{"id":2337,"date":"2023-01-16T16:48:24","date_gmt":"2023-01-16T15:48:24","guid":{"rendered":"https:\/\/lfchannel.com\/project\/nfon"},"modified":"2025-11-18T12:31:31","modified_gmt":"2025-11-18T11:31:31","slug":"nfon","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/ca\/project\/nfon\/","title":{"rendered":"NFON"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2022\/12\/N_Nfon_Brand_Logo_RGB_10mm_Blue.png” alt=”YNVOLVE” title_text=”N_Nfon_Brand_Logo_RGB_10mm_Blue” force_fullwidth=”on” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”60px” text_line_height=”1.2em” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”60px” text_font_size_phone=”40px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

De <\/span>desconeguda<\/span> a <\/span>referent<\/span>: <\/span>com<\/span> NFON va <\/span>cr\u00e9ixer<\/span> al <\/span>mercat<\/span> espanyol<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

REPTE<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

NFON, <\/span>soluci\u00f3<\/span> l\u00edder de <\/span>telefonia<\/span> al <\/span>n\u00favol<\/span> a Europa, <\/span>va<\/span> arribar a <\/span>Espanya<\/span> a <\/span>l\u2019octubre<\/span> de 2015. El <\/span>seu<\/span> principal repte era augmentar el <\/span>reconeixement<\/span> de marca en un <\/span>mercat<\/span> nou<\/span>, <\/span>altament<\/span> competitiu<\/span> i <\/span>amb<\/span> pres\u00e8ncia<\/span> de <\/span>prove\u00efdors<\/span> locals<\/span> consolidats<\/span>. La <\/span>missi\u00f3<\/span> era posicionar NFON <\/span>com<\/span> a <\/span>soci<\/span> estrat\u00e8gic<\/span> per a <\/span>empreses<\/span> que <\/span>volguessin<\/span> modernitzar<\/span> les <\/span>comunicacions<\/span> corporatives i adoptar <\/span>solucions<\/span> al <\/span>n\u00favol<\/span>, <\/span>creant<\/span> aix\u00ed<\/span> una base <\/span>s\u00f2lida<\/span> per <\/span>al<\/span> creixement<\/span> comercial.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

ESTRAT\u00c8GIA<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

LF <\/span>Channel<\/span> va <\/span>dissenyar<\/span> una <\/span>estrat\u00e8gia<\/span> integral de <\/span>relacions<\/span> p\u00fabliques centrada en crear <\/span>visibilitat<\/span>, <\/span>credibilitat<\/span> i valor de <\/span>mercat<\/span>, <\/span>amb<\/span> dues<\/span> palanques<\/span> principals<\/span>:<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||10px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”#f6f6f6″ custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_objetivo.png” title_text=”icono_objetivo” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Fase 1<\/h6>\n

Relaci\u00f3<\/span> s\u00f2lida<\/span> amb<\/span> els<\/span> mitjans<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Es va <\/span>desenvolupar<\/span> un <\/span>pla<\/span> de <\/span>comunicaci\u00f3<\/span> dirigit<\/span> principalment<\/span> a <\/span>mitjans<\/span> tecnol\u00f2gics<\/span> i de <\/span>negoci<\/span>, <\/span>combinant<\/span> anuncis<\/span> corporatius<\/span> i de <\/span>producte<\/span>, entrevistes <\/span>amb<\/span> portaveus<\/span> clau<\/span> i cobertura de <\/span>novetats<\/span> de <\/span>l\u2019empresa<\/span>. <\/span>Aix\u00f2<\/span> va <\/span>permetre<\/span> posicionar NFON <\/span>com<\/span> a <\/span>referent<\/span> en <\/span>telefonia<\/span> al <\/span>n\u00favol<\/span> dins<\/span> l\u2019ecosistema<\/span> empresarial <\/span>espanyol<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_prensa.png” title_text=”icono_prensa” align=”center” _builder_version=”4.25.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Fase 2<\/h6>\n

Creaci\u00f3<\/span> de <\/span>contingut<\/span> de valor<\/span><\/span>\u00a0<\/span>
<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Es van <\/span>produir<\/span> casos <\/span>d\u2019\u00e8xit<\/span> amb<\/span> clients<\/span> i <\/span>partners<\/span>, es <\/span>va<\/span> participar en <\/span>reportatges<\/span> de <\/span>mercat<\/span> i es <\/span>van<\/span> generar <\/span>llibres<\/span> blancs<\/span> rellevants<\/span> per a la <\/span>comunitat<\/span> IT. <\/span>Aquest<\/span> enfocament<\/span> educatiu<\/span> i de <\/span>storytelling<\/span> va <\/span>permetre<\/span> consolidar la <\/span>reputaci\u00f3<\/span> de NFON <\/span>com<\/span> a l\u00edder del sector i aportar un valor tangible al <\/span>seu<\/span> p\u00fablic<\/span> objectiu<\/span>.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Contribuci\u00f3<\/span> de LF <\/span>Channel<\/span><\/span>\u00a0<\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    \n
  • Construcci\u00f3 i gesti\u00f3 de relacions amb els mitjans clau per impulsar visibilitat i credibilitat.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
      \n
    • Desenvolupament de contingut estrat\u00e8gic que demostra el valor de NFON per a empreses i partners.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
        \n
      • Organitzaci\u00f3 d\u2019esdeveniments i viatges de premsa per refor\u00e7ar la pres\u00e8ncia de la marca i el seu relat corporatiu.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
          \n
        • Assessorament continu per posicionar l\u2019empresa com a referent en la transformaci\u00f3 de la comunicaci\u00f3 empresarial cap al n\u00favol.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

          RESULTATS<\/h3>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Anys de col\u00b7laboraci\u00f3 cont\u00ednua, consolidant la pres\u00e8ncia de NFON a Espanya. ” number=”+6″ percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Esments mensuals de mitjana en mitjans especialitzats. ” number=”+20″ percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Esdeveniments de premsa reeixidament organitzats. ” number=”7″ percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Viatges de premsa a la seu central per a generar contingut exclusiu i refor\u00e7ar la relaci\u00f3 amb els mitjans.” number=”2″ percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” title_font_size=”16px” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

          Impacte <\/span>clau<\/span>: <\/span><\/h3>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

          L’estrat\u00e8gia<\/span> de <\/span>comunicaci\u00f3<\/span> ha <\/span>perm\u00e8s<\/span> augmentar de manera <\/span>sostinguda<\/span> el <\/span>reconeixement<\/span> de marca de NFON a <\/span>Espanya<\/span>, crear <\/span>confian\u00e7a<\/span> entre <\/span>clients<\/span> i <\/span>partners<\/span>, i establir una base <\/span>s\u00f2lida<\/span> per <\/span>al<\/span> creixement<\/span> comercial i <\/span>l’adopci\u00f3<\/span> de <\/span>serveis<\/span> en el <\/span>n\u00favol<\/span>.<\/span><\/p>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.19.3″ custom_padding=”0px||0px||true|” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.19.3″ _module_preset=”default” width=”90%” custom_padding=”21px|||||” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/Cattura-Aug-06-2022-12-13-59-15-AM.jpg” title_text=”Cattura-Aug-06-2022-12-13-59-15-AM” align=”center” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/csm_Screen_2_Cloudya_Meet_Share_4714561969.jpg” title_text=”csm_Screen_2_Cloudya_Meet_Share_4714561969″ align=”center” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/Los-5-mejores-mensajes-para-tu-contestador-en-vacaciones.jpg” title_text=”Los 5 mejores mensajes para tu contestador en vacaciones” align=”center” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/NFON_PressConference_004.jpg” title_text=”NFON_PressConference_004″ align=”center” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

          De desconeguda a referent: com NFON va cr\u00e9ixer al mercat espanyol\u00a0REPTENFON, soluci\u00f3 l\u00edder de telefonia al n\u00favol a Europa, va arribar a Espanya a l\u2019octubre de 2015. El seu principal repte era augmentar el reconeixement de marca en un mercat nou, altament competitiu i amb pres\u00e8ncia de prove\u00efdors locals consolidats. La missi\u00f3 era posicionar NFON […]<\/p>\n","protected":false},"author":10,"featured_media":2135,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[87],"project_tag":[],"class_list":["post-2337","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-tecnologia-i-innovacio"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/2337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/comments?post=2337"}],"version-history":[{"count":6,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/2337\/revisions"}],"predecessor-version":[{"id":12820,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/2337\/revisions\/12820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media\/2135"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media?parent=2337"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project_category?post=2337"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project_tag?post=2337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}