{"id":14019,"date":"2026-05-12T16:34:38","date_gmt":"2026-05-12T14:34:38","guid":{"rendered":"https:\/\/lfchannel.com\/?p=14019"},"modified":"2026-05-12T16:35:21","modified_gmt":"2026-05-12T14:35:21","slug":"how-to-create-a-corporate-identity-manual","status":"publish","type":"post","link":"https:\/\/lfchannel.com\/en\/how-to-create-a-corporate-identity-manual\/","title":{"rendered":"How to create a corporate identity manual step by step (with examples)"},"content":{"rendered":"<p><span data-contrast=\"auto\">Before\u00a0starting\u00a0to\u00a0create\u00a0a\u00a0corporate\u00a0identity\u00a0manual,\u00a0it\u00a0is\u00a0essential\u00a0to\u00a0understand\u00a0what\u00a0a\u00a0brand\u00a0identity\u00a0really\u00a0involves.\u00a0Many\u00a0people\u00a0think\u00a0it\u00a0is\u00a0only\u00a0about\u00a0a logo,\u00a0colors, and\u00a0typography,\u00a0but\u00a0the\u00a0reality\u00a0is\u00a0much\u00a0broader. Here,\u00a0we\u00a0explain\u00a0what\u00a0it\u00a0consists\u00a0of\u00a0and\u00a0<\/span><b><span data-contrast=\"auto\">what\u00a0elements\u00a0a\u00a0good\u00a0corporate\u00a0identity\u00a0manual\u00a0should\u00a0include.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lfchannel.com\/en\/how-to-create-a-corporate-identity-manual\/#What_is_a_corporate_identity_manual_and_what_is_it_used_for\" >What is a corporate identity manual and what is it used for?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lfchannel.com\/en\/how-to-create-a-corporate-identity-manual\/#What_are_the_steps_to_follow_to_create_a_corporate_identity_manual\" >What are the steps to follow to create a corporate identity manual?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lfchannel.com\/en\/how-to-create-a-corporate-identity-manual\/#1_Brand_objective_and_mission\" >1. Brand objective and mission<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lfchannel.com\/en\/how-to-create-a-corporate-identity-manual\/#2_Logotype_Isotype_or_Imagotype\" >2. Logotype, Isotype, or Imagotype<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lfchannel.com\/en\/how-to-create-a-corporate-identity-manual\/#3_Corporate_colors\" >3. Corporate colors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lfchannel.com\/en\/how-to-create-a-corporate-identity-manual\/#4_Typography\" >4. Typography<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lfchannel.com\/en\/how-to-create-a-corporate-identity-manual\/#5_Voice_and_tone_guide\" >5. Voice and tone guide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lfchannel.com\/en\/how-to-create-a-corporate-identity-manual\/#6_Iconography_style\" >6. Iconography style<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lfchannel.com\/en\/how-to-create-a-corporate-identity-manual\/#7_Illustrationphotographic_style\" >7. Illustration\/photographic style<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lfchannel.com\/en\/how-to-create-a-corporate-identity-manual\/#Why_does_your_brand_need_a_corporate_identity_manual\" >Why does your brand need a corporate identity manual?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lfchannel.com\/en\/how-to-create-a-corporate-identity-manual\/#Corporate_identity_manual_examples\" >Corporate identity manual examples<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lfchannel.com\/en\/how-to-create-a-corporate-identity-manual\/#IBM_corporate_identity_manual\" >IBM corporate identity manual<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/lfchannel.com\/en\/how-to-create-a-corporate-identity-manual\/#Spotify_corporate_identity_manual\" >Spotify corporate identity manual<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_corporate_identity_manual_and_what_is_it_used_for\"><\/span>What is a corporate identity manual and what is it used for?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">A\u00a0corporate\u00a0identity\u00a0manual\u00a0is\u00a0a guide\u00a0that\u00a0<\/span><b><span data-contrast=\"auto\">establishes\u00a0rules\u00a0to\u00a0maintain\u00a0the\u00a0visual and verbal\u00a0consistency\u00a0of\u00a0a\u00a0brand<\/span><\/b><span data-contrast=\"auto\">,\u00a0ensuring\u00a0that\u00a0it\u00a0is\u00a0always\u00a0recognizable\u00a0and\u00a0coherent. In short,\u00a0it\u00a0is\u00a0a\u00a0document\u00a0that\u00a0defines\u00a0<\/span><b><span data-contrast=\"auto\">how\u00a0the\u00a0brand\u00a0communicates\u00a0across\u00a0all\u00a0channels\u00a0and\u00a0with\u00a0all\u00a0of\u00a0its\u00a0audiences<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A\u00a0corporate\u00a0identity\u00a0manual can\u00a0also\u00a0be\u00a0referred\u00a0to\u00a0as a\u00a0brand\u00a0style\u00a0guide.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Beyond\u00a0an\u00a0attractive\u00a0logo\u00a0or\u00a0elegant\u00a0typography,\u00a0brand\u00a0identity\u00a0defines\u00a0how\u00a0the\u00a0brand\u00a0communicates\u00a0with\u00a0its\u00a0audience,\u00a0preventing\u00a0its\u00a0visual and verbal\u00a0expression\u00a0from\u00a0becoming\u00a0disorganized\u00a0or\u00a0inconsistent. In\u00a0this\u00a0way,\u00a0it\u00a0creates\u00a0a\u00a0distinctive\u00a0image\u00a0that\u00a0allows\u00a0the\u00a0public\u00a0to\u00a0recognize\u00a0it\u00a0even\u00a0without\u00a0seeing\u00a0its\u00a0name.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>Here are\u00a0some\u00a0examples:<\/strong><\/p>\n<p><span data-contrast=\"auto\">Look at these corporate colors. Would you associate them with any brand?\u00a0You\u2019re\u00a0probably thinking\u00a0of one right away\u2026<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14047\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/05\/colores_marca-scaled.jpg\" alt=\"Examples of corporate colours from three brands\" width=\"720\" height=\"323\" \/><\/p>\n<p><b><span data-contrast=\"auto\">Result:<\/span><\/b><span data-ccp-props=\"{&quot;335559685&quot;:720}\"> i<\/span><span data-contrast=\"auto\">n\u00a0addition\u00a0to\u00a0colors,\u00a0companies\u00a0are\u00a0associated\u00a0with\u00a0certain\u00a0values\u00a0or\u00a0a\u00a0specific\u00a0identity.\u00a0For\u00a0example,\u00a0the\u00a0well-known\u00a0fashion\u00a0brand\u00a0Ecoalf\u00a0immediately\u00a0brings\u00a0sustainability\u00a0to\u00a0mind;\u00a0while\u00a0IKEA\u00a0evokes\u00a0a familiar and\u00a0cozy\u00a0feeling\u00a0(as\u00a0well\u00a0as\u00a0positioning\u00a0itself\u00a0as\u00a0an\u00a0affordable\u00a0brand); and Coca-Cola\u00a0is\u00a0linked\u00a0to\u00a0moments\u00a0of\u00a0happiness\u00a0and\u00a0entertainment\u00a0shared\u00a0with\u00a0loved\u00a0ones.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14043\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/05\/colores_marca_resultado-scaled.jpg\" alt=\"Examples of corporate colours from three brands\" width=\"720\" height=\"323\" \/><\/p>\n<p><span data-contrast=\"auto\">These\u00a0are\u00a0just\u00a0a\u00a0few\u00a0examples\u00a0of\u00a0brands\u00a0that\u00a0have\u00a0spent\u00a0years\u00a0carefully\u00a0developing\u00a0their\u00a0brand\u00a0identity\u00a0in\u00a0order\u00a0to\u00a0achieve\u00a0a\u00a0consistent\u00a0and\u00a0recognizable\u00a0positioning.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<blockquote><p><b><span data-contrast=\"auto\">Are you able to recognize the identity of the most well-known brands? <a href=\"https:\/\/www.youtube.com\/watch?v=Lpn-UuaI9z4\" target=\"_blank\" rel=\"noopener\">Check this video.<\/a><\/span><\/b><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_steps_to_follow_to_create_a_corporate_identity_manual\"><\/span>What are the steps to follow to create a corporate identity manual?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Now that we are clear on what a brand identity manual is,\u00a0let\u2019s\u00a0define all the\u00a0<\/span><b><span data-contrast=\"auto\">elements that should be included to make it complete and professional<\/span><\/b><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Brand_objective_and_mission\"><\/span>1. Brand objective and mission<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">The\u00a0first\u00a0step\u00a0is\u00a0to\u00a0define\u00a0the\u00a0<\/span><b><span data-contrast=\"auto\">brand\u2019s\u00a0main\u00a0objective<\/span><\/b><span data-contrast=\"auto\">,\u00a0its\u00a0mission\u00a0and\u00a0purpose. For\u00a0example,\u00a0Google\u2019s\u00a0mission\u00a0statement\u00a0is: \u201cto\u00a0organize\u00a0the\u00a0world\u2019s\u00a0information\u00a0and\u00a0make\u00a0it\u00a0universally\u00a0accessible\u00a0and\u00a0useful.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At\u00a0this\u00a0stage, a\u00a0<\/span><b><span data-contrast=\"auto\">slogan\u00a0or\u00a0claim<\/span><\/b><span data-contrast=\"auto\">\u00a0can be\u00a0created\u2014a short\u00a0phrase\u00a0capable\u00a0of\u00a0capturing\u00a0the\u00a0essence\u00a0of\u00a0the\u00a0brand\u00a0without\u00a0the\u00a0need\u00a0to\u00a0show\u00a0the\u00a0logo. Who\u00a0doesn\u2019t\u00a0recognize\u00a0Nike\u2019s\u00a0iconic\u00a0\u201cJust do\u00a0it\u201d\u00a0or\u00a0McDonald\u2019s \u201cI\u2019m\u00a0Lovin\u2019\u00a0It\u201d?\u00a0These\u00a0are\u00a0phrases\u00a0that\u00a0summarize\u00a0the\u00a0identity\u00a0and\u00a0remain\u00a0in\u00a0the\u00a0audience\u2019s\u00a0memory.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Logotype_Isotype_or_Imagotype\"><\/span>2. Logotype, Isotype, or Imagotype<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Habitually,\u00a0the\u00a0term\u00a0\u201clogo\u201d\u00a0is\u00a0used\u00a0to\u00a0refer\u00a0to\u00a0any\u00a0graphical\u00a0element\u00a0of\u00a0a\u00a0brand,\u00a0but\u00a0it\u00a0is\u00a0important\u00a0to\u00a0distinguish\u00a0between:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Logotype:<\/span><\/b><span data-contrast=\"auto\">\u00a0only\u00a0the\u00a0brand\u00a0name\u00a0in\u00a0text\u00a0format.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Isotype:<\/span><\/b><span data-contrast=\"auto\">\u00a0a symbol\u00a0or\u00a0icon\u00a0that\u00a0identifies\u00a0the\u00a0brand\u00a0without\u00a0text.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Imagotype\u00a0\/\u00a0Isologotype:<\/span><\/b><span data-contrast=\"auto\">\u00a0a combination of logotype and isotype. An\u00a0imagotype\u00a0allows the elements to be separated, while an\u00a0isologotype\u00a0merges them into a single design.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">The logo\u00a0represents\u00a0<\/span><b><span data-contrast=\"auto\">the\u00a0visible\u00a0face\u00a0of\u00a0the\u00a0brand\u00a0and\u00a0should\u00a0be simple,\u00a0recognizable, and\u00a0consistent\u00a0with\u00a0its\u00a0values.<\/span><\/b><span data-contrast=\"auto\">\u00a0Some\u00a0guidelines\u00a0to\u00a0follow\u00a0include:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">It should be designed using a grid system, always\u00a0maintaining\u00a0the same proportions.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">It\u00a0must\u00a0be usable in\u00a0both\u00a0positive\u00a0version\u2014how\u00a0the\u00a0logo\u00a0appears\u00a0on\u00a0a\u00a0white\u00a0or\u00a0light\u00a0background\u2014and negative\u00a0version\u2014white\u00a0logo\u00a0on\u00a0a\u00a0black\u00a0or\u00a0dark\u00a0background.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">It\u00a0should\u00a0be adaptable\u00a0to\u00a0any\u00a0medium\u00a0and\u00a0format\u00a0without\u00a0losing\u00a0readability\u00a0or\u00a0sharpness:\u00a0from\u00a0printed\u00a0brochures\u00a0to\u00a0web banners.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">It should include \u201c<\/span><b><span data-contrast=\"auto\">do\u2019s\u00a0and don\u2019ts<\/span><\/b><span data-contrast=\"auto\">\u201d guidelines,\u00a0indicating\u00a0how the brand identity should be applied. For example:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Do\u2019s\u00a0(how\u00a0to\u00a0correctly\u00a0use\u00a0the\u00a0logo)<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Use\u00a0the\u00a0white\u00a0logo\u00a0on\u00a0dark\u00a0backgrounds\u00a0or\u00a0the\u00a0black\u00a0logo\u00a0on\u00a0light\u00a0backgrounds.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Always\u00a0maintain\u00a0the\u00a0proportions\u00a0and\u00a0spacing\u00a0defined\u00a0in\u00a0the\u00a0grid.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Don\u2019ts\u00a0(how\u00a0not\u00a0to\u00a0use\u00a0the\u00a0logo)<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Do\u00a0not\u00a0stretch\u00a0or\u00a0compress\u00a0the\u00a0logo,\u00a0altering\u00a0its\u00a0proportions.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Do\u00a0not\u00a0place\u00a0it\u00a0on\u00a0a\u00a0background\u00a0that\u00a0makes\u00a0it\u00a0difficult\u00a0to\u00a0read,\u00a0such\u00a0as a\u00a0busy\u00a0texture.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14053\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/05\/versiones_logotipo_LF_Channel.jpg\" alt=\"Colour versions of the LF Channel logo\" width=\"720\" height=\"337\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Corporate_colors\"><\/span>3. Corporate colors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><span data-contrast=\"auto\">Corporate\u00a0colors\u00a0identify\u00a0and\u00a0differentiate\u00a0the\u00a0brand<\/span><\/b><span data-contrast=\"auto\">.\u00a0Some\u00a0companies\u00a0even\u00a0register\u00a0their\u00a0own\u00a0color,\u00a0such\u00a0as Coca-Cola\u00a0or\u00a0Tiffany &amp; Co.,\u00a0to\u00a0make\u00a0it\u00a0exclusive.\u00a0Colors\u00a0are\u00a0capable\u00a0of\u00a0conveying\u00a0emotions\u00a0and\u00a0values;\u00a0the\u00a0chosen\u00a0colors\u00a0should\u00a0have\u00a0good\u00a0readability\u00a0and be\u00a0accessible\u00a0to\u00a0people\u00a0with\u00a0visual\u00a0impairments.\u00a0For\u00a0this\u00a0purpose, <a href=\"https:\/\/coolors.co\/contrast-checker\/2f6eb6-ffffff\" target=\"_blank\" rel=\"noopener\"><strong>WCAG\u00a0contrast<\/strong><\/a>\u00a0tools\u00a0can be\u00a0used\u00a0to\u00a0ensure\u00a0that\u00a0text\u00a0remains\u00a0visible\u00a0on\u00a0any\u00a0background.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It\u00a0is\u00a0important\u00a0to\u00a0consider\u00a0the\u00a0different\u00a0color\u00a0codes:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Digital:<\/span><\/b><span data-contrast=\"auto\">\u00a0in\u00a0this\u00a0context,\u00a0colors\u00a0are\u00a0represented\u00a0using\u00a0codes\u00a0that\u00a0screens\u00a0can\u00a0interpret,\u00a0since\u00a0screens\u00a0use light\u00a0to\u00a0display\u00a0colors:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">RGB<\/span><\/b><span data-contrast=\"auto\">,\u00a0which\u00a0combines red,\u00a0green, and blue\u00a0to\u00a0create\u00a0the\u00a0colors\u00a0we\u00a0see\u00a0on\u00a0screen.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Hexadecimal<\/span><\/b><span data-contrast=\"auto\">, a\u00a0six-digit\u00a0code\u00a0used\u00a0in web\u00a0development.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Print:<\/span><\/b><span data-contrast=\"auto\">\u00a0when\u00a0working\u00a0with\u00a0materials\u00a0that\u00a0need\u00a0to\u00a0be\u00a0printed,\u00a0colors\u00a0are\u00a0created\u00a0by\u00a0combining\u00a0CMYK (cyan, magenta,\u00a0yellow, and\u00a0black),\u00a0since\u00a0these\u00a0are\u00a0the\u00a0inks\u00a0used\u00a0by\u00a0printers.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Maintaining\u00a0consistent\u00a0colors\u00a0helps\u00a0strengthen\u00a0<\/span><b><span data-contrast=\"auto\">brand\u00a0recognition\u00a0and\u00a0reinforces\u00a0its\u00a0visual\u00a0presence.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Typography\"><\/span>4. Typography<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Choosing\u00a0typography\u00a0is\u00a0crucial\u00a0for\u00a0visual\u00a0consistency. The\u00a0main\u00a0typeface\u00a0and\u00a0any\u00a0secondary\u00a0typefaces\u00a0must\u00a0be\u00a0specified,\u00a0including\u00a0their\u00a0name,\u00a0different\u00a0weights, and\u00a0paragraph\u00a0styles\u00a0depending\u00a0on\u00a0how\u00a0they\u00a0are\u00a0used\u00a0across\u00a0different\u00a0types\u00a0of\u00a0text.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Typography\u00a0should\u00a0reflect\u00a0the\u00a0<\/span><b><span data-contrast=\"auto\">brand\u2019s\u00a0personality<\/span><\/b><span data-contrast=\"auto\">:\u00a0for\u00a0example, a\u00a0tech\u00a0brand\u00a0typically\u00a0uses a\u00a0modern<\/span><b><span data-contrast=\"auto\">\u00a0sans\u00a0serif<\/span><\/b><span data-contrast=\"auto\">\u00a0typeface,\u00a0while\u00a0a\u00a0luxury\u00a0brand\u00a0opts\u00a0for\u00a0a more\u00a0classic\u00a0<\/span><b><span data-contrast=\"auto\">serif\u00a0<\/span><\/b><span data-contrast=\"auto\">style.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The\u00a0difference\u00a0between\u00a0these\u00a0two\u00a0categories\u00a0is:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Serif:<\/span><\/b><span data-contrast=\"auto\">\u00a0typefaces\u00a0with\u00a0small\u00a0strokes\u00a0or\u00a0decorative\u00a0elements\u00a0at\u00a0the\u00a0ends\u00a0of\u00a0letters,\u00a0conveying\u00a0a\u00a0<\/span><b><span data-contrast=\"auto\">classic\u00a0and\u00a0elegant\u00a0<\/span><\/b><span data-contrast=\"auto\">style.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Sans\u00a0serif:<\/span><\/b><span data-contrast=\"auto\">\u00a0typefaces\u00a0without\u00a0strokes,\u00a0with\u00a0simple and\u00a0clean\u00a0lines\u00a0that\u00a0communicate\u00a0a\u00a0<\/span><b><span data-contrast=\"auto\">modern\u00a0and\u00a0contemporary<\/span><\/b><span data-contrast=\"auto\">\u00a0image, ideal\u00a0for\u00a0technological\u00a0or\u00a0up-to-date\u00a0brands.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Voice_and_tone_guide\"><\/span>5. Voice and tone guide<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Every\u00a0brand\u00a0has\u00a0its\u00a0own\u00a0voice,\u00a0just\u00a0like\u00a0people\u00a0do.\u00a0We\u00a0don\u2019t\u00a0use\u00a0the\u00a0same\u00a0tone\u00a0in a\u00a0business\u00a0meeting\u00a0as\u00a0we\u00a0do in a\u00a0family\u00a0conversation, and\u00a0the\u00a0same\u00a0applies\u00a0to\u00a0brands.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The\u00a0voice\u00a0and\u00a0tone\u00a0guide defines\u00a0whether\u00a0the\u00a0brand\u00a0will\u00a0be\u00a0approachable,\u00a0professional,\u00a0friendly, formal, etc., and\u00a0how\u00a0it\u00a0adapts\u00a0its\u00a0tone\u00a0depending\u00a0on\u00a0the\u00a0channel\u00a0or\u00a0situation.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To\u00a0structure\u00a0this\u00a0guide,\u00a0it\u00a0is\u00a0recommended\u00a0to\u00a0define a\u00a0<\/span><b><i><span data-contrast=\"auto\">Core\u00a0Strategy\u00a0Statement<\/span><\/i><\/b><span data-contrast=\"auto\">,\u00a0which\u00a0is\u00a0a\u00a0brief\u00a0statement\u00a0that\u00a0acts\u00a0as\u00a0the\u00a0<\/span><b><span data-contrast=\"auto\">backbone\u00a0of\u00a0the\u00a0brand\u00a0strategy\u00a0and defines:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ol>\n<li><span data-contrast=\"auto\">Who\u00a0the\u00a0target\u00a0audience\u00a0is\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">What\u00a0<\/span><b><span data-contrast=\"auto\">need\u00a0the\u00a0product\u00a0or\u00a0service\u00a0offered<\/span><\/b><span data-contrast=\"auto\">\u00a0by\u00a0the\u00a0company\u00a0addresses\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">How\u00a0the\u00a0brand\u00a0meets\u00a0this\u00a0need\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">What\u00a0the\u00a0brand\u2019s\u00a0key\u00a0differentiating\u00a0value\u00a0is<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"6_Iconography_style\"><\/span>6. Iconography style<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Icons\u00a0accompany\u00a0visual\u00a0content\u00a0and\u00a0help\u00a0communicate\u00a0information\u00a0quickly.\u00a0To\u00a0maintain\u00a0consistency:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Define\u00a0whether\u00a0icons\u00a0will\u00a0be\u00a0filled\u00a0or\u00a0outlined.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Establish\u00a0line\u00a0thickness,\u00a0spacing, and\u00a0corner\u00a0style.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Maintain\u00a0a\u00a0harmonious\u00a0color\u00a0palette.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Having\u00a0an\u00a0<\/span><b><span data-contrast=\"auto\">icon\u00a0library<\/span><\/b><span data-contrast=\"auto\">\u00a0helps\u00a0save\u00a0time and\u00a0ensures\u00a0visual\u00a0consistency.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A notable example of consistency in brand visual language is <a href=\"https:\/\/developer.apple.com\/sf-symbols\/\" target=\"_blank\" rel=\"noopener\"><strong>Apple<\/strong><\/a>, whose iconography\u00a0maintains\u00a0uniformity and clarity across all its products and platforms.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Illustrationphotographic_style\"><\/span>7. Illustration\/photographic style<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14037\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/05\/posts_identidad_corporativa_LF_Channel-1.jpg\" alt=\"LF Channel corporate identity posts\" width=\"720\" height=\"379\" \/><\/p>\n<p><span data-contrast=\"auto\">If the brand uses illustrations as part of its identity and brand storytelling, they must\u00a0maintain\u00a0visual consistency. The same applies to photography: the way images are shot and produced is\u00a0directly related\u00a0to the brand and must be clearly defined in the company\u2019s corporate identity manual.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At LF\u00a0Channel,\u00a0we\u00a0maintain\u00a0a\u00a0consistent\u00a0photographic\u00a0style\u00a0in\u00a0our\u00a0social media\u00a0content,\u00a0using\u00a0black-and-white\u00a0images\u00a0that\u00a0highlight\u00a0the\u00a0brand\u2019s\u00a0primary\u00a0color:\u00a0orange.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_does_your_brand_need_a_corporate_identity_manual\"><\/span>Why does your brand need a corporate identity manual?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">A\u00a0corporate\u00a0identity\u00a0manual\u00a0ensures\u00a0a\u00a0consistent\u00a0image\u00a0and\u00a0aligns\u00a0the\u00a0entire\u00a0team\u00a0with\u00a0the\u00a0brand\u00a0standards.\u00a0Its\u00a0main\u00a0benefits\u00a0are:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Consistency\u00a0across\u00a0all\u00a0communications:<\/span><\/b><span data-contrast=\"auto\">\u00a0Today,\u00a0brands\u00a0<\/span><a href=\"https:\/\/lfchannel.com\/en\/which-communication-channel-is-advisable-according-to-your-type-of-audience\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">interact\u00a0with\u00a0their\u00a0audiences\u00a0through\u00a0multiple\u00a0channels<\/span><\/b><\/a><span data-contrast=\"auto\">. A manual defines\u00a0how\u00a0the\u00a0brand\u00a0should\u00a0communicate\u00a0in\u00a0each\u00a0medium,\u00a0ensuring\u00a0that\u00a0the\u00a0message\u00a0remains\u00a0coherent\u00a0in\u00a0any\u00a0context.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Communicating\u00a0your\u00a0brand\u00a0values:<\/span><\/b><span data-contrast=\"auto\">\u00a0Every\u00a0visual and verbal\u00a0element\u00a0communicates\u00a0something. A color can\u00a0evoke\u00a0emotions, and\u00a0the\u00a0tone\u00a0of\u00a0communication\u00a0conveys\u00a0the\u00a0brand\u2019s\u00a0personality. In\u00a0an\u00a0increasingly\u00a0digital\u00a0world,\u00a0closeness,\u00a0humanity, and\u00a0authenticity\u00a0are\u00a0values\u00a0that\u00a0users\u00a0look\u00a0for\u00a0and\u00a0remember.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Differentiation\u00a0from\u00a0the\u00a0competition:<\/span><\/b><span data-contrast=\"auto\">\u00a0A\u00a0recognizable\u00a0brand\u00a0needs\u00a0a\u00a0consistent\u00a0and\u00a0distinctive\u00a0voice.\u00a0The\u00a0manual\u00a0ensures\u00a0that\u00a0both\u00a0communication\u00a0and visual\u00a0identity\u00a0reflect\u00a0the\u00a0company\u2019s\u00a0unique\u00a0personality,\u00a0helping\u00a0it\u00a0stand\u00a0out\u00a0in a\u00a0saturated\u00a0market.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<blockquote><p><i><span data-contrast=\"auto\">Would you like to see how we work on brand identity for LF Channel and other companies?\u00a0Take a look\u00a0at some of our graphic projects on our\u00a0<\/span><\/i><a href=\"https:\/\/es.pinterest.com\/lfchannelagenciapr\/\" target=\"_blank\" rel=\"noopener\"><b><i><span data-contrast=\"none\">Pinterest<\/span><\/i><\/b><\/a><b><i><span data-contrast=\"auto\">\u00a0<\/span><\/i><\/b><i><span data-contrast=\"auto\">page.<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Corporate_identity_manual_examples\"><\/span>Corporate identity manual examples<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">The\u00a0power\u00a0of\u00a0a\u00a0brand\u00a0is\u00a0first\u00a0perceived\u00a0through\u00a0the\u00a0eyes.\u00a0To\u00a0understand\u00a0how\u00a0brands\u00a0apply\u00a0their\u00a0identity\u00a0consistently,\u00a0below\u00a0are\u00a0some\u00a0examples\u00a0of\u00a0corporate\u00a0identity\u00a0manuals\u00a0from\u00a0well-known\u00a0companies:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"IBM_corporate_identity_manual\"><\/span>IBM corporate identity manual<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14028\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/05\/manual_identidad_IBM.jpg\" alt=\"IBM Corporate Identity Manual\" width=\"720\" height=\"479\" \/><\/p>\n<p><a href=\"https:\/\/www.ibm.com\/design\/language\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.ibm.com\/design\/language\/<\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The IBM manual is an example of how a global brand\u00a0maintains\u00a0consistency across all its products, platforms, and communications. It includes guidelines on typography, color, iconography, layout, and motion design, as well as user experience principles, making its\u00a0<\/span><b><span data-contrast=\"auto\">visual identity clear on a global scale<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Spotify_corporate_identity_manual\"><\/span>Spotify corporate identity manual<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14032\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/05\/identidad_corporativa_spotify.jpg\" alt=\"Spotify corporate identity and logos\" width=\"720\" height=\"479\" \/><\/p>\n<p><a href=\"https:\/\/developer.spotify.com\/documentation\/design\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/developer.spotify.com\/documentation\/design<\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Spotify<\/span><\/b><span data-contrast=\"auto\">\u2019s\u00a0manual\u00a0provides\u00a0detailed\u00a0guidelines\u00a0on\u00a0how\u00a0to\u00a0apply\u00a0its\u00a0visual\u00a0identity\u00a0consistently\u00a0across\u00a0digital\u00a0products\u00a0and marketing\u00a0materials.\u00a0It\u00a0includes\u00a0rules\u00a0for\u00a0logo\u00a0usage, color\u00a0palette,\u00a0typography,\u00a0iconography, and\u00a0interface\u00a0components.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If\u00a0you\u00a0want\u00a0to\u00a0take\u00a0your\u00a0brand\u00a0to\u00a0the\u00a0next\u00a0level\u00a0and\u00a0have\u00a0professional\u00a0support\u00a0in\u00a0developing\u00a0your\u00a0identity\u00a0manual, at <a href=\"https:\/\/lfchannel.com\/en\/\" target=\"_blank\" rel=\"noopener\"><strong>LF Channel<\/strong><\/a>\u00a0we\u00a0can\u00a0help\u00a0you\u00a0define,\u00a0design, and\u00a0apply\u00a0your\u00a0identity\u00a0in a\u00a0strategic\u00a0and\u00a0consistent\u00a0way.\u00a0<a href=\"https:\/\/lfchannel.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><strong>Get\u00a0in\u00a0touch\u00a0<\/strong><\/a>with\u00a0us\u00a0and\u00a0we\u2019ll\u00a0help\u00a0you!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before\u00a0starting\u00a0to\u00a0create\u00a0a\u00a0corporate\u00a0identity\u00a0manual,\u00a0it\u00a0is\u00a0essential\u00a0to\u00a0understand\u00a0what\u00a0a\u00a0brand\u00a0identity\u00a0really\u00a0involves.\u00a0Many\u00a0people\u00a0think\u00a0it\u00a0is\u00a0only\u00a0about\u00a0a logo,\u00a0colors, and\u00a0typography,\u00a0but\u00a0the\u00a0reality\u00a0is\u00a0much\u00a0broader. Here,\u00a0we\u00a0explain\u00a0what\u00a0it\u00a0consists\u00a0of\u00a0and\u00a0what\u00a0elements\u00a0a\u00a0good\u00a0corporate\u00a0identity\u00a0manual\u00a0should\u00a0include.\u00a0 What is a corporate identity manual and what is it used for? A\u00a0corporate\u00a0identity\u00a0manual\u00a0is\u00a0a guide\u00a0that\u00a0establishes\u00a0rules\u00a0to\u00a0maintain\u00a0the\u00a0visual and verbal\u00a0consistency\u00a0of\u00a0a\u00a0brand,\u00a0ensuring\u00a0that\u00a0it\u00a0is\u00a0always\u00a0recognizable\u00a0and\u00a0coherent. In short,\u00a0it\u00a0is\u00a0a\u00a0document\u00a0that\u00a0defines\u00a0how\u00a0the\u00a0brand\u00a0communicates\u00a0across\u00a0all\u00a0channels\u00a0and\u00a0with\u00a0all\u00a0of\u00a0its\u00a0audiences.\u00a0 A\u00a0corporate\u00a0identity\u00a0manual can\u00a0also\u00a0be\u00a0referred\u00a0to\u00a0as a\u00a0brand\u00a0style\u00a0guide.\u00a0 Beyond\u00a0an\u00a0attractive\u00a0logo\u00a0or\u00a0elegant\u00a0typography,\u00a0brand\u00a0identity\u00a0defines\u00a0how\u00a0the\u00a0brand\u00a0communicates\u00a0with\u00a0its\u00a0audience,\u00a0preventing\u00a0its\u00a0visual and verbal\u00a0expression\u00a0from\u00a0becoming\u00a0disorganized\u00a0or\u00a0inconsistent. In\u00a0this\u00a0way,\u00a0it\u00a0creates\u00a0a\u00a0distinctive\u00a0image\u00a0that\u00a0allows\u00a0the\u00a0public\u00a0to\u00a0recognize\u00a0it\u00a0even\u00a0without\u00a0seeing\u00a0its\u00a0name.\u00a0 Here are\u00a0some\u00a0examples: Look at these corporate colors. Would you associate them with any brand?\u00a0You\u2019re\u00a0probably thinking\u00a0of one right away\u2026\u00a0 Result: in\u00a0addition\u00a0to\u00a0colors,\u00a0companies\u00a0are\u00a0associated\u00a0with\u00a0certain\u00a0values\u00a0or\u00a0a\u00a0specific\u00a0identity.\u00a0For\u00a0example,\u00a0the\u00a0well-known\u00a0fashion\u00a0brand\u00a0Ecoalf\u00a0immediately\u00a0brings\u00a0sustainability\u00a0to\u00a0mind;\u00a0while\u00a0IKEA\u00a0evokes\u00a0a familiar and\u00a0cozy\u00a0feeling\u00a0(as\u00a0well\u00a0as\u00a0positioning\u00a0itself\u00a0as\u00a0an\u00a0affordable\u00a0brand); and Coca-Cola\u00a0is\u00a0linked\u00a0to\u00a0moments\u00a0of\u00a0happiness\u00a0and\u00a0entertainment\u00a0shared\u00a0with\u00a0loved\u00a0ones.\u00a0 These\u00a0are\u00a0just\u00a0a\u00a0few\u00a0examples\u00a0of\u00a0brands\u00a0that\u00a0have\u00a0spent\u00a0years\u00a0carefully\u00a0developing\u00a0their\u00a0brand\u00a0identity\u00a0in\u00a0order\u00a0to\u00a0achieve\u00a0a\u00a0consistent\u00a0and\u00a0recognizable\u00a0positioning.\u00a0 Are [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":14024,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[48,121],"tags":[],"class_list":["post-14019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-prtrends"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/posts\/14019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/comments?post=14019"}],"version-history":[{"count":6,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/posts\/14019\/revisions"}],"predecessor-version":[{"id":14070,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/posts\/14019\/revisions\/14070"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/media\/14024"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/media?parent=14019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/categories?post=14019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/tags?post=14019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}