{"id":2450,"date":"2023-01-16T16:48:24","date_gmt":"2023-01-16T15:48:24","guid":{"rendered":"https:\/\/lfchannel.com\/project\/nfon"},"modified":"2025-11-18T12:31:33","modified_gmt":"2025-11-18T11:31:33","slug":"nfon","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/en\/project\/nfon\/","title":{"rendered":"NFON"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2022\/12\/N_Nfon_Brand_Logo_RGB_10mm_Blue.png” alt=”YNVOLVE” title_text=”N_Nfon_Brand_Logo_RGB_10mm_Blue” force_fullwidth=”on” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”60px” text_line_height=”1.2em” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”60px” text_font_size_phone=”40px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]From<\/span> Unknown<\/span> to<\/span> Benchmark<\/span>: <\/span>How<\/span> NFON <\/span>Grew<\/span> in <\/span>the<\/span> Spanish<\/span> Market<\/span><\/span>\u00a0<\/span>
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

THE CHALLENGE<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]NFON, a <\/span>leading<\/span> cloud<\/span> telephony<\/span> solution<\/span> in <\/span>Europe<\/span>, <\/span>entered<\/span> the<\/span> Spanish<\/span> market<\/span> in <\/span>October<\/span> 2015. <\/span>Its<\/span> main<\/span> challenge<\/span> was<\/span> to<\/span> increase<\/span> brand<\/span> awareness<\/span> in a new, <\/span>highly<\/span> competitive <\/span>market<\/span> with<\/span> established<\/span> local <\/span>providers<\/span>. <\/span>The<\/span> mission<\/span> was<\/span> to<\/span> position NFON as a <\/span>strategic<\/span> partner<\/span> for<\/span> companies<\/span> looking<\/span> to<\/span> modernize<\/span> corporate<\/span> communications<\/span> and <\/span>adopt<\/span> cloud<\/span> solutions<\/span>, <\/span>thereby<\/span> creating<\/span> a <\/span>solid<\/span> foundation<\/span> for<\/span> business<\/span> growth<\/span>.<\/span><\/span>\u00a0<\/span>
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

STRATEGY<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]LF <\/span>Channel<\/span> designed<\/span> a comprehensive <\/span>public<\/span> relations<\/span> strategy<\/span> focused<\/span> on<\/span> creating<\/span> visibility<\/span>, <\/span>credibility<\/span>, and <\/span>market<\/span> value<\/span>, <\/span>with<\/span> two<\/span> main<\/span> levers<\/span>:<\/span><\/span>\u00a0<\/span>
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||10px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”#f6f6f6″ custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_objetivo.png” title_text=”icono_objetivo” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Phase 1<\/h6>\n

Strong<\/span> Media Relations<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

A <\/span>communication<\/span> plan <\/span>was<\/span> developed<\/span> targeting <\/span>primarily<\/span> technology<\/span> and <\/span>business<\/span> media, <\/span>combining<\/span> corporate<\/span> and <\/span>product<\/span> announcements<\/span>, interviews <\/span>with<\/span> key<\/span> spokespeople<\/span>, and <\/span>coverage<\/span> of<\/span> company<\/span> news<\/span>. <\/span>This<\/span> positioned<\/span> NFON as a <\/span>benchmark<\/span> in <\/span>cloud<\/span> telephony<\/span> within<\/span> the<\/span> Spanish<\/span> business<\/span> ecosystem<\/span>.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_prensa.png” title_text=”icono_prensa” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Phase 2<\/h6>\n

Creation<\/span> of<\/span> Valuable<\/span> Content<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Success<\/span> stories<\/span> with<\/span> clients<\/span> and <\/span>partners<\/span> were<\/span> produced<\/span>, <\/span>participation<\/span> in <\/span>market<\/span> reports<\/span> was<\/span> ensured<\/span>, and <\/span>relevant<\/span> white<\/span> papers<\/span> were<\/span> generated<\/span> for<\/span> the<\/span> IT <\/span>community<\/span>. <\/span>This<\/span> educational<\/span> and <\/span>storytelling<\/span> approach<\/span> helped<\/span> consolidate<\/span> NFON\u2019s<\/span> reputation<\/span> as a sector leader and <\/span>provide<\/span> tangible <\/span>value<\/span> to<\/span> its<\/span> target<\/span> audience<\/span>.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

LF <\/span>Channel\u2019s<\/span> Contribution<\/span><\/span>\u00a0<\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    \n
  • Building and managing relationships with key media to drive visibility and credibility.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
      \n
    • Developing strategic content that demonstrates NFON\u2019s value for companies and partners.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
        \n
      • Organizing events and press trips to strengthen the brand\u2019s presence and corporate narrative.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
          \n
        • Providing ongoing advisory to position the company as a benchmark in the transformation of corporate communications toward the cloud.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

          RESULTS<\/h3>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Years of continuous collaboration, consolidating NFON’s presence in Spain. ” number=”+6″ percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Monthly mentions on average in specialized media. ” number=”+20″ percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Successful press events organized. ” number=”7″ percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Press trips to the headquarters to generate exclusive content and strengthen media relationships.” number=”2″ percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” title_font_size=”16px” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

          Key impact:<\/span><\/span><\/h3>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]The communication strategy has steadily increased NFON’s brand recognition in Spain, built trust among clients and partners, and <\/span>established<\/span> a solid foundation for commercial growth and cloud service adoption.<\/span><\/span>\u00a0<\/span>
          \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.19.3″ custom_padding=”0px||0px||true|” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.19.3″ _module_preset=”default” width=”90%” custom_padding=”21px|||||” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/Cattura-Aug-06-2022-12-13-59-15-AM.jpg” title_text=”Cattura-Aug-06-2022-12-13-59-15-AM” align=”center” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/csm_Screen_2_Cloudya_Meet_Share_4714561969.jpg” title_text=”csm_Screen_2_Cloudya_Meet_Share_4714561969″ align=”center” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/Los-5-mejores-mensajes-para-tu-contestador-en-vacaciones.jpg” title_text=”Los 5 mejores mensajes para tu contestador en vacaciones” align=”center” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/NFON_PressConference_004.jpg” title_text=”NFON_PressConference_004″ align=”center” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

          From Unknown to Benchmark: How NFON Grew in the Spanish Market\u00a0 THE CHALLENGE NFON, a leading cloud telephony solution in Europe, entered the Spanish market in October 2015. Its main challenge was to increase brand awareness in a new, highly competitive market with established local providers. The mission was to position NFON as a strategic […]<\/p>\n","protected":false},"author":10,"featured_media":2136,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[88],"project_tag":[],"class_list":["post-2450","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-technology-and-innovation"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project\/2450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/comments?post=2450"}],"version-history":[{"count":8,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project\/2450\/revisions"}],"predecessor-version":[{"id":12821,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project\/2450\/revisions\/12821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/media\/2136"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/media?parent=2450"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project_category?post=2450"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project_tag?post=2450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}