Attracting tens of thousands of professionals to validate an innovative business model 

Ezzing partnered with LF Channel to launch its innovative Ezzing ZWAT platform, designed to digitise the entire photovoltaic value chain and place installers at the centre of a connected ecosystem of developers, distributors and banks. Leveraging our expertise in agile and focused communication strategy, we transformed the platform’s introduction in Spain into a media milestone during the Genera trade fair.  

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THE CHALLENGE

The objective was ambitious: generate enough visibility and credibility in barely one month to attract thousands of professional installers to a platform that had no track record in the market yet. Without this massive initial acquisition, the investment in technological development and the potential to transform the sector would remain blocked. 

STRATEGY

We designed an intensive three-phase launch campaign to generate the “avalanche effect” that a new platform needs: create a sense of inevitable sectoral movement that activates FOMO (fear of missing out) among installers and distributors. 

RESULTS

In just 21 days, Ezzing went from being an unknown platform with zero users to positioning itself as an emerging solution with real market traction: 

Business impact: 

Positioning as reference platform in early adoption phase 

The real value:

The campaign didn’t just generate awareness, but translated that visibility into massive adoption by the target audience. Ezzing achieved the critical mass of users necessary for its platform to be viable and relevant, establishing the foundations to become the standard in the Spanish photovoltaic sector. 

From total unknown to strategic partner in the Spanish electromobility market 

Charge Amps partnered with LF Channel to rapidly break into the Spanish electric mobility market, a sector undergoing rapid regulatory expansion and strong public investment in charging infrastructure. We transformed the company’s entry into Spain through a high-intensity campaign: building sector authority with expert content, direct access to strategic media, and positioning as a global technology leader. 

THE CHALLENGE

​The risk was clear: arriving late meant being permanently relegated. Without visibility among key strategic partners—distributors, installers, fleet companies, real estate developers—Charge Amps could lose the battle before starting it, allowing competitors to consolidate their position as undisputed leaders while the Spanish market was just beginning its expansion. 

The objective: quickly position Charge Amps as a serious and technologically advanced player, capable of competing with established actors, and build a network of commercial partnerships that would allow capturing market share in a sector about to explode. 

STRATEGY

We designed a high-intensity market entry campaign, focused on generating rapid credibility and capturing the attention of commercial decision-makers at a moment where every partnership mattered: 

RESULTS

Business impact: 

• From total unknown to recognized partner: Charge Amps managed to establish strategic partnerships with key players in the Spanish market 

• Regular announcements of new commercial agreements that consolidated the brand’s presence in the market 

• Acquisition of commercial partners via media coverage: companies contacted Charge Amps directly after seeing their presence in specialized media 

• Competitive positioning achieved: Charge Amps managed to enter decision-makers’ radar before local competitors consolidated absolute market dominance 

Visibility impact: 

Established presence in top-tier national media and specialized publications (business, energy, sustainability, electric mobility, automotive) 

The real value:

In an emerging market where only 6% of vehicles were electric or hybrid, achieving early visibility wasn’t just PR—it was securing a seat at the table when the Spanish electromobility sector would multiply by 10. LF Channel converted Charge Amps from an unknown without a commercial network into a credible competitor capable of capturing strategic partnerships, protecting their growth opportunity in one of the European markets with the greatest potential.

CHARGE AMPS: INTRODUCING A NEW ELECTRIC VEHICLE CHARGING SOLUTION

LAUNCHING A NEW BRAND IN SPAIN

THE CHALLENGE

Charge Amps, a Swedish company offering sustainable and smart solutions for electric vehicle charging, aimed to introduce its charging stations in Spain. With a market dominated by significant local and international players, the challenge was to establish brand recognition and educate the market about their innovative products in an emerging sector where only 6% of vehicles are electric or hybrid.

STRATEGY

LF Channel implemented a comprehensive public relations strategy to elevate Charge Amps’ profile. This included crafting highly informative content, positioning the company as industry leaders, and building strong relationships with key media outlets in Spain.

Key initiatives included:

• Dissemination of news and updates
• Managing interviews with industry leaders
• Creating and publishing thought leadership content

RESULTS

Over two years, Charge Amps achieved over 400 articles, reaching an audience of more than 3 billion people. The campaign’s value exceeded €590,000. Charge Amps secured coverage in top national media outlets, spanning business, energy sustainability, electric mobility, and automotive sectors.

Slow tech and emergency communication for crisis situations 

THE CHALLENGE

OxyGEN emerged in the midst of the pandemic, so it was crucial to support the project in a multidisciplinary way to ensure its success. Promoting OxyGEN in the media aimed to gain recognition to accelerate the approval process, allowing the device to reach hospitals as quickly as possible. 

STRATEGY

The coronavirus crisis created an overload of media information, so it was crucial to make OxyGEN stand out among the flood of news and initiatives. We relied on three pillars of action: 

RESULTS

Through in-person and phone interviews with major media outlets, and the distribution of press releases during the device’s presentation and approval process, we achieved very positive results: 

LF Channel participated pro-bono.