{"id":6509,"date":"2024-05-31T07:31:24","date_gmt":"2024-05-31T05:31:24","guid":{"rendered":"https:\/\/lfchannel.com\/?post_type=project&p=6509"},"modified":"2026-01-13T10:14:08","modified_gmt":"2026-01-13T09:14:08","slug":"ezzing-solar","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/ca\/project\/ezzing-solar\/","title":{"rendered":"EZZING SOLAR"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/05\/EZZING.png” alt=”YNVOLVE” title_text=”EZZING” force_fullwidth=”on” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”60px” text_line_height=”1.2em” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ text_font_size_tablet=”60px” text_font_size_phone=”40px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Captar desenes de <\/span>milers<\/span> de <\/span>professionals<\/span> per validar un <\/span>model<\/span> de <\/span>negoci<\/span> innovador<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Ezzing<\/span> es va <\/span>associar<\/span> amb<\/span> LF <\/span>Channel<\/span> per a <\/span>llan\u00e7ar<\/span> la <\/span>seva<\/span> innovadora plataforma <\/span>Ezzing<\/span> ZWAT, <\/span>dissenyada<\/span> per a <\/span>digitalitzar<\/span> tota la cadena de valor fotovoltaica i posar <\/span>als<\/span> instal\u00b7ladors<\/span> en el centre <\/span>d’un<\/span> ecosistema <\/span>connectat<\/span> de <\/span>promotors<\/span>, <\/span>distribu\u00efdors<\/span> i <\/span>bancs<\/span>. <\/span>Aprofitant<\/span> la <\/span>nostra<\/span> experi\u00e8ncia<\/span> en <\/span>estrat\u00e8gia<\/span> de <\/span>comunicaci\u00f3<\/span> \u00e0gil<\/span> i <\/span>focalitzada<\/span>, <\/span>transformem<\/span> la <\/span>introducci\u00f3<\/span> de la plataforma a <\/span>Espanya<\/span> en una <\/span>fita<\/span> medi\u00e0tica<\/span> durant<\/span> la <\/span>fira<\/span> sectorial Genera.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

REPTE<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-120px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Ezzing es va associar amb LF Channel per llan\u00e7ar la seva plataforma B2B revolucion\u00e0ria per digitalitzar tota la cadena de valor fotovoltaica a Espanya, connectant instal\u00b7ladors, promotors, distribu\u00efdors i bancs en un ecosistema integrat. Per\u00f2 s’enfrontava al desafiament cl\u00e0ssic de qualsevol plataforma digital: sense massa cr\u00edtica d’usuaris des de l’inici, el model de negoci no funciona.<\/span>\u00a0<\/span><\/p>\n

La companyia partia de zero i la finestra d’oportunitat era estreta: Ezzing necessitava posicionar-se r\u00e0pidament com LA plataforma de refer\u00e8ncia abans que competidors consolidessin la seva posici\u00f3 o que els instal\u00b7ladors adoptessin solucions alternatives.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

L’objectiu<\/span> era <\/span>ambici\u00f3s<\/span>: <\/span><\/span><\/strong>generar <\/span>suficient<\/span> visibilitat<\/span> i <\/span>credibilitat<\/span> en <\/span>nom\u00e9s<\/span> un mes per <\/span>atraure<\/span> milers<\/span> d’instal\u00b7ladors<\/span> professionals<\/span> a una plataforma que encara no <\/span>tenia<\/span> track<\/span> record<\/span> al <\/span>mercat<\/span>. <\/span>Sense<\/span> aquesta<\/span> captaci\u00f3<\/span> massiva<\/span> inicial, la <\/span>inversi\u00f3<\/span> en <\/span>desenvolupament<\/span> tecnol\u00f2gic<\/span> i el potencial de transformar el sector <\/span>quedarien<\/span> bloquejats<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

ESTRAT\u00c8GIA<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Vam<\/span> dissenyar<\/span> una <\/span>campanya<\/span> de <\/span>llan\u00e7ament<\/span> intensiva de tres fases per generar <\/span>l’efecte<\/span> “<\/span>allau<\/span>” que una plataforma nova <\/span>necessita<\/span>: crear <\/span>sensaci\u00f3<\/span> de <\/span>moviment<\/span> sectorial inevitable que <\/span>activi<\/span> el FOMO (<\/span>fear<\/span> of<\/span> missing<\/span> out<\/span>) entre <\/span>instal\u00b7ladors<\/span> i <\/span>distribu\u00efdors<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||10px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”#f6f6f6″ custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_prensa.png” title_text=”icono_prensa” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” hover_enabled=”0″ header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Fase 1<\/h6>\n

Pre-llan\u00e7ament<\/span> (<\/span>construcci\u00f3<\/span> de <\/span>credibilitat<\/span>)<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    \n
  • Preparaci\u00f3 de materials de comunicaci\u00f3 posicionant Ezzing com a innovador del sector.<\/span><\/li>\n
  • Negociaci\u00f3 d’entrevista exclusiva en un mitj\u00e0 econ\u00f2mic de primer nivell per al dia del llan\u00e7ament, generant efecte “not\u00edcia important”.<\/span><\/li>\n
  • Desenvolupament de contingut d’opini\u00f3 per establir lideratge de pensament.<\/span><\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/periodico.png” title_text=”periodico” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” hover_enabled=”0″ header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    Fase 2<\/h6>\n

    Llan\u00e7ament<\/span> explosiu<\/span> (<\/span>generaci\u00f3<\/span> d’awareness<\/span> massiu<\/span>):<\/span><\/span>\u00a0<\/span><\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

      \n
    • Distribuci\u00f3 i seguiment intensiu de nota de premsa en mitjans objectiu.<\/span><\/li>\n
    • Col\u00b7locaci\u00f3 d’articles d’opini\u00f3 en publicacions especialitzades.<\/span><\/li>\n
    • Activaci\u00f3 d’acords de m\u00e0rqueting amb mitjans per a campanyes de captaci\u00f3 directa (branded content, newsletters, acc\u00e9s a bases de dades sectorials).<\/span><\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_objetivo.png” title_text=”icono_objetivo” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” hover_enabled=”0″ header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

      Fase 3<\/h6>\n

      Consolidaci\u00f3<\/span> presencial a <\/span>fira<\/span> especialitzada<\/span> Genera (<\/span>conversi\u00f3<\/span> d’awareness<\/span> en <\/span>relacions<\/span>)<\/span><\/h3>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

        \n
      • Coordinaci\u00f3 d’entrevistes cara a cara amb mitjans clau del sector energ\u00e8tic.<\/span><\/li>\n
      • Establiment de relacions duradores amb prescriptors medi\u00e0tics del sector.<\/span><\/li>\n
      • Refor\u00e7 del momentum generat en fases anteriors.<\/span><\/li>\n<\/ul>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        RESULTATS<\/h3>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

        En <\/span>nom\u00e9s<\/span> 21<\/span> dies<\/span>, <\/span>Ezzing<\/span> va <\/span>passar<\/span> de ser una plataforma <\/span>desconeguda<\/span> amb<\/span> zero<\/span> usuaris<\/span> a posicionar-se <\/span>com<\/span> una <\/span>soluci\u00f3<\/span> emergent<\/span> amb<\/span> tracci\u00f3<\/span> real al <\/span>mercat<\/span>:<\/span><\/span>\u00a0<\/span><\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default”][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”4_4″][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

        Impacte en el <\/span>negoci<\/span>:<\/span><\/span>\u00a0<\/span><\/h3>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” column_structure=”1_3,1_3,1_3″][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_3″][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

        49.000 <\/span>instal\u00b7ladors<\/span> professionals<\/span> <\/strong>registrats<\/span> a la plataforma des del <\/span>llan\u00e7ament<\/span><\/span>\u00a0<\/span><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_3″][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

        Creaci\u00f3<\/span> de <\/span>massa<\/span> cr\u00edtica <\/span>suficient<\/span> per activar el <\/span>model<\/span> de <\/span>negoci<\/span> de <\/span>xarxa<\/span><\/span>\u00a0<\/span><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_3″][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

        Posicionament<\/span> com<\/span> a plataforma de <\/span>refer\u00e8ncia<\/span> en fase <\/span>d’adopci\u00f3<\/span> primerenca<\/span><\/span>\u00a0<\/span><\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default”][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”4_4″][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

        El valor real:<\/span><\/span><\/h3>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default”][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”4_4″][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

        La <\/span>ca<\/span>m<\/span>pa<\/span>nya<\/span> no <\/span>no<\/span>m\u00e9s<\/span> va<\/span> ge<\/span>ne<\/span>rar <\/span>awarenes<\/span>s<\/span>, <\/span>sin\u00f3<\/span> que va <\/span>t<\/span>raduir<\/span> aque<\/span>sta<\/span> visibil<\/span>i<\/span>tat<\/span> en <\/span>adopc<\/span>i\u00f3<\/span> m<\/span>assiv<\/span>a<\/span> per <\/span>p<\/span>art<\/span> del <\/span>p\u00fa<\/span>blic<\/span> o<\/span>bjec<\/span>tiu<\/span>. <\/span>Ezzin<\/span>g<\/span> va<\/span> acon<\/span>seguir<\/span> la<\/span> massa<\/span> cr<\/span>\u00ed<\/span>tica <\/span>d’usu<\/span>a<\/span>ris<\/span> ne<\/span>cess<\/span>\u00e0ria<\/span> perqu\u00e8<\/span> la <\/span>s<\/span>eva<\/span> plataform<\/span>a <\/span>fos<\/span> via<\/span>bl<\/span>e i <\/span>relle<\/span>vant<\/span>, <\/span>establint<\/span> les bases per c<\/span>onvertir-se<\/span> en <\/span>l’est\u00e0nd<\/span>ard<\/span> del sec<\/span>t<\/span>or <\/span>fotov<\/span>oltaic<\/span> espanyol<\/span>.<\/span><\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.19.3″ custom_padding=”0px||0px||true|” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.19.3″ _module_preset=”default” width=”90%” custom_padding=”21px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/06\/FOTOS-EZZING-SOLAR-3.png” alt=”FOTOS EZZING SOLAR” title_text=”FOTOS EZZING SOLAR” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/06\/FOTOS-EZZING-SOLAR-4.png” alt=”FOTOS EZZING SOLAR” title_text=”FOTOS EZZING SOLAR” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/06\/FOTOS-EZZING-SOLAR-6.png” alt=”FOTOS EZZING SOLAR” title_text=”FOTOS EZZING SOLAR” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.19.3″ _module_preset=”default” width=”90%” custom_padding=”21px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/06\/FOTOS-EZZING-SOLAR-5.png” alt=”FOTOS EZZING SOLAR” title_text=”FOTOS EZZING SOLAR” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/06\/FOTOS-EZZING-SOLAR-2.png” alt=”FOTOS EZZING SOLAR” title_text=”FOTOS EZZING SOLAR” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/06\/FOTOS-EZZING-SOLAR-1.png” title_text=”FOTOS EZZING SOLAR (1)” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

        Captar desenes de milers de professionals per validar un model de negoci innovador\u00a0Ezzing es va associar amb LF Channel per a llan\u00e7ar la seva innovadora plataforma Ezzing ZWAT, dissenyada per a digitalitzar tota la cadena de valor fotovoltaica i posar als instal\u00b7ladors en el centre d’un ecosistema connectat de promotors, distribu\u00efdors i bancs. Aprofitant la […]<\/p>\n","protected":false},"author":10,"featured_media":7495,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

        [et_pb_section fb_built=\"1\" admin_label=\"section\" _builder_version=\"4.19.3\" custom_padding=\"0px||0px||true|\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_row admin_label=\"row\" _builder_version=\"4.19.3\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" width=\"90%\" custom_padding=\"0px|||||\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\" theme_builder_area=\"post_content\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.25.0\" header_font=\"|700||on|||||\" header_text_color=\"#79a19b\" header_line_height=\"1.2em\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_margin=\"||16px|||\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<\/p>

        EZZING SOLAR: LANZAMIENTO DE UNA PLATAFORMA INNOVADORA<\/h1>

        [\/et_pb_text][et_pb_text admin_label=\"Text\" _builder_version=\"4.25.0\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<\/p>

        \u00a0<\/p>

        Reto:<\/strong><\/p>

        Ezzing es una energy-tech espa\u00f1ola pionera en la creaci\u00f3n de soluciones para la digitalizaci\u00f3n de toda la cadena de valor fotovoltaica.<\/p>

        En 2023, la empresa lanz\u00f3 una plataforma que conecta a instaladores, promotores, distribuidores y bancos en un formato de orquestador de servicios en red. La plataforma pone a los instaladores en el centro, d\u00e1ndoles acceso a un mercado en el que pueden aceptar proyectos de instalaci\u00f3n publicados por promotores con tarifas fijas.<\/p>

        Ezzing quer\u00eda presentar su nueva plataforma a la prensa espa\u00f1ola y llegar a instaladores y distribuidores para conseguir registros con el fin de empezar a construir una red altamente cualificada antes de su presentaci\u00f3n en la feria Genera de Madrid.<\/p>

        [\/et_pb_text][et_pb_text admin_label=\"Text\" _builder_version=\"4.25.0\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<\/p>

        \u00a0<\/p>

        Estrateg\u00eda:<\/strong><\/p>

        LF Channel dise\u00f1\u00f3 una estrategia de comunicaci\u00f3n dividida en 3 fases con una clara calendarizaci\u00f3n y acciones espec\u00edficas:<\/p>

        Fase 1: Pre-lanzamiento<\/strong><\/p>

        Preparaci\u00f3n del material de comunicaci\u00f3n, incluidos los comunicados de prensa, los art\u00edculos de opini\u00f3n y la gesti\u00f3n de los acuerdos de marketing con los medios de comunicaci\u00f3n.
        Presentaci\u00f3n a un medio econ\u00f3mico de primer nivel para la publicaci\u00f3n en exclusiva de una entrevista el d\u00eda del lanzamiento.<\/p>

        Fase 2: Lanzamiento<\/strong><\/p>

        Distribuci\u00f3n y seguimiento del comunicado de prensa, gesti\u00f3n de art\u00edculos de opini\u00f3n y actividades de marketing en los medios de comunicaci\u00f3n, incluidos los contenidos de marca impresos y en l\u00ednea y las campa\u00f1as de emailing.<\/p>

        Fase 3: Presentaci\u00f3n en Genera<\/strong><\/p>

        Gesti\u00f3n y asistencia a entrevistas y reuniones con medios de comunicaci\u00f3n y periodistas clave en la feria Genera. Seguimiento final y monitorizaci\u00f3n de publicaciones.<\/p>

        [\/et_pb_text][et_pb_text admin_label=\"Text\" _builder_version=\"4.25.0\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<\/p>

        \u00a0<\/p>

        Resultados:<\/strong><\/p>

        En solo 21 d\u00edas conseguimos m\u00e1s de 37 art\u00edculos en medios de comunicaci\u00f3n clave, alcanzamos a m\u00e1s de 60 millones de usuarios online, alcanzando un valor comunicativo de m\u00e1s de 20,000 \u20ac<\/p>

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" use_custom_gutter=\"on\" gutter_width=\"2\" _builder_version=\"4.19.3\" _module_preset=\"default\" width=\"90%\" custom_padding=\"21px|||||\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_column type=\"1_3\" _builder_version=\"4.19.3\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/06\/FOTOS-EZZING-SOLAR-3.png\" title_text=\"FOTOS EZZING SOLAR\" align=\"center\" _builder_version=\"4.25.0\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" theme_builder_area=\"post_content\" alt=\"FOTOS EZZING SOLAR\" sticky_enabled=\"0\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.19.3\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/06\/FOTOS-EZZING-SOLAR-4.png\" title_text=\"FOTOS EZZING SOLAR\" align=\"center\" _builder_version=\"4.25.0\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" theme_builder_area=\"post_content\" alt=\"FOTOS EZZING SOLAR\" sticky_enabled=\"0\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.19.3\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/06\/FOTOS-EZZING-SOLAR-6.png\" title_text=\"FOTOS EZZING SOLAR\" align=\"center\" _builder_version=\"4.25.0\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" theme_builder_area=\"post_content\" alt=\"FOTOS EZZING SOLAR\" sticky_enabled=\"0\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" use_custom_gutter=\"on\" gutter_width=\"2\" _builder_version=\"4.19.3\" 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sticky_enabled=\"0\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[85,87],"project_tag":[],"class_list":["post-6509","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-startups-y-scaleups","project_category-tecnologia-i-innovacio"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/6509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/comments?post=6509"}],"version-history":[{"count":14,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/6509\/revisions"}],"predecessor-version":[{"id":13439,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/6509\/revisions\/13439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media\/7495"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media?parent=6509"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project_category?post=6509"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project_tag?post=6509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}