{"id":7612,"date":"2024-07-01T18:11:00","date_gmt":"2024-07-01T16:11:00","guid":{"rendered":"https:\/\/lfchannel.com\/?post_type=project&p=7612"},"modified":"2024-09-13T10:55:37","modified_gmt":"2024-09-13T08:55:37","slug":"reserva-higueron-prive","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/en\/project\/reserva-higueron-prive\/","title":{"rendered":"RESERVA DEL HIGUERON PRIVE"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/logo_rh_prive.webp” alt=”YNVOLVE” title_text=”logo_rh_prive” force_fullwidth=”on” _builder_version=”4.25.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”60px” text_line_height=”1.2em” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ text_font_size_tablet=”60px” text_font_size_phone=”40px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Boosting<\/span> Brand <\/span>Recognition<\/span> within<\/span> the<\/span> Real Estate Sector<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

THE CHALLENGE<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-120px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

La Reserva del Higuer\u00f3n Priv\u00e9 <\/strong><\/span>is<\/span> a <\/span>high-end<\/span> real estate <\/span>company<\/span> located<\/span> in <\/span>Malaga<\/span> and <\/span>enjoys<\/span> an<\/span> outstanding<\/span> recognition<\/span> in <\/span>the<\/span> competitive <\/span>region<\/span> of<\/span> the<\/span> Costa del Sol.\u00a0\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The<\/span> company<\/span> wanted<\/span> to<\/span> boost<\/span> its<\/span> brand<\/span> recognition<\/span> and <\/span>reputation<\/span> nationwide<\/span>, in <\/span>addition<\/span> to<\/span> promoting<\/span> the<\/span> eco-<\/span>luxury<\/span> concept in <\/span>the<\/span> real estate sector.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

STRATEGY<\/h3>\n

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Strategic Plan<\/h3>\n

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LF <\/span>Channel<\/span> implemented<\/span> a <\/span>strategic<\/span> communication<\/span> and PR plan <\/span>focused<\/span> on<\/span> enhancing<\/span> the<\/span> brand’s<\/span> credibility<\/span> (<\/span>leadership<\/span>, <\/span>features<\/span>, and <\/span>advantages<\/span>) and <\/span>developed<\/span> specific<\/span> messaging<\/span> to<\/span> work<\/span> on<\/span> its<\/span> sustainability<\/span> positioning<\/span>. <\/span>This<\/span> effort<\/span> was<\/span> also<\/span> leveraged<\/span> through<\/span> collaboration<\/span> with<\/span> influencer<\/span> Theresa <\/span>Zabell<\/span>, <\/span>the<\/span> brand’s<\/span> ambassador<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

RESULTS<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Mentions in Tier 1 media” number=”+40″ percent_sign=”off” _builder_version=”4.25.0″ _module_preset=”default” number_font_size=”76px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Users reached annually ” number=”15M” percent_sign=”off” _builder_version=”4.25.0″ _module_preset=”default” number_font_size=”76px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Euros of economic value of the media campaign” number=”76K” percent_sign=”off” _builder_version=”4.25.0″ _module_preset=”default” number_font_size=”76px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.19.3″ custom_padding=”0px||0px||true|” global_colors_info=”{}” collapsed=”on”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.19.3″ _module_preset=”default” width=”90%” custom_padding=”21px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/RH-Prive_Imagen-2-2.jpg” alt=”FOTOS EZZING SOLAR” title_text=”RH Prive\u0301_Imagen 2 (2)” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/Theresa_rh-prive.jpg” alt=”FOTOS EZZING SOLAR” title_text=”Theresa_rh prive” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/RH-Prive_Imagen-4-1.jpg” alt=”FOTOS EZZING SOLAR” title_text=”RH Prive\u0301_Imagen 4 (1)” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Boosting Brand Recognition within the Real Estate Sector\u00a0THE CHALLENGELa Reserva del Higuer\u00f3n Priv\u00e9 is a high-end real estate company located in Malaga and enjoys an outstanding recognition in the competitive region of the Costa del Sol.\u00a0\u00a0\u00a0The company wanted to boost its brand recognition and reputation nationwide, in addition to promoting the eco-luxury concept in the […]<\/p>\n","protected":false},"author":8,"featured_media":7563,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

[et_pb_section fb_built=\"1\" admin_label=\"section\" _builder_version=\"4.19.3\" custom_padding=\"0px||0px||true|\" global_colors_info=\"{}\"][et_pb_row admin_label=\"row\" _builder_version=\"4.19.3\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" width=\"90%\" custom_padding=\"0px|||||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.25.0\" header_font=\"|700||on|||||\" header_text_color=\"#79a19b\" header_line_height=\"1.2em\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_margin=\"||16px|||\" global_colors_info=\"{}\"]<\/p>

Impulsar el reconocimiento de marca y el posicionamiento en sostenibilidad dentro del sector inmobiliario<\/h1>

[\/et_pb_text][et_pb_text admin_label=\"Text\" _builder_version=\"4.25.0\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"]\u00a0<\/p>

Reto:<\/strong><\/p>

La Reserva del Higuer\u00f3n Priv\u00e9 es una inmobiliaria de alto standing ubicada en M\u00e1laga y que goza de un reconocimiento destacado en la zona por los \u00e9xitos cosechados en sus m\u00e1s de 30 a\u00f1os de experiencia en la competitiva regi\u00f3n de la Costa del Sol.
RH Priv\u00e9 deseaba iniciar un proyecto de relaciones p\u00fablicas para potenciar el reconocimiento y la reputaci\u00f3n de su marca, no s\u00f3lo a nivel regional, si no tambi\u00e9n nacional. Adem\u00e1s, deseaba trabajar su comunicaci\u00f3n en materia de sostenibilidad medioambiental y erigirse como un referente tambi\u00e9n en esa l\u00ednea de actuaci\u00f3n.[\/et_pb_text][et_pb_text admin_label=\"Text\" _builder_version=\"4.25.0\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"]\u00a0<\/p>

Estrateg\u00eda:<\/strong><\/p>

LF Channel puso en marcha un plan estrat\u00e9gico de comunicaci\u00f3n y PR centrado en potenciar la credibilidad de la marca (liderazgo, caracter\u00edsticas y ventajas) y confeccion\u00f3 un messaging espec\u00edfico para trabajar su posicionamiento en sostenibilidad, aprovechando tambi\u00e9n la colaboraci\u00f3n con la influencer Theresa Zabell, embajadora de la marca.[\/et_pb_text][et_pb_text admin_label=\"Text\" _builder_version=\"4.25.0\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"]<\/p>

\u00a0<\/p>

Resultados:<\/strong><\/p>

  • Presencia de la marca en medios de referencia del sector inmobiliario, generalistas, econ\u00f3micos, lifestyle<\/span>,<\/span><\/i> sostenibilidad y regionales.<\/span><\/li>
  • Acciones de liderazgo de opini\u00f3n que han mejorado notablemente el posicionamiento de la marca no s\u00f3lo a nivel regional, si no tambi\u00e9n nacional.\u00a0<\/span><\/li>
  • M\u00e1s de 15 millones de usuarios \u00fanicos alcanzados en el transcurso de 2024.<\/span><\/li><\/ul>

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