{"id":2441,"date":"2023-01-16T16:09:55","date_gmt":"2023-01-16T15:09:55","guid":{"rendered":"https:\/\/lfchannel.com\/project\/appsflyer"},"modified":"2024-09-23T13:50:33","modified_gmt":"2024-09-23T11:50:33","slug":"appsflyer","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/en\/project\/appsflyer\/","title":{"rendered":"AppsFlyer"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2022\/12\/appsflyer-web3.png” alt=”YNVOLVE” title_text=”appsflyer-web3″ force_fullwidth=”on” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”60px” text_line_height=”1.2em” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ text_font_size_tablet=”60px” text_font_size_phone=”40px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

B2B <\/span>communication<\/span> strategy<\/span> in <\/span>the<\/span> field<\/span> of <\/span>mobile<\/span> marketing<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

THE CHALLENGE<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-120px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

AppsFlyer<\/span><\/span><\/strong> is <\/span>the<\/span> mobile<\/span> attribution<\/span> and<\/span> marketing<\/span> analytics<\/span> platform<\/span> of <\/span>choice<\/span> for <\/span>leading<\/span> brands<\/span> around<\/span> the<\/span> world<\/span> to <\/span>create<\/span> exceptional<\/span> experiences<\/span>. <\/span>The<\/span> company <\/span>needed<\/span> to <\/span>increase<\/span> its<\/span> visibility<\/span> in <\/span>the<\/span> Spanish<\/span> market<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The<\/span> company’s<\/span> main<\/span> challenge <\/span>was<\/span> to <\/span>position<\/span> itself<\/span> as a <\/span>reference<\/span> player<\/span> in <\/span>the<\/span> competitive<\/span> mobile<\/span> marketing<\/span> ecosystem<\/span>, <\/span>within<\/span> the<\/span> general <\/span>and<\/span> specialized<\/span> press<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

STRATEGY<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Our<\/span> annual<\/span> public<\/span> relations<\/span> plan<\/span> focused<\/span> on <\/span>three<\/span> areas<\/span>:<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||10px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”#f6f6f6″ custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_objetivo.png” title_text=”icono_objetivo” align=”center” _builder_version=”4.27.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” hover_enabled=”0″ header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Phase 1<\/h6>\n

Creation<\/span> of <\/span>educational<\/span> content<\/span><\/span>\u00a0<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The<\/span> relationship<\/span> with<\/span> leading<\/span> journalists<\/span> in <\/span>the<\/span> field<\/span> of <\/span>mobile<\/span> marketing<\/span> was<\/span> key<\/span> to <\/span>introduce<\/span> the<\/span> brand’s<\/span> discourse<\/span>, <\/span>adapting<\/span> concepts<\/span> such<\/span> as <\/span>mobile<\/span> attribution<\/span> or digital <\/span>privacy<\/span> to a <\/span>more<\/span> familiar <\/span>language<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/reunion-equipo.png” title_text=”reunion-equipo” align=”center” _builder_version=”4.27.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” hover_enabled=”0″ header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Phase 2<\/h6>\n

Thought<\/span> leadership<\/span> actions<\/span><\/span>\u00a0<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Through<\/span> specific<\/span> thought<\/span> leadership<\/span> activities<\/span> with<\/span> the<\/span> brand’s<\/span> spokespersons<\/span>, <\/span>Appsflyer<\/span> soon<\/span> positioned<\/span> itself<\/span> at<\/span> the<\/span> top of <\/span>mind<\/span> of <\/span>specialized<\/span> journalists<\/span> and<\/span> their<\/span> spokespersons<\/span> as <\/span>authoritative<\/span> speakers in <\/span>the<\/span> sector.<\/span><\/span>\u00a0<\/span><\/p>\n

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Phase 3<\/h6>\n

Translation<\/span> and<\/span> localization<\/span> of <\/span>corporate<\/span> content<\/span><\/span>\u00a0<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

In <\/span>line<\/span> with<\/span> the<\/span> brand’s<\/span> identity<\/span> and<\/span> messages<\/span>, LF <\/span>Channel<\/span> supported<\/span> the<\/span> company <\/span>by<\/span> localizing<\/span> its<\/span> corporate<\/span> content <\/span>into<\/span> Spanish<\/span> in <\/span>order<\/span> to <\/span>reach<\/span> its<\/span> Spanish<\/span> users<\/span>.\u00a0 <\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

RESULT<\/h3>\n

S<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

In two years…<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Interviews conducted” number=”14″ percent_sign=”off” _builder_version=”4.27.0″ _module_preset=”default” number_font_size=”76px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Press release sent ” number=”36″ percent_sign=”off” _builder_version=”4.27.0″ _module_preset=”default” number_font_size=”76px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Press articles ” number=”+300″ percent_sign=”off” _builder_version=”4.27.0″ _module_preset=”default” number_font_size=”76px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Of audience” number=”4.45B” percent_sign=”off” _builder_version=”4.27.0″ _module_preset=”default” title_font_size=”16px” number_font_size=”76px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.19.3″ custom_padding=”0px||0px||true|” global_colors_info=”{}” collapsed=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.3″ _module_preset=”default” width=”90%” custom_padding=”21px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/AppsFlyer-MWC-2019_slide1.jpeg” title_text=”AppsFlyer-MWC-2019_slide1″ align=”center” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/AppsFlyer_0567-4.png” title_text=”AppsFlyer_0567-4″ align=”center” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

B2B communication strategy in the field of mobile marketing\u00a0THE CHALLENGEAppsFlyer is the mobile attribution and marketing analytics platform of choice for leading brands around the world to create exceptional experiences. The company needed to increase its visibility in the Spanish market.\u00a0The company’s main challenge was to position itself as a reference player in the competitive […]<\/p>\n","protected":false},"author":10,"featured_media":2092,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[88],"project_tag":[],"class_list":["post-2441","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-technology-and-innovation"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project\/2441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/comments?post=2441"}],"version-history":[{"count":2,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project\/2441\/revisions"}],"predecessor-version":[{"id":10009,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project\/2441\/revisions\/10009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/media\/2092"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/media?parent=2441"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project_category?post=2441"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project_tag?post=2441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}