{"id":2447,"date":"2023-01-16T16:30:53","date_gmt":"2023-01-16T15:30:53","guid":{"rendered":"https:\/\/lfchannel.com\/project\/nextdoor"},"modified":"2026-01-07T12:16:13","modified_gmt":"2026-01-07T11:16:13","slug":"nextdoor","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/en\/project\/nextdoor\/","title":{"rendered":"NEXTDOOR"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2022\/12\/Nextdoor_logo_lime-wordmark_RGB.png” alt=”YNVOLVE” title_text=”Nextdoor_logo_lime-wordmark_RGB” force_fullwidth=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”60px” text_line_height=”1.2em” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”60px” text_font_size_phone=”40px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Connecting<\/span> neighbourhoods<\/span> and <\/span>accelerating<\/span> growth<\/span> \u2013 <\/span>hitting<\/span> the<\/span> ground<\/span> running in <\/span>Spain<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Entering<\/span> a cultural <\/span>context<\/span> very<\/span> different<\/span> from<\/span> the<\/span> United<\/span> States<\/span>, <\/span>Nextdoor<\/span>, <\/span>the<\/span> American <\/span>platform<\/span> that<\/span> connects<\/span> neighbours<\/span> within<\/span> the<\/span> same<\/span> community<\/span>, <\/span>partnered<\/span> with<\/span> LF <\/span>Channel<\/span> for<\/span> its<\/span> launch<\/span> in <\/span>Spain<\/span>. In <\/span>just<\/span> one<\/span> year<\/span>, <\/span>Nextdoor<\/span> went<\/span> from<\/span> being<\/span> completely<\/span> unknown<\/span> to<\/span> establishing<\/span> itself<\/span> as <\/span>the<\/span> digital <\/span>meeting<\/span> point<\/span> for<\/span> local <\/span>communities<\/span> across<\/span> the<\/span> country. Rapid <\/span>user<\/span> sign<\/span>-ups <\/span>provided<\/span> immediate<\/span> momentum<\/span> and <\/span>laid<\/span> the<\/span> foundation<\/span> for<\/span> sustained<\/span> long-term<\/span> growth<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

THE CHALLENGE<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Nextdoor<\/span> entered<\/span> Spain<\/span> with<\/span> no <\/span>brand<\/span> awareness<\/span>, no active <\/span>users<\/span>, and no local <\/span>partnerships<\/span>. <\/span>The<\/span> challenge<\/span> was<\/span> to<\/span> create<\/span> trust and <\/span>visibility<\/span> in a <\/span>saturated<\/span> app<\/span> market<\/span> while<\/span> adapting<\/span> the<\/span> value<\/span> proposition<\/span> to<\/span> the<\/span> Spanish<\/span> neighbourhood<\/span> culture. <\/span>The<\/span> goal<\/span> was<\/span> to<\/span> demonstrate<\/span> that<\/span> Nextdoor<\/span> could<\/span> connect<\/span> real <\/span>people<\/span> in real <\/span>communities<\/span>, <\/span>activate<\/span> neighbourhoods<\/span>, and drive <\/span>early<\/span> adoption<\/span> to<\/span> establish<\/span> the<\/span> critical<\/span> mass<\/span> necessary<\/span> for<\/span> sustained<\/span> growth<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

STRATEGY<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

LF <\/span>Channel<\/span> designed<\/span> an<\/span> integrated<\/span> communications<\/span> strategy<\/span> combining<\/span> corporate<\/span> messaging<\/span>, <\/span>consumer<\/span> PR, and social <\/span>storytelling<\/span>, <\/span>focused<\/span> on<\/span> transforming<\/span> purpose<\/span> into<\/span> adoption<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||10px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”#f6f6f6″ custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_objetivo.png” title_text=”icono_objetivo” align=”center” _builder_version=”4.27.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Phase 1<\/h6>\n

Launch<\/span>: <\/span>awareness<\/span>, <\/span>credibility<\/span>, and <\/span>early<\/span> communities<\/span><\/span>\u00a0<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

    \n
  • Introduced Nextdoor to national, regional, and lifestyle media.<\/span>\u00a0<\/span><\/li>\n
  • Key message: \u201cthe Facebook for neighbourhoods.\u201d<\/span>\u00a0<\/span><\/li>\n
  • Shared local stories emphasizing proximity, community, and solidarity.<\/span>\u00a0<\/span><\/li>\n
  • Secured interviews with key company spokespeople.<\/span>\u00a0<\/span><\/li>\n
  • Organized on-the-ground activations to encourage early user adoption.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

    Objective:<\/strong> generate initial awareness and position Nextdoor as a credible and valuable platform for Spanish neighbours.<\/span>\u00a0<\/span><\/p>\n

    \u200b<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_calidad.png” title_text=”icono_calidad” align=”center” _builder_version=”4.27.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

    Phase 2<\/h6>\n

    Sustaining<\/span>: <\/span>engagement<\/span> and <\/span>organic<\/span> growth<\/span><\/span>\u00a0<\/span><\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

      \n
    • Ran campaigns to drive neighbourhood participation and community activity.<\/span>\u00a0<\/span><\/li>\n
    • Developed strategic alliances with local institutions and partners.<\/span>\u00a0<\/span><\/li>\n
    • Produced storytelling content based on real neighbours and communities.<\/span>\u00a0<\/span><\/li>\n
    • Amplified media coverage and social presence.<\/span>\u00a0<\/span><\/li>\n
    • Collaborated with local influencers to strengthen engagement.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

      Objective:<\/strong> convert initial visibility into sustained engagement and organic growth.<\/span>\u00a0<\/span><\/p>\n

      \u200b<\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

      RESULTS<\/h3>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Media articles ” number=”+300″ percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Media impressions ” number=”150M” percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Spokesperson interviews ” number=”+60″ percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.19.3″ custom_padding=”0px||0px||true|” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.19.3″ _module_preset=”default” width=”90%” custom_padding=”21px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/imagen_evento_nextdoor.jpg” alt=”Event image for Nextdoor” title_text=”imagen_evento_nextdoor” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/GCMS0619.jpg” title_text=”GCMS0619″ align=”center” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/NEXTDOOR_015.jpg” title_text=”NEXTDOOR_015″ align=”center” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Connecting neighbourhoods and accelerating growth \u2013 hitting the ground running in Spain\u00a0Entering a cultural context very different from the United States, Nextdoor, the American platform that connects neighbours within the same community, partnered with LF Channel for its launch in Spain. In just one year, Nextdoor went from being completely unknown to establishing itself as […]<\/p>\n","protected":false},"author":10,"featured_media":2122,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[82],"project_tag":[],"class_list":["post-2447","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-society-and-education"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project\/2447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/comments?post=2447"}],"version-history":[{"count":9,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project\/2447\/revisions"}],"predecessor-version":[{"id":13302,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project\/2447\/revisions\/13302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/media\/2122"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/media?parent=2447"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project_category?post=2447"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project_tag?post=2447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}