{"id":2454,"date":"2023-01-17T08:16:27","date_gmt":"2023-01-17T07:16:27","guid":{"rendered":"https:\/\/lfchannel.com\/project\/oxygen"},"modified":"2024-09-10T11:39:34","modified_gmt":"2024-09-10T09:39:34","slug":"oxygen","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/en\/project\/oxygen\/","title":{"rendered":"OXYGEN"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/protofy.png” alt=”YNVOLVE” title_text=”protofy” force_fullwidth=”on” _builder_version=”4.25.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”60px” text_line_height=”1.2em” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ text_font_size_tablet=”60px” text_font_size_phone=”40px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Slow tech and emergency communication for crisis situations<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

THE CHALLENGE<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-120px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Protofy.xyz, a company that supports research departments in the rapid development of technological innovations and hardware prototypes, set out to help tackle the COVID-19 crisis and the shortage of ventilators. To do this, they created OxyGEN, a device that automates manual ventilation for patients, following the philosophy of slow tech and open hardware: easy to build, low cost, and replicable anywhere in the world.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

OxyGEN emerged in the midst of the pandemic, so it was crucial to support the project in a multidisciplinary way to ensure its success. Promoting OxyGEN in the media aimed to gain recognition to accelerate the approval process, allowing the device to reach hospitals as quickly as possible.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

STRATEGY<\/h3>\n

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The coronavirus crisis created an overload of media information, so it was crucial to make OxyGEN stand out among the flood of news and initiatives. We relied on three pillars of action:<\/span><\/span>\u00a0<\/span><\/p>\n

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Phase 1<\/h6>\n

Unique and <\/span><\/span>clear<\/span><\/span> positioning<\/span><\/span><\/h3>\n

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Positioning OxyGEN as a device that would help relieve the overloaded healthcare system.<\/span><\/span><\/p>\n

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Phase 2<\/h6>\n

Constant updates<\/span><\/span><\/h3>\n

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The urgency of the project resulted in constant updates on the product information and <\/span><\/span>homologation<\/span><\/span> process.<\/span><\/span>\u00a0<\/span><\/p>\n

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Phase 3<\/h6>\n

24\/7 communication<\/span><\/span><\/h3>\n

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Regular meetings with most of the company’s team to ensure the success of the project.<\/span><\/span>\u00a0<\/span><\/p>\n

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RESULTS<\/h3>\n

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Through in-person and phone interviews with major media outlets, and the distribution of press releases during the device’s presentation and approval process, we achieved very positive results:<\/span><\/span>\u00a0<\/span><\/p>\n

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LF Channel participated <\/span><\/span>pro-bono<\/span><\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

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Slow tech and emergency communication for crisis situations\u00a0THE CHALLENGEProtofy.xyz, a company that supports research departments in the rapid development of technological innovations and hardware prototypes, set out to help tackle the COVID-19 crisis and the shortage of ventilators. To do this, they created OxyGEN, a device that automates manual ventilation for patients, following the philosophy […]<\/p>\n","protected":false},"author":10,"featured_media":2156,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[82,86],"project_tag":[],"class_list":["post-2454","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-society-and-education","project_category-startups-and-scaleups"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project\/2454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/comments?post=2454"}],"version-history":[{"count":2,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project\/2454\/revisions"}],"predecessor-version":[{"id":9742,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project\/2454\/revisions\/9742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/media\/2156"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/media?parent=2454"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project_category?post=2454"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project_tag?post=2454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}