{"id":2332,"date":"2023-01-16T16:30:53","date_gmt":"2023-01-16T15:30:53","guid":{"rendered":"https:\/\/lfchannel.com\/project\/nextdoor"},"modified":"2026-01-07T12:17:52","modified_gmt":"2026-01-07T11:17:52","slug":"nextdoor","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/ca\/project\/nextdoor\/","title":{"rendered":"NEXTDOOR"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2022\/12\/Nextdoor_logo_lime-wordmark_RGB.png” alt=”YNVOLVE” title_text=”Nextdoor_logo_lime-wordmark_RGB” force_fullwidth=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”60px” text_line_height=”1.2em” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”60px” text_font_size_phone=”40px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Connectant<\/span> ve\u00efnats<\/span> i <\/span>accelerant<\/span> el <\/span>creixement<\/span> \u2013 <\/span>entrant<\/span> amb<\/span> for\u00e7a<\/span> a <\/span>Espanya<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

En un <\/span>context<\/span> cultural <\/span>molt<\/span> diferent<\/span> al <\/span>dels<\/span> Estats<\/span> Units<\/span>, <\/span>Nextdoor<\/span>, la plataforma <\/span>nord<\/span>-americana que <\/span>connecta<\/span> ve\u00efns<\/span> dins<\/span> del <\/span>mateix<\/span> barri<\/span>, es va <\/span>associar<\/span> amb<\/span> LF <\/span>Channel<\/span> per al <\/span>seu<\/span> llan\u00e7ament<\/span> a <\/span>Espanya<\/span>. En <\/span>nom\u00e9s<\/span> un <\/span>any<\/span>, <\/span>Nextdoor<\/span> va <\/span>passar<\/span> de ser una marca <\/span>completament<\/span> desconeguda<\/span> a consolidar-se <\/span>com<\/span> el <\/span>punt<\/span> de <\/span>trobada<\/span> digital de les <\/span>comunitats<\/span> locals<\/span> a <\/span>tot<\/span> el pa\u00eds. La <\/span>r\u00e0pida<\/span> incorporaci\u00f3<\/span> d\u2019usuaris<\/span> va<\/span> proporcionar un <\/span>impuls<\/span> immediat<\/span> i <\/span>va<\/span> establir les bases per a un <\/span>creixement<\/span> sostingut<\/span> a <\/span>llarg<\/span> termini<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

REPTE<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Nextdoor<\/span> va<\/span> arribar a <\/span>Espanya<\/span> sense<\/span> reconeixement<\/span> de marca, <\/span>sense<\/span> usuaris<\/span> actius<\/span> i <\/span>sense<\/span> aliances<\/span> locals<\/span>. El repte <\/span>consistia<\/span> a generar <\/span>confian\u00e7a<\/span> i <\/span>visibilitat<\/span> en un <\/span>mercat<\/span> saturat<\/span> d\u2019aplicacions<\/span>, <\/span>tot<\/span> adaptant<\/span> la <\/span>proposta<\/span> de valor a la cultura de <\/span>barri<\/span> espanyola<\/span>. <\/span>L\u2019objectiu<\/span> era demostrar que <\/span>Nextdoor<\/span> podia<\/span> connectar<\/span> persones <\/span>reals<\/span> en <\/span>comunitats<\/span> reals<\/span>, activar <\/span>ve\u00efnats<\/span> i impulsar <\/span>l\u2019adopci\u00f3<\/span> primerenca<\/span> necess\u00e0ria<\/span> per <\/span>assolir<\/span> la <\/span>massa<\/span> cr\u00edtica i garantir un <\/span>creixement<\/span> sostingut<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

ESTRAT\u00c8GIA<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Nextdoor<\/span> va<\/span> arribar a <\/span>Espanya<\/span> sense<\/span> reconeixement<\/span> de marca, <\/span>sense<\/span> usuaris<\/span> actius<\/span> i <\/span>sense<\/span> aliances<\/span> locals<\/span>. El repte <\/span>consistia<\/span> a generar <\/span>confian\u00e7a<\/span> i <\/span>visibilitat<\/span> en un <\/span>mercat<\/span> saturat<\/span> d\u2019aplicacions<\/span>, <\/span>tot<\/span> adaptant<\/span> la <\/span>proposta<\/span> de valor a la cultura de <\/span>barri<\/span> espanyola<\/span>. <\/span>L\u2019objectiu<\/span> era demostrar que <\/span>Nextdoor<\/span> podia<\/span> connectar<\/span> persones <\/span>reals<\/span> en <\/span>comunitats<\/span> reals<\/span>, activar <\/span>ve\u00efnats<\/span> i impulsar <\/span>l\u2019adopci\u00f3<\/span> primerenca<\/span> necess\u00e0ria<\/span> per <\/span>assolir<\/span> la <\/span>massa<\/span> cr\u00edtica i garantir un <\/span>creixement<\/span> sostingut<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||10px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”#f6f6f6″ custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_objetivo.png” title_text=”icono_objetivo” align=”center” _builder_version=”4.27.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Fase 1<\/h6>\n

Llan\u00e7ament<\/span>: <\/span>notorietat<\/span>, <\/span>credibilitat<\/span> i primeres <\/span>comunitats<\/span><\/span>\u00a0<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

    \n
  • Presentaci\u00f3 de la plataforma a mitjans nacionals, regionals i de lifestyle.<\/span>\u00a0<\/span><\/li>\n
  • Missatge clau: \u201cel Facebook dels ve\u00efnats.<\/span><\/li>\n
  • Hist\u00f2ries locals centrades en proximitat, comunitat i solidaritat.<\/span>\u00a0<\/span><\/li>\n
  • Entrevistes amb portaveus clau de l\u2019empresa.<\/span>\u00a0<\/span><\/li>\n
  • Activacions presencials als barris per fomentar l\u2019adopci\u00f3 inicial.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

    Objectiu:<\/strong> generar notorietat inicial i posicionar Nextdoor com una plataforma fiable i \u00fatil per als ve\u00efns espanyols.<\/span>\u00a0<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_calidad.png” title_text=”icono_calidad” align=”center” _builder_version=”4.27.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

    Fase 2<\/h6>\n

    Sosteniment<\/span>: <\/span>engagement<\/span> i <\/span>creixement<\/span> org\u00e0nic<\/span><\/span>\u00a0<\/span><\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

      \n
    • \u200bCampanyes per impulsar la participaci\u00f3 ve\u00efnal i l\u2019activitat comunit\u00e0ria.<\/span>\u00a0<\/span><\/li>\n
    • Desenvolupament d\u2019aliances estrat\u00e8giques amb institucions i partners locals.<\/span>\u00a0<\/span><\/li>\n
    • Storytelling basat en hist\u00f2ries reals de ve\u00efns i barris.<\/span>\u00a0<\/span><\/li>\n
    • Amplificaci\u00f3 de la cobertura a mitjans i xarxes socials.<\/span>\u00a0<\/span><\/li>\n
    • Col\u00b7laboraci\u00f3 amb influencers locals per refor\u00e7ar l\u2019engagement.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

      Objectiu:<\/strong> transformar la visibilitat inicial en engagement i l\u2019engagement en creixement org\u00e0nic sostingut.<\/span>\u00a0<\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

      RESULTATS<\/h3>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Articles en mitjans ” number=”+300″ percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Impactes medi\u00e0tics” number=”150 M” percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Entrevistes amb portaveus” number=”+60″ percent_sign=”off” _builder_version=”4.27.4″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

      La <\/span>campanya<\/span> va <\/span>aconseguir<\/span> accelerar<\/span> l\u2019adopci\u00f3<\/span>, activar <\/span>comunitats<\/span> locals<\/span> i posicionar <\/span>Nextdoor<\/span> com<\/span> la plataforma digital de <\/span>refer\u00e8ncia<\/span> per a la <\/span>connexi\u00f3<\/span> ve\u00efnal<\/span> a <\/span>Espanya<\/span>, <\/span>establint<\/span> una base <\/span>s\u00f2lida<\/span> per <\/span>al<\/span> creixement<\/span> sostingut<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.19.3″ custom_padding=”0px||0px||true|” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.19.3″ _module_preset=”default” width=”90%” custom_padding=”21px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/imagen_evento_nextdoor.jpg” alt=”Imatge event per a Nextdoor” title_text=”imagen_evento_nextdoor” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/GCMS0619.jpg” title_text=”GCMS0619″ align=”center” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/NEXTDOOR_015.jpg” title_text=”NEXTDOOR_015″ align=”center” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Connectant ve\u00efnats i accelerant el creixement \u2013 entrant amb for\u00e7a a EspanyaEn un context cultural molt diferent al dels Estats Units, Nextdoor, la plataforma nord-americana que connecta ve\u00efns dins del mateix barri, es va associar amb LF Channel per al seu llan\u00e7ament a Espanya. En nom\u00e9s un any, Nextdoor va passar de ser una marca […]<\/p>\n","protected":false},"author":10,"featured_media":2121,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[81],"project_tag":[],"class_list":["post-2332","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-societat-i-educacio"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/2332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/comments?post=2332"}],"version-history":[{"count":10,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/2332\/revisions"}],"predecessor-version":[{"id":13305,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/2332\/revisions\/13305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media\/2121"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media?parent=2332"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project_category?post=2332"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project_tag?post=2332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}