lf_channel, autor en LF Channel

Should we use AVE to evaluate PR Work & Strategies?

by lf_channel | Jan 30, 2023 | PR_Trends

One of the most common questions asked by companies looking to implement a public relations campaign for the first time is: what will be the return on my investment? PR professionals know that the effectiveness of corporate communications, public relations and...

Communication as part of successful corporate sustainability strategy

by lf_channel | Jan 27, 2023 | CSR, PR_Trends

The UN has set 2024 as the deadline for preventing a climate catastrophe: if we do not act in less than two years and reduce carbon and greenhouse gas (GHG) emissions, the damage to the planet will be irreversible. The report “Mitigating Climate Change”,...

Content marketing: the strategy to be a brand of reference

by lf_channel | Jan 20, 2023 | PR_Trends

The development of content marketing strategies is one of the most popular measures among those companies that want to gain presence in the media discourse. If properly planned and executed, they can have a great impact on brand recognition and position the company in...

Big Data and artificial intelligence: the best allies of modern communication

by lf_channel | Jan 16, 2023 | PR_Trends

Today’s society is witnessing major changes at all levels; and technology has changed the rules of the game, especially thanks to digitalisation. Technological revolutions are happening in ever shorter periods of time, as is the concept of 5G and the...

How to generate engagement in the Spanish media: the perfect pitch

by lf_channel | Jan 13, 2023 | PR_Trends

Generating interest in the Spanish media is an arduous task nowadays. The Covid-19 crisis has changed the rules of the game and, far from returning to the “old normal”, more than two years later, there are habits that are here to stay. Newsrooms have...

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