Opening an Educational Center in Three Markets, Generating Interest in Less Than 24 Hours 

Brighton College, the prestigious British independent school recognized as “The School of the Decade”, partnered with LF Channel to simultaneously launch its presence in Spain, Italy, and Portugal and secure enrollments before the schools opened. 

CHALLENGE

The main challenge was to guarantee student enrollment before the opening of the schools in new European markets. Brighton College needed to generate immediate awareness and credibility among local families and position itself as a top educational choice, all in a competitive context and with very tight timelines. 

STRATEGY

LF Channel designed a comprehensive, multichannel strategy focused on generating immediate interest: 

RESULTS

CHALLENGE

STRATEGY

RESULTS

THE CHALLENGE

STRATEGY

RESULTS

In 12 months, with a very limited budget and time, LF Channel’s management maximized resources by obtaining:

Communication Strategy to Humanize Technological Developments through Nokia’s Amatista Project

THE CHALLENGE

The challenge was to develop a communication strategy to raise awareness of the pilot project Amatista that Nokia was carrying out in a nursing home in Segovia, which involved using virtual reality for palliative care in people with neurodegenerative diseases. LF Channel was selected to lead this campaign. 

STRATEGY

LF Channel developed a communication strategy that focused on clearly demonstrating the benefits of using technology for people with neurodegenerative diseases. It was based on three key pillars: 

RESULTS

THE CHALLENGE

STRATEGY

RESULTS

“Absolutely stellar work by LF Channel, our PR partners in Spain. This is not the first time they have secured us coverage in a national business publication. Previous stories include multiple hits in main media.” 

Anuya Upadhyay, Head of PR EMEA, Pure Storage

Attracting tens of thousands of professionals to validate an innovative business model 

Ezzing partnered with LF Channel to launch its innovative Ezzing ZWAT platform, designed to digitise the entire photovoltaic value chain and place installers at the centre of a connected ecosystem of developers, distributors and banks. Leveraging our expertise in agile and focused communication strategy, we transformed the platform’s introduction in Spain into a media milestone during the Genera trade fair.  

Translated with DeepL.com (free version)

THE CHALLENGE

The objective was ambitious: generate enough visibility and credibility in barely one month to attract thousands of professional installers to a platform that had no track record in the market yet. Without this massive initial acquisition, the investment in technological development and the potential to transform the sector would remain blocked. 

STRATEGY

We designed an intensive three-phase launch campaign to generate the “avalanche effect” that a new platform needs: create a sense of inevitable sectoral movement that activates FOMO (fear of missing out) among installers and distributors. 

RESULTS

In just 21 days, Ezzing went from being an unknown platform with zero users to positioning itself as an emerging solution with real market traction: 

Business impact: 

Positioning as reference platform in early adoption phase 

The real value:

The campaign didn’t just generate awareness, but translated that visibility into massive adoption by the target audience. Ezzing achieved the critical mass of users necessary for its platform to be viable and relevant, establishing the foundations to become the standard in the Spanish photovoltaic sector. 

Leading Communication in the Smart Lock Market in Spain with Nuki

THE CHALLENGE

Our first challenge was to introduce the Nuki Smart Lock 2.0 and its accessories to the Spanish press. Capturing the interest of key media and providing them with an in-depth look at the product was crucial for establishing Nuki’s presence in the market and positioning it as a leader in home automation and security. Since then, the LF Channel team has been working on consolidating the brand in Spain, increasing its recognition, and maintaining its leadership in the sector. 

STRATEGY

LF Channel designed a communication strategy focused on brand recognition through various phases:

RESULTS

Since 2019, we have ensured the publication of over 200 articles annually, solidifying Nuki’s position as a leader in smart home locks in Spain. In 2023, we achieved the following results: 

From total unknown to strategic partner in the Spanish electromobility market 

Charge Amps partnered with LF Channel to rapidly break into the Spanish electric mobility market, a sector undergoing rapid regulatory expansion and strong public investment in charging infrastructure. We transformed the company’s entry into Spain through a high-intensity campaign: building sector authority with expert content, direct access to strategic media, and positioning as a global technology leader. 

THE CHALLENGE

​The risk was clear: arriving late meant being permanently relegated. Without visibility among key strategic partners—distributors, installers, fleet companies, real estate developers—Charge Amps could lose the battle before starting it, allowing competitors to consolidate their position as undisputed leaders while the Spanish market was just beginning its expansion. 

The objective: quickly position Charge Amps as a serious and technologically advanced player, capable of competing with established actors, and build a network of commercial partnerships that would allow capturing market share in a sector about to explode. 

STRATEGY

We designed a high-intensity market entry campaign, focused on generating rapid credibility and capturing the attention of commercial decision-makers at a moment where every partnership mattered: 

RESULTS

Business impact: 

• From total unknown to recognized partner: Charge Amps managed to establish strategic partnerships with key players in the Spanish market 

• Regular announcements of new commercial agreements that consolidated the brand’s presence in the market 

• Acquisition of commercial partners via media coverage: companies contacted Charge Amps directly after seeing their presence in specialized media 

• Competitive positioning achieved: Charge Amps managed to enter decision-makers’ radar before local competitors consolidated absolute market dominance 

Visibility impact: 

Established presence in top-tier national media and specialized publications (business, energy, sustainability, electric mobility, automotive) 

The real value:

In an emerging market where only 6% of vehicles were electric or hybrid, achieving early visibility wasn’t just PR—it was securing a seat at the table when the Spanish electromobility sector would multiply by 10. LF Channel converted Charge Amps from an unknown without a commercial network into a credible competitor capable of capturing strategic partnerships, protecting their growth opportunity in one of the European markets with the greatest potential.

CHARGE AMPS: INTRODUCING A NEW ELECTRIC VEHICLE CHARGING SOLUTION

LAUNCHING A NEW BRAND IN SPAIN

THE CHALLENGE

Charge Amps, a Swedish company offering sustainable and smart solutions for electric vehicle charging, aimed to introduce its charging stations in Spain. With a market dominated by significant local and international players, the challenge was to establish brand recognition and educate the market about their innovative products in an emerging sector where only 6% of vehicles are electric or hybrid.

STRATEGY

LF Channel implemented a comprehensive public relations strategy to elevate Charge Amps’ profile. This included crafting highly informative content, positioning the company as industry leaders, and building strong relationships with key media outlets in Spain.

Key initiatives included:

• Dissemination of news and updates
• Managing interviews with industry leaders
• Creating and publishing thought leadership content

RESULTS

Over two years, Charge Amps achieved over 400 articles, reaching an audience of more than 3 billion people. The campaign’s value exceeded €590,000. Charge Amps secured coverage in top national media outlets, spanning business, energy sustainability, electric mobility, and automotive sectors.

THE CHALLENGE

STRATEGY

LF Channel’s Contribution 

• Building and managing relationships with key media to drive visibility and credibility. 

• Developing strategic content that demonstrates NFON’s value for companies and partners. 

• Organizing events and press trips to strengthen the brand’s presence and corporate narrative. 

• Providing ongoing advisory to position the company as a benchmark in the transformation of corporate communications toward the cloud. 

RESULTS

Key impact:

Making digital privacy relevant for the Spanish mass market 

Avast partnered with LF Channel to solve a critical business problem in Spain: most of the population was unaware of internet privacy risks and therefore didn’t use security software—much less paid versions. 

THE CHALLENGE

Without critical mass of users in Spain, the operation wouldn’t be profitable. And without reaching beyond the niche of expert users—already saturated—Avast couldn’t scale its business in a market with enormous growth potential. 

STRATEGY

We designed a 360º campaign under the creative concept #AcceptAllCookies that translated a complex technical topic (digital cookies) into something everyday and understandable (sweet cookies), eliminating entry barriers for non-expert audiences:   

RESULTS

Business impact: 

• Measurable increase in Avast software downloads in Spain following the campaign.
• Successful expansion beyond the tech audience: the campaign made digital privacy accessible and relevant for the Spanish mass market.
• Positioning as reference brand in digital protection for the general public, not just experts.

Visibility and engagement impact: 

The real value:

LF Channel didn’t just execute a creative campaign—we solved a fundamental business problem for Avast. By converting an intimidating technical concept into something accessible and relevant, we opened the Spanish market beyond the niche of technology experts. The campaign translated visibility into actual product adoption, creating the critical mass of users that Avast needed to make its operation in Spain profitable and scalable.