{"id":8645,"date":"2024-07-29T15:49:48","date_gmt":"2024-07-29T13:49:48","guid":{"rendered":"https:\/\/lfchannel.com\/?post_type=project&p=8645"},"modified":"2025-11-14T12:41:56","modified_gmt":"2025-11-14T11:41:56","slug":"nokia-b2b","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/ca\/project\/nokia-b2b\/","title":{"rendered":"NOKIA Projecte Amatista"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbsection\u00bb _builder_version=\u00bb4.16″ collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_4,3_4″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-100px||||false|false\u00bb custom_margin_tablet=\u00bb12px||||false|false\u00bb custom_margin_phone=\u00bb0px||||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/Logo-Nokia-23.jpg\u00bb alt=\u00bbYNVOLVE\u00bb title_text=\u00bbLogo Nokia 23″ force_fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb3_4″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb60px\u00bb text_line_height=\u00bb1.2em\u00bb custom_margin=\u00bb||20px||false|false\u00bb custom_margin_tablet=\u00bb||20px||false|false\u00bb custom_margin_phone=\u00bb||-80px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb text_font_size_tablet=\u00bb60px\u00bb text_font_size_phone=\u00bb40px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Estrat\u00e8gia<\/span> de <\/span>comunicaci\u00f3<\/span> per a <\/span>humanitzar<\/span> els<\/span> desenvolupaments<\/span> tecnol\u00f2gics<\/span> a trav\u00e9s del <\/span>Projecte<\/span> Am<\/span>a<\/span>tista de Nokia<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-100px||||false|false\u00bb custom_margin_tablet=\u00bb12px||||false|false\u00bb custom_margin_phone=\u00bb0px||||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||20px||false|false\u00bb custom_margin_tablet=\u00bb||20px||false|false\u00bb custom_margin_phone=\u00bb||-80px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

REPTE<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-120px||||false|false\u00bb custom_margin_tablet=\u00bb0px||||false|false\u00bb custom_margin_phone=\u00bb0px||||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Nokia, una <\/span>reconeguda<\/span> companyia<\/span> multinacional de <\/span>xarxes<\/span> de dades i <\/span>equips<\/span> de <\/span>telecomunicacions<\/span>, <\/span>amb<\/span> seu<\/span> en Espoo, <\/span>Finl\u00e0ndia<\/span>. <\/span>Amb<\/span> innombrables <\/span>desenvolupaments<\/span> i <\/span>patents<\/span> tecnol\u00f2giques<\/span>, la <\/span>companyia<\/span> buscava<\/span> posicionar la <\/span>tecnologia<\/span> 5G en un <\/span>context<\/span> positiu<\/span>, acostar-la al <\/span>p\u00fablic<\/span> general a trav\u00e9s <\/span>d’un<\/span> exemple<\/span> real <\/span>dels<\/span> seus<\/span> beneficis<\/span> i <\/span>humanitzar<\/span> la marca.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

El repte <\/span>consistia<\/span> a <\/span>desenvolupar<\/span> una <\/span>estrat\u00e8gia<\/span> de <\/span>comunicaci\u00f3<\/span> per a donar a <\/span>con\u00e8ixer<\/span> el <\/span>projecte<\/span> pilot<\/span> Amatista <\/span>que Nokia <\/span>estava<\/span> duent<\/span> a <\/span>terme<\/span> en una <\/span>resid\u00e8ncia<\/span> d’ancians<\/span> a <\/span>Seg\u00f2via<\/span>, que <\/span>consistia<\/span> a <\/span>utilitzar<\/span> la <\/span>realitat<\/span> virtual per a <\/span>\u00fas<\/span> pal\u00b7liatiu<\/span> en persones <\/span>amb<\/span> malalties<\/span> neurodegeneratives. LF <\/span>Channel<\/span> va<\/span> ser seleccionada per a liderar <\/span>aquesta<\/span> campanya<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

ESTRAT\u00c8GIA<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-30px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

LF <\/span>Channel<\/span> va <\/span>desenvolupar<\/span> una <\/span>estrat\u00e8gia<\/span> de <\/span>comunicaci\u00f3<\/span> que es <\/span>basava<\/span> a mostrar <\/span>clarament<\/span> el <\/span>benefici<\/span> de <\/span>l’\u00fas<\/span> de la <\/span>tecnologia<\/span> en persones <\/span>amb<\/span> malalties<\/span> neurodegeneratives. <\/span>Constava<\/span> de tres <\/span>pilars<\/span> clau<\/span>:<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2″ make_equal=\u00bbon\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||10px||false|false\u00bb custom_padding_tablet=\u00bb||0px||false|false\u00bb custom_padding_phone=\u00bb||0px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f6f6f6″ custom_padding=\u00bb40px|40px|40px|40px|true|true\u00bb custom_padding_tablet=\u00bb30px|30px|30px|30px|true|true\u00bb custom_padding_phone=\u00bb20px|20px|20px|20px|true|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_objetivo.png\u00bb title_text=\u00bbicono_objetivo\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb120px\u00bb max_height=\u00bb200px\u00bb custom_margin=\u00bb||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bb_initial\u00bb header_6_font=\u00bbInter|700||on|||||\u00bb header_6_text_color=\u00bb#000000″ header_6_font_size=\u00bb16px\u00bb header_6_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbcenter\u00bb header_6_font_size_tablet=\u00bb15px\u00bb header_6_font_size_phone=\u00bb14px\u00bb header_6_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Fase 1<\/h6>\n

Esdeveniment<\/span> en <\/span>l\u00ednia<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bb_initial\u00bb text_font=\u00bbInter||||||||\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb text_orientation=\u00bbcenter\u00bb text_font_size_tablet=\u00bb15px\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Es va <\/span>organitzar<\/span> un <\/span>esdeveniment<\/span> en <\/span>l\u00ednia<\/span> que <\/span>va<\/span> servir <\/span>com<\/span> a <\/span>punt<\/span> de partida per a <\/span>l’estrat\u00e8gia<\/span> de <\/span>comunicaci\u00f3<\/span>. <\/span>Representants<\/span> de Nokia, <\/span>especialistes<\/span> m\u00e8dics<\/span> i personal de la <\/span>resid\u00e8ncia<\/span> d’ancians<\/span> explicaven<\/span> el <\/span>projecte<\/span> i <\/span>els<\/span> seus<\/span> beneficis<\/span>, <\/span>mostrant<\/span> v\u00eddeos <\/span>reals<\/span> de <\/span>l’\u00fas<\/span> de la <\/span>tecnologia<\/span> en la <\/span>pr\u00f2pia<\/span> resid\u00e8ncia<\/span> i <\/span>com<\/span> les persones <\/span>majors<\/span> gaudien<\/span> de les <\/span>seves<\/span> sessions<\/span> de <\/span>realitat<\/span> virtual.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbgcid-ee89fd9f-afc5-4939-817c-0a17ac90288c\u00bb custom_padding=\u00bb40px|40px|40px|40px|true|true\u00bb custom_padding_tablet=\u00bb30px|30px|30px|30px|true|true\u00bb custom_padding_phone=\u00bb20px|20px|20px|20px|true|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb global_colors_info=\u00bb{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}\u00bb][et_pb_image src=\u00bbhttps:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_prensa.png\u00bb title_text=\u00bbicono_prensa\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb120px\u00bb max_height=\u00bb200px\u00bb custom_margin=\u00bb||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bb_initial\u00bb header_6_font=\u00bbInter|700||on|||||\u00bb header_6_text_color=\u00bb#000000″ header_6_font_size=\u00bb16px\u00bb header_6_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbcenter\u00bb header_6_font_size_tablet=\u00bb15px\u00bb header_6_font_size_phone=\u00bb14px\u00bb header_6_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Fase 2<\/h6>\n

Relacions<\/span> amb<\/span> els<\/span> mitjans<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bb_initial\u00bb text_font=\u00bbInter||||||||\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb text_orientation=\u00bbcenter\u00bb text_font_size_tablet=\u00bb15px\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Es van <\/span>maximitzar<\/span> les <\/span>oportunitats<\/span> de <\/span>visibilitat<\/span> a trav\u00e9s <\/span>d’un<\/span> seguiment<\/span> dedicat<\/span>, <\/span>assegurant<\/span> l’assist\u00e8ncia<\/span> de <\/span>mitjans<\/span> clau<\/span> a <\/span>l’esdeveniment<\/span>. LF <\/span>Channel<\/span> va<\/span> gestionar entrevistes <\/span>amb<\/span> mitjans<\/span> rellevants<\/span>, <\/span>consolidant<\/span> la narrativa i <\/span>posicionament<\/span> desitjat<\/span> de Nokia en el <\/span>context<\/span> de <\/span>tecnologia<\/span> i <\/span>responsabilitat<\/span> social.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbgcid-ee89fd9f-afc5-4939-817c-0a17ac90288c\u00bb custom_padding=\u00bb40px|40px|40px|40px|true|true\u00bb custom_padding_tablet=\u00bb30px|30px|30px|30px|true|true\u00bb custom_padding_phone=\u00bb20px|20px|20px|20px|true|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb global_colors_info=\u00bb{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}\u00bb][et_pb_image src=\u00bbhttps:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icon_entrevista.png\u00bb title_text=\u00bbicon_entrevista\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb120px\u00bb max_height=\u00bb200px\u00bb custom_margin=\u00bb||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bb_initial\u00bb header_6_font=\u00bbInter|700||on|||||\u00bb header_6_text_color=\u00bb#000000″ header_6_font_size=\u00bb16px\u00bb header_6_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbcenter\u00bb header_6_font_size_tablet=\u00bb15px\u00bb header_6_font_size_phone=\u00bb14px\u00bb header_6_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Fase 3<\/h6>\n

Maximitzant<\/span> la cobertura<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bb_initial\u00bb text_font=\u00bbInter||||||||\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb text_orientation=\u00bbcenter\u00bb text_font_size_tablet=\u00bb15px\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Es <\/span>va<\/span> impulsar la cobertura <\/span>medi\u00e0tica<\/span> en <\/span>mitjans<\/span> de primer <\/span>nivell<\/span>, <\/span>incloent<\/span>-hi <\/span>r\u00e0dio<\/span>, <\/span>televisi\u00f3<\/span> i <\/span>mitjans<\/span> digitals<\/span>. Es <\/span>van<\/span> elaborar i van <\/span>difondre<\/span> m\u00e9s<\/span> de 30 peces de <\/span>contingut<\/span> que van destacar <\/span>tant<\/span> la <\/span>tecnologia<\/span> 5G <\/span>com<\/span> l’impacte<\/span> social del <\/span>Projecte<\/span> Am<\/span>a<\/span>tista.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb40px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

RESULTATS<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_number_counter title=\u00bbPeces de cobertura publicades o transmeses\u00bb number=\u00bb+30″ percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb number_font_size=\u00bb76px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_number_counter title=\u00bbMitjans van assistir a l’esdeveniment en l\u00ednia\u00bb number=\u00bb8″ percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb number_font_size=\u00bb76px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_number_counter title=\u00bbEntrevistes assegurades despr\u00e9s de l’esdeveniment\u00bb number=\u00bb3″ percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb number_font_size=\u00bb76px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb90%\u00bb custom_padding=\u00bb21px|||||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.19.3″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/33.jpg\u00bb alt=\u00bbnokia\u00bb title_text=\u00bbnokia\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.19.3″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/38.jpg\u00bb alt=\u00bbnokia\u00bb title_text=\u00bbnokia\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.19.3″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/41.jpg\u00bb alt=\u00bbnokia\u00bb title_text=\u00bbnokia\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb90%\u00bb custom_padding=\u00bb21px|||||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.19.3″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/42.jpg\u00bb alt=\u00bbnokia\u00bb title_text=\u00bbnokia\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.19.3″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/49.jpg\u00bb alt=\u00bbnokia\u00bb title_text=\u00bbnokia\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.19.3″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/Nokia.jpg\u00bb alt=\u00bbnokia\u00bb title_text=\u00bbNokia\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Estrat\u00e8gia de comunicaci\u00f3 per a humanitzar els desenvolupaments tecnol\u00f2gics a trav\u00e9s del Projecte Amatista de NokiaREPTENokia, una reconeguda companyia multinacional de xarxes de dades i equips de telecomunicacions, amb seu en Espoo, Finl\u00e0ndia. Amb innombrables desenvolupaments i patents tecnol\u00f2giques, la companyia buscava posicionar la tecnologia 5G en un context positiu, acostar-la al p\u00fablic general a […]<\/p>\n","protected":false},"author":8,"featured_media":1313,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" admin_label=\"section\" _builder_version=\"4.16\" collapsed=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_4,3_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"-100px||||false|false\" custom_margin_tablet=\"12px||||false|false\" custom_margin_phone=\"0px||||false|false\" custom_margin_last_edited=\"on|desktop\" global_colors_info=\"{}\"][et_pb_column type=\"1_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/Logo-Nokia-23.jpg\" alt=\"YNVOLVE\" title_text=\"Logo Nokia 23\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"default\" text_font=\"Montserrat|700|||||||\" text_text_color=\"#000000\" text_font_size=\"60px\" text_line_height=\"1.2em\" custom_margin=\"||20px||false|false\" custom_margin_tablet=\"||20px||false|false\" custom_margin_phone=\"||-80px||false|false\" custom_margin_last_edited=\"on|phone\" hover_enabled=\"0\" text_font_size_tablet=\"60px\" text_font_size_phone=\"40px\" text_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\"]Stay ahead of media trends to lead the conversation[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"-100px||||false|false\" custom_margin_tablet=\"12px||||false|false\" custom_margin_phone=\"0px||||false|false\" custom_margin_last_edited=\"on|desktop\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"||20px||false|false\" custom_margin_tablet=\"||20px||false|false\" custom_margin_phone=\"||-80px||false|false\" custom_margin_last_edited=\"on|phone\" global_colors_info=\"{}\"]

RETO<\/h3>\r\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"-120px||||false|false\" custom_margin_tablet=\"0px||||false|false\" custom_margin_phone=\"0px||||false|false\" custom_margin_last_edited=\"on|tablet\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"||20px||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]Telecommunications and data networking multinational Nokia wanted to be perceived as the thought leader in 5G, connectivity, automation and smart cities.[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"||20px||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]Some of its competitors had been visible in these areas for a long time. As an additional challenge, the company had limited resources allocated for Spain.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

ESTRATEGIA<\/h3>\r\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"-30px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]Our strategy was based on leveraging the agenda of key trend leaders to open the window of opportunity and give selective access to Nokia's most sought-after experts. Through three lines of action:[\/et_pb_text][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]

\u00a0<\/p>\r\n

- Driving one-on-one meetings with media and the local Nokia CEO..<\/p>\r\n

- Promoting local publications and interviews during MWC.<\/p>\r\n

- Promoting national TV coverage for relevant local projects..<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"40px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

RESULTADOS<\/h3>\r\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"-30px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]Since 2017, LF Channel has been delivering high-value results and continuity for Nokia, maximizing the company's presence in Spanish media and available resources. Some results achieved in 2023:[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_number_counter title=\"NEWS IN ESPA\u00d1A\" number=\"180\" percent_sign=\"off\" _builder_version=\"4.25.0\" _module_preset=\"default\" number_font_size=\"45px\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_number_counter title=\"MILLIONS OF AUDIENCE\" number=\"5000\" percent_sign=\"off\" _builder_version=\"4.25.0\" _module_preset=\"default\" number_font_size=\"45px\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_number_counter title=\"(K) AVALUE IN ADVERTISING\" number=\"320\" percent_sign=\"off\" _builder_version=\"4.25.0\" _module_preset=\"default\" number_font_size=\"45px\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_3,1_3,1_3\" use_custom_gutter=\"on\" gutter_width=\"2\" _builder_version=\"4.25.0\" _module_preset=\"default\" width=\"90%\" custom_padding=\"21px|||||\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.19.3\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/33.jpg\" alt=\"nokia\" title_text=\"nokia\" align=\"center\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.19.3\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/38.jpg\" alt=\"nokia\" title_text=\"nokia\" align=\"center\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.19.3\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/41.jpg\" alt=\"nokia\" title_text=\"nokia\" align=\"center\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" use_custom_gutter=\"on\" gutter_width=\"2\" _builder_version=\"4.25.0\" _module_preset=\"default\" width=\"90%\" custom_padding=\"21px|||||\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.19.3\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/42.jpg\" alt=\"nokia\" title_text=\"nokia\" align=\"center\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.19.3\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/49.jpg\" alt=\"nokia\" title_text=\"nokia\" align=\"center\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.19.3\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/Nokia.jpg\" alt=\"nokia\" title_text=\"Nokia\" align=\"center\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[87],"project_tag":[],"class_list":["post-8645","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-tecnologia-i-innovacio"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t