Success story

Somfy: Increasing sales with influencers collaborations

DESCRIPTION SUCCESS STORY

Initial situation    

Somfy launched a new video surveillance product: Somfy One+ to the spanish market 

Challenge and communication strategy:   

The challenge was to make a new product known to the end user and supporting sales. For this purpose, LF Channel created the “Safety for the modern home” campaign through collaboration agreements with influencers from lifestyle, decoration and family angles.  Influencers friendly tone and trust they inspire allow Somfy to reach potential customers directly and effectively. 

Results: 

We achieved to create positive buzz during the campaign  

140.000 total views
3.000 likes in social media 

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