11 de February de 2015, admin-factoria

“Women in Mobile” kicks off at the Mobile World Congress, profiling successes by the fairer sex

First edition of a networking party that makes the “off” agenda more colourful and diverse
The event will take place on March 3rd at 7.30pm at the Mau Mau lounge club. Free access, registration required.

Barcelona, February 11th 2015- If you are a mobile enthusiast, you should definitely save the date for March 3rd. It will be the first time you can see the stage taken exclusively by leading women in the mobile industry during the week of the Barcelona Mobile World Congress. There are amazing women around the world founding mobile startups or leading the way in all kinds of mobile expertise. Do you want to know the most influential women in mobile? You’ll do it! And you’ll be able to listen to their success stories and to learn from them in this three-part event: there will be two keynotes, a panel discussion and a networking party!

“Women are social and love to share knowledge but sometimes don’t stand out enough in tech events. That’s why we are organizing Women in Mobile: to draw inspiration from some of the best women in mobile and to encourage other women and men as well to take the challenge”, explained Vanessa Estorach and Caroline Ragot, co-founders of Women in Mobile.

Katharina Klausberger, co-founder of the Shpock App will be the first keynote speaker of the evening. “Female leadership is not fairly present in the innovation landscape. So I’m thrilled to support Women in Mobile to help bridging the gap,” said Katharina. She is no stranger to the Mobile World Congress week as Shpock won the TechCrunch Mobile Barcelona Meetup’s competition in 2013. Shpock is a flea market app for beautiful things in your neighbourhood. Since the initial launch in September 2012, the marketplace app which is active in Germany, Austria and the UK has gained more than seven million downloads and its users’ have listed several million items. Undoubtedly already an app success story!

Other amazing women in mobile taking the stage will be Ruth Barnett, VP of Global Communications at SwiftKey, the app that uses AI to learn from the user and predict what she is about to write; Elisabeth Barrie, Head of Mobile at Schibsted Classified Media, the company behind leading portals such as,,, y; Sandra Sancho, Marketing Manager at mytaxi Spain, the world’s first Taxi App with more than 10 million users and 45.000 taxis; Christina Voskoglou, Director of Research and Operations at Vision Mobile, the well-known research company in the app economy; and Diana Lama, UX Manager at Privalia, the leading online-fashion outlet with operations across Spain, Italy, Germany, Brazil and Mexico. They all will share their hottest tips and tricks on how to make an app a success.

The event will be held on March 3rd, 2015 at 7.30 pm at the lounge club MauMau. This will certainly be one of the most special nights of the Mobile World Congress week, combining great talks by inspiring speakers and easygoing networking drinks at one of the trendiest venues of Barcelona.

Don’t miss this new rendez-vous and register now for free at