{"id":11947,"date":"2025-09-11T09:19:36","date_gmt":"2025-09-11T07:19:36","guid":{"rendered":"https:\/\/lfchannel.com\/?p=11947"},"modified":"2025-11-05T13:18:01","modified_gmt":"2025-11-05T12:18:01","slug":"communication-and-public-relations-pr-as-a-strategy-to-get-your-brand-featured-on-chat-gpt","status":"publish","type":"post","link":"https:\/\/lfchannel.com\/en\/communication-and-public-relations-pr-as-a-strategy-to-get-your-brand-featured-on-chat-gpt\/","title":{"rendered":"Communication and public relations (PR) as a strategy to get your brand featured on Chat GPT"},"content":{"rendered":"<p><em>Which mid-range speaker offers the best value for money? Recommend some hotels in Santander. How can I remove an oil stain from a cotton garment?<\/em><\/p>\n<p><strong>The use of artificial intelligence search engines to resolve any type of query has become increasingly popular<\/strong>. Everyone uses tools such as Chat GPT, <strong>both personally and professionally<\/strong>. Although Google remains the global search engine of choice, its market share has been declining slightly in recent years, and since the end of 2024, it has fallen below 90% for the first time in the tech giant&#8217;s history, according to data from <a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share#monthly-202206-202503\" target=\"_blank\" rel=\"noopener\"><strong>Statcounter<\/strong><\/a>. The cause of this decline is due to the rise of AI-based platforms, which continue to grow. According to a study called \u201cThe Current AI Landscape,\u201d ChatGPT already has a 28.26% share of desktop users, surpassing Bing and Yahoo (Source: <a href=\"https:\/\/marketing4ecommerce.net\/chatgpt-ya-supera-a-bing-y-yahoo\/\" target=\"_blank\" rel=\"noopener\"><strong>Marketing4ecommerce<\/strong><\/a>).<\/p>\n<p>This change in market players is very important information for companies. From now on, brands&#8217; <strong>communication and marketing strategies will have to adapt to this new reality of Internet searches<\/strong>, which includes new ways of communicating and addressing audiences, new channels, and, of course, new formulas for positioning a brand online.<\/p>\n<div id=\"all-search_engine-ww-monthly-202206-202503\" style=\"width: 600px; height: 400px;\"><\/div>\n<p><!-- You may change the values of width and height above to resize the chart --><\/p>\n<p>Source: <strong><a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share#monthly-202206-202503\">StatCounter Global Stats &#8211; Search Engine Market Share<\/a><\/strong><\/p>\n<p><script type=\"text\/javascript\" src=\"https:\/\/www.statcounter.com\/js\/fusioncharts.js\"><\/script><script type=\"text\/javascript\" src=\"https:\/\/gs.statcounter.com\/chart.php?all-search_engine-ww-monthly-202206-202503&#038;chartWidth=600\"><\/script><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lfchannel.com\/en\/communication-and-public-relations-pr-as-a-strategy-to-get-your-brand-featured-on-chat-gpt\/#Change_in_the_way_we_search_online\" >Change in the way we search online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lfchannel.com\/en\/communication-and-public-relations-pr-as-a-strategy-to-get-your-brand-featured-on-chat-gpt\/#How_to_position_your_brand_within_Chat_GPT_and_other_similar_AI_tools\" >How to position your brand within Chat GPT (and other similar AI tools)?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lfchannel.com\/en\/communication-and-public-relations-pr-as-a-strategy-to-get-your-brand-featured-on-chat-gpt\/#1_Create_useful_and_relevant_content_on_your_website\" >1. Create useful and relevant content on your website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lfchannel.com\/en\/communication-and-public-relations-pr-as-a-strategy-to-get-your-brand-featured-on-chat-gpt\/#2_Optimize_your_content_for_SEO_and_natural_language\" >2. Optimize your content for SEO and natural language<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lfchannel.com\/en\/communication-and-public-relations-pr-as-a-strategy-to-get-your-brand-featured-on-chat-gpt\/#3_Get_external_mentions\" >3. Get external mentions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lfchannel.com\/en\/communication-and-public-relations-pr-as-a-strategy-to-get-your-brand-featured-on-chat-gpt\/#4_Get_featured_in_reputable_media\" >4. Get featured in reputable media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lfchannel.com\/en\/communication-and-public-relations-pr-as-a-strategy-to-get-your-brand-featured-on-chat-gpt\/#5_Use_social_media_and_visible_channels\" >5. Use social media and visible channels<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lfchannel.com\/en\/communication-and-public-relations-pr-as-a-strategy-to-get-your-brand-featured-on-chat-gpt\/#Communication_and_public_relations_essential_tools_for_positioning_in_Chat_GPT\" >Communication and public relations, essential tools for positioning in Chat GPT<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Change_in_the_way_we_search_online\"><\/span>Change in the way we search online<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the intensive use of AI-based systems such as <strong>Perplexity<\/strong>, <strong>Gemini<\/strong> or <strong>Chat GPT<\/strong>, we are changing the way we search the Internet: now we ask questions and give answers in natural language, rather than using keywords. In other words, we no longer search for \u201ccheap hotels in Madrid,\u201d but rather <strong>\u201cgive me the names of cheap hotels in Madrid that are located in the center, close to a subway stop, and include breakfast\u201d.<\/strong> And the response we receive from these artificial intelligence tools will not be a list of links or search results, but rather answers in a chat or conversation format.<\/p>\n<p>In fact, this change in the way we search can also be seen in Google itself, with new features such as AI Overviews and <a href=\"https:\/\/support.google.com\/websearch\/answer\/16011537?hl=es-cu&amp;co=GENIE.Platform%3DDesktop\" target=\"_blank\" rel=\"noopener\"><strong>AI Mode<\/strong><\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11949\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2025\/09\/eng_how_to_remove_an_olive_stan_from_a_shirt.png\" alt=\"How to remove an olive stan from a shirt, Google search.\" width=\"720\" height=\"361\" srcset=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2025\/09\/eng_how_to_remove_an_olive_stan_from_a_shirt.png 720w, https:\/\/lfchannel.com\/wp-content\/uploads\/2025\/09\/eng_how_to_remove_an_olive_stan_from_a_shirt-480x241.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\" \/><\/p>\n<p style=\"text-align: center;\"><em>Example of AI Overview in a Google search<\/em><\/p>\n<p>As a result of these new uses, it is important that companies&#8217; marketing plans take into account this new reality in which potential buyers engage in <strong>\u2018dialogues\u2019<\/strong> with AI and use it for all kinds of <strong>queries<\/strong>: from planning a trip to searching for brands for their next washing machine or, in the B2B sphere, to locating new suppliers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_position_your_brand_within_Chat_GPT_and_other_similar_AI_tools\"><\/span>How to position your brand within Chat GPT (and other similar AI tools)?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This change in the way people search for products has given rise to a new digital channel that offers a great opportunity to generate business. That is why <strong>more and more brands are interested in appearing in AI responses<\/strong>, but the truth is that this is still uncharted territory and there is little information available on how to do it.<\/p>\n<p>You may be wondering: what can I do to get my brand to appear in these AI tools? The <a href=\"https:\/\/lfchannel.com\/en\/\" target=\"_blank\" rel=\"noopener\"><strong>LF Channel<\/strong><\/a> team also had this question. We decided to ask Chat GPT itself:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11953\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2025\/09\/eng_how_can_i_get_brand_mentions_on_chatgpt.png\" alt=\"How can I get brand mentions in ChatGPT\" width=\"753\" height=\"168\" srcset=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2025\/09\/eng_how_can_i_get_brand_mentions_on_chatgpt.png 753w, https:\/\/lfchannel.com\/wp-content\/uploads\/2025\/09\/eng_how_can_i_get_brand_mentions_on_chatgpt-480x107.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 753px, 100vw\" \/><\/p>\n<p>And ChatGPT gave us a series of <strong>steps to help a company appear as a response to questions<\/strong> about the sector. Here are the most interesting ones:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Create_useful_and_relevant_content_on_your_website\"><\/span>1. Create useful and relevant content on your website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many companies have elaborate blogs or websites, but sometimes they forget to include information from an educational perspective that helps potential buyers resolve any queries they may have. In this regard, it seems that <strong>Chat GPT prioritizes the creation of high-quality content that answers real questions<\/strong> from consumers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Optimize_your_content_for_SEO_and_natural_language\"><\/span>2. Optimize your content for SEO and natural language<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO will continue to be a strategy that companies will have to pay attention to, but the way it is applied is evolving and adapting to this new form of search through the use of natural language. To do this, it is recommended to <strong>use structured data (<\/strong><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data?hl=es-419\" target=\"_blank\" rel=\"noopener\"><strong>Schema<\/strong><\/a><strong>)<\/strong> so that search engines and artificial intelligence tools such as ChatGPT understand your content more accurately.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Get_external_mentions\"><\/span>3. Get external mentions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ChatGPT views it positively when <strong>a brand appears on other companies\u2019 websites<\/strong>, as well as on forums, blogs, and other external sites. Additionally, <a href=\"https:\/\/lfchannel.com\/en\/the-return-on-investment-in-influencers\/\" target=\"_blank\" rel=\"noopener\"><strong>influencer marketing<\/strong><\/a> can be a key tool to get mentions of your brand on social media platforms like YouTube, blogs, and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Get_featured_in_reputable_media\"><\/span>4. Get featured in reputable media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A good public <strong>relations strategy will generate mentions of your brand in highly recognized and influential media within the digital environment<\/strong>. Since these mentions are organic, they are highly trustworthy and of quality, something that Chat GPT values. On the other hand, a good media communication strategy will allow your brand to appear in industry rankings or directories.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Use_social_media_and_visible_channels\"><\/span>5. Use social media and visible channels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Although Chat GPT does not directly read social media, all content generated on these platforms is usually shared on external media such as blogs, newsletters, and even in the media. And this dissemination or \u2018virality\u2019 is very interesting when it comes to appearing in AI-based search engines. Therefore, <strong>a good social media communication strategy will be beneficial <\/strong>for brands seeking to increase their presence on these new tools.<\/p>\n<p>Our communications team has over twenty years of experience implementing communication plans across all these channels, always prioritizing the quality of relationships over quantity with stakeholders (partners, employees, media, etc.), and has proven highly effective in terms of brand positioning and growth. Would you like to know which <a href=\"https:\/\/lfchannel.com\/en\/which-communication-channel-is-advisable-according-to-your-type-of-audience\/\" target=\"_blank\" rel=\"noopener\"><strong>communication channel<\/strong><\/a> your company needs to improve? <a href=\"https:\/\/lfchannel.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><strong>Get in touch with us<\/strong><\/a>, and we\u2019ll help you develop an effective plan.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Communication_and_public_relations_essential_tools_for_positioning_in_Chat_GPT\"><\/span>Communication and public relations, essential tools for positioning in Chat GPT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>These recommendations provided by Chat GPT give us a clue as to the path a company should follow in order to have a significant presence in AI-based search tools. But what it certainly makes clear is <strong>the importance of a solid, 360-degree communication strategy<\/strong> that encompasses tools such as <strong>social media<\/strong>, <strong>blog management<\/strong>, <strong>SEO<\/strong>, <strong>PR actions<\/strong>, etc.<\/p>\n<p><strong>Communication consultancies <\/strong>play a key role in managing all these communication tools in a strategic, coordinated, and consistent manner. The two main ingredients are:<\/p>\n<ul>\n<li><strong>The ability to write professional content for any format<\/strong>, whether it be a blog, newsletter, social media posts, or media-oriented texts (such as press releases).<\/li>\n<li><strong>The possibility of generating thought leadership<\/strong> for a brand to position it as an opinion leader in the media and on social networks, or by collaborating with industry players and influencers. This not only <a href=\"https:\/\/lfchannel.com\/en\/brand-reputation-on-social-media\/\" target=\"_blank\" rel=\"noopener\"><strong>reinforces the brand&#8217;s reputation<\/strong><\/a>, but also generates public content that can be indexed and referenced by AI.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11957\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2025\/09\/EN_comprehensive_strategy_for_positioning_in_conversational_AI-scaled.jpg\" alt=\"Infographic: Comprehensive strategy for positioning in conversational AI\" width=\"420\" height=\"362\" \/><\/p>\n<p style=\"text-align: center;\"><a href='https:\/\/lfchannel.com\/wp-content\/uploads\/2025\/09\/EN_comprehensive_strategy_for_positioning_in_conversational_AI.pdf' class='small-button smallred' target=\"_blank\">Download the infographic here<\/a><\/p>\n<p>With a <strong>comprehensive communication and public relations strategy<\/strong>, we will ensure that our brand is cited as a source in AI-powered search responses and also increase the likelihood that our website appears in featured snippets, as well as other prominent positions in search results. In the long run, this will help not only your sales but also your brand\u2019s credibility and reputation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Which mid-range speaker offers the best value for money? Recommend some hotels in Santander. How can I remove an oil stain from a cotton garment? The use of artificial intelligence search engines to resolve any type of query has become increasingly popular. Everyone uses tools such as Chat GPT, both personally and professionally. Although Google [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[121],"tags":[],"class_list":["post-11947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prtrends"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/posts\/11947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/comments?post=11947"}],"version-history":[{"count":10,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/posts\/11947\/revisions"}],"predecessor-version":[{"id":12320,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/posts\/11947\/revisions\/12320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/media\/11945"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/media?parent=11947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/categories?post=11947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/en\/wp-json\/wp\/v2\/tags?post=11947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}