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YNVOLVE

BEWO: Conversations with women CEO’s during Covid-10 pandemic

THE CHALLENGE

During the COVID-19 pandemic in 2020, in the midst of confinement, we set out to bring visibility to women CEOs and how they were managing their companies, their teams, and their personal lives in the face of growing uncertainty. This unprecedented situation presented unique challenges and we wanted to highlight the crucial role of these women leaders in such difficult times. With this goal in mind, we created the BEWO project in collaboration with the consulting firm BLI Mindset. 

BEWO not only seeks to give visibility to women in leadership positions, but also to those who excel in different fields, providing inspiration and support to other women who aspire to reach their professional and personal goals. BEWO’s purpose is to highlight stories of resilience, creativity and female leadership, providing concrete examples of how to face and overcome adversity, promoting a network of support and empowerment among women in all areas. 

STRATEGY

The strategy to achieve our objective was to create a publication based on interviews with 38 women CEOs or directors of companies from various countries and sectors. The publication was produced in English and Spanish, and its dissemination was carried out in several countries. 

Phase 1

Pre-launching

Selection of the 38 women CEOs based on geographic area and industry. 

Phase 2

Interviews

Personalized interviews via video call. 

Phase 3

Report generation

Compilation of the data provided, and drafting of the report.

RESULTS

We obtained wide recognition in general media, and in the HR field with about twenty reviews, as well as several radio interviews. The good reception of the project encouraged us to continue developing initiatives to inspire today’s girls so that they can be whatever they want to be in the future. 

Interviews

Articles

Publications

Countries

]]> https://lfchannel.com/en/project/bewo/feed/ 0 ECOVADIS https://lfchannel.com/en/project/ecovadis/ https://lfchannel.com/en/project/ecovadis/#respond Tue, 17 Jan 2023 07:41:14 +0000 https://lfchannel.com/project/ecovadis
YNVOLVE

From Market Resistance to Thousands of Clients: Driving ESG Growth in Spain 

EcoVadis  partnered with LF Channel to break into Spain where supply chain sustainability was an afterthought, making client acquisition exceptionally difficult. The goal: establish EcoVadis as the global standard and build a robust client base where ESG measurement wasn’t even on corporate agendas. The result: a complete market transformation. From zero traction to thousands of Spanish companies assessed, with 24% growth in 2024 alone. By turning what was once a tough sell into a business imperative, long-term growth is assured. 

THE CHALLENGE

EcoVadis partnered with LF Channel to break into Spain where supply chain sustainability was an afterthought, making client acquisition exceptionally difficult. The goal: establish EcoVadis as the global standard and build a robust client base where ESG measurement wasn’t even on corporate agendas.

The result: a complete market transformation. From zero traction to thousands of Spanish companies assessed, with 24% growth in 2024 alone. By turning what was once a tough sell into a business imperative, long-term growth is assured.

STRATEGY

We developed a comprehensive three-pillar strategy specifically designed to convert a skeptical market into active adopters: 

Pilar 1

Content Marketing for education and acquisition

Monthly content program adapted for Spain and Latin America (blog posts, infographics, whitepapers, success stories) 

Email marketing campaigns and newsletters targeting decision-makers 

Complete website review and localization to connect with the Spanish market 

​

Pilar 2

Thought leadership for brand credibility

Proactive media relations campaign with economic, sustainability, and supply chain media 

Positioning of EcoVadis spokespersons as authoritative voices in ESG 

Constant monitoring of sector news to identify opportunities 

Over 100 annual appearances in key Spanish media 

Pilar 3

Networking events for direct conversion

​Annual in-person event bringing together 80-100 qualified leads (current and potential clients) 

Design of experiences demonstrating tangible value of ESG certification 

RESULTS

Business impact: 

Growth in number of clients in 2024

From zero traction to thousands of Spanish companies being assessed under EcoVadis standards

Consolidated annual event with 80-100 qualified leads per edition

The real value:

LF Channel didn’t just increase EcoVadis’ visibility in Spain – we transformed the market’s perception of ESG, converting what was an alien concept into a business priority. By positioning sustainability as a business imperative and not as a “nice to have,” we ensured a constant pipeline of clients who now see ESG certification as an essential competitive advantage.

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