{"id":2468,"date":"2023-01-17T08:55:42","date_gmt":"2023-01-17T07:55:42","guid":{"rendered":"https:\/\/lfchannel.com\/project\/wacom-tecnologia-sector-educativo"},"modified":"2025-11-14T11:20:37","modified_gmt":"2025-11-14T10:20:37","slug":"wacom-tecnologia-sector-educativo","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/en\/project\/wacom-tecnologia-sector-educativo\/","title":{"rendered":"WACOM"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/wacom_logo.png” alt=”YNVOLVE” title_text=”wacom_logo” force_fullwidth=”on” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”60px” text_line_height=”1.2em” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”60px” text_font_size_phone=”40px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Wacom <\/span>For<\/span> Education<\/span>: <\/span>Shaping<\/span> the<\/span> Brand <\/span>Towards<\/span> the<\/span> Education<\/span> Sector in <\/span>Southern<\/span> Europe<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Wacom, a global leader in interactive <\/span>displays<\/span> and pen <\/span>tablets<\/span>, <\/span>partnered<\/span> with<\/span> LF\u202f<\/span>Channel<\/span> to<\/span> redefine and <\/span>steer<\/span> its<\/span> brand<\/span> towards<\/span> the<\/span> education<\/span> and remote <\/span>work<\/span> <\/strong>segments<\/span> in <\/span>Spain<\/span>, France, and <\/span>Italy<\/span>. More <\/span>than<\/span> a simple <\/span>campaign<\/span>, <\/span>this<\/span> project<\/span> represented<\/span> a <\/span>strategic<\/span> approach<\/span> by<\/span> Wacom in <\/span>the<\/span> field<\/span> of<\/span> education<\/span>.<\/span><\/strong><\/span>\u00a0<\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

CHALLENGE<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Wacom <\/span>faced<\/span> the<\/span> major<\/span> challenge<\/span> of<\/span> repositioning<\/span> its<\/span> historically<\/span> professional<\/span> design-focused<\/span> brand<\/span><\/strong> to<\/span> new <\/span>audiences<\/span> \u2014<\/span>education<\/span>, <\/span>students<\/span>, and remote <\/span>work<\/span> environments<\/span>\u2014 <\/span>with<\/span> messages<\/span> adapted<\/span> to<\/span> each<\/span> market<\/span> while<\/span> respecting<\/span> local <\/span>particularities<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

STRATEGY<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

LF\u202f<\/span>Channel<\/span> implemented<\/span> a <\/span><\/span>360\u00ba <\/span>strategy<\/span><\/span><\/strong> to<\/span> shape<\/span> the<\/span> new <\/span>brand<\/span> direction<\/span>, <\/span>with<\/span> three<\/span> main<\/span> pillars<\/span>:<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||10px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”#f6f6f6″ custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/viajes-internacionales.png” title_text=”viajes-internacionales” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Phase 1<\/h6>\n

Strategic<\/span> Brand <\/span>Orientation<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Communicate<\/span> the<\/span> \u201cWacom <\/span>for<\/span> Education<\/span>\u201d <\/span>vision<\/span> as <\/span>the<\/span> core<\/span> of<\/span> the<\/span> value<\/span> proposition<\/span> and <\/span>reinforce<\/span> its<\/span> positioning<\/span> in digital <\/span>education<\/span> solutions<\/span>.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_prensa.png” title_text=”icono_prensa” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Phase 2<\/h6>\n

Local <\/span>Execution<\/span> Across<\/span> Three<\/span> Markets<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Native <\/span>teams<\/span> in <\/span>Spain<\/span>, France, and <\/span>Italy<\/span> adapted<\/span> messages<\/span> and <\/span>activated<\/span> media, <\/span>influencers<\/span>, and <\/span>relevant<\/span> events<\/span> in <\/span>each<\/span> country.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_objetivo.png” title_text=”icono_objetivo” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Phase 3<\/h6>\n

Multichannel<\/span> Activation<\/span><\/h3>\n

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Press<\/span> office, <\/span>product<\/span> events<\/span>, <\/span>influencer<\/span> campaigns<\/span>, and <\/span>sponsored<\/span> content<\/span>, <\/span>all<\/span> designed<\/span> to<\/span> generate<\/span> awareness<\/span>, <\/span>build<\/span> trust, and <\/span>highlight<\/span> the<\/span> brand\u2019s<\/span> value<\/span> proposition<\/span> against<\/span> competitors<\/span>.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

RESULTS<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The<\/span> new <\/span><\/span>\u201cWacom <\/strong><\/span>for<\/span> Education<\/span><\/strong>\u201d<\/span><\/span> orientation<\/span> allowed<\/span> Wacom <\/span>to<\/span> begin<\/span> being<\/span> recognized<\/span> not<\/span> only<\/span> in <\/span>design<\/span> but<\/span> also<\/span> as a <\/span>brand<\/span> with<\/span> a <\/span><\/span>real <\/span>impact<\/span> in <\/span>education<\/span> and remote <\/span>work<\/span><\/span><\/strong>. Media-<\/span>wise<\/span>, in 6 <\/span>months<\/span>:<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Product reviews” number=”+12″ percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Press articles” number=”+50″ percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Interviews managed with key media” number=”12″ percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=otTO_ZBhjK4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Long-<\/span>term<\/span> Collaboration<\/span> and <\/span>Strategic<\/span> Impact<\/span><\/span>\u00a0<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

For<\/span> over<\/span> 20 <\/span>years<\/span><\/strong>, LF\u202f<\/span>Channel<\/span> has <\/span>worked<\/span> with<\/span> Wacom, <\/span>building<\/span> a <\/span>relationship<\/span> of<\/span> trust, <\/span>initially<\/span> in <\/span>Spain<\/span> and, in <\/span>recent<\/span> years<\/span>, <\/span>extending<\/span> its<\/span> methodology<\/span> to<\/span> France and <\/span>Italy<\/span>. <\/span>Thanks<\/span> to<\/span> this<\/span> partnership<\/span>, Wacom has <\/span>achieved<\/span> a <\/span>unified<\/span> but<\/span> locally<\/span> adapted<\/span> positioning<\/span>, <\/span>building<\/span> a <\/span>coherent<\/span> and <\/span>relevant<\/span> voice<\/span><\/strong> that<\/span> enables<\/span> it<\/span> to<\/span> connect<\/span> with<\/span> new <\/span>audiences<\/span> and <\/span>strengthen<\/span> its<\/span> strategic<\/span> role in <\/span>Southern<\/span> Europe<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.19.3″ custom_padding=”0px||0px||true|” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.19.3″ _module_preset=”default” width=”90%” custom_padding=”21px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/WacomOne_Matthias_pen-on-screen-6-1-1.png” title_text=”WacomOne_Matthias_pen-on-screen-6 (1) (1)” align=”center” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” alt=”Image Wacom One in the education sector” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/StandardLandscape_InUse_Clean_3zu2.png” title_text=”StandardLandscape_InUse_Clean_3zu2″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/Evento_Wacom_cintiq_pro.png” alt=”Wacom event presenting the Cintiq Pro” title_text=”Evento_Wacom_cintiq_pro” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Wacom For Education: Shaping the Brand Towards the Education Sector in Southern Europe\u00a0Wacom, a global leader in interactive displays and pen tablets, partnered with LF\u202fChannel to redefine and steer its brand towards the education and remote work segments in Spain, France, and Italy. More than a simple campaign, this project represented a strategic approach by […]<\/p>\n","protected":false},"author":10,"featured_media":2212,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[82],"project_tag":[],"class_list":["post-2468","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-society-and-education"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project\/2468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/comments?post=2468"}],"version-history":[{"count":12,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project\/2468\/revisions"}],"predecessor-version":[{"id":12618,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project\/2468\/revisions\/12618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/media\/2212"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/media?parent=2468"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project_category?post=2468"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project_tag?post=2468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}