Delta Dore’s New Home Hub Presentation
WE ORGANISED THE MEDIA LAUNCH OF DELTA DORE’S NEW HOME HUB FOR THE CONNECTED HOME
Our client Delta Dore has recently launched its new home hub Tydom, the company’s signature product. LF Channel team was in charge of organizing the presentation of the device to the media.
How did we do it?
- We organized a media breakfast in a convenient downtown hotel in Madrid, taking care of all the event logistics and supplier coordination.
- We invited the main technological journalists specialized in home automation, sent them an invitation to the event, followed by a personalized communication to cover possible doubts and requests.
- In addition, we took care of preparing the necessary press materials: from the invitation to the press kit to be handed out during the event.
What was the outcome?
Leading consumer technology and decoration media attended the press breakfast to learn about the features of this new product from the company’s executives in Spain and Europe. Afterwards, they enjoyed a networking breakfast and were able to chat with the company’s spokespersons about the new launch.
After the presentation, all the media received a press release with all the details about the new Tydom, reaching a cumulative audience of around 2M OTS and 12,2K euros of communication value.
Delta Dore enjoyed the event as an excellent starting point to begin long-lasting relationships with industry journalists and increase its visibility in the media.
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