{"id":2363,"date":"2023-01-17T08:47:27","date_gmt":"2023-01-17T07:47:27","guid":{"rendered":"https:\/\/lfchannel.com\/project\/empresas-polar-arepa-mercadona"},"modified":"2024-08-27T10:57:57","modified_gmt":"2024-08-27T08:57:57","slug":"empresas-polar-arepa-mercadona","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/ca\/project\/empresas-polar-arepa-mercadona\/","title":{"rendered":"EMPRESAS POLAR"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbsection\u00bb _builder_version=\u00bb4.16″ collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_4,3_4″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-100px||||false|false\u00bb custom_margin_tablet=\u00bb12px||||false|false\u00bb custom_margin_phone=\u00bb0px||||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/header-logo-empresas-polar.png\u00bb alt=\u00bbYNVOLVE\u00bb title_text=\u00bbheader-logo-empresas-polar\u00bb force_fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb3_4″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb60px\u00bb text_line_height=\u00bb1.2em\u00bb custom_margin=\u00bb||20px||false|false\u00bb custom_margin_tablet=\u00bb||20px||false|false\u00bb custom_margin_phone=\u00bb||-80px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb text_font_size_tablet=\u00bb60px\u00bb text_font_size_phone=\u00bb40px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Afinar el <\/span>posicionament<\/span> de marca per a ampliar <\/span>els<\/span> moments<\/span> de <\/span>consum<\/span> en el <\/span>mercat<\/span> espanyol<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-100px||||false|false\u00bb custom_margin_tablet=\u00bb12px||||false|false\u00bb custom_margin_phone=\u00bb0px||||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||20px||false|false\u00bb custom_margin_tablet=\u00bb||20px||false|false\u00bb custom_margin_phone=\u00bb||-80px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

EL REPTE<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-120px||||false|false\u00bb custom_margin_tablet=\u00bb0px||||false|false\u00bb custom_margin_phone=\u00bb0px||||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Empres<\/span>a<\/span>s Polar, l\u00edder en el sector <\/span>d’alimentaci\u00f3<\/span> i <\/span>retail<\/span>, <\/span>buscava<\/span> posicionar-se <\/span>a<\/span> Espanya<\/span> com<\/span> una <\/span>opci\u00f3<\/span> de <\/span>consum<\/span> generalista <\/span>m\u00e9s<\/span> enll\u00e0<\/span> del <\/span>n\u00ednxol<\/span> en el <\/span>qual<\/span> es <\/span>trobaven<\/span> de <\/span>menjar<\/span> dirigit<\/span> a la <\/span>comunitat<\/span> vene\u00e7olana<\/span> i <\/span>llatinoamericana<\/span>. El <\/span>desafiament<\/span> principal era <\/span>dissenyar<\/span> i implementar una <\/span>estrat\u00e8gia<\/span> de <\/span>comunicaci\u00f3<\/span> amb<\/span> mitjans<\/span> efectiva que <\/span>aconsegu\u00eds<\/span> destacar<\/span> la <\/span>versatilitat<\/span> dels<\/span> productes<\/span> d’Empres<\/span>a<\/span>s<\/span> Polar i <\/span>promoure<\/span> el <\/span>seu<\/span> consum<\/span> en <\/span>diferents<\/span> contextos <\/span>gastron\u00f2mics<\/span>, <\/span>aconseguint<\/span> a un <\/span>p\u00fablic<\/span> m\u00e9s<\/span> ampli<\/span> i <\/span>divers<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

LF <\/span>Channel<\/span> va<\/span> ser seleccionada per a <\/span>fer<\/span> costat<\/span> tant<\/span> al <\/span>departament<\/span> de <\/span>comunicaci\u00f3<\/span> del <\/span>Grup<\/span> com<\/span> al <\/span>departament<\/span> de <\/span>m\u00e0rqueting<\/span> local en <\/span>aquest<\/span> repte. <\/span>Amb<\/span> un <\/span>fort<\/span> enfocament<\/span> dirigit<\/span> a <\/span>apar\u00e8ixer<\/span> en <\/span>publicacions<\/span> d’estil<\/span> de vida i <\/span>generalistes<\/span>, <\/span>l’equip<\/span> de <\/span>l’ag\u00e8ncia<\/span> ha <\/span>aconseguit<\/span> en <\/span>els<\/span> \u00faltims<\/span> anys<\/span> que <\/span>els<\/span> productes<\/span> d’<\/span>E<\/span>mpres<\/span>a<\/span>s<\/span> Polar es <\/span>facin<\/span> un <\/span>lloc<\/span> en tota mena de <\/span>publicacions<\/span> de <\/span>premsa<\/span> a <\/span>Espanya<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

ESTRAT\u00c8GIA<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-30px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

LF <\/span>Channel<\/span> desenvolupa<\/span> una <\/span>estrat\u00e8gia<\/span> de <\/span>comunicaci\u00f3<\/span> integral, dividida en tres fases <\/span>clau<\/span>:<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2″ make_equal=\u00bbon\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||10px||false|false\u00bb custom_padding_tablet=\u00bb||0px||false|false\u00bb custom_padding_phone=\u00bb||0px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f6f6f6″ custom_padding=\u00bb40px|40px|40px|40px|true|true\u00bb custom_padding_tablet=\u00bb30px|30px|30px|30px|true|true\u00bb custom_padding_phone=\u00bb20px|20px|20px|20px|true|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_prensa.png\u00bb title_text=\u00bbicono_prensa\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb120px\u00bb max_height=\u00bb200px\u00bb custom_margin=\u00bb||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bb_initial\u00bb header_6_font=\u00bbInter|700||on|||||\u00bb header_6_text_color=\u00bb#000000″ header_6_font_size=\u00bb16px\u00bb header_6_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbcenter\u00bb header_6_font_size_tablet=\u00bb15px\u00bb header_6_font_size_phone=\u00bb14px\u00bb header_6_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Fase 1<\/h6>\n

Atenci\u00f3<\/span> a les <\/span>necessitats<\/span> dels<\/span> mitjans<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bb_initial\u00bb text_font=\u00bbInter||||||||\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb text_orientation=\u00bbcenter\u00bb text_font_size_tablet=\u00bb15px\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Planificaci\u00f3<\/span> regular de temes <\/span>rellevants<\/span> i <\/span>atractius<\/span> per <\/span>als<\/span> mitjans<\/span> de <\/span>comunicaci\u00f3<\/span> d’estil<\/span> de vida, <\/span>destacant<\/span> la <\/span>versatilitat<\/span> i <\/span>qualitat<\/span> dels<\/span> productes<\/span> de la marca. La <\/span>redacci\u00f3<\/span> de notes de <\/span>premsa<\/span> i <\/span>altres<\/span> materials<\/span> de <\/span>comunicaci\u00f3<\/span> s’alineen<\/span> amb<\/span> aquests<\/span> temes per a garantir un <\/span>missatge<\/span> coherent<\/span> i <\/span>atractiu<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbgcid-ee89fd9f-afc5-4939-817c-0a17ac90288c\u00bb custom_padding=\u00bb40px|40px|40px|40px|true|true\u00bb custom_padding_tablet=\u00bb30px|30px|30px|30px|true|true\u00bb custom_padding_phone=\u00bb20px|20px|20px|20px|true|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb global_colors_info=\u00bb{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}\u00bb][et_pb_image src=\u00bbhttps:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/periodico.png\u00bb title_text=\u00bbperiodico\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb120px\u00bb max_height=\u00bb200px\u00bb custom_margin=\u00bb||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bb_initial\u00bb header_6_font=\u00bbInter|700||on|||||\u00bb header_6_text_color=\u00bb#000000″ header_6_font_size=\u00bb16px\u00bb header_6_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbcenter\u00bb header_6_font_size_tablet=\u00bb15px\u00bb header_6_font_size_phone=\u00bb14px\u00bb header_6_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Fase 2<\/h6>\n

Relacions<\/span> estretes <\/span>amb<\/span> periodistes<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bb_initial\u00bb text_font=\u00bbInter||||||||\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb text_orientation=\u00bbcenter\u00bb text_font_size_tablet=\u00bb15px\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

LF <\/span>Channel<\/span> gestiona <\/span>l’enviament<\/span> de <\/span>productes<\/span> a <\/span>periodistes<\/span> i la cerca <\/span>d’oportunitats<\/span> org\u00e0niques<\/span> i de <\/span>pagament<\/span> per a la marca. <\/span>S’encarrega<\/span> del contacte <\/span>continu<\/span> amb<\/span> els<\/span> mitjans<\/span>, <\/span>proposant<\/span> hist\u00f2ries<\/span> i <\/span>col\u00b7laboracions<\/span> que <\/span>posicionin<\/span> als<\/span> productes<\/span> d’Empres<\/span>a<\/span>s<\/span> Polar <\/span>com<\/span> una <\/span>opci\u00f3<\/span> vers\u00e0til<\/span> i <\/span>d’alta<\/span> qualitat<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbgcid-ee89fd9f-afc5-4939-817c-0a17ac90288c\u00bb custom_padding=\u00bb40px|40px|40px|40px|true|true\u00bb custom_padding_tablet=\u00bb30px|30px|30px|30px|true|true\u00bb custom_padding_phone=\u00bb20px|20px|20px|20px|true|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb global_colors_info=\u00bb{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}\u00bb][et_pb_image src=\u00bbhttps:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/icono_eventos.png\u00bb title_text=\u00bbicono_eventos\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb120px\u00bb max_height=\u00bb200px\u00bb custom_margin=\u00bb||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bb_initial\u00bb header_6_font=\u00bbInter|700||on|||||\u00bb header_6_text_color=\u00bb#000000″ header_6_font_size=\u00bb16px\u00bb header_6_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbcenter\u00bb header_6_font_size_tablet=\u00bb15px\u00bb header_6_font_size_phone=\u00bb14px\u00bb header_6_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Fase 3<\/h6>\n

Esdeveniments<\/span> i <\/span>trobades<\/span> personals<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bb_initial\u00bb text_font=\u00bbInter||||||||\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb text_orientation=\u00bbcenter\u00bb text_font_size_tablet=\u00bb15px\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

LF <\/span>Channel<\/span> dona <\/span>suport<\/span> en <\/span>l’organitzaci\u00f3<\/span> i <\/span>realitzaci\u00f3<\/span> d’esdeveniments<\/span> dirigits<\/span> a la <\/span>premsa<\/span>. <\/span>Aquests<\/span> esdeveniments<\/span> s\u00f3n<\/span> dissenyats<\/span> per a proporcionar una <\/span>experi\u00e8ncia<\/span> directa <\/span>amb<\/span> els<\/span> productes<\/span> d’Empres<\/span>a<\/span>s<\/span> Polar, <\/span>fomentant<\/span> la cobertura <\/span>medi\u00e0tica<\/span> i el <\/span>reconeixement<\/span> de la marca.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb40px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

RESULTATS<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-30px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Gr\u00e0cies<\/span> a <\/span>l’estrat\u00e8gia<\/span> de <\/span>comunicaci\u00f3<\/span> desenvolupada<\/span> per LF <\/span>Channel<\/span>, Empres<\/span>a<\/span>s Polar <\/span>ha<\/span> aconseguit<\/span> una destacada <\/span>pres\u00e8ncia<\/span> en <\/span>mitjans<\/span> de <\/span>comunicaci\u00f3<\/span> espanyols<\/span>, <\/span>aconseguint<\/span> tant<\/span> objectius<\/span> quantitatius<\/span> com<\/span> qualitatius<\/span>. En un sol <\/span>any<\/span>, es van <\/span>obtenir<\/span>:<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_number_counter title=\u00bbClippings en mitjans rellevants\u00bb number=\u00bb+ 80″ percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb number_font_size=\u00bb76px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_number_counter title=\u00bbMilions de persones aconseguides a trav\u00e9s de les campanyes de comunicaci\u00f3.\u00bb number=\u00bb1.3″ percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb number_font_size=\u00bb76px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_number_counter title=\u00bbEuros de valor econ\u00f2mic de la campanya estimat \u00bb number=\u00bb550.000″ percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb number_font_size=\u00bb76px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

\n

\u00abA Alimentos Polar Espa\u00f1a estem m\u00e9s que agra\u00efts amb LF Channel pel seu excel\u00b7lent treball. Fins ara ha estat una experi\u00e8ncia excepcional, des de la comprensi\u00f3 dels objectius de la marca P.A.N., fins a la implementaci\u00f3 d’estrat\u00e8gies altament efectives que han generat resultats tangibles per a la nostra empresa en el mercat europeu. La professionalitat, la creativitat i el comprom\u00eds amb la nostra empresa s\u00f3n nom\u00e9s algunes de les qualitats que han fet que la nostra col\u00b7laboraci\u00f3 sigui reeixida.<\/em><\/p>\n

Ens sentim acompanyats i recolzats per un gran equip de professionals en l’\u00e0rea de Relacions P\u00fabliques i Comunicacions Integrades. Treballar amb LF Channel ens ha ajudat a acostar-nos als mitjans de comunicaci\u00f3 espanyols i per tant als lectors i consumidors.<\/em><\/p>\n

Ens complau haver trobat una ag\u00e8ncia de relacions p\u00fabliques que no sols compr\u00e8n les necessitats de la nostra empresa, sin\u00f3 que tamb\u00e9 treballa activament per a aconseguir els nostres objectius. Agra\u00efm profundament el seu comprom\u00eds, la seva passi\u00f3 i la seva dedicaci\u00f3 i esperem continuar treballant amb ells en projectes futurs.\u00bb<\/em><\/p>\n<\/blockquote>\n

Direcci\u00f3<\/span> de <\/span>Comunicacions<\/span> d’Empres<\/span>a<\/span>s<\/span> Polar<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/strong><\/p>\n

\u00a0<\/span><\/p>\n

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Afinar el posicionament de marca per a ampliar els moments de consum en el mercat espanyolEL REPTEEmpresas Polar, l\u00edder en el sector d’alimentaci\u00f3 i retail, buscava posicionar-se a Espanya com una opci\u00f3 de consum generalista m\u00e9s enll\u00e0 del n\u00ednxol en el qual es trobaven de menjar dirigit a la comunitat vene\u00e7olana i llatinoamericana. El desafiament […]<\/p>\n","protected":false},"author":10,"featured_media":2202,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[77],"project_tag":[],"class_list":["post-2363","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-consum-i-estil-de-vida"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t