Libratone : Music with a Danish Design
Libratone was a Danish manufacturer of Bluetooth and WIFI audio devices and speakers. The young company stands out for its product design and quality. To launch their online store in Spain, they needed a communications campaign targeted to their potential users.
Challenge & Strategy
The challenge was to capture the media and users’ attention in a market bursting with multiple brands, of which some already hold an extremely strong market share. In addition, Libratone’s starting position was a high-end premium product.
Our strategy was to position Libratone as a symbol of Nordic design in wireless speakers. This concept was highly well received by the media from lifestyle, fashion, decoration, and gadgets and music areas. We organize multiple product tests, raffles, and contests with selected media.
In the first 4 months of the campaign, we obtained more than 70 articles with an OTS of more than 60 million.