Pure Storage – Leadership communications
Pure Storage (NYSE: PSTG) is reinventing the storage experience and supporting innovators by simplifying the way people consume and interact with data.
Challenge & Strategy
As Pure Storage is in an extremely competitive market, the main public relations objective has been to position the brand and its spokespersons as significant market leaders. This strategy has resulted in high-quality media presence, solid relationships with key journalists in the sector, and even B2B technology brand presence in generalist and business media.
Within the first six months, we managed to create a close relationship with essential technology publications as well as with business media that regularly report on the company and its solutions. We achieved an OTS of over 28 million with more than 80 articles