{"id":2367,"date":"2023-01-17T08:55:42","date_gmt":"2023-01-17T07:55:42","guid":{"rendered":"https:\/\/lfchannel.com\/project\/wacom-tecnologia-sector-educativo"},"modified":"2025-11-14T13:31:35","modified_gmt":"2025-11-14T12:31:35","slug":"wacom-tecnologia-sector-educatiu","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/ca\/project\/wacom-tecnologia-sector-educatiu\/","title":{"rendered":"WACOM"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/wacom_logo.png” alt=”YNVOLVE” title_text=”wacom_logo” force_fullwidth=”on” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”60px” text_line_height=”1.2em” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”60px” text_font_size_phone=”40px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Wacom <\/span>For<\/span> Education<\/span>: <\/span>Donant<\/span> forma a la marca <\/span>cap<\/span> al sector <\/span>educatiu<\/span> al sud <\/span>d\u2019Europa<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Wacom, l\u00edder mundial en <\/span>pantalles<\/span> interactives i <\/span>tauletes<\/span> amb<\/span> llapis<\/span>, es va <\/span>associar<\/span> amb<\/span> LF\u202f<\/span>Channel<\/span> per redefinir la <\/span>seva<\/span> marca <\/span>cap<\/span> als<\/span> segments<\/span> d\u2019educaci\u00f3<\/span> i <\/span>teletreball<\/span> a <\/span>Espanya<\/span>, <\/span>Fran\u00e7a<\/span> i <\/span>It\u00e0lia<\/span>. <\/span>Aquest<\/span> projecte<\/span> va <\/span>anar<\/span> m\u00e9s<\/span> enll\u00e0<\/span> d\u2019una<\/span> simple <\/span>campanya<\/span>, <\/span>representant<\/span> un <\/span><\/span>canvi<\/span> estrat\u00e8gic<\/span> de marca<\/span><\/span><\/strong> en <\/span>l\u2019\u00e0mbit<\/span> educatiu<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

REPTE<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Wacom es\u00a0<\/span>trobava<\/span>\u00a0davant<\/span>\u00a0del\u00a0<\/span>desafiament<\/span>\u00a0de\u00a0<\/span><\/span>reposicionar una marca\u00a0<\/span>hist\u00f2ricament<\/span>\u00a0coneguda<\/span>\u00a0pel<\/span>\u00a0disseny<\/span>\u00a0professional<\/span><\/span><\/strong>\u00a0per arribar a\u00a0<\/span>nous<\/span>\u00a0p\u00fablics<\/span><\/strong>\u00a0\u2014<\/span>docents<\/span>,\u00a0<\/span>estudiants<\/span>\u00a0i\u00a0<\/span>entorns<\/span>\u00a0de\u00a0<\/span>teletreball<\/span>\u2014\u00a0<\/span>amb<\/span>\u00a0missatges<\/span>\u00a0adaptats<\/span>\u00a0a cada\u00a0<\/span>mercat<\/span>,\u00a0<\/span>respectant<\/span>\u00a0les\u00a0<\/span>particularitats<\/span>\u00a0locals<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

ESTRAT\u00c8GIA<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

LF\u202f<\/span>Channel<\/span> va<\/span> implementar una <\/span><\/span>estrat\u00e8gia<\/span> 360\u00ba<\/span><\/span><\/strong> per donar<\/span> forma a la nova <\/span>orientaci\u00f3<\/span> de marca, <\/span>amb<\/span> tres <\/span>l\u00ednies<\/span> principals<\/span>:<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||10px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”#f6f6f6″ custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/viajes-internacionales.png” title_text=”viajes-internacionales” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Fase 1<\/h6>\n

Orientaci\u00f3<\/span> estrat\u00e8gica<\/span> de la marca<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Transmetre<\/span> la <\/span>visi\u00f3<\/span> \u201cWacom <\/span>for<\/span> Education<\/span>\u201d <\/span>com<\/span> a <\/span>nucli<\/span> de la <\/span>proposta<\/span> de valor i <\/span>refor\u00e7ar<\/span> el <\/span>seu<\/span> posicionament<\/span> en <\/span>solucions<\/span> digitals<\/span> educatives.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/pre-lanzamiento-nido.png” title_text=”pre-lanzamiento-nido” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Fase 2<\/h6>\n

Execuci\u00f3<\/span> local en tres <\/span>mercats<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Equips<\/span> nadius<\/span> a <\/span>Espanya<\/span>, <\/span>Fran\u00e7a<\/span> i <\/span>It\u00e0lia<\/span> van<\/span> adaptar <\/span>els<\/span> missatges<\/span> i <\/span>van<\/span> activar <\/span>mitjans<\/span>, <\/span>influencers<\/span> i <\/span>esdeveniments<\/span> rellevants<\/span> a cada pa\u00eds.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_objetivo.png” title_text=”icono_objetivo” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Fase 3<\/h6>\n

Activaci\u00f3<\/span> multicanal<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Gabinet<\/span> de <\/span>premsa<\/span>, <\/span>esdeveniments<\/span> de <\/span>producte<\/span>, <\/span>campanyes<\/span> amb<\/span> influencers<\/span> i <\/span>continguts<\/span> patrocinats<\/span>, <\/span>tot<\/span> dissenyat<\/span> per generar <\/span>awareness<\/span>, construir <\/span>confian\u00e7a<\/span> i <\/span>destacar<\/span> la <\/span>proposta<\/span> de valor de la marca <\/span>davant<\/span> la <\/span>compet\u00e8ncia<\/span>.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

RESULTATS<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

La nova <\/span>orientaci\u00f3<\/span> <\/span>\u201cWacom <\/strong><\/span>for<\/span> Education<\/span><\/strong>\u201d<\/span><\/span> va <\/span>permetre<\/span> que Wacom <\/span>comenc\u00e9s<\/span> a ser <\/span>reconeguda<\/span> no <\/span>nom\u00e9s<\/span> en <\/span>disseny<\/span>, <\/span>sin\u00f3<\/span> com<\/span> una marca <\/span>amb<\/span> <\/span>impacte real en <\/span>educaci\u00f3<\/span> i <\/span>teletreball<\/span><\/span>. Entre <\/span>els<\/span> principals<\/span> resultats<\/span>:<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Ressenyes de producte publicades ” number=”+12″ percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Articles en premsa als mercats objectiu ” number=”+50″ percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Entrevistes gestionades amb mitjans clau ” number=”12″ percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=otTO_ZBhjK4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Col\u00b7laboraci\u00f3<\/span> a <\/span>llarg<\/span> termini<\/span> i impacte <\/span>estrat\u00e8gic<\/span><\/span>\u00a0<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

LF\u202f<\/span>Channel<\/span> ha <\/span>col\u00b7laborat<\/span> amb<\/span> Wacom <\/span>durant<\/span> m\u00e9s<\/span> de <\/span><\/span>20 <\/span>anys<\/span><\/span><\/strong>, <\/span>inicialment<\/span> a <\/span>Espanya<\/span> i, <\/span>m\u00e9s<\/span> recentment<\/span>, <\/span>estenent<\/span> la <\/span>metodologia<\/span> a <\/span>Fran\u00e7a<\/span> i <\/span>It\u00e0lia<\/span>. <\/span>Aquesta<\/span> col\u00b7laboraci\u00f3<\/span> a <\/span>llarg<\/span> termini<\/span> ha <\/span>perm\u00e8s<\/span> aconseguir<\/span> <\/span>un <\/span>posicionament<\/span> unificat<\/span> per\u00f2<\/span> adaptat<\/span> localment<\/span><\/span><\/strong>, <\/span>construint<\/span> una <\/span>veu<\/span> coherent<\/span> i <\/span>rellevant<\/span> que <\/span>permet<\/span> a Wacom <\/span>connectar<\/span> amb<\/span> nous<\/span> p\u00fablics<\/span> i <\/span>refor\u00e7ar<\/span> el <\/span>seu<\/span> paper<\/span> estrat\u00e8gic<\/span> al sud <\/span>d\u2019Europa<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

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