{"id":2359,"date":"2023-01-17T08:41:14","date_gmt":"2023-01-17T07:41:14","guid":{"rendered":"https:\/\/lfchannel.com\/project\/ecovadis"},"modified":"2025-12-18T14:01:02","modified_gmt":"2025-12-18T13:01:02","slug":"ecovadis","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/ca\/project\/ecovadis\/","title":{"rendered":"ECOVADIS"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2022\/12\/EcoVadis-RGB_logo_color.png” alt=”YNVOLVE” title_text=”EcoVadis RGB_logo_color” force_fullwidth=”on” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”60px” text_line_height=”1.2em” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”60px” text_font_size_phone=”40px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

De resist\u00e8ncia de mercat a milers de clients: impulsar el creixement ESG a Espanya<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

EcoVadis<\/span> es <\/span>va<\/span> associar<\/span> amb<\/span> LF Channel per <\/span>a<\/span> irrompre<\/span> a <\/span>Espanya<\/span>, on la <\/span>sostenibilitat<\/span> en<\/span> la <\/span>cadena<\/span> de <\/span>subministrament<\/span> era <\/span>encara<\/span> una<\/span> q\u00fcesti\u00f3<\/span> secund\u00e0ria<\/span>, la qual <\/span>cosa<\/span> feia<\/span> extremadament<\/span> dif\u00edcil<\/span> la <\/span>captaci\u00f3<\/span> de clients. <\/span>L’objectiu<\/span><\/strong>:<\/strong> <\/span>establir<\/span> a <\/span>EcoVadis<\/span> com <\/span>l’est\u00e0ndard<\/span> global <\/span>i<\/span> construir<\/span> una<\/span> base <\/span>s\u00f2lida<\/span> de clients <\/span>en<\/span> un <\/span>mercat<\/span> on <\/span>el<\/span> mesurament<\/span> ESG <\/span>ni<\/span> tan sols <\/span>estava<\/span> en<\/span> l’agenda<\/span> corporativa<\/span>. El <\/strong><\/span>resultat<\/span><\/strong>:<\/strong> <\/span>una<\/span> transformaci\u00f3<\/span> completa del <\/span>mercat<\/span>. De zero <\/span>tracci\u00f3<\/span> a milers <\/span>d’empreses<\/span> espanyoles<\/span> avaluades<\/span>, <\/span>amb<\/span> un <\/span>creixement<\/span> del 24\u202f% <\/span>nom\u00e9s<\/span> en<\/span> 2024. En <\/span>convertir<\/span> un <\/span>tema<\/span> fins <\/span>llavors<\/span> dif\u00edcil<\/span> de <\/span>vendre<\/span> en<\/span> un <\/span>imperatiu<\/span> de <\/span>negoci<\/span>, <\/span>s’assegura<\/span> un <\/span>creixement<\/span> sostenible<\/span> a <\/span>llarg<\/span> termini.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

EL REPTE<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-120px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

EcoVadis<\/span><\/strong> es <\/span>va<\/span> associar<\/span> amb<\/span> LF Channel<\/strong> per <\/span>irrompre<\/span> en<\/span> el<\/span> mercat<\/span> espanyol<\/span>, on la <\/span>sostenibilitat<\/span> en<\/span> la <\/span>cadena<\/span> de <\/span>subministrament<\/span> no era <\/span>una<\/span> prioritat<\/span> empresarial<\/span>, fent <\/span>que<\/span> la <\/span>captaci\u00f3<\/span> de clients <\/span>fos<\/span> excepcionalment<\/span> dif\u00edcil<\/span>. <\/span><\/span>L’objectiu<\/span>:<\/span><\/span><\/strong> establir<\/span> EcoVadis<\/span> com <\/span>l’est\u00e0ndard<\/span> global de <\/span>certificaci\u00f3<\/span> ESG a <\/span>Espanya<\/span> i<\/span> construir<\/span> una<\/span> base de clients <\/span>s\u00f2lida<\/span> en<\/span> un <\/span>mercat<\/span> on la <\/span>mesura<\/span> de <\/span>sostenibilitat<\/span> ni<\/span> tan sols <\/span>estava<\/span> a les <\/span>agendes<\/span> corporatives<\/span>.<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

El <\/span>resultat<\/span>: <\/span><\/span><\/strong>una<\/span> transformaci\u00f3<\/span> completa del <\/span>mercat<\/span><\/strong>. De zero <\/span>tracci\u00f3<\/span> inicial<\/span> a milers <\/span>d’empreses<\/span> espanyoles<\/span> avaluades<\/span>, <\/span>amb<\/span> un <\/span>creixement<\/span> del 24% <\/span>nom\u00e9s<\/span> el<\/span> 2024. En <\/span>convertir<\/span> el<\/span> que<\/span> va<\/span> ser <\/span>inicialment<\/span> una<\/span> venda<\/span> dif\u00edcil<\/span> en<\/span> un <\/span>imperatiu<\/span> empresarial<\/span>, es <\/span>va<\/span> garantir<\/span> el<\/span> creixement<\/span> a <\/span>llarg<\/span> termini.<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

ESTRAT\u00c8GIA<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Vam desenvolupar una estrat\u00e8gia integral de tres pilars dissenyada espec\u00edficament per convertir un mercat esc\u00e8ptic en adoptants compromesos:<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||10px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”#f6f6f6″ custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_objetivo.png” title_text=”icono_objetivo” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Pilar 1<\/h6>\n

Content Marketing per a educaci\u00f3 i captaci\u00f3<\/span><\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Programa mensual de contingut adaptat per a Espanya i Llatinoam\u00e8rica (blog posts, infografies, whitepapers, casos d’\u00e8xit)<\/span>\u00a0<\/span><\/p>\n

Campanyes d’email marketing i newsletters dirigides a decisors<\/span>\u00a0<\/span><\/p>\n

Revisi\u00f3 i localitzaci\u00f3 completa del lloc web per connectar amb el mercat espanyol<\/span>\u00a0<\/span><\/p>\n

\u200b<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icon_entrevista.png” title_text=”icon_entrevista” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Pilar 2<\/h6>\n

Lideratge d’opini\u00f3 per a credibilitat de marca<\/span><\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Campanya proactiva de relacions amb mitjans econ\u00f2mics, de sostenibilitat i cadena de subministrament<\/span>\u00a0<\/span><\/p>\n

Posicionament de portaveus d’EcoVadis com a veus autoritzades en ESG<\/span>\u00a0<\/span><\/p>\n

Seguiment constant d’actualitat sectorial per identificar oportunitats<\/span>\u00a0<\/span><\/p>\n

M\u00e9s de 100 aparicions anuals en mitjans clau espanyols<\/span>\u00a0<\/span><\/p>\n

\u200b<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/icono_eventos.png” title_text=”icono_eventos” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Pilar 3<\/h6>\n

Esdeveniments de networking per a conversi\u00f3 directa<\/span><\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Esdeveniment anual presencial reunint 80-100 leads qualificats (clients actuals i potencials)<\/span>\u00a0<\/span><\/p>\n

Disseny d’experi\u00e8ncies que demostren valor tangible de certificaci\u00f3 ESG<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

RESULTATS<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Impacte en el negoci:<\/span><\/span>\u00a0<\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”De creixement en el nombre de clients el 2024 ” number=”24%” percent_sign=”off” module_class=”contador-porcentaje” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” custom_css_free_form=”.contador-porcentaje .percent-value:after {|| content: %22%%22 !important;|| margin-left: 5px;|| color: #f04d22 !important;|| display: inline !important;||}||” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”De zero tracci\u00f3 a milers d’empreses espanyoles essent avaluades sota est\u00e0ndards EcoVadis ” number=”\u00c8xit” percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Esdeveniment anual consolidat amb 80-100 leads qualificats per edici\u00f3 ” number=”Events” percent_sign=”off” admin_label=”Number Counter” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

El valor real:<\/span><\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

LF Channel no nom\u00e9s va incrementar la visibilitat d’EcoVadis a Espanya – vam transformar la percepci\u00f3 del mercat sobre ESG, convertint el que era un concepte ali\u00e8 en una prioritat empresarial. En posicionar la sostenibilitat com a imperatiu de negoci i no com a “nice to have”, vam assegurar un pipeline constant de clients que ara veuen la certificaci\u00f3 ESG com a avantatge competitiu essencial.<\/span><\/span>\u00a0<\/span><\/p>\n

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De resist\u00e8ncia de mercat a milers de clients: impulsar el creixement ESG a Espanya\u00a0EcoVadis es va associar amb LF Channel per a irrompre a Espanya, on la sostenibilitat en la cadena de subministrament era encara una q\u00fcesti\u00f3 secund\u00e0ria, la qual cosa feia extremadament dif\u00edcil la captaci\u00f3 de clients. L’objectiu: establir a EcoVadis com l’est\u00e0ndard global […]<\/p>\n","protected":false},"author":10,"featured_media":2183,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[84],"project_tag":[],"class_list":["post-2359","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-sostenibilitat-i-diversitat"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/2359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/comments?post=2359"}],"version-history":[{"count":11,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/2359\/revisions"}],"predecessor-version":[{"id":13201,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/2359\/revisions\/13201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media\/2183"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media?parent=2359"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project_category?post=2359"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project_tag?post=2359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}