Somfy One+: Security for the modern home
With more than 50 years in business and garnering a reputation for innovation in the area of roller blinds, Somfy enters into the connected home realm and wants to promote its Somfy One+ video surveillance camera.
Challenge & Strategy
To make the product known to the end user and increase sales opportunities, we created the “Modern Home Security” campaign. The campaign focused on agreements with bloggers in lifestyle, decoration and family sectors. By leveraging the close, approachable tone of bloggers and the trust they inspire in their followers, we were able to reach potential clients directly and effectively. We showed the benefits of Somfy One + through real experiences and actual user cases. We also established a satisfactory and lasting relationship between the brand and influencers.
As a result of the different posts and stories, Somfy One+ got more than 3,000 likes and 7,500 views.