{"id":4784,"date":"2024-01-15T11:24:18","date_gmt":"2024-01-15T10:24:18","guid":{"rendered":"https:\/\/lfchannel.com\/?p=4784"},"modified":"2025-11-17T17:27:41","modified_gmt":"2025-11-17T16:27:41","slug":"5-trends-diversity-equity-inclusion-in-business-2024","status":"publish","type":"post","link":"https:\/\/lfchannel.com\/en\/5-trends-diversity-equity-inclusion-in-business-2024\/","title":{"rendered":"5 trends on Diversity, Equity and Inclusion in business and communications for 2024"},"content":{"rendered":"

Corporate <\/span>social responsibility<\/span><\/b> and <\/span>labor wellbeing<\/span><\/b> are having an increasingly greater impact on economic activity. In fact, 90% of the consumer population in Spain believes that diversity and inclusion are important issues, while 43% have changed their purchasing habits to align themselves with these values, according to a <\/span> recent study<\/span><\/a> by Integral Ad Science. On the other hand, six out of seven employees expect to receive some kind of support from their company, as concluded in the <\/span>Employer Brand Report<\/span><\/a> prepared by Randstad.<\/span>\u00a0<\/span><\/p>\n

All the data points in the same direction: <\/span>Diversity, Equity and Inclusion<\/span><\/b> criteria are increasing their presence at both the workplace and consumer level. This trend has led to talent retention, mental health care and the fight against burnout being the main challenges for companies in the coming year, according to <\/span>DEI Channel<\/span><\/a>. Knowing how to communicate advances in DEI boosts brand reputation, but not doing so impoverishes the corporate image and the impact of advertising campaigns; that is why it is essential to have a good understanding of the population’s demands.<\/span>\u00a0<\/span><\/p>\n

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