{"id":7680,"date":"2024-07-01T22:47:48","date_gmt":"2024-07-01T20:47:48","guid":{"rendered":"https:\/\/lfchannel.com\/?post_type=project&p=7680"},"modified":"2024-08-21T13:02:41","modified_gmt":"2024-08-21T11:02:41","slug":"palo-alto-roundhill-capital","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/ca\/project\/palo-alto-roundhill-capital\/","title":{"rendered":"PALO ALTO (Roundhill Capital)"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/logo-palo-alto.png” alt=”YNVOLVE” title_text=”logo palo alto” force_fullwidth=”on” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”60px” text_line_height=”1.2em” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”60px” text_font_size_phone=”40px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Convertir-se en un referent dins del competitiu sector immobiliari de luxe\u00a0<\/span><\/span><\/p>\n

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REPTE<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-120px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

Round Hill Capital, firma l\u00edder <\/span>global en <\/span>inversi\u00f3<\/span> immobili\u00e0ria<\/span>, <\/span>\u00e9s<\/span> la principal inversora de la promotora Palo Alto, un <\/span>complex<\/span> residencial de luxe a Marbella.<\/span><\/span>\u00a0<\/span><\/p>\n

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La <\/span>companyia<\/span> buscava<\/span> un <\/span>major<\/span> reconeixement<\/span> davant<\/span> compradors<\/span> potencials<\/span> a tota Europa, <\/span>promocionant<\/span> el <\/span>seu<\/span> concepte<\/span> de <\/span>lifestyle<\/span> destination<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

ESTRAT\u00c8GIA<\/h3>\n

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LF <\/span>Channel<\/span> va <\/span>analitzar<\/span> la <\/span>situaci\u00f3<\/span> del <\/span>mercat<\/span> immobiliari<\/span> de luxe a <\/span>Espanya<\/span> i va identificar que, <\/span>tot<\/span> i el <\/span>seu<\/span> continu<\/span> creixement<\/span>, no <\/span>existia<\/span> un <\/span>sentiment<\/span> de <\/span>comunitat<\/span> o <\/span>pertinen\u00e7a<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

Vam<\/span> desenvolupar<\/span> una <\/span>estrat\u00e8gia<\/span> dual que <\/span>combinava:<\/span><\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||10px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”#f6f6f6″ custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/periodico.png” title_text=”periodico” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” hover_enabled=”0″ header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Fase 1<\/h6>\n

Gabinet de RRPP<\/h3>\n

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Activitats<\/span> de <\/span>relacions<\/span> p\u00fabliques <\/span>org\u00e0niques<\/span> amb<\/span> mitjans<\/span> locals<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

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Fase 2<\/h6>\n

Paid media<\/h3>\n

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Accions<\/span> pagades <\/span>amb<\/span> mitjans<\/span> internacionals<\/span> en <\/span>alguns<\/span> pa\u00efsos<\/span> europeus<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

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RESULTATS<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

En poc m\u00e9s d’un any…<\/span><\/span>\u00a0<\/span><\/p>\n

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\n

“<\/span>Despr\u00e9s<\/span> de 2 <\/span>anys<\/span> treballant<\/span> m\u00e0<\/span> a <\/span>m\u00e0<\/span> amb<\/span> LF <\/span>Channel<\/span> i <\/span>despr\u00e9s<\/span> d\u2019una<\/span> exitosa <\/span>campanya<\/span> de RRPP <\/span>gr\u00e0cies<\/span> a la incansable tasca de <\/span>l\u2019equip<\/span>, <\/span>m\u2019agradaria<\/span> destacar 3 <\/span>punts<\/span> clau<\/span> que <\/span>construeixen<\/span> la <\/span>nostra<\/span> exitosa <\/span>relaci\u00f3<\/span>: la <\/span>capacitat<\/span> d’integraci\u00f3<\/span> amb<\/span> el <\/span>departament<\/span> de <\/span>M\u00e0rqueting<\/span>, la <\/span>confian\u00e7a<\/span> que generen <\/span>gr\u00e0cies<\/span> a la <\/span>seva<\/span> professionalitat<\/span> i <\/span>l\u2019inter\u00e8s<\/span> per <\/span>con\u00e8ixer<\/span> l\u2019empresa<\/span> i el <\/span>context<\/span> en <\/span>qu\u00e8<\/span> viu<\/span> en el <\/span>mercat<\/span>. <\/span>Gr\u00e0cies<\/span> a <\/span>aquests<\/span> 3 <\/span>pilars<\/span> fonamentals<\/span>, que en la <\/span>meva<\/span> opini\u00f3<\/span> defineixen<\/span> un bon <\/span>partner<\/span> de manera transversal, <\/span>hem<\/span> aconseguit<\/span> magn\u00edfics<\/span> resultats<\/span> junts<\/span>.”<\/span><\/span><\/p>\n<\/blockquote>\n

Marketing Manager de Palo Alto<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.19.3″ custom_padding=”0px||0px||true|” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.19.3″ _module_preset=”default” width=”90%” custom_padding=”21px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/PaloAlto_Imagen_Lanzamiento-Olivos-2.jpg” alt=”FOTOS EZZING SOLAR” title_text=”PaloAlto_Imagen_Lanzamiento Olivos (2)” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/Palo-Alto-Marbella_Imagen_Panoramica.jpg” alt=”FOTOS EZZING SOLAR” title_text=”Palo Alto Marbella_Imagen_Panora\u0301mica” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/PALO-ALTO-Evento-piscina-1.jpg” alt=”FOTOS EZZING SOLAR” title_text=”PALO ALTO – Evento piscina (1)” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Convertir-se en un referent dins del competitiu sector immobiliari de luxe\u00a0REPTERound Hill Capital, firma l\u00edder global en inversi\u00f3 immobili\u00e0ria, \u00e9s la principal inversora de la promotora Palo Alto, un complex residencial de luxe a Marbella.\u00a0La companyia buscava un major reconeixement davant compradors potencials a tota Europa, promocionant el seu concepte de lifestyle destination.\u00a0ESTRAT\u00c8GIALF Channel va […]<\/p>\n","protected":false},"author":8,"featured_media":7650,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

[et_pb_section fb_built=\"1\" admin_label=\"section\" _builder_version=\"4.19.3\" custom_padding=\"0px||0px||true|\" global_colors_info=\"{}\"][et_pb_row admin_label=\"row\" _builder_version=\"4.19.3\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" width=\"90%\" custom_padding=\"0px|||||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.25.0\" header_font=\"|700||on|||||\" header_text_color=\"#79a19b\" header_line_height=\"1.2em\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_margin=\"||16px|||\" global_colors_info=\"{}\"]<\/p>

CONSEGUIR SER UN REFERENTE A NIVEL NACIONAL E INTERNACIONAL DENTRO DEL COMPETITIVO SECTOR INMOBILIARIO DE LUJO<\/h1>

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Reto:<\/strong><\/p>

Round Hill Capital<\/b>, firma l\u00edder a nivel global en inversi\u00f3n inmobiliaria, es la principal inversionista de la promotora <\/span>Palo Alto<\/b>, un complejo residencial de lujo en Marbella.\u00a0<\/span><\/p>

La compa\u00f1\u00eda buscaba un mayor reconocimiento ante compradores potenciales en toda Europa promocionando los servicios y comodidades que ofrece Palo Alto, as\u00ed como su concepto de<\/span> lifestyle destination,<\/span><\/i> centrado en disfrutar del d\u00eda a d\u00eda y combinar trabajo y ocio en un entorno \u00fanico.\u00a0 Del mismo modo, la aspiraci\u00f3n de Palo Alto era dar un paso m\u00e1s all\u00e1 de la prensa local y empezar a tener presencia en los medios nacionales.\u00a0<\/span><\/p>

\u00a0<\/p>

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Estrateg\u00eda:<\/strong><\/p>

LF Channel analiz\u00f3 la situaci\u00f3n del mercado inmobiliario de lujo en Espa\u00f1a e identific\u00f3 que, a pesar de su continuo crecimiento no afectado por la pandemia, no exist\u00eda un concepto un sentimiento de comunidad o pertenencia.
Desarrollamos una estrategia dual que combinaba actividades de relaciones p\u00fablicas org\u00e1nicas con medios locales y acciones pagadas con medios internacionales en algunos pa\u00edses europeos.<\/p>

\u00a0<\/p>

[\/et_pb_text][et_pb_text admin_label=\"Text\" _builder_version=\"4.25.0\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"]<\/p>

Resultados:<\/strong><\/p>

  • M\u00e1s de 60 publicaciones en medios online e impresos a lo largo de 20 meses de colaboraci\u00f3n.<\/span><\/li>
  • 12 acciones de liderazgo de opini\u00f3n que incrementaron el reconocimiento y mejoraron el posicionamiento de la marca a nivel nacional\u00a0<\/span><\/li>
  • Coordinaci\u00f3n de diferentes acciones de contenido patrocinado y publicidad en pa\u00edses europeos de m\u00e1ximo inter\u00e9s: Benelux y centro Europa.<\/span><\/li>
  • M\u00e1s de 123 millones de usuarios \u00fanicos alcanzados.<\/span><\/li><\/ul>

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p>

    \"Despu\u00e9s de 2 a\u00f1os trabajando mano a mano con LF Channel y tras una exitosa campa\u00f1a de RRPP gracias al incansable trabajo del equipo, me gustar\u00eda destacar 3 puntos clave que construyen nuestra exitosa relaci\u00f3n: la capacidad de integraci\u00f3n con el departamento de Marketing, la confianza que generan gracias a su profesionalidad y el inter\u00e9s por conocer la empresa y el contexto en el que vive en el mercado.\u00a0 Gracias a estos 3 pilares fundamentales, que en mi opini\u00f3n definen a un buen partner de forma transversal, hemos conseguido magn\u00edficos resultados juntos.\"\u00a0\u00a0<\/span><\/i><\/p>

    Marketing manager de Palo Alto<\/i><\/strong><\/p>

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