{"id":8661,"date":"2024-07-29T15:27:49","date_gmt":"2024-07-29T13:27:49","guid":{"rendered":"https:\/\/lfchannel.com\/?post_type=project&p=8661"},"modified":"2024-08-22T09:16:21","modified_gmt":"2024-08-22T07:16:21","slug":"pure-storage","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/ca\/project\/pure-storage\/","title":{"rendered":"PURE STORAGE"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/Pure-Storage-logo-1.png” alt=”YNVOLVE” title_text=”Pure Storage logo (1)” force_fullwidth=”on” _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”10%||||false|false” custom_margin_tablet=”10%||||false|false” custom_margin_phone=”1%||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”60px” text_line_height=”1.2em” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”60px” text_font_size_phone=”30px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]Liderant converses amb una proposta disruptiva[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”50px||-20%||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

EL REPTE<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-120px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”]Pure Storage (NYSE: PSTG) \u00e9s una empresa de tecnologia especialitzada en solucions d’emmagatzematge de dades basades en flaix. Fundada en 2009, es destaca per oferir emmagatzematge d’alt rendiment, efici\u00e8ncia i simplicitat per a entorns empresarials. Els seus productes milloren el rendiment d’aplicacions i redueixen costos operatius amb una infraestructura m\u00e9s r\u00e0pida i de confian\u00e7a. A m\u00e9s, Pure Storage s’enfoca en la innovaci\u00f3 cont\u00ednua i la sostenibilitat, gestionant dades de manera efectiva i responsable.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”]En la seva expansi\u00f3 per Europa, Pure Storage va buscar el suport d’una consultoria en relacions p\u00fabliques per a ajudar-los a comunicar les seves not\u00edcies a Espanya i establir-se com una de les empreses m\u00e9s innovadores. El seu objectiu era posicionar-se com una alternativa fiable i sostenible enfront dels seus competidors.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

ESTRAT\u00c8GIA<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]La clau va ser posicionar a Pure Storage com un l\u00edder de pensament, la qual cosa implica que l’empresa sigui vista com una autoritat en el seu camp i una font de confian\u00e7a d’innovaci\u00f3 i visi\u00f3 de futur. Les fases d’aquesta estrat\u00e8gia s\u00f3n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||10px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”#f6f6f6″ custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_objetivo.png” title_text=”icono_objetivo” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Fase 1<\/h6>\n

Elaborar una narrativa poderosa i aut\u00e8ntica<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Enfocar-se a crear i comunicar una narrativa clara i diferenciador que destaqui els avan\u00e7os tecnol\u00f2gics de l’empresa i el seu comprom\u00eds mediambiental.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_prensa.png” title_text=”icono_prensa” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Fase 2<\/h6>\n

Relacions amb periodistes<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Invertir a construir relacions s\u00f2lides amb periodistes clau del sector per a facilitar converses significatives.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_calidad.png” title_text=”icono_calidad” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Fase 3<\/h6>\n

Comprom\u00eds mediambiental<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Destacar i comunicar el comprom\u00eds mediambiental de Pure Storage, mostrant com les seves pr\u00e0ctiques sostenibles els diferencien en el mercat.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

RESULTATS<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]Des de l’any 2019 treballant en conjunt, hem aconseguit que Pure Storage sigui vist, escoltat i respectat. En 2023, els resultats s\u00f3n:[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Articles en mitjans de primer nivell ” number=”350″ percent_sign=”off” _builder_version=”4.25.0″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Entrevistes gestionades ” number=”35″ percent_sign=”off” _builder_version=”4.25.0″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Articles d’opini\u00f3” number=”25″ percent_sign=”off” _builder_version=”4.25.0″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Guardons en premis del sector ” number=”2″ percent_sign=”off” _builder_version=”4.25.0″ _module_preset=”default” title_font_size=”16px” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||0px||false|false” custom_padding=”||0px|||” global_colors_info=”{}”]La nostra col\u00b7laboraci\u00f3 ha impulsat la percepci\u00f3 de Pure Storage com un pioner en tecnologia i sostenibilitat, no sols augmentant la seva visibilitat, sin\u00f3 tamb\u00e9 solidificant la seva reputaci\u00f3 com a l\u00edder en el mercat.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\n

\u201cTreball absolutament estel\u00b7lar de LF Channel, els nostres socis de relacions p\u00fabliques a Espanya. Aquesta no \u00e9s la primera vegada que ens han assegurat cobertura en una publicaci\u00f3 empresarial nacional. Les hist\u00f2ries anteriors inclouen m\u00faltiples \u00e8xits als principals Mitjans.\u201d\u00a0\u00a0<\/em><\/p>\n<\/blockquote>\n

Anuya Upadhyay, Head of PR EMEA, Pure Storage<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.25.0″ _module_preset=”default” width=”90%” custom_padding=”21px|||||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/Premios-Comunicaciones-Hoy-Pure-8.jpg” alt=”FOTOS EZZING SOLAR” title_text=”Premios Comunicaciones Hoy Pure 8″ align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/Accelerate-Madrid-2023.png” alt=”FOTOS EZZING SOLAR” title_text=”Accelerate Madrid 2023″ align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/DEMO-Spain-1.jpeg” alt=”FOTOS EZZING SOLAR” title_text=”DEMO Spain 1″ align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/pure-storage.jpg” alt=”pure storage” title_text=”pure storage” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/Premios-Comunicaciones-Hoy-Pure-3jpeg-scaled.jpeg” alt=”FOTOS EZZING SOLAR” title_text=”Premios Comunicaciones Hoy Pure 3jpeg” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Liderant converses amb una proposta disruptivaEL REPTEPure Storage (NYSE: PSTG) \u00e9s una empresa de tecnologia especialitzada en solucions d’emmagatzematge de dades basades en flaix. Fundada en 2009, es destaca per oferir emmagatzematge d’alt rendiment, efici\u00e8ncia i simplicitat per a entorns empresarials. Els seus productes milloren el rendiment d’aplicacions i redueixen costos operatius amb una infraestructura […]<\/p>\n","protected":false},"author":8,"featured_media":8625,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" admin_label=\"section\" _builder_version=\"4.16\" collapsed=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_4,3_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"-100px||||false|false\" custom_margin_tablet=\"12px||||false|false\" custom_margin_phone=\"0px||||false|false\" custom_margin_last_edited=\"on|desktop\" global_colors_info=\"{}\"][et_pb_column type=\"1_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/Pure-Storage-logo-1.png\" alt=\"YNVOLVE\" title_text=\"Pure Storage logo (1)\" _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"100px||||false|false\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"default\" text_font=\"Montserrat|700|||||||\" text_text_color=\"#000000\" text_font_size=\"60px\" text_line_height=\"1.2em\" custom_margin=\"||20px||false|false\" custom_margin_tablet=\"||20px||false|false\" custom_margin_phone=\"||-80px||false|false\" custom_margin_last_edited=\"on|phone\" text_font_size_tablet=\"60px\" text_font_size_phone=\"40px\" text_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]Liderando conversaciones con una propuesta disruptiva[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"-100px||||false|false\" custom_margin_tablet=\"12px||||false|false\" custom_margin_phone=\"0px||||false|false\" custom_margin_last_edited=\"on|desktop\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"||20px||false|false\" custom_margin_tablet=\"||20px||false|false\" custom_margin_phone=\"||-80px||false|false\" custom_margin_last_edited=\"on|phone\" global_colors_info=\"{}\"]

RETO<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"-120px||||false|false\" custom_margin_tablet=\"0px||||false|false\" custom_margin_phone=\"0px||||false|false\" custom_margin_last_edited=\"on|tablet\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"||20px||false|false\" global_colors_info=\"{}\"]

Pure Storage (NYSE: PSTG) es una empresa de tecnolog\u00eda especializada en soluciones de almacenamiento de datos basadas en flash. Fundada en 2009, se destaca por ofrecer almacenamiento de alto rendimiento, eficiencia y simplicidad para entornos empresariales. Sus productos mejoran el rendimiento de aplicaciones y reducen costos operativos con una infraestructura m\u00e1s r\u00e1pida y confiable. Adem\u00e1s, Pure Storage se enfoca en la innovaci\u00f3n continua y la sostenibilidad, gestionando datos de manera efectiva y responsable.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"||20px||false|false\" global_colors_info=\"{}\"]En su expansi\u00f3n por Europa, Pure Storage busc\u00f3 el apoyo de una consultor\u00eda en relaciones p\u00fablicas para ayudarles a comunicar sus noticias en Espa\u00f1a y establecerse como una de las empresas m\u00e1s innovadoras. Su objetivo era posicionarse como una alternativa fiable y sostenible frente a sus competidores.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

ESTRATEGIA<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"-30px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"]La clave fue posicionar a Pure Storage como un l\u00edder de pensamiento, lo cual implica que la empresa sea vista como una autoridad en su campo y una fuente confiable de innovaci\u00f3n y visi\u00f3n de futuro. Las fases de esta estrategia son[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" use_custom_gutter=\"on\" gutter_width=\"2\" make_equal=\"on\" custom_padding_last_edited=\"on|desktop\" _builder_version=\"4.25.0\" _module_preset=\"default\" custom_padding=\"||10px||false|false\" custom_padding_tablet=\"||0px||false|false\" custom_padding_phone=\"||0px||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.24.3\" _module_preset=\"default\" background_color=\"#f6f6f6\" custom_padding=\"40px|40px|40px|40px|true|true\" custom_padding_tablet=\"30px|30px|30px|30px|true|true\" custom_padding_phone=\"20px|20px|20px|20px|true|true\" custom_padding_last_edited=\"on|phone\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/04\/career-coach-illustration-08@2x.png\" title_text=\"career-coach-illustration-08@2x\" align=\"center\" _builder_version=\"4.25.0\" _module_preset=\"default\" max_width=\"120px\" max_height=\"200px\" custom_margin=\"||30px||false|false\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"_initial\" header_6_font=\"Inter|700||on|||||\" header_6_text_color=\"#000000\" header_6_font_size=\"16px\" header_6_line_height=\"1.4em\" text_orientation=\"center\" header_6_font_size_tablet=\"15px\" header_6_font_size_phone=\"14px\" header_6_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]

Fase 1<\/h6>\r\n

Elaborar una narrativa poderosa y aut\u00e9ntica<\/h3>[\/et_pb_text][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"_initial\" text_font=\"Inter||||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" text_orientation=\"center\" text_font_size_tablet=\"15px\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]

Enfocarse en crear y comunicar una narrativa clara y diferenciador que destaque los avances tecnol\u00f3gicos de la empresa y su compromiso medioambiental<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.24.3\" _module_preset=\"default\" background_color=\"gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c\" custom_padding=\"40px|40px|40px|40px|true|true\" custom_padding_tablet=\"30px|30px|30px|30px|true|true\" custom_padding_phone=\"20px|20px|20px|20px|true|true\" custom_padding_last_edited=\"on|phone\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/04\/career-coach-illustration-05@2x.png\" title_text=\"career-coach-illustration-05@2x\" align=\"center\" _builder_version=\"4.22.0\" _module_preset=\"default\" max_width=\"120px\" max_height=\"200px\" custom_margin=\"||30px||false|false\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"_initial\" header_6_font=\"Inter|700||on|||||\" header_6_text_color=\"#000000\" header_6_font_size=\"16px\" header_6_line_height=\"1.4em\" text_orientation=\"center\" header_6_font_size_tablet=\"15px\" header_6_font_size_phone=\"14px\" header_6_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]

Fase 2<\/h6>\r\n

Relaciones con periodistas<\/h3>[\/et_pb_text][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"_initial\" text_font=\"Inter||||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" text_orientation=\"center\" text_font_size_tablet=\"15px\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]

Invertir en construir relaciones s\u00f3lidas con periodistas clave del sector para facilitar conversaciones significativas.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.24.3\" _module_preset=\"default\" background_color=\"gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c\" custom_padding=\"40px|40px|40px|40px|true|true\" custom_padding_tablet=\"30px|30px|30px|30px|true|true\" custom_padding_phone=\"20px|20px|20px|20px|true|true\" custom_padding_last_edited=\"on|phone\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/04\/career-coach-illustration-04@2x.png\" title_text=\"career-coach-illustration-04@2x\" align=\"center\" _builder_version=\"4.25.0\" _module_preset=\"default\" max_width=\"120px\" max_height=\"200px\" custom_margin=\"||30px||false|false\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"_initial\" header_6_font=\"Inter|700||on|||||\" header_6_text_color=\"#000000\" header_6_font_size=\"16px\" header_6_line_height=\"1.4em\" text_orientation=\"center\" header_6_font_size_tablet=\"15px\" header_6_font_size_phone=\"14px\" header_6_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]

Fase 3<\/h6>\r\n

Compromiso medioambiental<\/h3>[\/et_pb_text][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"_initial\" text_font=\"Inter||||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" text_orientation=\"center\" text_font_size_tablet=\"15px\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]

Destacar y comunicar el compromiso medioambiental de Pure Storage, mostrando c\u00f3mo sus pr\u00e1cticas sostenibles los diferencian en el mercado.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"40px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

RESULTADOS<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"-30px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"]Desde al a\u00f1o 2019 trabajando en conjunto, hemos logrado que Pure Storage sea visto, escuchado y respetado. En 2023, logramos:[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,1_4,1_4,1_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_number_counter title=\"ART\u00cdCULOS EN MEDIOS\" number=\"350\" percent_sign=\"off\" _builder_version=\"4.25.0\" _module_preset=\"default\" number_font_size=\"45px\" global_colors_info=\"{}\"][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_number_counter title=\"ENTREVISTAS GESTIONADAS\" number=\"35\" percent_sign=\"off\" _builder_version=\"4.25.0\" _module_preset=\"default\" number_font_size=\"45px\" global_colors_info=\"{}\"][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_number_counter title=\"ART\u00cdCULOS DE OPINI\u00d3N\" number=\"25\" percent_sign=\"off\" _builder_version=\"4.25.0\" _module_preset=\"default\" number_font_size=\"45px\" global_colors_info=\"{}\"][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_number_counter title=\"GALARDONES EN PREMIOS\" number=\"2\" percent_sign=\"off\" _builder_version=\"4.25.0\" _module_preset=\"default\" title_font_size=\"16px\" number_font_size=\"45px\" global_colors_info=\"{}\"][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"-30px||0px||false|false\" custom_padding=\"||0px|||\" global_colors_info=\"{}\"]Nuestra colaboraci\u00f3n ha impulsado la percepci\u00f3n de Pure Storage como un pionero en tecnolog\u00eda y sostenibilidad, no solo aumentando su visibilidad, sino tambi\u00e9n solidificando su reputaci\u00f3n como l\u00edder en el mercado.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_5,3_5,1_5\" _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_5\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][et_pb_column type=\"3_5\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

\u201cTrabajo absolutamente estelar por parte de LF Channel, nuestros socios de relaciones p\u00fablicas en Espa\u00f1a. No es la primera vez que nos aseguran cobertura en una publicaci\u00f3n nacional de negocios. Historias anteriores incluyen m\u00faltiples apariciones en medios principales.\u201d\u00a0\u00a0<\/em> ANUYA UPADHYAY, Head of PR EMEA, PURE STORAGE<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_5\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_3,1_3,1_3\" use_custom_gutter=\"on\" gutter_width=\"2\" _builder_version=\"4.25.0\" _module_preset=\"default\" width=\"90%\" custom_padding=\"21px|||||\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.19.3\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/Premios-Comunicaciones-Hoy-Pure-8.jpg\" alt=\"FOTOS EZZING SOLAR\" title_text=\"Premios Comunicaciones Hoy Pure 8\" align=\"center\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.19.3\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/Accelerate-Madrid-2023.png\" alt=\"FOTOS EZZING SOLAR\" title_text=\"Accelerate Madrid 2023\" align=\"center\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/DEMO-Spain-1.jpeg\" alt=\"FOTOS EZZING SOLAR\" title_text=\"DEMO Spain 1\" align=\"center\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/pure-storage.jpg\" alt=\"pure storage\" title_text=\"pure storage\" align=\"center\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.19.3\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/Premios-Comunicaciones-Hoy-Pure-3jpeg-scaled.jpeg\" alt=\"FOTOS EZZING SOLAR\" title_text=\"Premios Comunicaciones Hoy Pure 3jpeg\" align=\"center\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[87],"project_tag":[],"class_list":["post-8661","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-tecnologia-i-innovacio"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/8661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/comments?post=8661"}],"version-history":[{"count":10,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/8661\/revisions"}],"predecessor-version":[{"id":9443,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/8661\/revisions\/9443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media\/8625"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media?parent=8661"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project_category?post=8661"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project_tag?post=8661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}