Bitglass – Introducing company and concept
With headquarters in Silicon Valley, Bitglass is a security company that delivers a next-generation CASB (Cloud Access Security Broker) solution. Introducing a concept that was so specialized presented itself as a challenge.
Challenge & Strategy
Bitglass did not having any presence in Spain. The challenge presented before us was to position the brand, company, people who work for it and the services they offer as market leaders. To do this, we leveraged content and prior knowledge using both specific communications targeted at segments and activities with clear thought leadership purposes.
After 18 months, with a detailed, measured strategy and a very limited budget, total coverage included more than 200 clippings, an OTS of more than 69 million, and an advertising value of around 150,000 euros.