{"id":4731,"date":"2023-12-18T11:40:56","date_gmt":"2023-12-18T10:40:56","guid":{"rendered":"https:\/\/lfchannel.com\/?p=4731"},"modified":"2025-11-12T10:02:57","modified_gmt":"2025-11-12T09:02:57","slug":"four-people-related-crises-to-avoid-in-2024","status":"publish","type":"post","link":"https:\/\/lfchannel.com\/en\/four-people-related-crises-to-avoid-in-2024\/","title":{"rendered":"Four people-related crises to avoid in 2024"},"content":{"rendered":"<p><span class=\"TextRun SCXW93447425 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW93447425 BCX0\">After three years of seemingly one crisis after another, leaders seem to feel less well versed in handling a crisis. This is borne out by the latest\u202f<\/span><\/span><a href=\"https:\/\/worldcomgroup.com\/\"><span class=\"FieldRange SCXW93447425 BCX0\"><span class=\"TextRun Underlined SCXW93447425 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW93447425 BCX0\">Worldcom<\/span><span class=\"NormalTextRun SCXW93447425 BCX0\"> Confidence<\/span><\/span><\/span><\/a><span class=\"TextRun SCXW93447425 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW93447425 BCX0\">\u202fdata which shows business leaders losing their confidence in crisis management (see chart 1). <\/span><span class=\"ContextualSpellingAndGrammarError SCXW93447425 BCX0\">So<\/span><span class=\"NormalTextRun SCXW93447425 BCX0\"> are <\/span><span class=\"SpellingError SCXW93447425 BCX0\">organisations<\/span><span class=\"NormalTextRun SCXW93447425 BCX0\"> ready to handle the next crisis that comes their way? Most are not, according to this article in Forbes which highlights that only\u202f<\/span><\/span><a class=\"Hyperlink SCXW93447425 BCX0\" href=\"https:\/\/www.forbes.com\/sites\/edwardsegal\/2023\/02\/23\/less-than-half-of-surveyed-us-companies-have-a-formal-crisis-communications-plan-report\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW93447425 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW93447425 BCX0\">49% of surveyed U.S. companies have a formal crisis communication plan<\/span><\/span><\/a><span class=\"TextRun SCXW93447425 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW93447425 BCX0\">. Another 28% have an informal (i.e., undocumented) crisis communications plan, and almost a quarter (23%) don\u2019t have one at all\u2014or are not confident that they have one.<\/span><\/span><span class=\"EOP SCXW93447425 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">That\u2019s why Worldcom partners created the SALUS\u202f<\/span><\/b><a href=\"https:\/\/worldcomgroup.com\/our-expertise\/crisis-issues-management\/salus-crisis-preparedness-protection-service\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">crisis preparedness and protection service, available in one or multiple countries \u2013 see more here.<\/span><\/b><\/a><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:405}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4704 size-full aligncenter\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/12\/Imagen-1-1.png\" alt=\"\" width=\"568\" height=\"540\" srcset=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/12\/Imagen-1-1.png 568w, https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/12\/Imagen-1-1-480x456.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 568px, 100vw\" \/><\/p>\n<p><span class=\"TextRun SCXW103717750 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW103717750 BCX0\">So, armed with the latest confidence rankings from the <\/span><span class=\"NormalTextRun SCXW103717750 BCX0\">Worldcom\u2019s<\/span><span class=\"NormalTextRun SCXW103717750 BCX0\"> Global Business Leaders Confidence Index (WCI), we asked <\/span><span class=\"NormalTextRun SCXW103717750 BCX0\">Worldcom\u2019s<\/span><span class=\"NormalTextRun SCXW103717750 BCX0\"> crisis management experts to pick the four people-related topics that are most likely to be a cause of brand, <\/span><span class=\"NormalTextRun SCXW103717750 BCX0\">reputation<\/span><span class=\"NormalTextRun SCXW103717750 BCX0\"> and leadership damage.<\/span><\/span><span class=\"EOP SCXW103717750 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:360,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lfchannel.com\/en\/four-people-related-crises-to-avoid-in-2024\/#1_Failing_to_prevent_the_reputational_threats_that_come_from_downsizing_the_workforce\" >1. Failing to prevent the reputational threats that come from downsizing the workforce\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lfchannel.com\/en\/four-people-related-crises-to-avoid-in-2024\/#2_Mismanaging_expectations_around_hybrid_and_flexible_working\" >2. Mismanaging expectations around hybrid and flexible working<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lfchannel.com\/en\/four-people-related-crises-to-avoid-in-2024\/#3_Failing_to_be_an_employer_of_choice_by_failing_to_upskill_and_reskill_your_people_to_keep_your_best_talent\" >3. Failing to be an employer of choice by failing to upskill and reskill your people to keep your best talent\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lfchannel.com\/en\/four-people-related-crises-to-avoid-in-2024\/#4_Failing_to_take_a_balanced_approach_to_diversity_equity_and_inclusion_DEI\" >4. Failing to take a balanced approach to diversity, equity and inclusion (DEI)\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lfchannel.com\/en\/four-people-related-crises-to-avoid-in-2024\/#Be_prepared_for_the_main_risks_you_face\" >Be prepared for the main risks you face\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"1_Failing_to_prevent_the_reputational_threats_that_come_from_downsizing_the_workforce\"><\/span><strong>1. <span class=\"TextRun MacChromeBold SCXW8127118 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW8127118 BCX0\">Failing to prevent the reputational threats that come from downsizing the workforce<\/span><\/span><span class=\"EOP SCXW8127118 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span class=\"TextRun SCXW176763615 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW176763615 BCX0\">The global economic crisis is forcing <\/span><span class=\"SpellingError SCXW176763615 BCX0\">organisations<\/span><span class=\"NormalTextRun SCXW176763615 BCX0\"> to review their people\u2019s needs. And some <\/span><span class=\"SpellingError SCXW176763615 BCX0\">organisations<\/span><span class=\"NormalTextRun SCXW176763615 BCX0\"> have already made redundancies. It\u2019s therefore not surprising that the latest WCI data has retaining talent as the third most important topic for global leaders.<\/span><\/span><span class=\"EOP SCXW176763615 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:360,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"EOP SCXW56772482 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4708 size-full aligncenter\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/12\/Imagen-2-1.png\" alt=\"\" width=\"425\" height=\"404\" srcset=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/12\/Imagen-2-1.png 425w, https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/12\/Imagen-2-1-300x285.png 300w\" sizes=\"(max-width: 425px) 100vw, 425px\" \/><\/p>\n<p><span data-contrast=\"auto\">Layoffs may be unavoidable, as companies try to adapt to tough market conditions and changing customer needs. But these changes mean that retaining the most skilled employees and attracting new skills will be a high priority.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:360,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">So, we recommend that all organisations develop a communications strategy for their short, and long term, people needs. This strategy must take account of any planned changes (such as layoffs) so that the risk of negative reactions is minimised. It must also take into account some of the topics below \u2013 such as DEI and upskilling \u2013 if the organisation is to succeed in retaining its brightest talent and attracting the new skills it needs to succeed.]<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:360,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Mismanaging_expectations_around_hybrid_and_flexible_working\"><\/span><b>2. <span class=\"TextRun MacChromeBold SCXW135049281 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW135049281 BCX0\">Mismanaging expectations around hybrid and flexible working<\/span><\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-contrast=\"auto\">Organisations all around the world acted very quickly to the shock of the pandemic and adopted new ways of working. This helped businesses survive but it also changed the attitudes of employees to their relationship with work and how it could be best performed.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:360,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Some employers have started to insist that people return to an office environment on a full time or near full time basis. The decision by Zoom to demand employees are in the office \u2013 as reported in this article \u2013\u202f<\/span><a href=\"https:\/\/www.theguardian.com\/technology\/2023\/aug\/07\/zoom-tells-staff-to-come-into-the-office-at-least-two-days-a-week\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Zoom tells staff to come into the office at least two days a week | Zoom | The Guardian<\/span><\/a><span data-contrast=\"auto\">\u202fshows how what appears to be an internal decision can actually become a brand reputation problem.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW233345207 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW233345207 BCX0\">So, we recommend that <\/span><span class=\"SpellingError SCXW233345207 BCX0\">organisations<\/span><span class=\"NormalTextRun SCXW233345207 BCX0\"> take a people-first and not property-first approach to their operational decisions. By listening to your people, understanding their attitudes to flexible working, and adjusting the way people work to improve personal and <\/span><span class=\"SpellingError SCXW233345207 BCX0\">organisational<\/span><span class=\"NormalTextRun SCXW233345207 BCX0\"> performance and connectedness, you will be less likely to experience a crisis in <\/span><span class=\"NormalTextRun SCXW233345207 BCX0\">2024<\/span><span class=\"NormalTextRun SCXW233345207 BCX0\">.<\/span><\/span><span class=\"EOP SCXW233345207 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:360,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Failing_to_be_an_employer_of_choice_by_failing_to_upskill_and_reskill_your_people_to_keep_your_best_talent\"><\/span><b>3. <span class=\"TextRun MacChromeBold SCXW171787496 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW171787496 BCX0\">Failing to be an employer of choice by failing to upskill and reskill your people to keep your best talent<\/span><\/span><span class=\"EOP SCXW171787496 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span class=\"TextRun SCXW117118676 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW117118676 BCX0\">As identified above, the battle for in-demand skills is intensifying in 2023 \u2013 particularly with the expansion of generative AI technology. In the pre-pandemic world, this would normally have led to aggressive and high-profile recruitment techniques. But, to avoid increasing the risk of a people-related crisis, it makes sense to address this skills gap from the inside, by upskilling employees. As research highlighted in\u202f<\/span><\/span><a class=\"Hyperlink SCXW117118676 BCX0\" href=\"https:\/\/www.forbes.com\/sites\/markcperna\/2023\/01\/10\/5-non-negotiables-for-gen-z-workers-in-2023-and-why-they-matter\/?sh=21a310a21442\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW117118676 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW117118676 BCX0\">Forbes<\/span><\/span><\/a><span class=\"TextRun SCXW117118676 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW117118676 BCX0\">\u202fshows, investing in employee development in this way will encourage employees (particularly Gen Z) to stay loyal. The article points out that \u2018a buffet of valuable training opportunities can inspire workers of all ages to skill up\u2014and stay put\u2019. This hire from within approach, what an article in the\u202f<\/span><\/span><a class=\"Hyperlink SCXW117118676 BCX0\" href=\"https:\/\/hbr.org\/2023\/01\/9-trends-that-will-shape-work-in-2023-and-beyond?utm_campaign=hbr&amp;utm_medium=social&amp;utm_source=linkedin\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW117118676 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW117118676 BCX0\">Harvard Business Review<\/span><\/span><\/a><span class=\"TextRun SCXW117118676 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW117118676 BCX0\">\u202fcalls \u2018quiet hiring\u2019, <\/span><span class=\"NormalTextRun SCXW117118676 BCX0\">will protect <\/span><span class=\"SpellingError SCXW117118676 BCX0\">organisations<\/span><span class=\"NormalTextRun SCXW117118676 BCX0\"> from claims that it is turning its back on current employees.<\/span><\/span><span class=\"EOP SCXW117118676 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW190240444 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW190240444 BCX0\">So, we recommend <\/span><span class=\"SpellingError SCXW190240444 BCX0\">organisations<\/span><span class=\"NormalTextRun SCXW190240444 BCX0\"> are proactive in identifying ways to upskill and reskill their people rather than focus on external recruitment. It will significantly reduce the likelihood of employee dissatisfaction, and the consequent external brand damage that comes from not being seen as a people-first <\/span><span class=\"SpellingError SCXW190240444 BCX0\">organisation<\/span><span class=\"NormalTextRun SCXW190240444 BCX0\">.<\/span><\/span><span class=\"EOP SCXW190240444 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:360,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Failing_to_take_a_balanced_approach_to_diversity_equity_and_inclusion_DEI\"><\/span><b>4. <span class=\"TextRun MacChromeBold SCXW101514959 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW101514959 BCX0\">Failing to take a balanced approach to diversity, <\/span><span class=\"NormalTextRun SCXW101514959 BCX0\">equity<\/span><span class=\"NormalTextRun SCXW101514959 BCX0\"> and inclusion (DEI)<\/span><\/span><span class=\"EOP SCXW101514959 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-contrast=\"auto\">Diversity, Equity and Inclusion (DEI) has received a lot of attention from global leaders in the last three years and has been at the top of the Worldcom Confidence Index in terms of leader engagement for over a year. As a result, most organisations have been taking steps to be more inclusive. But these efforts are not always universally well received. Research highlighted in the\u202f<\/span><a href=\"https:\/\/hbr.org\/2023\/01\/9-trends-that-will-shape-work-in-2023-and-beyond?utm_campaign=hbr&amp;utm_medium=social&amp;utm_source=linkedin\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Harvard Business Review<\/span><\/a><span data-contrast=\"auto\">\u202ffound that 42% of employees believe their organization\u2019s DEI efforts are divisive.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">So, we recommend it makes sense to assess if DEI policies and changes are having the right impact in terms of employee happiness, organisational performance and brand perceptions. To not do so could expose the organisation to unnecessary risks in 2024 <\/span><a href=\"https:\/\/worldcomgroup.com\/confidence-index\/2022-reports\/leaders-changing-priorities-risk-losing-stakeholders-confidence\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">and lose the support of key stakeholders, including consumers, employees and investors<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:360,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Be_prepared_for_the_main_risks_you_face\"><\/span><b><span class=\"TextRun MacChromeBold SCXW248772262 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW248772262 BCX0\"><span class=\"TextRun MacChromeBold SCXW29047618 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW29047618 BCX0\"><span class=\"TextRun MacChromeBold SCXW120273223 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW120273223 BCX0\">Be prepared for the main risks you <\/span><span class=\"NormalTextRun SCXW120273223 BCX0\">face<\/span><\/span><span class=\"EOP SCXW120273223 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:810}\">\u00a0<\/span><\/span><\/span><\/span><\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-contrast=\"auto\">These four risks focus on people-related issues. But there are other topics on Worldcom\u2019s Confidence Index of global leaders that have lower confidence than the areas highlighted above, so we recommend that every organisation audits their exposure to risk based on their own context.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:360,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Being PREPARED for the issues that are most likely to come your way will significantly reduce the likelihood of brand and business damage from a crisis.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:360,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">That\u2019s why Worldcom partners created the SALUS\u202f<\/span><\/b><a href=\"https:\/\/worldcomgroup.com\/our-expertise\/crisis-issues-management\/salus-crisis-preparedness-protection-service\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">crisis preparedness and protection service<\/span><\/b><\/a><b><span data-contrast=\"auto\">.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:450}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Protecting your business, brand and reputation needs an EXPERT approach from crisis and issues specialists who understand your local and global context. Our crisis experts can deliver emergency response to minimize damage but prefer to focus on getting you prepared so issues never become a crisis.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:360,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>If you\u2019d like help to get prepared for the worst that 2024 can throw at you, or if you need crisis help right now, contact\u202f<a title=\"mailto:info@lfchannel.com\" href=\"mailto:info@lfchannel.com\">info@lfchannel.com<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4712 size-full aligncenter\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/12\/Imagen-3.png\" alt=\"\" width=\"425\" height=\"106\" srcset=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/12\/Imagen-3.png 425w, https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/12\/Imagen-3-300x75.png 300w\" sizes=\"(max-width: 425px) 100vw, 425px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After three years of seemingly one crisis after another, leaders seem to feel less well versed in handling a crisis. This is borne out by the latest\u202fWorldcom Confidence\u202fdata which shows business leaders losing their confidence in crisis management (see chart 1). So are organisations ready to handle the next crisis that comes their way? Most [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[60,121,70],"tags":[],"class_list":["post-4731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion-en","category-prtrends","category-worldcom-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/posts\/4731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/comments?post=4731"}],"version-history":[{"count":9,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/posts\/4731\/revisions"}],"predecessor-version":[{"id":12418,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/posts\/4731\/revisions\/12418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/media\/4732"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/media?parent=4731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/categories?post=4731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/tags?post=4731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}