{"id":14108,"date":"2026-05-12T17:20:36","date_gmt":"2026-05-12T15:20:36","guid":{"rendered":"https:\/\/lfchannel.com\/?p=14108"},"modified":"2026-05-13T12:02:20","modified_gmt":"2026-05-13T10:02:20","slug":"thought-leaders-key-players-in-the-technology-ecosystem","status":"publish","type":"post","link":"https:\/\/lfchannel.com\/en\/thought-leaders-key-players-in-the-technology-ecosystem\/","title":{"rendered":"Thought leaders: key players in the technology ecosystem\u00a0"},"content":{"rendered":"<p>As technology is everywhere these days: at work, in shops, and even in the appliances we use at home. It sparks enormous interest, but also distrust, fear, and confusion. How will these technological advances affect my life and my job? Which brands are truly pioneering innovation? Can the new tech companies emerging almost every week really be trusted?<\/p>\n<p>This\u00a0is\u00a0where<strong>\u00a0thought\u00a0leaders\u00a0<\/strong>\u2014\u00a0also\u00a0known\u00a0as\u00a0influencers\u00a0or\u00a0Key\u00a0Opinion\u00a0Leaders (KOLs) \u2014<strong> come\u00a0into\u00a0play. In\u00a0the\u00a0technology\u00a0sector,\u00a0these\u00a0are\u00a0individuals\u00a0with\u00a0authority,\u00a0expertise,<\/strong> and\u00a0strategic\u00a0vision\u00a0who\u00a0help\u00a0bring\u00a0clarity\u00a0to\u00a0the\u00a0overwhelming\u00a0amount\u00a0of\u00a0information\u00a0available\u00a0online.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lfchannel.com\/en\/thought-leaders-key-players-in-the-technology-ecosystem\/#How_to_communicate_about_B2B_technology\" >How\u00a0to\u00a0communicate\u00a0about\u00a0B2B\u00a0technology<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lfchannel.com\/en\/thought-leaders-key-players-in-the-technology-ecosystem\/#_LinkedIn_as_a_key_communication_channel\" >* LinkedIn as a key communication channel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lfchannel.com\/en\/thought-leaders-key-players-in-the-technology-ecosystem\/#_A_PR_strategy_focused_more_on_thought_leadership\" >* A PR strategy focused more on thought leadership.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lfchannel.com\/en\/thought-leaders-key-players-in-the-technology-ecosystem\/#Collaborate_with_expert_thought_leaders\" >*Collaborate\u00a0with\u00a0expert\u00a0thought\u00a0leaders\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lfchannel.com\/en\/thought-leaders-key-players-in-the-technology-ecosystem\/#Top_Spanish-speaking_B2B_tech_thought_leaders\" >Top Spanish-speaking B2B tech thought leaders<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_communicate_about_B2B_technology\"><\/span>How\u00a0to\u00a0communicate\u00a0about\u00a0B2B\u00a0technology<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the consumer technology space, we have long been accustomed to seeing thought leaders become genuine influencers, chances are that before buying a new smartphone or gadget, you have watched a review on YouTube or checked social media recommendations. Today, <strong>these trusted and independent voices are becoming increasingly influential within the B2B ecosystem because of the confidence they inspire.<\/strong><\/p>\n<p>For many years, B2B communications focused on building trust through company-generated content such as white papers, webinars, blog posts, press releases, and similar materials. However, this approach is changing dramatically. Why? Primarily because <strong>people tend to trust subject-matter experts more than companies themselves<\/strong>, which are often perceived as having a commercial agenda. As a result, the most relevant conversations around technology now revolve around influential individuals such as company founders, CTOs, CIOs, investors, and consultants. These figures bring significant credibility and are the voices audiences increasingly turn to before making purchasing decisions. In this new landscape, <strong>the way B2B technology companies communicate must evolve<\/strong>. Here are a few recommendations:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_LinkedIn_as_a_key_communication_channel\"><\/span>* LinkedIn as a key communication channel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>LinkedIn has established itself as the leading platform for professional influence in technology, particularly within the Spanish-speaking market. It is currently the primary social network for discussions around AI, digital transformation, and emerging technologies. <strong>Technology companies should prioritise this channel as a way to participate in meaningful industry conversations, identify influential voices, and engage with other organisations.<\/strong> In addition, employee advocacy on LinkedIn has proven to be significantly more effective than corporate communications \u2014 generating up to 12 times more engagement!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_A_PR_strategy_focused_more_on_thought_leadership\"><\/span>* A PR strategy focused more on thought leadership.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For company generated information to be credible, it must provide genuine value to potential customers. That is why <strong>communication strategies should focus less on promoting products directly and more on sharing unique market insights, lessons learned, use cases, and thoughtful reflections<\/strong> that position the company as a trusted authority in a specific field. It is also advisable to appoint an official spokesperson who can become the company\u2019s expert voice and public face. To succeed in this role, the spokesperson should be comfortable speaking publicly and able to authentically represent the brand\u2019s values.<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><em>Explore\u00a0<a href=\"https:\/\/lfchannel.com\/en\/spokespeople-training-a-key-element-to-company-reputation\/\">our\u00a0infographic\u00a0<\/a>to\u00a0learn\u00a0how\u00a0to\u00a0become\u00a0an\u00a0effective\u00a0spokesperson.\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/lfchannel.com\/en\/spokespeople-training-a-key-element-to-company-reputation\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2025\/04\/the_principles_of_a_good_spokesperson-scaled.jpg\" alt=\"Who can be a good spokesperson? The principles of a good spokesperson\" width=\"202\" height=\"286\" \/><\/a><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Collaborate_with_expert_thought_leaders\"><\/span>*<span data-contrast=\"auto\">Collaborate\u00a0with\u00a0expert\u00a0thought\u00a0leaders<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"\" data-turn-id-container=\"request-WEB:cb9d6dc8-dfb3-460c-b30c-e73e43912247-3\" data-is-intersecting=\"true\">\n<div class=\"relative w-full overflow-visible\">\n<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:cb9d6dc8-dfb3-460c-b30c-e73e43912247-3\" data-turn-id-container=\"request-WEB:cb9d6dc8-dfb3-460c-b30c-e73e43912247-3\" data-testid=\"conversation-turn-8\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"b3bd493e-5bc3-44e1-bc71-3865f69b6a7d\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<p data-start=\"0\" data-end=\"194\">According to <a href=\"https:\/\/www.marketingweek.com\/influencers-b2b-trust\/\">Marketing Week<\/a>, <strong>81% of B2B marketing professionals believe that collaborating with creators and thought leaders increases brand trust and credibility among business decision-makers. <\/strong>In reality, thought leaders have always existed. Before social media, influential voices appeared in magazines and on television. Today, leading voices in technology are primarily found in the media and on platforms such as LinkedIn. Although they are often underestimated, these profiles should play a central role in any communication strategy.<\/p>\n<p data-start=\"544\" data-end=\"1043\">The first step is identifying them and introducing your company. What do they think about your brand? What improvements would they suggest? Their perspective can provide invaluable insight into your market. Secondly, they can become a powerful communication channel for reaching potential buyers.<\/p>\n<p data-start=\"544\" data-end=\"1043\">This strengthens credibility and can ultimately increase sales, especially considering that<strong> 58% of B2B buyers use creators to validate purchasing decisions during the final stages of the buying process, according to Marketing Week.<\/strong><\/p>\n<h2 data-start=\"1045\" data-end=\"1090\"><span class=\"ez-toc-section\" id=\"Top_Spanish-speaking_B2B_tech_thought_leaders\"><\/span>Top Spanish-speaking B2B tech thought leaders<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1092\" data-end=\"1301\" data-is-last-node=\"\" data-is-only-node=\"\">Interested in connecting with Spanish-speaking B2B technology thought leaders? Here is <strong>a curated list of 10 influential profiles from both Spain and Latin America that you should definitely keep on your radar:<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/drive.google.com\/file\/d\/1ZU-GtR59MRq4F1TqL4ZAm0jzMdyg6UpC\/view\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14098\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/05\/Most_Influential_Tech-Media_in_Spanish-1-1024x724.jpg\" alt=\"Infographic listing the top 10 influential Spanish-language tech media outlets for Spain and Latin America (two-column layout).\" width=\"769\" height=\"519\" \/><\/a><\/h3>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As technology is everywhere these days: at work, in shops, and even in the appliances we use at home. It sparks enormous interest, but also distrust, fear, and confusion. How will these technological advances affect my life and my job? Which brands are truly pioneering innovation? Can the new tech companies emerging almost every week [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":14081,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[48,121],"tags":[],"class_list":["post-14108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-prtrends"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/posts\/14108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/comments?post=14108"}],"version-history":[{"count":14,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/posts\/14108\/revisions"}],"predecessor-version":[{"id":14124,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/posts\/14108\/revisions\/14124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/media\/14081"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/media?parent=14108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/categories?post=14108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/tags?post=14108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}