LF Channel appointed as PR agency for mophie in Spain
Barcelona, 5th May 2015. mophie, the #1 selling mobile battery case in North America, has appointed LF Channel for the planning, management and development of its PR activities in Spain. LF Channel is a PR and content marketing agency with offices in Barcelona and Madrid.
Mophie is a California based designer and manufacturer, widely acclaimed for innovative mobile solutions. mophie is the proud developer of the juice pack, the first ever mobile battery case certified by Apple Inc. mophie products are recognized for style and engineered for performance, providing a seamless integration of hardware, software and design. mophie products are available in more than 130 countries.
“We have very high expectations for mophie in Europe and particularly in Spain. Our objective is to make our brand known in the Spanish market, and we believe that LF Channel is the ideal partner to manage our communication with local media and blogs”, says Remi Ramcharan, Head of Marketing EMEA at mophie. “After working on a three months project with the agency in 2014, we have now decided to extend our collaboration. LF Channel understands technology and they have the knowledge and skills to communicate it both to tech and consumer targets.”
“We are thrilled to start working with mophie, an innovative company with a great success story. Mophie offers the solution for one of the main needs that consumers have nowadays: extend the battery life of their mobile devices. We have already tested their products at the agency and we loved them. Now we’ll focus our efforts on making the message arrive to all the target audiences,” says Imma Folch, CEO at LF Channel.
Starting on May, the agency will be responsible for the brand’s external communication. Its main tasks will include press office, media relations, bloggers relations and product reviews.