{"id":2325,"date":"2023-01-16T16:09:55","date_gmt":"2023-01-16T15:09:55","guid":{"rendered":"https:\/\/lfchannel.com\/project\/appsflyer"},"modified":"2024-09-23T13:56:13","modified_gmt":"2024-09-23T11:56:13","slug":"appsflyer","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/ca\/project\/appsflyer\/","title":{"rendered":"AppsFlyer"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2022\/12\/appsflyer-web3.png” alt=”YNVOLVE” title_text=”appsflyer-web3″ force_fullwidth=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”60px” text_line_height=”1.2em” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”60px” text_font_size_phone=”40px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Estrat\u00e8gia de comunicaci\u00f3 B2B en el camp de<\/span>l m\u00e0rqueting m\u00f2bil<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

REPTE<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-120px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

AppsFlyer<\/span><\/span><\/strong>\u00a0<\/span>\u00e9s la plataforma d’atribuci\u00f3 m\u00f2bil i an\u00e0lisi de m\u00e0rqueting triada per marques l\u00edders de tot el m\u00f3n per a crear experi\u00e8ncies excepcionals. La companyia necessitava augmentar la seva visibilitat en el mercat espanyol.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

El principal repte de la companyia consistia a posicionar-se com a actor de refer\u00e8ncia en el competitiu ecosistema del m\u00e0rqueting m\u00f2bil, dins de la premsa generalista i especialitzada.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

ESTRAT\u00c8GIA<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

El nostre pla anual de relacions p\u00fabliques es centra en tres eixos: <\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||10px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”#f6f6f6″ custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_objetivo.png” title_text=”icono_objetivo” align=”center” _builder_version=”4.27.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Fase 1<\/h6>\n

Creaci\u00f3 de <\/span>contingut<\/span> educacional<\/span><\/span>\u00a0<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

La relaci\u00f3 amb periodistes de refer\u00e8ncia en l’\u00e0mbit del m\u00e0rqueting m\u00f2bil va ser clau per a anar introduint el discurs de la marca, adaptant conceptes com l’atribuci\u00f3 m\u00f2bil o la privacitat digital a un llenguatge m\u00e9s familiar.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/reunion-equipo.png” title_text=”reunion-equipo” align=”center” _builder_version=”4.27.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Fase 2<\/h6>\n

Accions de <\/span>thought<\/span> leadership<\/span><\/span>\u00a0<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

A trav\u00e9s d’activitats espec\u00edfiques de lideratge de pensament amb els portaveus de la marca,\u00a0<\/span>Appsflyer<\/span>\u00a0es va posicionar poc temps en el\u00a0top\u00a0of\u00a0<\/span>mind<\/span>\u00a0<\/span>dels periodistes especialitzats i els seus portaveus com a ponents autoritzats del sector.<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_prensa.png” title_text=”icono_prensa” align=”center” _builder_version=”4.27.0″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Fase 3<\/h6>\n

Traducci\u00f3 i localitzaci\u00f3 de contingut <\/span>corporatiu<\/span><\/span>\u00a0<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

En l\u00ednia amb la identitat els missatges de la marca,\u00a0LF\u00a0<\/span>Channel<\/span>\u00a0<\/span>va donar suport a la companyia localitzant els seus continguts corporatius al castell\u00e0 i aix\u00ed arribar als seus usuaris espanyols.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

RESULTATS<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

En dos anys…<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Entrevistes gestionades” number=”14″ percent_sign=”off” _builder_version=”4.27.0″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Notes de premsa enviades” number=”36″ percent_sign=”off” _builder_version=”4.27.0″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Articles en premsa” number=”+300″ percent_sign=”off” _builder_version=”4.27.0″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”D’audi\u00e8ncia ” number=”4,45B” percent_sign=”off” _builder_version=”4.27.0″ _module_preset=”default” title_font_size=”16px” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.19.3″ custom_padding=”0px||0px||true|” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.3″ _module_preset=”default” width=”90%” custom_padding=”21px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/AppsFlyer-MWC-2019_slide1.jpeg” title_text=”AppsFlyer-MWC-2019_slide1″ align=”center” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/01\/AppsFlyer_0567-4.png” title_text=”AppsFlyer_0567-4″ align=”center” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Estrat\u00e8gia de comunicaci\u00f3 B2B en el camp del m\u00e0rqueting m\u00f2bil\u00a0REPTEAppsFlyer\u00a0\u00e9s la plataforma d’atribuci\u00f3 m\u00f2bil i an\u00e0lisi de m\u00e0rqueting triada per marques l\u00edders de tot el m\u00f3n per a crear experi\u00e8ncies excepcionals. La companyia necessitava augmentar la seva visibilitat en el mercat espanyol.\u00a0El principal repte de la companyia consistia a posicionar-se com a actor de refer\u00e8ncia […]<\/p>\n","protected":false},"author":10,"featured_media":2091,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[87],"project_tag":[],"class_list":["post-2325","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-tecnologia-i-innovacio"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/2325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/comments?post=2325"}],"version-history":[{"count":3,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/2325\/revisions"}],"predecessor-version":[{"id":10014,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/2325\/revisions\/10014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media\/2091"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media?parent=2325"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project_category?post=2325"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project_tag?post=2325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}