Consumption & lifestyle archivos - LF Channel https://lfchannel.com/en/ Tue, 27 Aug 2024 08:55:39 +0000 en-US hourly 1 https://lfchannel.com/wp-content/uploads/2022/12/favicon-naranja.png Consumption & lifestyle archivos - LF Channel https://lfchannel.com/en/ 32 32 NUKI https://lfchannel.com/en/project/nuki/ https://lfchannel.com/en/project/nuki/#respond Wed, 18 Jan 2023 13:12:34 +0000 https://lfchannel.com/project/nuki
YNVOLVE

Leading Communication in the Smart Lock Market in Spain with Nuki

THE CHALLENGE

Nuki is the leading brand in the development of smart locks in Central Europe. Since 2019, LF Channel has been working with Nuki on its communication campaign in Spain, focusing especially on media relations. As Nuki entered the Spanish market, the company aimed to position itself as the top home automation solution for access control, which was a significant challenge in a competitive market. 

Our first challenge was to introduce the Nuki Smart Lock 2.0 and its accessories to the Spanish press. Capturing the interest of key media and providing them with an in-depth look at the product was crucial for establishing Nuki’s presence in the market and positioning it as a leader in home automation and security. Since then, the LF Channel team has been working on consolidating the brand in Spain, increasing its recognition, and maintaining its leadership in the sector. 

STRATEGY

LF Channel designed a communication strategy focused on brand recognition through various phases:

Phase 1

Arrival in Spain

We organized a launch event in a central location in Madrid, where journalists had the opportunity to meet the company’s top executives and see the product on-site. During this event, personal interviews with the founders were conducted, and a number of reviews of the Nuki lock were arranged with consumer technology media. 

Phase 2

Brand Reputation Building

Since arriving in Spain, we have maintained constant communication with the press, keeping them informed about the company’s updates, organizing product reviews, and creating seasonal personalized content about the product functionalities. We also managed collaborations with influencers to expand the reach of our campaigns. 

Phase 3

Consolidation of the Company’s Image in Spain

Each year, we hold meetings with the media to present news and updates from an innovative company like Nuki. For example, in 2023, we organized an event attended by 20 journalists from influential Spanish media outlets such as Hola, Expansión, and El Confidencial, along with influencers like Eduardo Sánchez and Clipset, amplifying the reach and impact of our presentation. Additionally, we maintain constant communication with opinion leaders in this sector in Spain.

RESULTS

Since 2019, we have ensured the publication of over 200 articles annually, solidifying Nuki’s position as a leader in smart home locks in Spain. In 2023, we achieved the following results: 

News articles

Economic value

Users reached

]]> https://lfchannel.com/en/project/nuki/feed/ 0 EMPRESAS POLAR https://lfchannel.com/en/project/empresas-polar-arepa-mercadona/ https://lfchannel.com/en/project/empresas-polar-arepa-mercadona/#respond Tue, 17 Jan 2023 07:47:27 +0000 https://lfchannel.com/project/empresas-polar-arepa-mercadona
YNVOLVE

Refining Brand Positioning to Expand Consumption Occasions in the Spanish Market

THE CHALLENGE

Empresas Polar, a leader in the food and retail sector, sought to position itself in Spain as a generalist consumption option beyond its niche of food aimed at the Venezuelan and Latin American communities. The primary challenge was to design and implement an effective communication strategy that would highlight the versatility of Empresas Polar’s products and promote their consumption in various gastronomic contexts, reaching a broader and more diverse audience. 

LF Channel was selected to support both the Group’s communication department and the local marketing department in this challenge. With a strong focus on appearing in lifestyle and general publications, the agency team has managed in recent years to secure a place for Empresas Polar’s products in various press publications across Spain. 

STRATEGY

LF Channel diseñó una estrategia de comunicación dividida en 3 fases con una clara calendarización y acciones específicas.

Phase 1

Adapting to Media Needs

Regular planning of relevant and attractive topics for lifestyle media, highlighting the versatility and quality of the brand’s products. Press releases and other communication materials are aligned with these topics to ensure a coherent and appealing message. 

Phase 2

Building Close Relationships with Journalists

LF Channel manages product dispatches to journalists and seeks organic and paid opportunities for the brand. They handle continuous contact with the media, proposing stories and collaborations that position Empresas Polar’s products as versatile and high-quality options.

Phase 3

Events and Personal Encounters

LF Channel supports the organization and execution of events aimed at the press. These events are designed to provide a direct experience with Empresas Polar’s products, fostering media coverage and brand recognition.

RESULTS

Thanks to the communication strategy developed by LF Channel, Empresas Polar has achieved significant presence in Spanish media, meeting both quantitative and qualitative objectives. In a single year, the results include: 

Clippings in relevant media

Million people reached through communication campaigns

Euros an estimated economic value of the campaign

“At Alimentos Polar España, we are more than grateful to LF Channel for their excellent work. So far, it has been an exceptional experience, from understanding the objectives of the P.A.N. brand to implementing highly effective strategies that have generated tangible results for our company in the European market. Professionalism, creativity, and commitment to our company are just some of the qualities that have made our collaboration successful.

We feel accompanied and supported by a great team of professionals in the field of Public Relations and Integrated Communications. Working with LF Channel has helped us get closer to the Spanish media and, therefore, to readers and consumers.

We are pleased to have found a public relations agency that not only understands the needs of our company but also works actively to achieve our goals. We deeply appreciate their commitment, passion, and dedication, and we look forward to continuing to work with them on future projects.”

Communications Department, Empresas Polar 

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