{"id":2552,"date":"2023-01-18T14:12:34","date_gmt":"2023-01-18T13:12:34","guid":{"rendered":"https:\/\/lfchannel.com\/project\/nuki"},"modified":"2024-08-22T14:42:29","modified_gmt":"2024-08-22T12:42:29","slug":"nuki","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/en\/project\/nuki\/","title":{"rendered":"NUKI"},"content":{"rendered":"

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Leading Communication in the Smart Lock Market in Spain with <\/span>Nuki<\/span><\/p>\n

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THE CHALLENGE<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-120px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

Nuki<\/span><\/strong><\/a> is the leading brand in the development of smart locks in Central Europe. Since 2019, LF Channel has been working with <\/span>Nuki<\/span> on its communication campaign in Spain, focusing especially on media relations. As <\/span>Nuki<\/span> entered the Spanish market, the company aimed to position itself as the top home automation solution for access control, which was a significant challenge in a competitive market.<\/span><\/span>\u00a0<\/span><\/p>\n

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Our first challenge was to introduce the <\/span>Nuki<\/span> Smart Lock 2.0 and its accessories to the Spanish press. Capturing the interest of key media and providing them with an in-depth look at the product was crucial for establishing <\/span>Nuki\u2019s<\/span> presence in the market and positioning it as a leader in home automation and security. Since then, the LF Channel team has been working on consolidating the brand in Spain, increasing its recognition, and maintaining its leadership in the sector.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

STRATEGY<\/h3>\n

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LF Channel designed a communication strategy focused on brand recognition through various phases:<\/span><\/span><\/p>\n

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Phase 1<\/h6>\n

Arrival in Spain<\/span><\/span><\/h3>\n

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We organized a launch event in a central location in Madrid, where journalists had the opportunity to meet the company’s top executives and see the product on-site. During this event, personal interviews <\/span>with the founders were conducted, and <\/span>a number of<\/span> reviews of the <\/span>Nuki<\/span> lock were arranged with consumer technology media.<\/span><\/span>\u00a0<\/span><\/p>\n

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Phase 2<\/h6>\n

Brand Reputation Building<\/span><\/span><\/h3>\n

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Since arriving in Spain, we have maintained constant communication with the press, keeping them informed about the company\u2019s updates, organizing product reviews, and creating seasonal personalized content about the product functionalities. We also managed collaborations with influencers to expand the reach of our campaigns.<\/span><\/span>\u00a0<\/span><\/p>\n

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Phase 3<\/h6>\n

Consolidation of the Company\u2019s Image in Spain<\/span><\/span><\/h3>\n

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Each year, we hold meetings with the media to present news and updates from an innovative company like <\/span>Nuki<\/span>. For example, in 2023, we organized an event attended by 20 journalists from influential Spanish media outlets such as Hola, <\/span>Expansi\u00f3n<\/span>, and El <\/span>Confidencial<\/span>, along with influencers like Eduardo S\u00e1nchez and <\/span>Clipset<\/span>, amplifying the reach and impact of our presentation. Additionally, we maintain constant communication with opinion leaders in this sector in Spain.<\/span><\/p>\n

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RESULTS<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Since 2019, we have ensured the publication of over 200 articles annually, solidifying <\/span>Nuki\u2019s<\/span> position as a leader in smart home locks in Spain. <\/span><\/span>In 2023, <\/span>we<\/span> achieved<\/span> the<\/span> following<\/span> results<\/span>:<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”News articles” number=”+270″ percent_sign=”off” _builder_version=”4.25.0″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Economic value” number=”334K” percent_sign=”off” _builder_version=”4.25.0″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Users reached ” number=”3 billion” percent_sign=”off” _builder_version=”4.25.0″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.19.3″ custom_padding=”0px||0px||true|” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.19.3″ _module_preset=”default” width=”90%” custom_padding=”21px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/IMG_2473.jpg” title_text=”IMG_2473″ align=”center” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/nuki-smart-lock-app-1_ES@2x.jpg” title_text=”nuki-smart-lock-app-1_ES@2x” align=”center” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/Nuki_Smart-Lock-2.0_Lifestyle-2.jpg” title_text=”Nuki_Smart Lock 2.0_Lifestyle 2″ align=”center” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Leading Communication in the Smart Lock Market in Spain with NukiTHE CHALLENGENuki is the leading brand in the development of smart locks in Central Europe. Since 2019, LF Channel has been working with Nuki on its communication campaign in Spain, focusing especially on media relations. As Nuki entered the Spanish market, the company aimed to […]<\/p>\n","protected":false},"author":10,"featured_media":2534,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[78,88],"project_tag":[],"class_list":["post-2552","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-consumption-and-lifestyle","project_category-technology-and-innovation"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project\/2552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/comments?post=2552"}],"version-history":[{"count":4,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project\/2552\/revisions"}],"predecessor-version":[{"id":9512,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project\/2552\/revisions\/9512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/media\/2534"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/media?parent=2552"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project_category?post=2552"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project_tag?post=2552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}