{"id":14565,"date":"2026-06-22T08:50:39","date_gmt":"2026-06-22T06:50:39","guid":{"rendered":"https:\/\/lfchannel.com\/?p=14565"},"modified":"2026-06-22T09:10:57","modified_gmt":"2026-06-22T07:10:57","slug":"this-june-at-lf-channel-pr-means-something-more-by-imma-folch-lazaro","status":"publish","type":"post","link":"https:\/\/lfchannel.com\/en\/this-june-at-lf-channel-pr-means-something-more-by-imma-folch-lazaro\/","title":{"rendered":"This June, at LF Channel, PR means something more by Imma Folch L\u00e1zaro"},"content":{"rendered":"<p>As every June, in celebration of LGBTQ+ Pride, the streets have once again filled with rainbow flags, just as social media feeds are flooded with brand logos adapted in these colors. In the midst of all this noise, it\u2019s easy to lose sight of what this movement is really about. At LF Channel, we\u2019ve taken a moment to reflect on it, and that\u2019s where our message comes from: <strong>we are PRide.<\/strong><\/p>\n<p>In our day-to-day work as a communications consultancy, <strong>the acronym PR stands for Public Relations<\/strong>. But this month, we\u2019ve chosen to play with those same letters to say something more: <strong>PR also stands for Pride &amp; Respect<\/strong>. Two words that, for us, are not a seasonal or opportunistic slogan, but part of the core of who we are and how we work as a company. That\u2019s why this June we\u2019ve chosen to bring it all together in a single idea: we are Pride, <strong>we are PRide.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lfchannel.com\/en\/this-june-at-lf-channel-pr-means-something-more-by-imma-folch-lazaro\/#Why_this_message\" >Why this message<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lfchannel.com\/en\/this-june-at-lf-channel-pr-means-something-more-by-imma-folch-lazaro\/#One_message_one_image_our_commitment\" >One message, one image: our commitment<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_this_message\"><\/span>Why this message<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You don\u2019t have to look far to understand the reason behind this message. Those who know us are aware that <a href=\"https:\/\/lfchannel.com\/en\/category\/dei-en\/\" target=\"_blank\" rel=\"noopener\"><strong>at LF Channel, diversity<\/strong><\/a><strong> is part of how we understand public relations<\/strong>. Effective communication means representing every voice, those that have long been heard and those still finding their place, recognising that they all belong in the conversation.<\/p>\n<p>That\u2019s why this play on letters and words is no coincidence: at LF Channel, Public Relations and Pride &amp; Respect share more than just an acronym. Both are about building connections and fostering trust. While public relations focus on building bridges between a brand and its audience, Pride and Respect build bridges between people, regardless of who they are or who they love.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14574\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/06\/camapana_mes_orgullo_linkedin-1.webp\" alt=\"\" width=\"850\" height=\"144\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"One_message_one_image_our_commitment\"><\/span>One message, one image: our commitment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This idea has become the header we have designed for <a href=\"https:\/\/www.linkedin.com\/company\/lfchannelpragency\/\" target=\"_blank\" rel=\"noopener\"><strong>our LinkedIn profile: the hashtag:<\/strong><\/a> <strong>#WeArePRide<\/strong> written in white on the LGBTIQ+ flag, with the letters \u2018PR\u2019 highlighted in LF Channel\u2019s corporate red. The aim is for anyone who sees it to immediately recognise <strong>our identity as an agency<\/strong> and realise that \u2018PR\u2019 defines us in two ways.<\/p>\n<p>In light of the <a href=\"https:\/\/www.lasexta.com\/noticias\/sociedad\/rainbow-washing-significado-orgullo_20240628667e7ca6ab9b4800013ce42c.html\" target=\"_blank\" rel=\"noopener\"><strong>\u2018rainbow washing\u2019<\/strong><\/a> that exists in the business world in general, and in marketing in particular, I would like to make it clear that #WeArePRide is not LF Channel\u2019s commitment; it is simply the way we are communicating it. <strong>Our genuine commitment to the LGBTIQ+ community goes far beyond a single month, the design of a header or the use of a hashtag.<\/strong><\/p>\n<p>Every project we take on, every campaign we design and every conversation we have with our clients is an opportunity to amplify voices, break down barriers and create spaces where everyone can feel seen and respected. In short, to <strong>defend rights<\/strong>. We put it this way because it is our actions that must back up our words; <strong>it is our actions that must recognise, celebrate and strengthen diversity<\/strong> every day of the year, not just on specific dates marked on the calendar.<\/p>\n<p>Public Relations. PRide &amp; Respect. Two PRs, one way of looking at the world: building relationships, both within and outside the agency, based on pride in who we are and respect for who others are.<\/p>\n<p>#WeArePRide. Happy Pride Month, this month and always, from the whole team at LF Channel.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As every June, in celebration of LGBTQ+ Pride, the streets have once again filled with rainbow flags, just as social media feeds are flooded with brand logos adapted in these colors. In the midst of all this noise, it\u2019s easy to lose sight of what this movement is really about. At LF Channel, we\u2019ve taken [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":14548,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[48],"tags":[],"class_list":["post-14565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"During LGBTIQ+ Pride Month, we reflect on the meaning of \u2018PRide\u2019 in communication: pride, respect and values that form part of LF Channel\u2019s DNA, even beyond the June campaigns.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Clara Hern\u00e1ndez\"\/>\n\t<link rel=\"canonical\" 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