{"id":15510,"date":"2026-10-29T15:25:27","date_gmt":"2026-10-29T14:25:27","guid":{"rendered":"https:\/\/lfchannel.com\/?post_type=project&p=15510"},"modified":"2026-10-29T17:44:07","modified_gmt":"2026-10-29T16:44:07","slug":"space-economy-congress","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/en\/project\/space-economy-congress\/","title":{"rendered":"SPACE ECONOMY CONGRESS"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/10\/logo_space_economy_1080x1080_negre.webp” alt=”YNVOLVE” title_text=”logo_space_economy_1080x1080_negre” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”40%||||false|false” custom_margin_tablet=”40%||||false|false” custom_margin_phone=”1%||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”60px” text_line_height=”1.2em” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”60px” text_font_size_phone=”30px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Activating an entire ecosystem to drive 1,000+ registrations<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

How an integrated B2B event communications strategy helped the Barcelona Chamber of Commerce exceed 1,000 registrations for Space Economy Congress 2026.<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”50px||-20px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

CHALLENGE<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-120px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

The Barcelona Chamber of Commerce partnered with LF Channel as its communications agency for the 2026 edition of Space Economy Congress, with a clear business objective: increase awareness and drive registrations for the event.<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

Bringing together the space industry at the intersection of space and business, the congress aimed to attract more than 1,000 registrants, reach audiences beyond Catalonia and turn the wider ecosystem \u2014 including institutions, companies, speakers and partners \u2014 into advocates for the event.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

STRATEGY<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

As a communications agency specialising in events and the technology sector, we brought together media relations, paid social, social media management and ecosystem engagement<\/strong> in one integrated strategy designed to drive registrations.<\/p>\n

We developed three coordinated workstreams, each targeting a specific business objective. Together, they helped expand the event\u2019s reach, increase registrations and strengthen its credibility.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||10px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”#f6f6f6″ custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_objetivo.png” title_text=”icono_objetivo” align=”center” _builder_version=”4.27.4″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Phase 1<\/h6>\n

Greater reach, with the industry as an amplifier<\/h3>\n

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We created a toolkit to help stakeholders across the sector promote the congress with a consistent voice in Catalan, Spanish and English. We also developed email campaigns to encourage B2B meetings during the event.<\/p>\n

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Phase 2<\/h6>\n

More registrations, driven by conversion-focused paid social<\/h3>\n

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We launched Meta Ads and Google Ads campaigns targeting business audiences, space-enabled industries and the wider space ecosystem across Spain, and continuously optimised them to drive registrations.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_calidad.png” title_text=”icono_calidad” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Phase 3<\/h6>\n

Building credibility through voices<\/h3>\n

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We arranged exclusive interviews with spokespeople from industry, science and the organiser, to offer a comprehensive overview of the present and future of the space economy.<\/p>\n

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BUSINESS IMPACT<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The goal was not just to raise awareness of the congress, but to reach a major registration milestone and create tangible business opportunities for the space sector. The results speak for themselves:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.25.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Total event registrations” number=”+1,110″ percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

We exceeded the target, achieving 19.6% growth compared with the previous edition.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”B2B meetings requested” number=”560″ percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The congress strengthened its position as a platform for meaningful business opportunities across the space industry.<\/p>\n

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Nearly half of all registrations came through digital channels, with channel-level tracking in place to help optimise investment in future editions.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”A mobilised industry ecosystem” number=”360\u00ba” percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” title_font_size=”16px” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Companies and speakers amplified the congress\u2019s reach beyond its official channels.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Key results: <\/em><\/strong>A 28.7% increase in website traffic, a 3.6% CTR on Google Ads (compared with the 2% average), 1.8 million impressions on Meta Ads, and three interviews reaching an audience of more than 600,000 people.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

This project shows how communications for a B2B congress or event can go beyond raising awareness to attract qualified attendees, mobilise an entire ecosistem and create real business opportunities. At LF Channel, we help event organisers, institutions and businesses amplify their events and turn visibility into registrations, meetings and growth.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/10\/vicente-atienza.webp” alt=”Imagen de Vicente Atienza, responsable de Nuevos Proyectos Industriales de la C\u00e1mara de Comercio de Barcelona” title_text=”vicente-atienza” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\n

\u201cLF Channel\u2019s experience and expertise in communications for technology companies and events have been key to meeting the communication needs of SEC26 and have contributed significantly to surpassing attendance figures from previous editions.\u201d\u00a0\u00a0<\/em><\/p>\n<\/blockquote>\n

Vicente Atienza<\/strong>, Head of New Industrial Projects, Barcelona Chamber of Commerce<\/p>\n

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Activating an entire ecosystem to drive 1,000+ registrationsHow an integrated B2B event communications strategy helped the Barcelona Chamber of Commerce exceed 1,000 registrations for Space Economy Congress 2026.CHALLENGEThe Barcelona Chamber of Commerce partnered with LF Channel as its communications agency for the 2026 edition of Space Economy Congress, with a clear business objective: increase awareness […]<\/p>\n","protected":false},"author":4,"featured_media":15453,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[88],"project_tag":[],"class_list":["post-15510","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-technology-and-innovation"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t