{"id":2438,"date":"2023-01-09T15:56:38","date_gmt":"2023-01-09T14:56:38","guid":{"rendered":"https:\/\/lfchannel.com\/project\/nokia"},"modified":"2025-11-26T14:40:08","modified_gmt":"2025-11-26T13:40:08","slug":"nokia","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/en\/project\/nokia\/","title":{"rendered":"Nokia"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/Logo-Nokia-23.jpg” alt=”YNVOLVE” title_text=”Logo Nokia 23″ force_fullwidth=”on” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”60px” text_line_height=”1.2em” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”60px” text_font_size_phone=”40px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Maintaining<\/span> leadership<\/span> in a <\/span>transforming<\/span> telecommunications<\/span> market<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default”][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”4_4″][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Nokia <\/span>partnered<\/span> with<\/span> LF <\/span>Channel<\/span> to<\/span> position <\/span>itself<\/span> as a leader in 5G, <\/span>connectivity<\/span>, <\/span>automation<\/span> and <\/span>smart<\/span> cities<\/span> in a <\/span>highly<\/span> competitive <\/span>market<\/span> with<\/span> limited<\/span> resources<\/span> in <\/span>Spain<\/span>. <\/span>Leveraging<\/span> our<\/span> strategic<\/span> expertise<\/span> and <\/span>knowledge<\/span> of<\/span> the<\/span> media <\/span>ecosystem<\/span>, <\/span>we<\/span> transformed<\/span> the<\/span> brand’s<\/span> presence<\/span>: <\/span>we<\/span> opened<\/span> access<\/span> to<\/span> the<\/span> most<\/span> influential<\/span> experts<\/span>, <\/span>activated<\/span> key<\/span> opportunities<\/span> during<\/span> the<\/span> Mobile <\/span>World<\/span> Congress<\/span> and <\/span>achieved<\/span> national<\/span> television<\/span> visibility<\/span> for<\/span> local <\/span>projects<\/span>.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

THE CHALLENGE<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-120px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

Nokia<\/a> partnered with LF Channel to <\/span>maintain<\/span> its<\/span> position as a <\/span>relevant<\/span> player<\/span> in <\/span>the<\/span> Spanish<\/span> telecommunications<\/span> infrastructure<\/span> market<\/span> amid<\/span> the<\/span> 5G <\/span>revolution<\/span>. <\/span>With<\/span> competitors<\/span> intensifying<\/span> their<\/span> public<\/span> visibility<\/span> and <\/span>new <\/span>players<\/span> aggressively<\/span> entering<\/span> the<\/span> sector, <\/span>the<\/span> company<\/span> faced<\/span> a real <\/span>risk<\/span> of<\/span> losing<\/span> market<\/span> share in <\/span>Spain<\/span> at a decisive <\/span>moment<\/span>: <\/span>when<\/span> operators<\/span>, <\/span>governments<\/span>, and <\/span>large<\/span> corporations<\/span> were<\/span> making<\/span> multi-<\/span>million<\/span> euro<\/span> investment<\/span> decisions<\/span> in 5G <\/span>networks<\/span>, <\/span>automation<\/span>, and <\/span>smart<\/span> cities<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

The<\/span> challenge<\/span> was<\/span> clear<\/span><\/strong>:<\/strong> <\/span>without<\/span> consistent<\/span> presence<\/span> in <\/span>the<\/span> conversations<\/span> that<\/span> mattered<\/span>\u2014<\/span>those<\/span> where<\/span> strategic<\/span> alliances<\/span> were<\/span> forged<\/span> and <\/span>trusted<\/span> providers<\/span> were<\/span> defined<\/span>\u2014Nokia <\/span>could<\/span> be <\/span>relegated<\/span> behind<\/span> more visible <\/span>competitors<\/span>, <\/span>regardless<\/span> of<\/span> its<\/span> technology<\/span> quality<\/span>. <\/span>All<\/span> this<\/span>, <\/span>with<\/span> limited<\/span> resources<\/span> allocated<\/span> to<\/span> the<\/span> Spanish<\/span> market<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

RESULTS<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

We<\/span> designed<\/span> a “selective <\/span>high-impact<\/span> presence<\/span>” <\/span>strategy<\/span> to<\/span> maximize<\/span> the<\/span> return<\/span> on<\/span> every<\/span> euro <\/span>invested<\/span> in <\/span>actions<\/span> that<\/span> make<\/span> a <\/span>difference<\/span>. <\/span>Rather<\/span> than<\/span> saturating<\/span> the<\/span> market<\/span> with<\/span> product<\/span> news<\/span>, <\/span>we<\/span> focused<\/span> on<\/span> positioning<\/span> Nokia as <\/span>the<\/span> authoritative<\/span> voice<\/span> that<\/span> business<\/span> and <\/span>government<\/span> decision-makers<\/span> would<\/span> consult<\/span> before<\/span> making<\/span> strategic<\/span> decisions<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Three<\/span> coordinated<\/span> lines<\/span> of<\/span> action<\/span>:<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||10px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”#f6f6f6″ custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icon_entrevista.png” title_text=”icon_entrevista” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Phase 1<\/h6>\n

Exclusive and <\/span>strategic<\/span> access<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Individual <\/span>meetings<\/span> with<\/span> specialized<\/span> journalists<\/span> from<\/span> key<\/span> media outlets <\/span>for<\/span> the<\/span> B2B sector and <\/span>dissemination<\/span> of<\/span> high-quality<\/span> opinion<\/span> content.<\/span><\/p>\n

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Phase 2<\/h6>\n

Sector <\/span>showcase<\/span> dominance<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Impact<\/span> maximization<\/span> at Mobile <\/span>World<\/span> Congress<\/span>, <\/span>the<\/span> event<\/span> where<\/span> the<\/span> year’s<\/span> main<\/span> telecommunications<\/span> conversations<\/span> close.<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_tv.png” title_text=”icono_tv” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Phase 3<\/h6>\n

Connection with mass audiences<\/span><\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Presence on national television linking Nokia’s local projects with topics of citizen interest (digital transformation, virtual reality, sustainability).<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

RESULTS<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Since 2017, Nokia has maintained its position among the most relevant providers in the Spanish telecommunications infrastructure market, protecting its market share during a period of intense competition and sector consolidation.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Year after year:<\/span><\/span>\u00a0<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    \n
  • Hundreds of appearances in strategic Spanish media outlets<\/span>\u00a0<\/span><\/li>\n
  • Sustained presence before a specialized audience and, at key moments, at mass level<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    The real value:<\/span><\/span><\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    In a market where visibility translates directly into invitations to negotiation tables and provider selection processes, Nokia maintained its seat at the conversations that matter\u2014protecting millions of euros in business potential.<\/span><\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.25.0″ _module_preset=”default” width=”90%” custom_padding=”21px|||||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/33.jpg” alt=”nokia” title_text=”nokia” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/38.jpg” alt=”nokia” title_text=”nokia” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/41.jpg” alt=”nokia” title_text=”nokia” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.25.0″ _module_preset=”default” width=”90%” custom_padding=”21px|||||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/42.jpg” alt=”nokia” title_text=”nokia” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/49.jpg” alt=”nokia” title_text=”nokia” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/Nokia.jpg” alt=”nokia” title_text=”Nokia” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Maintaining leadership in a transforming telecommunications market\u00a0Nokia partnered with LF Channel to position itself as a leader in 5G, connectivity, automation and smart cities in a highly competitive market with limited resources in Spain. Leveraging our strategic expertise and knowledge of the media ecosystem, we transformed the brand’s presence: we opened access to the most […]<\/p>\n","protected":false},"author":10,"featured_media":8563,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

    NOKIA: M\u00daSICA Y REALIDAD VIRTUAL , EXPERIENCIA INMERSIVA PARA PERSONAS CON ENFERMEDADES NEURODEGENERATIVAS<\/h1>\r\n

    PROYECTO AMATISTA, UNA COLABORACI\u00d3N CONC\u00c1RITAS Y TELEF\u00d3NICA ESPA\u00d1A<\/h2>\r\nReto:<\/strong>\r\n\r\nNokia, asociado con C\u00e1ritas y Telef\u00f3nica Espa\u00f1a, ha puesto en marcha un proyecto que usa la realidad virtual y el 5G para que los mayores con enfermedades neurodegenerativas disfruten de una experiencia musical inmersiva que mejore su calidad de vida. Bajo el nombre de Proyecto Amatista, esta iniciativa demuestra c\u00f3mo la tecnolog\u00eda m\u00e1s disruptiva (hablamos de 5G y realidad virtual, entre otras) tiene efectos reales y positivos sobre las personas. Y la divulgaci\u00f3n de esta iniciativa en medios y targets no tecnol\u00f3gicos, era el reto.\r\n\r\nEstrategia:<\/strong>\r\n\r\nPresentaci\u00f3n del proyecto a prensa, explicando la motivaci\u00f3n de la iniciativa, las organizaciones involucradas y los resultados. Y, como punto fuerte, se cont\u00f3 con testimonios de las profesionales que imparten los talleres de musicoterapia y, a trav\u00e9s de un video, de los de las personas mayores implicadas.\r\n\r\nResultados:<\/strong>\r\n\r\nLos resultados fueron altamente satisfactorios. La asistencia a la rueda de prensa fue muy alta, y se generaron entrevistas posteriores en diversos medios de comunicaci\u00f3n, incluyendo radio y televisi\u00f3n. Se logr\u00f3 llegar a medios de segmentos variados a los que Nokia no suele llegar, como lifestyle, y generar piezas de calidad que lograban humanizar no solo a la marca, sino tambi\u00e9n a la tecnolog\u00eda 5G","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[80,82,88],"project_tag":[],"class_list":["post-2438","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-hall-of-fame","project_category-society-and-education","project_category-technology-and-innovation"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project\/2438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/comments?post=2438"}],"version-history":[{"count":38,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project\/2438\/revisions"}],"predecessor-version":[{"id":12973,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project\/2438\/revisions\/12973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/media\/8563"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/media?parent=2438"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project_category?post=2438"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project_tag?post=2438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}