Bitglass – Introducing company and concept

Initial Situation

With headquarters in Silicon Valley, Bitglass is a security company that delivers a next-generation CASB (Cloud Access Security Broker) solution. Introducing  such a specialized concept, besides and unknown player, presented itself as a challenge.

Challenge & Strategy

Bitglass did not have any presence in Spain. The challenge presented before us was to position the brand, company, team, and the services they offer as market leaders. To do this, we leveraged content and prior knowledge, using both specific communications targeted at key segments and activities with clear thought leadership purposes.

Result

After 18 months, with a measured in detail strategy and a very limited budget, we obtained a total coverage with more than 200 clippings, an accumulated OTS of more than 69 million, and an advertising value of around 150,000 euros.