{"id":7668,"date":"2024-07-01T22:47:48","date_gmt":"2024-07-01T20:47:48","guid":{"rendered":"https:\/\/lfchannel.com\/?post_type=project&p=7668"},"modified":"2024-08-21T13:04:13","modified_gmt":"2024-08-21T11:04:13","slug":"palo-alto-roundhill-capital","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/en\/project\/palo-alto-roundhill-capital\/","title":{"rendered":"PALO ALTO (Roundhill Capital)"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/logo-palo-alto.png” alt=”YNVOLVE” title_text=”logo palo alto” force_fullwidth=”on” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”60px” text_line_height=”1.2em” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”60px” text_font_size_phone=”40px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Becoming a leader in the competitive luxury real estate sector<\/span><\/span><\/p>\n

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THE CHALLENGE<\/h3>\n

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Round Hill Capital, a global leader in real estate <\/span>investment<\/span>, <\/span>is<\/span> the<\/span> principal <\/span>investor<\/span> in Palo Alto, a <\/span>luxury<\/span> residential<\/span> complex<\/span> in Marbella.<\/span><\/span>\u00a0<\/span><\/p>\n

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The<\/span> company<\/span> sought<\/span> greater<\/span> recognition<\/span> among<\/span> potential<\/span> buyers<\/span> across<\/span> Europe<\/span> by<\/span> promoting<\/span> its<\/span><\/span> lifestyle<\/span> destination<\/span> <\/span>concept.<\/span><\/span>\u00a0<\/span><\/p>\n

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STRATEGY<\/h3>\n

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LF Channel analyzed the luxury real estate market in Spain and identified that despite its continuous growth unaffected by the pandemic, there was no sense of community or belonging.<\/span>\u00a0<\/span><\/p>\n

We developed a dual strategy combining:<\/span>\u00a0<\/span><\/p>\n

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Phase 1<\/h6>\n

Media relations<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

organic<\/span> public<\/span> relations<\/span> activities<\/span> with<\/span> local media\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

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Phase 2<\/h6>\n

Paid media<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

P<\/span><\/span>aid<\/span> actions<\/span> with<\/span> international<\/span> media in <\/span>selected<\/span> European<\/span> countries<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

RESULTS<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

In <\/span>over<\/span> a <\/span>year<\/span> we<\/span> achieved<\/span>..<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Publications in online and print media” number=”60″ percent_sign=”off” _builder_version=”4.25.0″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Thought leadership actions ” number=”12″ percent_sign=”off” _builder_version=”4.25.0″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Million unique users reached” number=”12″ percent_sign=”off” _builder_version=”4.25.0″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Regions coordinated” number=”3″ percent_sign=”off” _builder_version=”4.25.0″ _module_preset=”default” title_font_size=”16px” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\n

“After 2 <\/span>years<\/span> of<\/span> working<\/span> hand<\/span> in <\/span>hand<\/span> with<\/span> LF <\/span>Channel<\/span> and <\/span>following<\/span> a <\/span>successful<\/span> PR <\/span>ca<\/span>mpaign<\/span> thanks<\/span> to<\/span> the<\/span> tireless<\/span> work<\/span> of<\/span> th<\/span>e<\/span> team<\/span>, I <\/span>would<\/span> like<\/span> to<\/span> highlight<\/span> 3 <\/span>key<\/span> points<\/span> that<\/span> build<\/span> our<\/span> successful<\/span> relationship<\/span>: <\/span>the<\/span> ability<\/span> to<\/span> integrate<\/span> with<\/span> the<\/span> Marketing <\/span>department<\/span>, <\/span>the<\/span> trust <\/span>generated<\/span> by<\/span> their<\/span> professionalism<\/span>, and <\/span>their<\/span> interest<\/span> in <\/span>understanding<\/span> the<\/span> company<\/span> and <\/span>its<\/span> market<\/span> context<\/span>. <\/span>Thanks<\/span> to<\/span> these<\/span> 3 fundamental <\/span>pillars<\/span>, <\/span>which<\/span> in <\/span>my<\/span> opinion<\/span> define a <\/span>good<\/span> partner<\/span> across<\/span> the<\/span> board<\/span>, <\/span>we<\/span> have<\/span> achieved<\/span> magnificent<\/span> results<\/span> together<\/span>.”<\/span><\/span><\/p>\n<\/blockquote>\n

Marketing Manager <\/span>of<\/span> Palo Alto<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.19.3″ custom_padding=”0px||0px||true|” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.19.3″ _module_preset=”default” width=”90%” custom_padding=”21px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/PaloAlto_Imagen_Lanzamiento-Olivos-2.jpg” alt=”FOTOS EZZING SOLAR” title_text=”PaloAlto_Imagen_Lanzamiento Olivos (2)” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/Palo-Alto-Marbella_Imagen_Panoramica.jpg” alt=”FOTOS EZZING SOLAR” title_text=”Palo Alto Marbella_Imagen_Panora\u0301mica” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/PALO-ALTO-Evento-piscina-1.jpg” alt=”FOTOS EZZING SOLAR” title_text=”PALO ALTO – Evento piscina (1)” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Becoming a leader in the competitive luxury real estate sectorTHE CHALLENGERound Hill Capital, a global leader in real estate investment, is the principal investor in Palo Alto, a luxury residential complex in Marbella.\u00a0The company sought greater recognition among potential buyers across Europe by promoting its lifestyle destination concept.\u00a0STRATEGYLF Channel analyzed the luxury real estate market […]<\/p>\n","protected":false},"author":8,"featured_media":7651,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

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CONSEGUIR SER UN REFERENTE A NIVEL NACIONAL E INTERNACIONAL DENTRO DEL COMPETITIVO SECTOR INMOBILIARIO DE LUJO<\/h1>

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Reto:<\/strong><\/p>

Round Hill Capital<\/b>, firma l\u00edder a nivel global en inversi\u00f3n inmobiliaria, es la principal inversionista de la promotora <\/span>Palo Alto<\/b>, un complejo residencial de lujo en Marbella.\u00a0<\/span><\/p>

La compa\u00f1\u00eda buscaba un mayor reconocimiento ante compradores potenciales en toda Europa promocionando los servicios y comodidades que ofrece Palo Alto, as\u00ed como su concepto de<\/span> lifestyle destination,<\/span><\/i> centrado en disfrutar del d\u00eda a d\u00eda y combinar trabajo y ocio en un entorno \u00fanico.\u00a0 Del mismo modo, la aspiraci\u00f3n de Palo Alto era dar un paso m\u00e1s all\u00e1 de la prensa local y empezar a tener presencia en los medios nacionales.\u00a0<\/span><\/p>

\u00a0<\/p>

[\/et_pb_text][et_pb_text admin_label=\"Text\" _builder_version=\"4.25.0\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"]<\/p>

Estrateg\u00eda:<\/strong><\/p>

LF Channel analiz\u00f3 la situaci\u00f3n del mercado inmobiliario de lujo en Espa\u00f1a e identific\u00f3 que, a pesar de su continuo crecimiento no afectado por la pandemia, no exist\u00eda un concepto un sentimiento de comunidad o pertenencia.
Desarrollamos una estrategia dual que combinaba actividades de relaciones p\u00fablicas org\u00e1nicas con medios locales y acciones pagadas con medios internacionales en algunos pa\u00edses europeos.<\/p>

\u00a0<\/p>

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Resultados:<\/strong><\/p>

  • M\u00e1s de 60 publicaciones en medios online e impresos a lo largo de 20 meses de colaboraci\u00f3n.<\/span><\/li>
  • 12 acciones de liderazgo de opini\u00f3n que incrementaron el reconocimiento y mejoraron el posicionamiento de la marca a nivel nacional\u00a0<\/span><\/li>
  • Coordinaci\u00f3n de diferentes acciones de contenido patrocinado y publicidad en pa\u00edses europeos de m\u00e1ximo inter\u00e9s: Benelux y centro Europa.<\/span><\/li>
  • M\u00e1s de 123 millones de usuarios \u00fanicos alcanzados.<\/span><\/li><\/ul>

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p>

    \"Despu\u00e9s de 2 a\u00f1os trabajando mano a mano con LF Channel y tras una exitosa campa\u00f1a de RRPP gracias al incansable trabajo del equipo, me gustar\u00eda destacar 3 puntos clave que construyen nuestra exitosa relaci\u00f3n: la capacidad de integraci\u00f3n con el departamento de Marketing, la confianza que generan gracias a su profesionalidad y el inter\u00e9s por conocer la empresa y el contexto en el que vive en el mercado.\u00a0 Gracias a estos 3 pilares fundamentales, que en mi opini\u00f3n definen a un buen partner de forma transversal, hemos conseguido magn\u00edficos resultados juntos.\"\u00a0\u00a0<\/span><\/i><\/p>

    Marketing manager de Palo Alto<\/i><\/strong><\/p>

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