{"id":2363,"date":"2023-01-17T08:47:27","date_gmt":"2023-01-17T07:47:27","guid":{"rendered":"https:\/\/lfchannel.com\/project\/empresas-polar-arepa-mercadona"},"modified":"2024-08-27T10:57:57","modified_gmt":"2024-08-27T08:57:57","slug":"empresas-polar-arepa-mercadona","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/ca\/project\/empresas-polar-arepa-mercadona\/","title":{"rendered":"EMPRESAS POLAR"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/header-logo-empresas-polar.png” alt=”YNVOLVE” title_text=”header-logo-empresas-polar” force_fullwidth=”on” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”60px” text_line_height=”1.2em” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”60px” text_font_size_phone=”40px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Afinar el <\/span>posicionament<\/span> de marca per a ampliar <\/span>els<\/span> moments<\/span> de <\/span>consum<\/span> en el <\/span>mercat<\/span> espanyol<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

EL REPTE<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-120px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

Empres<\/span>a<\/span>s Polar, l\u00edder en el sector <\/span>d’alimentaci\u00f3<\/span> i <\/span>retail<\/span>, <\/span>buscava<\/span> posicionar-se <\/span>a<\/span> Espanya<\/span> com<\/span> una <\/span>opci\u00f3<\/span> de <\/span>consum<\/span> generalista <\/span>m\u00e9s<\/span> enll\u00e0<\/span> del <\/span>n\u00ednxol<\/span> en el <\/span>qual<\/span> es <\/span>trobaven<\/span> de <\/span>menjar<\/span> dirigit<\/span> a la <\/span>comunitat<\/span> vene\u00e7olana<\/span> i <\/span>llatinoamericana<\/span>. El <\/span>desafiament<\/span> principal era <\/span>dissenyar<\/span> i implementar una <\/span>estrat\u00e8gia<\/span> de <\/span>comunicaci\u00f3<\/span> amb<\/span> mitjans<\/span> efectiva que <\/span>aconsegu\u00eds<\/span> destacar<\/span> la <\/span>versatilitat<\/span> dels<\/span> productes<\/span> d’Empres<\/span>a<\/span>s<\/span> Polar i <\/span>promoure<\/span> el <\/span>seu<\/span> consum<\/span> en <\/span>diferents<\/span> contextos <\/span>gastron\u00f2mics<\/span>, <\/span>aconseguint<\/span> a un <\/span>p\u00fablic<\/span> m\u00e9s<\/span> ampli<\/span> i <\/span>divers<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

LF <\/span>Channel<\/span> va<\/span> ser seleccionada per a <\/span>fer<\/span> costat<\/span> tant<\/span> al <\/span>departament<\/span> de <\/span>comunicaci\u00f3<\/span> del <\/span>Grup<\/span> com<\/span> al <\/span>departament<\/span> de <\/span>m\u00e0rqueting<\/span> local en <\/span>aquest<\/span> repte. <\/span>Amb<\/span> un <\/span>fort<\/span> enfocament<\/span> dirigit<\/span> a <\/span>apar\u00e8ixer<\/span> en <\/span>publicacions<\/span> d’estil<\/span> de vida i <\/span>generalistes<\/span>, <\/span>l’equip<\/span> de <\/span>l’ag\u00e8ncia<\/span> ha <\/span>aconseguit<\/span> en <\/span>els<\/span> \u00faltims<\/span> anys<\/span> que <\/span>els<\/span> productes<\/span> d’<\/span>E<\/span>mpres<\/span>a<\/span>s<\/span> Polar es <\/span>facin<\/span> un <\/span>lloc<\/span> en tota mena de <\/span>publicacions<\/span> de <\/span>premsa<\/span> a <\/span>Espanya<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

ESTRAT\u00c8GIA<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

LF <\/span>Channel<\/span> desenvolupa<\/span> una <\/span>estrat\u00e8gia<\/span> de <\/span>comunicaci\u00f3<\/span> integral, dividida en tres fases <\/span>clau<\/span>:<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||10px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”#f6f6f6″ custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_prensa.png” title_text=”icono_prensa” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Fase 1<\/h6>\n

Atenci\u00f3<\/span> a les <\/span>necessitats<\/span> dels<\/span> mitjans<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Planificaci\u00f3<\/span> regular de temes <\/span>rellevants<\/span> i <\/span>atractius<\/span> per <\/span>als<\/span> mitjans<\/span> de <\/span>comunicaci\u00f3<\/span> d’estil<\/span> de vida, <\/span>destacant<\/span> la <\/span>versatilitat<\/span> i <\/span>qualitat<\/span> dels<\/span> productes<\/span> de la marca. La <\/span>redacci\u00f3<\/span> de notes de <\/span>premsa<\/span> i <\/span>altres<\/span> materials<\/span> de <\/span>comunicaci\u00f3<\/span> s’alineen<\/span> amb<\/span> aquests<\/span> temes per a garantir un <\/span>missatge<\/span> coherent<\/span> i <\/span>atractiu<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/periodico.png” title_text=”periodico” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Fase 2<\/h6>\n

Relacions<\/span> estretes <\/span>amb<\/span> periodistes<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

LF <\/span>Channel<\/span> gestiona <\/span>l’enviament<\/span> de <\/span>productes<\/span> a <\/span>periodistes<\/span> i la cerca <\/span>d’oportunitats<\/span> org\u00e0niques<\/span> i de <\/span>pagament<\/span> per a la marca. <\/span>S’encarrega<\/span> del contacte <\/span>continu<\/span> amb<\/span> els<\/span> mitjans<\/span>, <\/span>proposant<\/span> hist\u00f2ries<\/span> i <\/span>col\u00b7laboracions<\/span> que <\/span>posicionin<\/span> als<\/span> productes<\/span> d’Empres<\/span>a<\/span>s<\/span> Polar <\/span>com<\/span> una <\/span>opci\u00f3<\/span> vers\u00e0til<\/span> i <\/span>d’alta<\/span> qualitat<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/icono_eventos.png” title_text=”icono_eventos” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Fase 3<\/h6>\n

Esdeveniments<\/span> i <\/span>trobades<\/span> personals<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

LF <\/span>Channel<\/span> dona <\/span>suport<\/span> en <\/span>l’organitzaci\u00f3<\/span> i <\/span>realitzaci\u00f3<\/span> d’esdeveniments<\/span> dirigits<\/span> a la <\/span>premsa<\/span>. <\/span>Aquests<\/span> esdeveniments<\/span> s\u00f3n<\/span> dissenyats<\/span> per a proporcionar una <\/span>experi\u00e8ncia<\/span> directa <\/span>amb<\/span> els<\/span> productes<\/span> d’Empres<\/span>a<\/span>s<\/span> Polar, <\/span>fomentant<\/span> la cobertura <\/span>medi\u00e0tica<\/span> i el <\/span>reconeixement<\/span> de la marca.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

RESULTATS<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Gr\u00e0cies<\/span> a <\/span>l’estrat\u00e8gia<\/span> de <\/span>comunicaci\u00f3<\/span> desenvolupada<\/span> per LF <\/span>Channel<\/span>, Empres<\/span>a<\/span>s Polar <\/span>ha<\/span> aconseguit<\/span> una destacada <\/span>pres\u00e8ncia<\/span> en <\/span>mitjans<\/span> de <\/span>comunicaci\u00f3<\/span> espanyols<\/span>, <\/span>aconseguint<\/span> tant<\/span> objectius<\/span> quantitatius<\/span> com<\/span> qualitatius<\/span>. En un sol <\/span>any<\/span>, es van <\/span>obtenir<\/span>:<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Clippings en mitjans rellevants” number=”+ 80″ percent_sign=”off” _builder_version=”4.25.0″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Milions de persones aconseguides a trav\u00e9s de les campanyes de comunicaci\u00f3.” number=”1.3″ percent_sign=”off” _builder_version=”4.25.0″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Euros de valor econ\u00f2mic de la campanya estimat ” number=”550.000″ percent_sign=”off” _builder_version=”4.25.0″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

\n

“A Alimentos Polar Espa\u00f1a estem m\u00e9s que agra\u00efts amb LF Channel pel seu excel\u00b7lent treball. Fins ara ha estat una experi\u00e8ncia excepcional, des de la comprensi\u00f3 dels objectius de la marca P.A.N., fins a la implementaci\u00f3 d’estrat\u00e8gies altament efectives que han generat resultats tangibles per a la nostra empresa en el mercat europeu. La professionalitat, la creativitat i el comprom\u00eds amb la nostra empresa s\u00f3n nom\u00e9s algunes de les qualitats que han fet que la nostra col\u00b7laboraci\u00f3 sigui reeixida.<\/em><\/p>\n

Ens sentim acompanyats i recolzats per un gran equip de professionals en l’\u00e0rea de Relacions P\u00fabliques i Comunicacions Integrades. Treballar amb LF Channel ens ha ajudat a acostar-nos als mitjans de comunicaci\u00f3 espanyols i per tant als lectors i consumidors.<\/em><\/p>\n

Ens complau haver trobat una ag\u00e8ncia de relacions p\u00fabliques que no sols compr\u00e8n les necessitats de la nostra empresa, sin\u00f3 que tamb\u00e9 treballa activament per a aconseguir els nostres objectius. Agra\u00efm profundament el seu comprom\u00eds, la seva passi\u00f3 i la seva dedicaci\u00f3 i esperem continuar treballant amb ells en projectes futurs.”<\/em><\/p>\n<\/blockquote>\n

Direcci\u00f3<\/span> de <\/span>Comunicacions<\/span> d’Empres<\/span>a<\/span>s<\/span> Polar<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/strong><\/p>\n

\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.19.3″ custom_padding=”0px||0px||true|” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.19.3″ _module_preset=”default” width=”90%” custom_padding=”21px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/DSC06634.jpg” title_text=”DSC06634″ align=”center” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/DSC06648.jpg” title_text=”DSC06648″ align=”center” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/DSC06994.jpg” title_text=”DSC06994″ align=”center” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Afinar el posicionament de marca per a ampliar els moments de consum en el mercat espanyolEL REPTEEmpresas Polar, l\u00edder en el sector d’alimentaci\u00f3 i retail, buscava posicionar-se a Espanya com una opci\u00f3 de consum generalista m\u00e9s enll\u00e0 del n\u00ednxol en el qual es trobaven de menjar dirigit a la comunitat vene\u00e7olana i llatinoamericana. El desafiament […]<\/p>\n","protected":false},"author":10,"featured_media":2202,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[77],"project_tag":[],"class_list":["post-2363","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-consum-i-estil-de-vida"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/2363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/comments?post=2363"}],"version-history":[{"count":5,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/2363\/revisions"}],"predecessor-version":[{"id":9574,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/2363\/revisions\/9574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media\/2202"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media?parent=2363"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project_category?post=2363"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project_tag?post=2363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}