{"id":13394,"date":"2026-01-09T14:00:12","date_gmt":"2026-01-09T13:00:12","guid":{"rendered":"https:\/\/lfchannel.com\/?post_type=project&p=13394"},"modified":"2026-01-13T10:55:46","modified_gmt":"2026-01-13T09:55:46","slug":"brighton","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/en\/project\/brighton\/","title":{"rendered":"BRIGHTON"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/01\/logo_brighton_college.png” alt=”Brighton College logo” title_text=”logo_brighton_college” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”20px||||false|false” custom_margin_tablet=”20px||||false|false” custom_margin_phone=”20px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”60px” text_line_height=”1.2em” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”60px” text_font_size_phone=”40px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Opening<\/span> an<\/span> Educational<\/span> Center in <\/span>Three<\/span> Markets<\/span>, <\/span>Generating<\/span> Interest<\/span> in <\/span>Less<\/span> Than<\/span> 24 <\/span>Hours<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Brighton <\/span>College<\/span>, <\/span>the<\/span> prestigious<\/span> British <\/span>independent<\/span> school<\/span> recognized<\/span> as <\/span><\/span>\u201c<\/span>The<\/span> School<\/span> of<\/span> the<\/span> Decade<\/span>\u201d<\/span><\/span><\/strong>, <\/span><\/strong>partnered<\/span> with<\/span> LF\u202f<\/span>Channel<\/span> to<\/span> simultaneously<\/span> launch<\/span> its<\/span> presence<\/span> in <\/span>Spain<\/span>, <\/span>Italy<\/span>, and Portugal and <\/span>secure<\/span> enrollments<\/span> before<\/span> the<\/span> schools<\/span> opened<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

CHALLENGE<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The<\/span> main<\/span> challenge<\/span> was<\/span> to<\/span> <\/span>guarantee<\/span> student<\/span> enrollment<\/span> before<\/span> the<\/span> opening<\/span> of<\/span> the<\/span> schools<\/span><\/span><\/strong> in new <\/span>European<\/span> markets<\/span><\/strong>. Brighton <\/span>College<\/span> needed<\/span> to<\/span> generate<\/span> <\/strong><\/span>immediate<\/span> awareness<\/span> and <\/span>credibility<\/span><\/span><\/strong> among<\/span> local <\/span>families<\/span> and position <\/span>itself<\/span> as a top <\/span>educational<\/span> choice<\/span>, <\/span>all<\/span> in a competitive <\/span>context<\/span> and <\/span>with<\/span> very<\/span> tight<\/span> timelines.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

STRATEGY<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

LF\u202f<\/span>Channel<\/span> designed<\/span> a <\/span><\/span>comprehensive, <\/span>multichannel<\/span> strategy<\/span><\/span> focused<\/span> on<\/span> generating<\/span> immediate<\/span> interest<\/span>:<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||10px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”#f6f6f6″ custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_prensa.png” title_text=”icono_prensa” align=”center” _builder_version=”4.27.2″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Phase 1<\/h6>\n

Brand <\/span>positioning<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Highlight<\/span> Brighton <\/span>College\u2019s<\/span> reputation<\/span> as <\/span>an<\/span> internationally<\/span> recognized<\/span> elite <\/span>school<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icon_entrevista.png” title_text=”icon_entrevista” align=”center” _builder_version=”4.27.2″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Phase 2<\/h6>\n

Localized<\/span> communication<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Tailored<\/span> messages<\/span> for<\/span> Spain<\/span>, <\/span>Italy<\/span>, and Portugal, <\/span>adapting<\/span> the<\/span> narrative <\/span>to<\/span> each<\/span> cultural and <\/span>educational<\/span> context<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_objetivo.png” title_text=”icono_objetivo” align=”center” _builder_version=”4.27.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Phase 3<\/h6>\n

Activation<\/span> across<\/span> key<\/span> media and <\/span>channels<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Coordination<\/span> of<\/span> Tier<\/span> 1 <\/span>press<\/span>, <\/span>coverage<\/span> in <\/span>specialized<\/span> and general media, and <\/span>strategic<\/span> presence<\/span> on<\/span> digital <\/span>channels<\/span> targeting <\/span>families<\/span> interested<\/span> in <\/span>international<\/span> education<\/span>.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

RESULTS<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Inquiries received in less than 2 months. ” number=”+200″ percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Tier 1 media impacts in Spain, Italy, and Portugal. ” number=”+40″ percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Immediate success in attracting families, securing enrollment before the schools opened in 2027. ” number=”Success” percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.0″ _module_preset=”default” width=”90%” custom_padding=”21px|||||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/01\/imagen-tamano-base_imagen_brighton_ciencia_1.jpg” alt=”Image Brighton, science” title_text=”imagen-taman\u0303o-base_imagen_brighton_ciencia_1″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/01\/imagen-tamano-base_imagen_brighton_telescopio_2.jpg” alt=”Brighton science class image, telescope” title_text=”imagen-taman\u0303o-base_imagen_brighton_telescopio_2″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.0″ _module_preset=”default” width=”90%” custom_padding=”21px|||||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/01\/imagen-tamano-base_imagen_brighton_danza_3.jpg” alt=”Brighton dance image” title_text=”imagen-taman\u0303o-base_imagen_brighton_danza_3″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/01\/imagen-tamano-base_imagen_brighton_4.jpg” alt=”Brighton image” title_text=”imagen-taman\u0303o-base_imagen_brighton_4″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Opening an Educational Center in Three Markets, Generating Interest in Less Than 24 Hours\u00a0Brighton College, the prestigious British independent school recognized as \u201cThe School of the Decade\u201d, partnered with LF\u202fChannel to simultaneously launch its presence in Spain, Italy, and Portugal and secure enrollments before the schools opened.\u00a0CHALLENGEThe main challenge was to guarantee student enrollment before […]<\/p>\n","protected":false},"author":8,"featured_media":13399,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

[et_pb_section fb_built=\"1\" admin_label=\"section\" _builder_version=\"4.16\" collapsed=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_4,3_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"-100px||||false|false\" custom_margin_tablet=\"12px||||false|false\" custom_margin_phone=\"0px||||false|false\" custom_margin_last_edited=\"on|desktop\" global_colors_info=\"{}\"][et_pb_column type=\"1_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/10\/logo_MOVBOI.jpg\" alt=\"YNVOLVE\" title_text=\"logo_MOVBOI\" force_fullwidth=\"on\" _builder_version=\"4.27.0\" _module_preset=\"default\" custom_margin=\"20px||||false|false\" custom_margin_tablet=\"20px||||false|false\" custom_margin_phone=\"20px||||false|false\" custom_margin_last_edited=\"on|desktop\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"Montserrat|700|||||||\" text_text_color=\"#000000\" text_font_size=\"60px\" text_line_height=\"1.2em\" custom_margin=\"||20px||false|false\" custom_margin_tablet=\"||20px||false|false\" custom_margin_phone=\"||-80px||false|false\" custom_margin_last_edited=\"on|phone\" text_font_size_tablet=\"60px\" text_font_size_phone=\"40px\" text_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]Boosting Brand Positioning in the Smartwatch Market in Record Time<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"-100px||||false|false\" custom_margin_tablet=\"12px||||false|false\" custom_margin_phone=\"0px||||false|false\" custom_margin_last_edited=\"on|desktop\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" custom_margin=\"||20px||false|false\" custom_margin_tablet=\"||20px||false|false\" custom_margin_phone=\"||-80px||false|false\" custom_margin_last_edited=\"on|phone\" global_colors_info=\"{}\"]<\/p>

CHALLENGE<\/h3>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"-120px||||false|false\" custom_margin_tablet=\"0px||||false|false\" custom_margin_phone=\"0px||||false|false\" custom_margin_last_edited=\"on|tablet\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" custom_margin=\"||20px||false|false\" global_colors_info=\"{}\"]Mobvoi, an Asian company and a leader in the generative artificial intelligence (AI) sector, launched its new smartwatch, the TicWatch Pro 5, in the Spanish market. The company aimed to promote this device in the Spanish press within a very short timeframe of just 3 months, with the objective of rapidly increasing sales.<\/span><\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" custom_margin=\"||20px||false|false\" global_colors_info=\"{}\"]In a highly competitive market like that of smartwatches, with other well-established brands, the challenge was to position the TicWatch Pro 5 as one of the best available options. LF Channel accepted the challenge and implemented a communication campaign that achieved great success.<\/span><\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p>

STRATEGY<\/h3>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"-30px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"]LF Channel developed a comprehensive communication strategy based on three key pillars:<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" use_custom_gutter=\"on\" gutter_width=\"2\" make_equal=\"on\" custom_padding_last_edited=\"on|desktop\" _builder_version=\"4.25.0\" _module_preset=\"default\" custom_padding=\"||10px||false|false\" custom_padding_tablet=\"||0px||false|false\" custom_padding_phone=\"||0px||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.24.3\" _module_preset=\"default\" background_color=\"#f6f6f6\" custom_padding=\"40px|40px|40px|40px|true|true\" custom_padding_tablet=\"30px|30px|30px|30px|true|true\" custom_padding_phone=\"20px|20px|20px|20px|true|true\" custom_padding_last_edited=\"on|phone\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_prensa.png\" title_text=\"icono_prensa\" align=\"center\" _builder_version=\"4.27.2\" _module_preset=\"default\" max_width=\"120px\" max_height=\"200px\" custom_margin=\"||30px||false|false\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.27.2\" _module_preset=\"_initial\" header_6_font=\"Inter|700||on|||||\" header_6_text_color=\"#000000\" header_6_font_size=\"16px\" header_6_line_height=\"1.4em\" text_orientation=\"center\" header_6_font_size_tablet=\"15px\" header_6_font_size_phone=\"14px\" header_6_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p>

Phase 1<\/h6>

Press Content<\/span><\/h3>

[\/et_pb_text][et_pb_text _builder_version=\"4.27.2\" _module_preset=\"_initial\" text_font=\"Inter||||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" text_orientation=\"center\" text_font_size_tablet=\"15px\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]<\/p>

Preparation of press materials with detailed information and instructions on the features and benefits of the TicWatch Pro 5, focused on highlighting its innovation and relevance in the Spanish market.<\/p>

[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.24.3\" _module_preset=\"default\" background_color=\"gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c\" custom_padding=\"40px|40px|40px|40px|true|true\" custom_padding_tablet=\"30px|30px|30px|30px|true|true\" custom_padding_phone=\"20px|20px|20px|20px|true|true\" custom_padding_last_edited=\"on|phone\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icon_entrevista.png\" title_text=\"icon_entrevista\" align=\"center\" _builder_version=\"4.27.2\" _module_preset=\"default\" max_width=\"120px\" max_height=\"200px\" custom_margin=\"||30px||false|false\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.27.2\" _module_preset=\"_initial\" header_6_font=\"Inter|700||on|||||\" header_6_text_color=\"#000000\" header_6_font_size=\"16px\" header_6_line_height=\"1.4em\" text_orientation=\"center\" header_6_font_size_tablet=\"15px\" header_6_font_size_phone=\"14px\" header_6_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p>

Phase 2<\/h6>

Media relations<\/h3>

[\/et_pb_text][et_pb_text _builder_version=\"4.27.2\" _module_preset=\"_initial\" text_font=\"Inter||||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" text_orientation=\"center\" text_font_size_tablet=\"15px\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]<\/p>

\u00a0LF Channel\u2019s team conducted thorough follow-ups to establish and strengthen relationships with the Spanish press within the short period of 3 months.<\/span><\/p>

[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.24.3\" _module_preset=\"default\" background_color=\"gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c\" custom_padding=\"40px|40px|40px|40px|true|true\" custom_padding_tablet=\"30px|30px|30px|30px|true|true\" custom_padding_phone=\"20px|20px|20px|20px|true|true\" custom_padding_last_edited=\"on|phone\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_objetivo.png\" title_text=\"icono_objetivo\" align=\"center\" _builder_version=\"4.27.0\" _module_preset=\"default\" max_width=\"120px\" max_height=\"200px\" custom_margin=\"||30px||false|false\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.27.2\" _module_preset=\"_initial\" header_6_font=\"Inter|700||on|||||\" header_6_text_color=\"#000000\" header_6_font_size=\"16px\" header_6_line_height=\"1.4em\" text_orientation=\"center\" hover_enabled=\"0\" header_6_font_size_tablet=\"15px\" header_6_font_size_phone=\"14px\" header_6_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p>

Phase 3<\/h6>

Product testing<\/h3>

[\/et_pb_text][et_pb_text _builder_version=\"4.27.2\" _module_preset=\"_initial\" text_font=\"Inter||||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" text_orientation=\"center\" text_font_size_tablet=\"15px\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]<\/p>

The entire campaign revolved around managing reviews, allowing Spanish journalists to experience the device's performance and features firsthand. A massive review campaign was launched, reaching nearly all journalists specializing in this field in Spain.<\/p>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"40px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p>

RESULTS<\/h3>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_number_counter title=\"Press impacts in just 3 months\" number=\"+110\" percent_sign=\"off\" _builder_version=\"4.27.0\" _module_preset=\"default\" number_font_size=\"76px\" global_colors_info=\"{}\"][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_number_counter title=\"Reviews managed in generalist, B2C, and lifestyle media\" number=\"31\" percent_sign=\"off\" _builder_version=\"4.27.0\" _module_preset=\"default\" number_font_size=\"76px\" global_colors_info=\"{}\"][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_number_counter title=\"Audience reached (OTS)\" number=\"+610 M\" percent_sign=\"off\" _builder_version=\"4.27.0\" _module_preset=\"default\" number_font_size=\"76px\" global_colors_info=\"{}\"][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.25.0\" _module_preset=\"default\" collapsed=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" gutter_width=\"2\" _builder_version=\"4.27.0\" _module_preset=\"default\" width=\"90%\" custom_padding=\"21px|||||\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.19.3\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/10\/Lifestyle-1.jpg\" alt=\"nokia\" title_text=\"Lifestyle-1\" align=\"center\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.19.3\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/10\/Mobvoi_Imagen_TicWatch-Pro-5.jpg\" alt=\"nokia\" title_text=\"Mobvoi_Imagen_TicWatch Pro 5\" align=\"center\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" gutter_width=\"2\" _builder_version=\"4.27.0\" _module_preset=\"default\" width=\"90%\" custom_padding=\"21px|||||\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.19.3\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/10\/Tilt.png\" alt=\"nokia\" title_text=\"Tilt\" align=\"center\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.19.3\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/10\/TicWatch-Pro-5-explosive-with-Snapdragon.png\" alt=\"nokia\" title_text=\"TicWatch Pro 5-explosive with Snapdragon\" align=\"center\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[88],"project_tag":[],"class_list":["post-13394","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-technology-and-innovation"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project\/13394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/comments?post=13394"}],"version-history":[{"count":7,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project\/13394\/revisions"}],"predecessor-version":[{"id":13456,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project\/13394\/revisions\/13456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/media\/13399"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/media?parent=13394"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project_category?post=13394"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/project_tag?post=13394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}