{"id":15122,"date":"2026-07-31T10:37:07","date_gmt":"2026-07-31T08:37:07","guid":{"rendered":"https:\/\/lfchannel.com\/?p=15122"},"modified":"2026-08-03T08:08:20","modified_gmt":"2026-08-03T06:08:20","slug":"worldcom-launches-a-new-edition-of-healthcare-monitor-exploring-the-challenges-of-digital-communication-in-the-pharmaceutical-industry","status":"publish","type":"post","link":"https:\/\/lfchannel.com\/en\/worldcom-launches-a-new-edition-of-healthcare-monitor-exploring-the-challenges-of-digital-communication-in-the-pharmaceutical-industry\/","title":{"rendered":"Worldcom launches a new edition of Healthcare Monitor: exploring the challenges of digital communication in the pharmaceutical industry"},"content":{"rendered":"<p><a href=\"https:\/\/worldcomgroup.com\/?_gl=1*y87rms*_up*MQ..*_ga*NzIzMzE2NDczLjE3ODU1MDYxNjM.*_ga_496W9VQ732*czE3ODU1MDYxNjIkbzEkZzAkdDE3ODU1MDYxNjIkajYwJGwwJGgw\" target=\"_blank\" rel=\"noopener\"><strong>The Worldcom Public Relations Group<\/strong><\/a> (Worldcom) has released the 2025-2026 edition of its <a href=\"https:\/\/worldcomgroup.com\/es\/2026-digital-healthcare-monitor\/\" target=\"_blank\" rel=\"noopener\"><strong>Healthcare Monitor Pharmaceuticals report<\/strong><\/a>. Now in its fifth edition, the study explores the new challenges pharmaceutical companies face when <strong>communicating <\/strong>in an increasingly <strong>competitive digital<\/strong> <strong>landscape<\/strong>. The report highlights how factors such as trust, <strong>online presence and content relevance <\/strong>have become key drivers for building stronger relationships with audiences and enhancing brand reputation.<\/p>\n<p>In this context, the ability to communicate clearly and build trust has become more important than ever, especially in healthcare, where the way information is shared can directly influence brand <a href=\"https:\/\/lfchannel.com\/en\/healthtech-spain-building-trust-communicating-effectively\/\" target=\"_blank\" rel=\"noopener\"><strong>perception and the relationship companies establish with their audiences.<\/strong><\/a><\/p>\n<blockquote><p>\u201cThis Healthcare Monitor confirms something we see every day when working with our healthcare clients at LF Channel. Trust is no longer built solely through high-quality content, but also through a strong web infrastructure and the ability to be referenced by AI engines. Companies that continue to treat their websites as digital brochures risk falling behind those that transform them into true platforms for building trust,\u201d explains <strong>Imma Folch, CEO and founder of LF Channel<\/strong> and Worldcom Public Relations Group\u2019s representative in Spain.<\/p><\/blockquote>\n<p>Unlike previous editions, where pharmaceutical companies were assessed through a scoring system, this new edition takes a <strong>more analytical and learning-focused approach<\/strong>. The report aims to understand why some companies communicate more effectively than others, which strategies they are adopting, and what insights other organisations can take away to strengthen their own communication efforts.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lfchannel.com\/en\/worldcom-launches-a-new-edition-of-healthcare-monitor-exploring-the-challenges-of-digital-communication-in-the-pharmaceutical-industry\/#The_four_pillars_of_digital_positioning\" >The four pillars of digital positioning<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lfchannel.com\/en\/worldcom-launches-a-new-edition-of-healthcare-monitor-exploring-the-challenges-of-digital-communication-in-the-pharmaceutical-industry\/#1_Generative_Engine_Optimization_GEO\" >1. Generative Engine Optimization (GEO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lfchannel.com\/en\/worldcom-launches-a-new-edition-of-healthcare-monitor-exploring-the-challenges-of-digital-communication-in-the-pharmaceutical-industry\/#2_Web_performance\" >2. Web performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lfchannel.com\/en\/worldcom-launches-a-new-edition-of-healthcare-monitor-exploring-the-challenges-of-digital-communication-in-the-pharmaceutical-industry\/#3_Audience_segmentation_and_targeting\" >3. Audience segmentation and targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lfchannel.com\/en\/worldcom-launches-a-new-edition-of-healthcare-monitor-exploring-the-challenges-of-digital-communication-in-the-pharmaceutical-industry\/#4_Content_strategy_and_editorial_formats\" >4. Content strategy and editorial formats<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lfchannel.com\/en\/worldcom-launches-a-new-edition-of-healthcare-monitor-exploring-the-challenges-of-digital-communication-in-the-pharmaceutical-industry\/#Key_takeaways_for_the_pharmaceutical_sector\" >Key takeaways for the pharmaceutical sector<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lfchannel.com\/en\/worldcom-launches-a-new-edition-of-healthcare-monitor-exploring-the-challenges-of-digital-communication-in-the-pharmaceutical-industry\/#The_new_search_paradigm\" >The new search paradigm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lfchannel.com\/en\/worldcom-launches-a-new-edition-of-healthcare-monitor-exploring-the-challenges-of-digital-communication-in-the-pharmaceutical-industry\/#Beyond_the_pharmaceutical_industry_key_insights_for_more_effective_communication\" >Beyond the pharmaceutical industry: key insights for more effective communication<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_four_pillars_of_digital_positioning\"><\/span>The four pillars of digital positioning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The research focuses on 10 global pharmaceutical companies: AbbVie, AstraZeneca, Bristol Myers Squibb, GSK, Johnson &amp; Johnson, Merck &amp; Co., Novartis, Pfizer, Roche and Sanofi. Through four key indicators, the report assesses the strength of each organisation\u2019s communication approach in an ever-evolving media landscape. These indicators include:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Generative_Engine_Optimization_GEO\"><\/span>1. Generative Engine Optimization (GEO)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The ability of brands to appear in and be recognised by responses generated through artificial intelligence tools such as ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Web_performance\"><\/span>2. Web performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The overall quality of their digital platforms, including accessibility, website structure, speed, user experience and technical efficiency.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Audience_segmentation_and_targeting\"><\/span>3. Audience segmentation and targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The extent to which their content addresses the <strong>specific needs <\/strong>of patients, healthcare professionals, investors, media outlets, policymakers and potential talent.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Content_strategy_and_editorial_formats\"><\/span>4. Content strategy and editorial formats<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How companies build their presence across <strong>social media, media platforms and other digital channels<\/strong>, strengthening their credibility within the healthcare and scientific ecosystem.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_takeaways_for_the_pharmaceutical_sector\"><\/span>Key takeaways for the pharmaceutical sector<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The report shows that, while the pharmaceutical sector has the resources needed to develop effective communication strategies, there are still <strong>significant opportunities for improvement<\/strong>. The main challenges are not necessarily related to a lack of content, but rather to how information is structured, presented and made accessible, particularly through corporate websites.<\/p>\n<p>The analysis highlights that many companies are not yet fully leveraging their websites as strategic communication tools, and that one of the sector\u2019s biggest challenges is moving towards <strong>more personalised messaging<\/strong>. Addressing patients, healthcare professionals, investors or media outlets with the same message can limit its impact. The companies that achieve <strong>more effective communication are those that successfully balance scientific rigour <\/strong>with a more human approach, adapting their content to the context, needs and expectations of each audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_new_search_paradigm\"><\/span>The new search paradigm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the key differentiators of this new edition is the inclusion of an analysis of companies\u2019 visibility across AI-powered answer engines. To do so, the study uses <a href=\"https:\/\/mybrandi.ai\/\" target=\"_blank\" rel=\"noopener\"><strong>Brandi AI<\/strong><\/a>, <strong>a platform specialised in brand intelligence<\/strong> and visibility within AI environments. The findings show that the criteria determining an organisation\u2019s presence across these emerging channels differ from those of traditional SEO. In this context, Generative Engine Optimization (GEO) aims to ensure that generative AI systems <strong>recognise a company as a relevant and trustworthy source<\/strong>, incorporating it into their responses.<\/p>\n<p>This new paradigm also highlights the growing <strong>role of public relations<\/strong>, high-quality content creation, media presence and digital reputation building. These factors help brands strengthen their authority and increase their <a href=\"https:\/\/lfchannel.com\/en\/communication-and-public-relations-pr-as-a-strategy-to-get-your-brand-featured-on-chat-gpt\/\" target=\"_blank\" rel=\"noopener\"><strong>visibility across AI-powered tools such as ChatGPT.<\/strong><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Beyond_the_pharmaceutical_industry_key_insights_for_more_effective_communication\"><\/span>Beyond the pharmaceutical industry: key insights for more effective communication<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Healthcare Monitor Pharmaceuticals 2025-2026 report has been developed by <a href=\"https:\/\/worldcomgroup.com\/our-offices\/?_gl=1*1ubsffv*_up*MQ..*_ga*NDI2MjAzMTg5LjE3ODU1MDgwNjI.*_ga_496W9VQ732*czE3ODU1MDgwNjEkbzEkZzAkdDE3ODU1MDgwNjEkajYwJGwwJGgw\" target=\"_blank\" rel=\"noopener\"><strong>Worldcom PR Group<\/strong><\/a>, an international network made up of nearly 100 independent agencies across 45 countries. This global perspective makes it possible to identify <strong>trends and insights<\/strong> that are relevant not only for the pharmaceutical sector, but also for other industries where trust, reputation and digital visibility are key factors.<\/p>\n<blockquote><p>\u201cThis edition represents a clear shift in how we need to understand communication,\u201d says <strong>Serge Beckers, global president of Worldcom<\/strong> and the driving force behind Healthcare Monitor Pharmaceuticals. \u201cA ranking is certainly valuable, but it does not explain why communication works. With this Healthcare Monitor, we demonstrate that reputation increasingly depends on a strong website structure, clear decisions around target audiences, relevant and reliable content, and visibility across AI engines. Those who invest in these areas are not only building better communication strategies, but also strengthening trust,\u201d he explains.<\/p><\/blockquote>\n<p>At <a href=\"https:\/\/lfchannel.com\/en\/\" target=\"_blank\" rel=\"noopener\"><strong>LF Channel<\/strong><\/a>, we help healthcare organisations develop communication strategies that strengthen their reputation and visibility in an ever-evolving digital environment. <a href=\"https:\/\/lfchannel.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><strong>Contact us<\/strong><\/a> to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Worldcom Public Relations Group (Worldcom) has released the 2025-2026 edition of its Healthcare Monitor Pharmaceuticals report. Now in its fifth edition, the study explores the new challenges pharmaceutical companies face when communicating in an increasingly competitive digital landscape. The report highlights how factors such as trust, online presence and content relevance have become key [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":15119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[48,70],"tags":[],"class_list":["post-15122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-worldcom-en"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Worldcom\u2019s Healthcare Monitor Pharmaceuticals 2025-2026 explores the key trends in digital communication, trust and reputation across the pharmaceutical sector.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Clara 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