{"id":2332,"date":"2023-01-16T16:30:53","date_gmt":"2023-01-16T15:30:53","guid":{"rendered":"https:\/\/lfchannel.com\/project\/nextdoor"},"modified":"2026-01-07T12:17:52","modified_gmt":"2026-01-07T11:17:52","slug":"nextdoor","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/ca\/project\/nextdoor\/","title":{"rendered":"NEXTDOOR"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbsection\u00bb _builder_version=\u00bb4.16&#8243; collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_4,3_4&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-100px||||false|false\u00bb custom_margin_tablet=\u00bb12px||||false|false\u00bb custom_margin_phone=\u00bb0px||||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/lfchannel.com\/wp-content\/uploads\/2022\/12\/Nextdoor_logo_lime-wordmark_RGB.png\u00bb alt=\u00bbYNVOLVE\u00bb title_text=\u00bbNextdoor_logo_lime-wordmark_RGB\u00bb force_fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb3_4&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb60px\u00bb text_line_height=\u00bb1.2em\u00bb custom_margin=\u00bb||20px||false|false\u00bb custom_margin_tablet=\u00bb||20px||false|false\u00bb custom_margin_phone=\u00bb||-80px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb text_font_size_tablet=\u00bb60px\u00bb text_font_size_phone=\u00bb40px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span class=\"NormalTextRun SCXW186263686 BCX0\">Connectant<\/span> <span class=\"NormalTextRun SCXW186263686 BCX0\">ve\u00efnats<\/span><span class=\"NormalTextRun SCXW186263686 BCX0\"> i <\/span><span class=\"NormalTextRun SCXW186263686 BCX0\">accelerant<\/span><span class=\"NormalTextRun SCXW186263686 BCX0\"> el <\/span><span class=\"NormalTextRun SCXW186263686 BCX0\">creixement<\/span><span class=\"NormalTextRun SCXW186263686 BCX0\"> \u2013 <\/span><span class=\"NormalTextRun SCXW186263686 BCX0\">entrant<\/span> <span class=\"NormalTextRun SCXW186263686 BCX0\">amb<\/span> <span class=\"NormalTextRun SCXW186263686 BCX0\">for\u00e7a<\/span><span class=\"NormalTextRun SCXW186263686 BCX0\"> a <\/span><span class=\"NormalTextRun SCXW186263686 BCX0\">Espanya<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span class=\"TextRun SCXW31469167 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW31469167 BCX0\">En un <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">context<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\"> cultural <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">molt<\/span> <span class=\"NormalTextRun SCXW31469167 BCX0\">diferent<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\"> al <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">dels<\/span> <span class=\"NormalTextRun SCXW31469167 BCX0\">Estats<\/span> <span class=\"NormalTextRun SCXW31469167 BCX0\">Units<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">, <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">Nextdoor<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">, la plataforma <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">nord<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">-americana que <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">connecta<\/span> <span class=\"NormalTextRun SCXW31469167 BCX0\">ve\u00efns<\/span> <span class=\"NormalTextRun SCXW31469167 BCX0\">dins<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\"> del <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">mateix<\/span> <span class=\"NormalTextRun SCXW31469167 BCX0\">barri<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">, es va <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">associar<\/span> <span class=\"NormalTextRun SCXW31469167 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\"> LF <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">Channel<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\"> per al <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">seu<\/span> <span class=\"NormalTextRun SCXW31469167 BCX0\">llan\u00e7ament<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\"> a <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">Espanya<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">. En <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">nom\u00e9s<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\"> un <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">any<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">, <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">Nextdoor<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\"> va <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">passar<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\"> de ser una marca <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">completament<\/span> <span class=\"NormalTextRun SCXW31469167 BCX0\">desconeguda<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\"> a consolidar-se <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">com<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\"> el <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">punt<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\"> de <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">trobada<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\"> digital de les <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">comunitats<\/span> <span class=\"NormalTextRun SCXW31469167 BCX0\">locals<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\"> a <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">tot<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\"> el pa\u00eds. La <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">r\u00e0pida<\/span> <span class=\"NormalTextRun SCXW31469167 BCX0\">incorporaci\u00f3<\/span> <span class=\"NormalTextRun SCXW31469167 BCX0\">d\u2019usuaris<\/span> <span class=\"NormalTextRun SCXW31469167 BCX0\">va<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\"> proporcionar un <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">impuls<\/span> <span class=\"NormalTextRun SCXW31469167 BCX0\">immediat<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\"> i <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">va<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\"> establir les bases per a un <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">creixement<\/span> <span class=\"NormalTextRun SCXW31469167 BCX0\">sostingut<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\"> a <\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">llarg<\/span> <span class=\"NormalTextRun SCXW31469167 BCX0\">termini<\/span><span class=\"NormalTextRun SCXW31469167 BCX0\">.<\/span><\/span><span class=\"EOP SCXW31469167 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h3>REPTE<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p><span class=\"TextRun SCXW51026119 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51026119 BCX0\">Nextdoor<\/span> <span class=\"NormalTextRun SCXW51026119 BCX0\">va<\/span><span class=\"NormalTextRun SCXW51026119 BCX0\"> arribar a <\/span><span class=\"NormalTextRun SCXW51026119 BCX0\">Espanya<\/span> <span class=\"NormalTextRun SCXW51026119 BCX0\">sense<\/span> <span class=\"NormalTextRun SCXW51026119 BCX0\">reconeixement<\/span><span class=\"NormalTextRun SCXW51026119 BCX0\"> de marca, <\/span><span class=\"NormalTextRun SCXW51026119 BCX0\">sense<\/span> <span class=\"NormalTextRun SCXW51026119 BCX0\">usuaris<\/span> <span class=\"NormalTextRun SCXW51026119 BCX0\">actius<\/span><span class=\"NormalTextRun SCXW51026119 BCX0\"> i <\/span><span class=\"NormalTextRun SCXW51026119 BCX0\">sense<\/span> <span class=\"NormalTextRun SCXW51026119 BCX0\">aliances<\/span> <span class=\"NormalTextRun SCXW51026119 BCX0\">locals<\/span><span class=\"NormalTextRun SCXW51026119 BCX0\">. El repte <\/span><span class=\"NormalTextRun SCXW51026119 BCX0\">consistia<\/span><span class=\"NormalTextRun SCXW51026119 BCX0\"> a generar <\/span><span class=\"NormalTextRun SCXW51026119 BCX0\">confian\u00e7a<\/span><span class=\"NormalTextRun SCXW51026119 BCX0\"> i <\/span><span class=\"NormalTextRun SCXW51026119 BCX0\">visibilitat<\/span><span class=\"NormalTextRun SCXW51026119 BCX0\"> en un <\/span><span class=\"NormalTextRun SCXW51026119 BCX0\">mercat<\/span> <span class=\"NormalTextRun SCXW51026119 BCX0\">saturat<\/span> <span class=\"NormalTextRun SCXW51026119 BCX0\">d\u2019aplicacions<\/span><span class=\"NormalTextRun SCXW51026119 BCX0\">, <\/span><span class=\"NormalTextRun SCXW51026119 BCX0\">tot<\/span> <span class=\"NormalTextRun SCXW51026119 BCX0\">adaptant<\/span><span class=\"NormalTextRun SCXW51026119 BCX0\"> la <\/span><span class=\"NormalTextRun SCXW51026119 BCX0\">proposta<\/span><span class=\"NormalTextRun SCXW51026119 BCX0\"> de valor a la cultura de <\/span><span class=\"NormalTextRun SCXW51026119 BCX0\">barri<\/span> <span class=\"NormalTextRun SCXW51026119 BCX0\">espanyola<\/span><span class=\"NormalTextRun SCXW51026119 BCX0\">. <\/span><span class=\"NormalTextRun SCXW51026119 BCX0\">L\u2019objectiu<\/span><span class=\"NormalTextRun SCXW51026119 BCX0\"> era demostrar que <\/span><span class=\"NormalTextRun SCXW51026119 BCX0\">Nextdoor<\/span> <span class=\"NormalTextRun SCXW51026119 BCX0\">podia<\/span> <span class=\"NormalTextRun SCXW51026119 BCX0\">connectar<\/span><span class=\"NormalTextRun SCXW51026119 BCX0\"> persones <\/span><span class=\"NormalTextRun SCXW51026119 BCX0\">reals<\/span><span class=\"NormalTextRun SCXW51026119 BCX0\"> en <\/span><span class=\"NormalTextRun SCXW51026119 BCX0\">comunitats<\/span> <span class=\"NormalTextRun SCXW51026119 BCX0\">reals<\/span><span class=\"NormalTextRun SCXW51026119 BCX0\">, activar <\/span><span class=\"NormalTextRun SCXW51026119 BCX0\">ve\u00efnats<\/span><span class=\"NormalTextRun SCXW51026119 BCX0\"> i impulsar <\/span><span class=\"NormalTextRun SCXW51026119 BCX0\">l\u2019adopci\u00f3<\/span> <span class=\"NormalTextRun SCXW51026119 BCX0\">primerenca<\/span> <span class=\"NormalTextRun SCXW51026119 BCX0\">necess\u00e0ria<\/span><span class=\"NormalTextRun SCXW51026119 BCX0\"> per <\/span><span class=\"NormalTextRun SCXW51026119 BCX0\">assolir<\/span><span class=\"NormalTextRun SCXW51026119 BCX0\"> la <\/span><span class=\"NormalTextRun SCXW51026119 BCX0\">massa<\/span><span class=\"NormalTextRun SCXW51026119 BCX0\"> cr\u00edtica i garantir un <\/span><span class=\"NormalTextRun SCXW51026119 BCX0\">creixement<\/span> <span class=\"NormalTextRun SCXW51026119 BCX0\">sostingut<\/span><span class=\"NormalTextRun SCXW51026119 BCX0\">.<\/span><\/span><span class=\"EOP SCXW51026119 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h3>ESTRAT\u00c8GIA<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span class=\"TextRun SCXW144233354 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW144233354 BCX0\">Nextdoor<\/span> <span class=\"NormalTextRun SCXW144233354 BCX0\">va<\/span><span class=\"NormalTextRun SCXW144233354 BCX0\"> arribar a <\/span><span class=\"NormalTextRun SCXW144233354 BCX0\">Espanya<\/span> <span class=\"NormalTextRun SCXW144233354 BCX0\">sense<\/span> <span class=\"NormalTextRun SCXW144233354 BCX0\">reconeixement<\/span><span class=\"NormalTextRun SCXW144233354 BCX0\"> de marca, <\/span><span class=\"NormalTextRun SCXW144233354 BCX0\">sense<\/span> <span class=\"NormalTextRun SCXW144233354 BCX0\">usuaris<\/span> <span class=\"NormalTextRun SCXW144233354 BCX0\">actius<\/span><span class=\"NormalTextRun SCXW144233354 BCX0\"> i <\/span><span class=\"NormalTextRun SCXW144233354 BCX0\">sense<\/span> <span class=\"NormalTextRun SCXW144233354 BCX0\">aliances<\/span> <span class=\"NormalTextRun SCXW144233354 BCX0\">locals<\/span><span class=\"NormalTextRun SCXW144233354 BCX0\">. El repte <\/span><span class=\"NormalTextRun SCXW144233354 BCX0\">consistia<\/span><span class=\"NormalTextRun SCXW144233354 BCX0\"> a generar <\/span><span class=\"NormalTextRun SCXW144233354 BCX0\">confian\u00e7a<\/span><span class=\"NormalTextRun SCXW144233354 BCX0\"> i <\/span><span class=\"NormalTextRun SCXW144233354 BCX0\">visibilitat<\/span><span class=\"NormalTextRun SCXW144233354 BCX0\"> en un <\/span><span class=\"NormalTextRun SCXW144233354 BCX0\">mercat<\/span> <span class=\"NormalTextRun SCXW144233354 BCX0\">saturat<\/span> <span class=\"NormalTextRun SCXW144233354 BCX0\">d\u2019aplicacions<\/span><span class=\"NormalTextRun SCXW144233354 BCX0\">, <\/span><span class=\"NormalTextRun SCXW144233354 BCX0\">tot<\/span> <span class=\"NormalTextRun SCXW144233354 BCX0\">adaptant<\/span><span class=\"NormalTextRun SCXW144233354 BCX0\"> la <\/span><span class=\"NormalTextRun SCXW144233354 BCX0\">proposta<\/span><span class=\"NormalTextRun SCXW144233354 BCX0\"> de valor a la cultura de <\/span><span class=\"NormalTextRun SCXW144233354 BCX0\">barri<\/span> <span class=\"NormalTextRun SCXW144233354 BCX0\">espanyola<\/span><span class=\"NormalTextRun SCXW144233354 BCX0\">. <\/span><span class=\"NormalTextRun SCXW144233354 BCX0\">L\u2019objectiu<\/span><span class=\"NormalTextRun SCXW144233354 BCX0\"> era demostrar que <\/span><span class=\"NormalTextRun SCXW144233354 BCX0\">Nextdoor<\/span> <span class=\"NormalTextRun SCXW144233354 BCX0\">podia<\/span> <span class=\"NormalTextRun SCXW144233354 BCX0\">connectar<\/span><span class=\"NormalTextRun SCXW144233354 BCX0\"> persones <\/span><span class=\"NormalTextRun SCXW144233354 BCX0\">reals<\/span><span class=\"NormalTextRun SCXW144233354 BCX0\"> en <\/span><span class=\"NormalTextRun SCXW144233354 BCX0\">comunitats<\/span> <span class=\"NormalTextRun SCXW144233354 BCX0\">reals<\/span><span class=\"NormalTextRun SCXW144233354 BCX0\">, activar <\/span><span class=\"NormalTextRun SCXW144233354 BCX0\">ve\u00efnats<\/span><span class=\"NormalTextRun SCXW144233354 BCX0\"> i impulsar <\/span><span class=\"NormalTextRun SCXW144233354 BCX0\">l\u2019adopci\u00f3<\/span> <span class=\"NormalTextRun SCXW144233354 BCX0\">primerenca<\/span> <span class=\"NormalTextRun SCXW144233354 BCX0\">necess\u00e0ria<\/span><span class=\"NormalTextRun SCXW144233354 BCX0\"> per <\/span><span class=\"NormalTextRun SCXW144233354 BCX0\">assolir<\/span><span class=\"NormalTextRun SCXW144233354 BCX0\"> la <\/span><span class=\"NormalTextRun SCXW144233354 BCX0\">massa<\/span><span class=\"NormalTextRun SCXW144233354 BCX0\"> cr\u00edtica i garantir un <\/span><span class=\"NormalTextRun SCXW144233354 BCX0\">creixement<\/span> <span class=\"NormalTextRun SCXW144233354 BCX0\">sostingut<\/span><span class=\"NormalTextRun SCXW144233354 BCX0\">.<\/span><\/span><span class=\"EOP SCXW144233354 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; make_equal=\u00bbon\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||10px||false|false\u00bb custom_padding_tablet=\u00bb||0px||false|false\u00bb custom_padding_phone=\u00bb||0px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.24.3&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f6f6f6&#8243; custom_padding=\u00bb40px|40px|40px|40px|true|true\u00bb custom_padding_tablet=\u00bb30px|30px|30px|30px|true|true\u00bb custom_padding_phone=\u00bb20px|20px|20px|20px|true|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_objetivo.png\u00bb title_text=\u00bbicono_objetivo\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb max_width=\u00bb120px\u00bb max_height=\u00bb200px\u00bb custom_margin=\u00bb||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bb_initial\u00bb header_6_font=\u00bbInter|700||on|||||\u00bb header_6_text_color=\u00bb#000000&#8243; header_6_font_size=\u00bb16px\u00bb header_6_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbcenter\u00bb header_6_font_size_tablet=\u00bb15px\u00bb header_6_font_size_phone=\u00bb14px\u00bb header_6_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h6>Fase 1<\/h6>\n<h3><span class=\"TextRun SCXW84123097 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW84123097 BCX0\">Llan\u00e7ament<\/span><span class=\"NormalTextRun SCXW84123097 BCX0\">: <\/span><span class=\"NormalTextRun SCXW84123097 BCX0\">notorietat<\/span><span class=\"NormalTextRun SCXW84123097 BCX0\">, <\/span><span class=\"NormalTextRun SCXW84123097 BCX0\">credibilitat<\/span><span class=\"NormalTextRun SCXW84123097 BCX0\"> i primeres <\/span><span class=\"NormalTextRun SCXW84123097 BCX0\">comunitats<\/span><\/span><span class=\"EOP SCXW84123097 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bb_initial\u00bb text_font=\u00bbInter||||||||\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb text_orientation=\u00bbcenter\u00bb text_font_size_tablet=\u00bb15px\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<ul>\n<li><span data-contrast=\"auto\">Presentaci\u00f3 de la plataforma a mitjans nacionals, regionals i de lifestyle.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Missatge clau: \u201cel Facebook dels ve\u00efnats.<\/span><\/li>\n<li><span data-contrast=\"auto\">Hist\u00f2ries locals centrades en proximitat, comunitat i solidaritat.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Entrevistes amb portaveus clau de l\u2019empresa.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Activacions presencials als barris per fomentar l\u2019adopci\u00f3 inicial.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\"><strong>Objectiu:<\/strong> generar notorietat inicial i posicionar Nextdoor com una plataforma fiable i \u00fatil per als ve\u00efns espanyols.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.24.3&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbgcid-ee89fd9f-afc5-4939-817c-0a17ac90288c\u00bb custom_padding=\u00bb40px|40px|40px|40px|true|true\u00bb custom_padding_tablet=\u00bb30px|30px|30px|30px|true|true\u00bb custom_padding_phone=\u00bb20px|20px|20px|20px|true|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb global_colors_info=\u00bb{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}\u00bb][et_pb_image src=\u00bbhttps:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_calidad.png\u00bb title_text=\u00bbicono_calidad\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb max_width=\u00bb120px\u00bb max_height=\u00bb200px\u00bb custom_margin=\u00bb||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bb_initial\u00bb header_6_font=\u00bbInter|700||on|||||\u00bb header_6_text_color=\u00bb#000000&#8243; header_6_font_size=\u00bb16px\u00bb header_6_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbcenter\u00bb header_6_font_size_tablet=\u00bb15px\u00bb header_6_font_size_phone=\u00bb14px\u00bb header_6_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h6>Fase 2<\/h6>\n<h3><span class=\"TextRun SCXW166757419 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW166757419 BCX0\">Sosteniment<\/span><span class=\"NormalTextRun SCXW166757419 BCX0\">: <\/span><span class=\"NormalTextRun SCXW166757419 BCX0\">engagement<\/span><span class=\"NormalTextRun SCXW166757419 BCX0\"> i <\/span><span class=\"NormalTextRun SCXW166757419 BCX0\">creixement<\/span> <span class=\"NormalTextRun SCXW166757419 BCX0\">org\u00e0nic<\/span><\/span><span class=\"EOP SCXW166757419 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bb_initial\u00bb text_font=\u00bbInter||||||||\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb text_orientation=\u00bbcenter\u00bb text_font_size_tablet=\u00bb15px\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<ul>\n<li>\u200b<span data-contrast=\"auto\">Campanyes per impulsar la participaci\u00f3 ve\u00efnal i l\u2019activitat comunit\u00e0ria.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Desenvolupament d\u2019aliances estrat\u00e8giques amb institucions i partners locals.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Storytelling basat en hist\u00f2ries reals de ve\u00efns i barris.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Amplificaci\u00f3 de la cobertura a mitjans i xarxes socials.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Col\u00b7laboraci\u00f3 amb influencers locals per refor\u00e7ar l\u2019engagement.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\"><strong>Objectiu:<\/strong> transformar la visibilitat inicial en engagement i l\u2019engagement en creixement org\u00e0nic sostingut.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb40px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>RESULTATS<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_number_counter title=\u00bbArticles en mitjans \u00bb number=\u00bb+300&#8243; percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb number_font_size=\u00bb76px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_number_counter title=\u00bbImpactes medi\u00e0tics\u00bb number=\u00bb150 M\u00bb percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb number_font_size=\u00bb76px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_number_counter title=\u00bbEntrevistes amb portaveus\u00bb number=\u00bb+60&#8243; percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb number_font_size=\u00bb76px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span class=\"TextRun SCXW178509798 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178509798 BCX0\">La <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW178509798 BCX0\">campanya<\/span><span class=\"NormalTextRun SCXW178509798 BCX0\"> va <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW178509798 BCX0\">aconseguir<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW178509798 BCX0\">accelerar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW178509798 BCX0\">l\u2019adopci\u00f3<\/span><span class=\"NormalTextRun SCXW178509798 BCX0\">, activar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW178509798 BCX0\">comunitats<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW178509798 BCX0\">locals<\/span><span class=\"NormalTextRun SCXW178509798 BCX0\"> i posicionar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW178509798 BCX0\">Nextdoor<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW178509798 BCX0\">com<\/span><span class=\"NormalTextRun SCXW178509798 BCX0\"> la plataforma digital de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW178509798 BCX0\">refer\u00e8ncia<\/span><span class=\"NormalTextRun SCXW178509798 BCX0\"> per a la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW178509798 BCX0\">connexi\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW178509798 BCX0\">ve\u00efnal<\/span><span class=\"NormalTextRun SCXW178509798 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW178509798 BCX0\">Espanya<\/span><span class=\"NormalTextRun SCXW178509798 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW178509798 BCX0\">establint<\/span><span class=\"NormalTextRun SCXW178509798 BCX0\"> una base <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW178509798 BCX0\">s\u00f2lida<\/span><span class=\"NormalTextRun SCXW178509798 BCX0\"> per <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW178509798 BCX0\">al<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW178509798 BCX0\">creixement<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW178509798 BCX0\">sostingut<\/span><span class=\"NormalTextRun SCXW178509798 BCX0\">.<\/span><\/span><span class=\"EOP SCXW178509798 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; 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