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EcoVadis EcoVadis

EcoVadis: sustainability through localisation

CASE STUDY DESCRIPTION

Initial situation

EcoVadis is the global leader in sustainability ratings in the supply chain. EcoVadis had a strong presence in the Anglo-Saxon markets but problems to connect with their publics in Spain.

Challenge and strategy

To gain visibility and brand awareness, Ecovadis decided to implement a content creation strategy for the Spanish market. LF Channel analysed the needs of EcoVadis from a content perspective and is working with them to understand and integrate their language, communication style and priorities into the market. The agency worked on the proofreading of the website and started a monthly content creation program based on the translation, localization and creation of texts for the Spanish and LATAM markets. In parallel, a media relations campaign was launched to position the brand and its spokespersons as opinion leaders in their sector.

Results​

LF Channel has created a wealth of content with different tones and formats to reach new audiences and stakeholders. EcoVadis has also gained brand awareness and media presence through opinion pieces focused on the analysis of corporate environmental, social and governance policies. Content LF Channel is creating includes:

  • Blog posts
  • Social media messages
  • Infographics
  • Whitepapers
  • Case studies
  • Emailing campaigns
  • Newsletters
  • Press releases
  • Bylines and opinion articles
  • Website pages
  • Event coverages

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