{"id":2549,"date":"2023-01-18T14:12:34","date_gmt":"2023-01-18T13:12:34","guid":{"rendered":"https:\/\/lfchannel.com\/project\/nuki"},"modified":"2024-08-22T14:32:43","modified_gmt":"2024-08-22T12:32:43","slug":"nuki","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/ca\/project\/nuki\/","title":{"rendered":"NUKI"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2022\/12\/Nuki-logo-claim-black-copia.jpg” alt=”YNVOLVE” title_text=”Nuki-logo-claim-black copia” force_fullwidth=”on” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”60px” text_line_height=”1.2em” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”60px” text_font_size_phone=”40px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Liderant<\/span> la <\/span>comunicaci\u00f3<\/span> en el <\/span>mercat<\/span> dels<\/span> panys<\/span> intel\u00b7ligents<\/span> a <\/span>Espanya<\/span> amb<\/span> Nuki<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

REPTE<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-120px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

Nuki<\/span><\/strong><\/a> \u00e9s<\/span> la marca l\u00edder en el <\/span>desenvolupament<\/span> de <\/span>panys<\/span> intel\u00b7ligents<\/span> en el centre <\/span>d’Europa<\/span>. Des de 2019, LF <\/span>Channel<\/span> ha <\/span>estat<\/span> col\u00b7laborant<\/span> amb<\/span> Nuki<\/span> en la <\/span>seva<\/span> campanya<\/span> de <\/span>comunicaci\u00f3<\/span> a <\/span>Espanya<\/span>, <\/span>centrant<\/span>-se <\/span>especialment<\/span> en la <\/span>seva<\/span> relaci\u00f3<\/span> amb<\/span> els<\/span> mitjans<\/span>. En <\/span>ingressar<\/span> al <\/span>mercat<\/span> espanyol<\/span>, <\/span>Nuki<\/span> buscava<\/span> posicionar-se <\/span>com<\/span> la <\/span>millor<\/span> soluci\u00f3<\/span> dom\u00f2tica<\/span> per a <\/span>l’acc\u00e9s<\/span> a les <\/span>llars<\/span>, la <\/span>qual<\/span> cosa <\/span>representava<\/span> un gran repte en un <\/span>mercat<\/span> competitiu<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

El <\/span>nostre<\/span> primer repte <\/span>va<\/span> ser presentar el <\/span>pany<\/span> intel\u00b7ligent<\/span> Nuki<\/span> Smart <\/span>Lock<\/span> 2.0 i <\/span>els<\/span> seus<\/span> complements<\/span> a la <\/span>premsa<\/span> espanyola<\/span>. <\/span>Aconseguir<\/span> que <\/span>els<\/span> mitjans<\/span> clau<\/span> s’interessessin<\/span> i <\/span>coneguessin<\/span> de <\/span>prop<\/span> el <\/span>producte<\/span> era <\/span>essencial<\/span> per a establir la <\/span>pres\u00e8ncia<\/span> de <\/span>Nuki<\/span> en el <\/span>mercat<\/span> i posicionar-la <\/span>com<\/span> un <\/span>referent<\/span> en <\/span>dom\u00f2tica<\/span> i <\/span>seguretat<\/span> per <\/span>a la llar<\/span>. Des de <\/span>llavors<\/span>, <\/span>l’equip<\/span> de LF <\/span>Channel<\/span> ha <\/span>estat<\/span> treballant<\/span> en la <\/span>consolidaci\u00f3<\/span> de la <\/span>marca a <\/span>Espanya<\/span>, <\/span>l’increment<\/span> del <\/span>seu<\/span> reconeixement<\/span> i el <\/span>mantenimiendo<\/span> del <\/span>lideratge<\/span> en el <\/span>seu<\/span> sector.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

ESTRAT\u00c8GIA<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

LF <\/span>Channel<\/span> va <\/span>dissenyar<\/span> una <\/span>estrat\u00e8gia<\/span> de <\/span>comunicaci\u00f3<\/span> basada en el <\/span>reconeixement<\/span> de la marca a trav\u00e9s de <\/span>diferents<\/span> fases:<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||10px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”#f6f6f6″ custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/viajes-internacionales.png” title_text=”viajes-internacionales” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Fase 1<\/h6>\n

Arribada a Espanya<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Organitzem<\/span> un <\/span>esdeveniment<\/span> de <\/span>llan\u00e7ament<\/span> en un <\/span>espai<\/span> c\u00e8ntric<\/span> a Madrid, <\/span>on<\/span> els<\/span> periodistes<\/span> van<\/span> poder <\/span>con\u00e8ixer<\/span> als<\/span> responsables de <\/span>m\u00e0xim<\/span> nivell<\/span> de la <\/span>companyia<\/span> i <\/span>veure<\/span> el <\/span>producte<\/span> <\/span>in situ.<\/span><\/span> Durant <\/span>aquesta<\/span> trobada<\/span>, es van <\/span>realitzar<\/span> entrevistes <\/span>personals<\/span> als<\/span> fundadors<\/span> i es <\/span>van<\/span> gestionar una desena de <\/span>reviews<\/span> del <\/span>pany<\/span> Nuki<\/span> en <\/span>mitjans<\/span> de <\/span>tecnologia<\/span> de <\/span>consum<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_prensa.png” title_text=”icono_prensa” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Fase 2<\/h6>\n

Creaci\u00f3<\/span> de <\/span>reputaci\u00f3<\/span> de marca<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Distribuci\u00f3n y seguimiento del comunicado de prensa, gesti\u00f3n de art\u00edculos de opini\u00f3n y actividades de marketing en los medios de comunicaci\u00f3n, incluidos los contenidos de marca impresos y en l\u00ednea y las campa\u00f1as de emailing.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_objetivo.png” title_text=”icono_objetivo” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Fase 3<\/h6>\n

Consolidaci\u00f3<\/span> de la <\/span>imatge<\/span> de la <\/span>companyia<\/span> a <\/span>Espanya<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Cada <\/span>any<\/span>, <\/span>realitzem<\/span> trobades<\/span> amb<\/span> els<\/span> mitjans<\/span> per a presentar les <\/span>novetats<\/span> a la <\/span>premsa<\/span> i explicar les <\/span>actualitzacions<\/span> d’una<\/span> empresa innovadora <\/span>com<\/span> Nuki<\/span>. <\/span>Com<\/span> a <\/span>exemple<\/span>, el <\/span>passat<\/span> 2023, <\/span>vam<\/span> organitzar<\/span> un <\/span>esdeveniment<\/span> en el <\/span>qual<\/span> van <\/span>assistir<\/span> 20 <\/span>periodistes<\/span> de <\/span>mitjans<\/span> influents<\/span> espanyols<\/span> com<\/span> Hola, Expansi\u00f3<\/span>n<\/span> i El Confidencial, <\/span>juntament<\/span> amb<\/span> influencers<\/span> com<\/span> Eduardo S\u00e1nchez i <\/span>Clipset<\/span>, <\/span>amplificant<\/span> l’abast<\/span> i impacte de la <\/span>nostra<\/span> presentaci\u00f3<\/span>. A <\/span>m\u00e9s<\/span>, <\/span>mantenim<\/span> la <\/span>comunicaci\u00f3<\/span> constant<\/span> amb<\/span> els<\/span> l\u00edders<\/span> d’opini\u00f3<\/span> d’aquest<\/span> sector a <\/span>Espanya<\/span>.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

RESULTATS<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Des de 2019, cada <\/span>any<\/span>, <\/span>hem<\/span> assegurat<\/span> la <\/span>publicaci\u00f3<\/span> de <\/span>m\u00e9s<\/span> de 200 <\/span>articles<\/span> en <\/span>premsa<\/span>, <\/span>consolidant<\/span> la <\/span>posici\u00f3<\/span> de <\/span>Nuki<\/span> com<\/span> a l\u00edder en <\/span>panys<\/span> intel\u00b7ligents<\/span> per <\/span>a la llar<\/span> a <\/span>Espanya<\/span>. En 2023, <\/span>aconseguim<\/span> els<\/span> seg\u00fcents<\/span> resultats<\/span>:<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Not\u00edcies” number=”+270″ percent_sign=”off” _builder_version=”4.25.0″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”D’euros en valor econ\u00f2mic” number=”334.000″ percent_sign=”off” _builder_version=”4.25.0″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Milions d’usuaris aconseguits” number=”3000″ percent_sign=”off” _builder_version=”4.25.0″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.19.3″ custom_padding=”0px||0px||true|” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.19.3″ _module_preset=”default” width=”90%” custom_padding=”21px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/IMG_2473.jpg” title_text=”IMG_2473″ align=”center” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/nuki-smart-lock-app-1_ES@2x.jpg” title_text=”nuki-smart-lock-app-1_ES@2x” align=”center” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/Nuki_Smart-Lock-2.0_Lifestyle-2.jpg” title_text=”Nuki_Smart Lock 2.0_Lifestyle 2″ align=”center” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Liderant la comunicaci\u00f3 en el mercat dels panys intel\u00b7ligents a Espanya amb Nuki\u00a0REPTENuki \u00e9s la marca l\u00edder en el desenvolupament de panys intel\u00b7ligents en el centre d’Europa. Des de 2019, LF Channel ha estat col\u00b7laborant amb Nuki en la seva campanya de comunicaci\u00f3 a Espanya, centrant-se especialment en la seva relaci\u00f3 amb els mitjans. En […]<\/p>\n","protected":false},"author":10,"featured_media":2533,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[77,87],"project_tag":[],"class_list":["post-2549","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-consum-i-estil-de-vida","project_category-tecnologia-i-innovacio"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/2549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/comments?post=2549"}],"version-history":[{"count":5,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/2549\/revisions"}],"predecessor-version":[{"id":9505,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/2549\/revisions\/9505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media\/2533"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media?parent=2549"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project_category?post=2549"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project_tag?post=2549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}