News

2 de March de 2021, Freddy

AppsFlyer trusts LF Channel to lead its strategy

Madrid, February 25th, 2021 – AppsFlyer, the chosen allocation platform for leading brands around the world, has just established a partnership agreement with the agency LF Channel for the management and development of its communication strategy in Spain. AppsFlyer, which provides marketing tools for sellers to grow their business and innovate with a set of comprehensive measurement and analysis solutions, wants to strengthen its commitment to the Spanish market in order to consolidate its visibility in the territory, and become a benchmark and key advisor for its clients.

Francesca D’arcy-orga, EMEA PR & Communications Manager at AppsFlyer, said: “A solid and leading communications strategy is one of the essential pillars of our positioning plan in Spain. In our case we needed a mix of local knowledge with industry expertise. We found these requirements and much more in LF Channel, and so far their work has exceeded our expectations”.

The current trends and the changes that are expected in the segment, place attribution marketing as one of the keys to the sector in 2021. “We are very pleased to be able to accompany AppsFlyer in the development of its communication strategy in Spain. Probabilistic data is gaining more and more weight within mobile marketing and AppsFlyer is the leader in this field. We are pleased to be able to advise the company’s team in its communication path in our country, which we expect to have a very positive impact”, says Imma Folch, CEO and founder of LF Channel.

LF Channel will design and implement AppsFlyer’s communication strategy in Spain with the objective of positioning the company within the national market giving greater visibility to the brand among its key audiences. Among the functions of LF Channel are communication consulting, content generation, press office and media relations.