|||||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/Nido-Malvarrosa-showflat-1.jpg” alt=”FOTOS EZZING SOLAR” title_text=”Nido Malvarrosa-showflat (1)” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/Nido-Principe-Pio_Rooftop-Pool-2-1.jpg” alt=”FOTOS EZZING SOLAR” title_text=”Nido Principe Pio_Rooftop Pool (2) (1)” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/Nido-El-Porvenir-lifestyle.jpg” alt=”FOTOS EZZING SOLAR” title_text=”Nido El Porvenir-lifestyle” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Building Trust for Nido Living\u2019s Market Entry in Spain\u00a0Nido Living, Europe\u2019s leading operator in student residences and flex living, partnered with LF Channel to successfully enter the Spanish market, build brand trust, and position itself as a key player in the PBSA (Purpose Built Student Accommodation) sector.THE CHALLENGEWith the opening of its first student residence […]<\/p>\n","protected":false},"author":8,"featured_media":7776,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

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UNA ESTRATEGIA DE RRPP PARA ENTRAR EN EL MERCADO ESPA\u00d1OL DE FORMA EXITOSA<\/h1>

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Reto:<\/strong><\/p>

Nido Living es el principal operador y gestor de residencias de estudiantes y flex living de Europa. Lidera el mercado residencial de alquiler, trabajando con algunos de los inversores m\u00e1s destacados del mundo, incrementando el valor y aumentando los ingresos de sus carteras.<\/p>

Con la apertura de su primer centro en nuestro pa\u00eds, Nido El Porvenir, la compa\u00f1\u00eda se enfrenta al reto de aumentar su reconocimiento en un mercado en el que todav\u00eda es una marca desconocida.<\/p>

\u00a0<\/p>

[\/et_pb_text][et_pb_text admin_label=\"Text\" _builder_version=\"4.25.0\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"]<\/p>

Estrateg\u00eda:<\/strong><\/p>

LF Channel ha desarrollado un plan a medida de RRPP con el objetivo de incrementar la visibilidad de la marca en medios de sus centros en Espa\u00f1a, con especial foco en Sevilla, Valencia y Madrid.<\/p>

\u00a0<\/p>

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Resultados:<\/strong><\/p>

  • Incremento exponencial de la marca en medios Tier 1, tanto de negocios como generalistas y televisiones.<\/li>
  • Posicionamiento de la marca como player clave en el sector residencial de alquiler en menos de un a\u00f1o.<\/li>
  • Valor de audiencia acumulada de +300 M usuarios en el a\u00f1o de su lanzamiento.<\/li>
  • Valor de comunicaci\u00f3n acumulado de m\u00e1s de 240,000 euros durante su a\u00f1o de lanzamiento.<\/li><\/ul>

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