Bitglass – Introducing company and concept
NEW SECURITY PLAYER IN THE COUNTRY
With headquarters in Silicon Valley, Bitglass is a security company that delivers a next-generation CASB (Cloud Access Security Broker) solution. Introducing such a specialized concept, besides and unknown player, presented itself as a challenge.
Challenge & Strategy
Bitglass did not have any presence in Spain. The challenge presented before us was to position the brand, company, team, and the services they offer as market leaders. To do this, we leveraged content and prior knowledge, using both specific communications targeted at key segments and activities with clear thought leadership purposes.
After 18 months, with a measured in detail strategy and a very limited budget, we obtained a total coverage with more than 200 clippings, an accumulated OTS of more than 69 million, and an advertising value of around 150,000 euros.