{"id":6510,"date":"2024-05-31T07:31:24","date_gmt":"2024-05-31T05:31:24","guid":{"rendered":"https:\/\/lfchannel.com\/?post_type=project&p=6510"},"modified":"2026-01-13T10:10:32","modified_gmt":"2026-01-13T09:10:32","slug":"ezzing-solar","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/en\/project\/ezzing-solar\/","title":{"rendered":"EZZING SOLAR"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/05\/EZZING.png” alt=”YNVOLVE” title_text=”EZZING” force_fullwidth=”on” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”60px” text_line_height=”1.2em” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”60px” text_font_size_phone=”40px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Attracting<\/span> tens<\/span> of<\/span> thousands<\/span> of<\/span> professionals<\/span> to<\/span> validate<\/span> an<\/span> innovative <\/span>business<\/span> model<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Ezzing partnered with LF Channel to launch its innovative Ezzing ZWAT platform, designed to digitise the entire photovoltaic value chain and place installers at the centre of a connected ecosystem of developers, distributors and banks. Leveraging our expertise in agile and focused communication strategy, we transformed the platform’s introduction in Spain into a media milestone during the Genera trade fair.\u00a0<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

Translated with DeepL.com<\/a> (free version)<\/i><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

THE CHALLENGE<\/h3>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-120px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

Ezzing partnered with LF Channel to launch its groundbreaking B2B platform to digitize the entire photovoltaic value chain in Spain, connecting installers, developers, distributors, and banks in an integrated ecosystem. But it faced the classic challenge of any digital platform: without critical mass of users from the start, the business model doesn’t work.<\/span>\u00a0<\/span><\/p>\n

The company was starting from zero and the window of opportunity was narrow: Ezzing needed to quickly position itself as THE reference platform before competitors consolidated their position or installers adopted alternative solutions.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

The<\/span> objective<\/span> was<\/span> ambitious<\/span>: <\/span>generate<\/span> enough<\/span> visibility<\/span> and <\/span>credibility<\/span> in <\/span>barely<\/span> one<\/span> month<\/span> to<\/span> attract<\/span> thousands<\/span> of<\/span> professional<\/span> installers<\/span> to<\/span> a <\/span>platform<\/span> that<\/span> had<\/span> no <\/span>track<\/span> record<\/span> in <\/span>the<\/span> market<\/span> yet<\/span>. <\/span>Without<\/span> this<\/span> massive<\/span> initial<\/span> acquisition<\/span>, <\/span>the<\/span> investment<\/span> in <\/span>technological<\/span> development<\/span> and <\/span>the<\/span> potential<\/span> to<\/span> transform<\/span> the<\/span> sector <\/span>would<\/span> remain<\/span> blocked<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

STRATEGY<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

We<\/span> designed<\/span> an<\/span> intensive <\/span>three-phase<\/span> launch<\/span> campaign<\/span> to<\/span> generate<\/span> the<\/span> “<\/span>avalanche<\/span> effect<\/span>” <\/span>that<\/span> a new <\/span>platform<\/span> needs<\/span>: <\/span>create<\/span> a <\/span>sense<\/span> of<\/span> inevitable <\/span>sectoral<\/span> movement<\/span> that<\/span> activates<\/span> FOMO (<\/span>fear<\/span> of<\/span> missing<\/span> out<\/span>) <\/span>among<\/span> installers<\/span> and <\/span>distributors<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||10px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”#f6f6f6″ custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_prensa.png” title_text=”icono_prensa” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Phase 1<\/h6>\n

Pre-launch<\/span> (<\/span>credibility<\/span> building<\/span>)<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

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  • Preparation of communication materials positioning Ezzing as a sector innovator.<\/span><\/li>\n
  • Negotiation of exclusive interview in top-tier economic media for launch day, generating “important news” effect.<\/span><\/li>\n
  • Development of opinion content to establish thought leadership.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/periodico.png” title_text=”periodico” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

    Phase 2<\/h6>\n

    Explosive <\/span>launch<\/span> (<\/span>massive<\/span> awareness<\/span> generation<\/span>)<\/span><\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

      \n
    • Intensive distribution and follow-up of press release in target media.<\/span><\/li>\n
    • Placement of opinion articles in specialized publications.<\/span><\/li>\n
    • Activation of marketing agreements with media for direct acquisition campaigns (branded content, newsletters, access to sectoral databases).<\/span><\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_objetivo.png” title_text=”icono_objetivo” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

      Phase 3<\/h6>\n

      In-person<\/span> consolidation<\/span> at <\/span>specialized<\/span> Genera <\/span>fair<\/span> (<\/span>conversion<\/span> of<\/span> awareness<\/span> into<\/span> relationships<\/span>)<\/span><\/span><\/h3>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

        \n
      • Coordination of face-to-face interviews with key energy sector media.<\/span><\/li>\n
      • Establishment of lasting relationships with media prescribers in the sector.<\/span><\/li>\n
      • Reinforcement of momentum generated in previous phases.<\/span><\/li>\n<\/ul>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        RESULTS<\/h3>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        In just 21 days, <\/span>Ezzing<\/span> went from being an unknown platform with zero users to positioning itself as an emerging solution with real market traction:<\/span><\/span>\u00a0<\/span><\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

        Business <\/span>impact<\/span>:<\/span><\/span>\u00a0<\/span><\/h3>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” column_structure=”1_3,1_3,1_3″][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_3″][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

        49,000 <\/span>professional<\/span> installers<\/span> registered<\/span> on<\/span> the<\/span> platform<\/span> since<\/span> launch<\/span><\/span>\u00a0<\/span><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_3″][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

        Creation<\/span> of<\/span> sufficient<\/span> critical<\/span> mass<\/span> to<\/span> activate<\/span> the<\/span> network<\/span> business<\/span> model<\/span><\/span>\u00a0<\/span><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_3″][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

        Positioning<\/span> as <\/span>reference<\/span> platform<\/span> in <\/span>early<\/span> adoption<\/span> phase<\/span><\/span>\u00a0<\/span><\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default”][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”4_4″][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

        The real value:<\/h3>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default”][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”4_4″][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

        The<\/span> campaign<\/span> didn’t<\/span> just<\/span> generate<\/span> awareness<\/span>, <\/span>but<\/span> translated<\/span> that<\/span> visibility<\/span> into<\/span> massive<\/span> adoption<\/span> by<\/span> the<\/span> target<\/span> audience<\/span>. <\/span>Ezzing<\/span> achieved<\/span> the<\/span> critical<\/span> mass<\/span> of<\/span> users<\/span> necessary<\/span> for<\/span> its<\/span> platform<\/span> to<\/span> be viable and <\/span>relevant<\/span>, <\/span>establishing<\/span> the<\/span> foundations<\/span> to<\/span> become<\/span> the<\/span> standard in <\/span>the<\/span> Spanish<\/span> photovoltaic<\/span> sector.<\/span><\/span>\u00a0<\/span><\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.19.3″ custom_padding=”0px||0px||true|” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.19.3″ _module_preset=”default” width=”90%” custom_padding=”21px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/06\/FOTOS-EZZING-SOLAR-3.png” alt=”FOTOS EZZING SOLAR” title_text=”FOTOS EZZING SOLAR” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/06\/FOTOS-EZZING-SOLAR-4.png” alt=”FOTOS EZZING SOLAR” title_text=”FOTOS EZZING SOLAR” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/06\/FOTOS-EZZING-SOLAR-6.png” alt=”FOTOS EZZING SOLAR” title_text=”FOTOS EZZING SOLAR” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.19.3″ _module_preset=”default” width=”90%” custom_padding=”21px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/06\/FOTOS-EZZING-SOLAR-5.png” alt=”FOTOS EZZING SOLAR” title_text=”FOTOS EZZING SOLAR” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/06\/FOTOS-EZZING-SOLAR-2.png” alt=”FOTOS EZZING SOLAR” title_text=”FOTOS EZZING SOLAR” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/06\/FOTOS-EZZING-SOLAR-1.png” title_text=”FOTOS EZZING SOLAR (1)” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

        Attracting tens of thousands of professionals to validate an innovative business model\u00a0Ezzing partnered with LF Channel to launch its innovative Ezzing ZWAT platform, designed to digitise the entire photovoltaic value chain and place installers at the centre of a connected ecosystem of developers, distributors and banks. Leveraging our expertise in agile and focused communication strategy, […]<\/p>\n","protected":false},"author":10,"featured_media":7496,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

        [et_pb_section fb_built=\"1\" admin_label=\"section\" _builder_version=\"4.19.3\" custom_padding=\"0px||0px||true|\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_row admin_label=\"row\" _builder_version=\"4.19.3\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" width=\"90%\" custom_padding=\"0px|||||\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\" theme_builder_area=\"post_content\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.25.0\" header_font=\"|700||on|||||\" header_text_color=\"#79a19b\" header_line_height=\"1.2em\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_margin=\"||16px|||\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<\/p>

        EZZING SOLAR: LANZAMIENTO DE UNA PLATAFORMA INNOVADORA<\/h1>

        [\/et_pb_text][et_pb_text admin_label=\"Text\" _builder_version=\"4.25.0\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<\/p>

        \u00a0<\/p>

        Reto:<\/strong><\/p>

        Ezzing es una energy-tech espa\u00f1ola pionera en la creaci\u00f3n de soluciones para la digitalizaci\u00f3n de toda la cadena de valor fotovoltaica.<\/p>

        En 2023, la empresa lanz\u00f3 una plataforma que conecta a instaladores, promotores, distribuidores y bancos en un formato de orquestador de servicios en red. La plataforma pone a los instaladores en el centro, d\u00e1ndoles acceso a un mercado en el que pueden aceptar proyectos de instalaci\u00f3n publicados por promotores con tarifas fijas.<\/p>

        Ezzing quer\u00eda presentar su nueva plataforma a la prensa espa\u00f1ola y llegar a instaladores y distribuidores para conseguir registros con el fin de empezar a construir una red altamente cualificada antes de su presentaci\u00f3n en la feria Genera de Madrid.<\/p>

        [\/et_pb_text][et_pb_text admin_label=\"Text\" _builder_version=\"4.25.0\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<\/p>

        \u00a0<\/p>

        Estrateg\u00eda:<\/strong><\/p>

        LF Channel dise\u00f1\u00f3 una estrategia de comunicaci\u00f3n dividida en 3 fases con una clara calendarizaci\u00f3n y acciones espec\u00edficas:<\/p>

        Fase 1: Pre-lanzamiento<\/strong><\/p>

        Preparaci\u00f3n del material de comunicaci\u00f3n, incluidos los comunicados de prensa, los art\u00edculos de opini\u00f3n y la gesti\u00f3n de los acuerdos de marketing con los medios de comunicaci\u00f3n.
        Presentaci\u00f3n a un medio econ\u00f3mico de primer nivel para la publicaci\u00f3n en exclusiva de una entrevista el d\u00eda del lanzamiento.<\/p>

        Fase 2: Lanzamiento<\/strong><\/p>

        Distribuci\u00f3n y seguimiento del comunicado de prensa, gesti\u00f3n de art\u00edculos de opini\u00f3n y actividades de marketing en los medios de comunicaci\u00f3n, incluidos los contenidos de marca impresos y en l\u00ednea y las campa\u00f1as de emailing.<\/p>

        Fase 3: Presentaci\u00f3n en Genera<\/strong><\/p>

        Gesti\u00f3n y asistencia a entrevistas y reuniones con medios de comunicaci\u00f3n y periodistas clave en la feria Genera. Seguimiento final y monitorizaci\u00f3n de publicaciones.<\/p>

        [\/et_pb_text][et_pb_text admin_label=\"Text\" _builder_version=\"4.25.0\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<\/p>

        \u00a0<\/p>

        Resultados:<\/strong><\/p>

        En solo 21 d\u00edas conseguimos m\u00e1s de 37 art\u00edculos en medios de comunicaci\u00f3n clave, alcanzamos a m\u00e1s de 60 millones de usuarios online, alcanzando un valor comunicativo de m\u00e1s de 20,000 \u20ac<\/p>

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