KRUK : Implementing a client-centered approach
Founded in Poland in 1998, the KRUK Group is a leading debt collection management company with more than 20 years of experience. The aim of the company is to offer affordable solutions so that clients can manage their debts effectively.
Challenge & Strategy
We introduced journalists to KRUK’s friendly settlement strategy for managing debt collection, a new concept in Spain. We also created fluid and relevant consumer campaigns to achieve positive brand recognition among debtors and the society overall.
Campaign highlights include results published in national and regional newspapers such as El País; business and corporate publications like El Economista; and lifestyle magazines and radio programs. We shared practical, consumer-oriented content such as how to face back-to-school expenses and the Krukebo method to position KRUK as a key player committed to household financial education in Spain.