{"id":10132,"date":"2024-10-10T09:18:26","date_gmt":"2024-10-10T07:18:26","guid":{"rendered":"https:\/\/lfchannel.com\/?post_type=project&#038;p=10132"},"modified":"2025-04-02T14:57:50","modified_gmt":"2025-04-02T12:57:50","slug":"mobvoi","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/ca\/project\/mobvoi\/","title":{"rendered":"MOBVOI"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbsection\u00bb _builder_version=\u00bb4.16&#8243; collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_4,3_4&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-100px||||false|false\u00bb custom_margin_tablet=\u00bb12px||||false|false\u00bb custom_margin_phone=\u00bb0px||||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/lfchannel.com\/wp-content\/uploads\/2024\/10\/logo_MOVBOI.jpg\u00bb alt=\u00bbYNVOLVE\u00bb title_text=\u00bblogo_MOVBOI\u00bb force_fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb20px||||false|false\u00bb custom_margin_tablet=\u00bb20px||||false|false\u00bb custom_margin_phone=\u00bb20px||||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb3_4&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb60px\u00bb text_line_height=\u00bb1.2em\u00bb custom_margin=\u00bb||20px||false|false\u00bb custom_margin_tablet=\u00bb||20px||false|false\u00bb custom_margin_phone=\u00bb||-80px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb text_font_size_tablet=\u00bb60px\u00bb text_font_size_phone=\u00bb40px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span class=\"NormalTextRun SCXW41309245 BCX0\">Incrementar el posicionament de marca en el mercat dels smartwatches en temps r\u00e8cord><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-100px||||false|false\u00bb custom_margin_tablet=\u00bb12px||||false|false\u00bb custom_margin_phone=\u00bb0px||||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||20px||false|false\u00bb custom_margin_tablet=\u00bb||20px||false|false\u00bb custom_margin_phone=\u00bb||-80px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>EL REPTE<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-120px||||false|false\u00bb custom_margin_tablet=\u00bb0px||||false|false\u00bb custom_margin_phone=\u00bb0px||||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span class=\"TextRun SCXW185357477 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW185357477 BCX0\">Mobvoi, una companyia asi\u00e0tica l\u00edder en el sector de la intel\u00b7lig\u00e8ncia artificial (IA) generativa, va llan\u00e7ar al mercat espanyol el seu nou smartwatch, el TicWatch Pro 5. La companyia desitjava donar a con\u00e8ixer aquest dispositiu en la premsa espanyola en un temps molt breu, tan sols 3 mesos, amb l&#8217;objectiu d&#8217;incrementar les seves vendes exponencialment i de manera r\u00e0pida.<\/span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span class=\"TextRun SCXW185357477 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW185357477 BCX0\">En un mercat tan competitiu com el dels smartwatches, amb altres marques molt ben posicionades, el desafiament era col\u00b7locar el TicWatch Pro 5 com una de les millors opcions disponibles. LF Channel va acceptar el repte i va posar en marxa una campanya de comunicaci\u00f3 que va aconseguir un gran \u00e8xit.<\/span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>ESTRAT\u00c8GIA<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-30px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">LF Channel va desenvolupar una estrat\u00e8gia de comunicaci\u00f3 integral, basada en tres pilars clau:<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; make_equal=\u00bbon\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||10px||false|false\u00bb custom_padding_tablet=\u00bb||0px||false|false\u00bb custom_padding_phone=\u00bb||0px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.24.3&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f6f6f6&#8243; custom_padding=\u00bb40px|40px|40px|40px|true|true\u00bb custom_padding_tablet=\u00bb30px|30px|30px|30px|true|true\u00bb custom_padding_phone=\u00bb20px|20px|20px|20px|true|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_prensa.png\u00bb title_text=\u00bbicono_prensa\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb max_width=\u00bb120px\u00bb max_height=\u00bb200px\u00bb custom_margin=\u00bb||30px||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bb_initial\u00bb header_6_font=\u00bbInter|700||on|||||\u00bb header_6_text_color=\u00bb#000000&#8243; header_6_font_size=\u00bb16px\u00bb header_6_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbcenter\u00bb hover_enabled=\u00bb0&#8243; header_6_font_size_tablet=\u00bb15px\u00bb header_6_font_size_phone=\u00bb14px\u00bb header_6_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h6>Fase 1<\/h6>\n<h3><span class=\"NormalTextRun SCXW79035400 BCX0\">Contingut per a premsa<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bb_initial\u00bb text_font=\u00bbInter||||||||\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb text_orientation=\u00bbcenter\u00bb hover_enabled=\u00bb0&#8243; text_font_size_tablet=\u00bb15px\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Elaboraci\u00f3 de continguts per a premsa amb detalls i instruccions sobre les caracter\u00edstiques i beneficis del TicWatch Pro 5, enfocada a destacar la seva innovaci\u00f3 i rellev\u00e0ncia en el mercat espanyol.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.24.3&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbgcid-ee89fd9f-afc5-4939-817c-0a17ac90288c\u00bb custom_padding=\u00bb40px|40px|40px|40px|true|true\u00bb custom_padding_tablet=\u00bb30px|30px|30px|30px|true|true\u00bb custom_padding_phone=\u00bb20px|20px|20px|20px|true|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb global_colors_info=\u00bb{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}\u00bb][et_pb_image src=\u00bbhttps:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icon_entrevista.png\u00bb title_text=\u00bbicon_entrevista\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb max_width=\u00bb120px\u00bb max_height=\u00bb200px\u00bb custom_margin=\u00bb||30px||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bb_initial\u00bb header_6_font=\u00bbInter|700||on|||||\u00bb header_6_text_color=\u00bb#000000&#8243; header_6_font_size=\u00bb16px\u00bb header_6_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbcenter\u00bb hover_enabled=\u00bb0&#8243; header_6_font_size_tablet=\u00bb15px\u00bb header_6_font_size_phone=\u00bb14px\u00bb header_6_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h6>Fase 2<\/h6>\n<h3><span class=\"TextRun MacChromeBold SCXW136926596 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW136926596 BCX0\">Relacions amb mitjans<\/span><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bb_initial\u00bb text_font=\u00bbInter||||||||\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb text_orientation=\u00bbcenter\u00bb text_font_size_tablet=\u00bb15px\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u00a0Seguiment exhaustiu per part de l&#8217;equip de LF Channel per a comen\u00e7ar i afermar relacions amb la premsa espanyola en el curt per\u00edode de 3 mesos.<br \/>\n.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.24.3&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbgcid-ee89fd9f-afc5-4939-817c-0a17ac90288c\u00bb custom_padding=\u00bb40px|40px|40px|40px|true|true\u00bb custom_padding_tablet=\u00bb30px|30px|30px|30px|true|true\u00bb custom_padding_phone=\u00bb20px|20px|20px|20px|true|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb global_colors_info=\u00bb{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}\u00bb][et_pb_image src=\u00bbhttps:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_objetivo.png\u00bb title_text=\u00bbicono_objetivo\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb max_width=\u00bb120px\u00bb max_height=\u00bb200px\u00bb custom_margin=\u00bb||30px||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bb_initial\u00bb header_6_font=\u00bbInter|700||on|||||\u00bb header_6_text_color=\u00bb#000000&#8243; header_6_font_size=\u00bb16px\u00bb header_6_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbcenter\u00bb hover_enabled=\u00bb0&#8243; header_6_font_size_tablet=\u00bb15px\u00bb header_6_font_size_phone=\u00bb14px\u00bb header_6_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h6>Fase 3<\/h6>\n<h3>Prova del producte<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bb_initial\u00bb text_font=\u00bbInter||||||||\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb text_orientation=\u00bbcenter\u00bb hover_enabled=\u00bb0&#8243; text_font_size_tablet=\u00bb15px\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Tota la campanya va girar entorn de la gesti\u00f3 de reviews, perqu\u00e8 els periodistes espanyols comprovessin per ells mateixos el funcionament i caracter\u00edstiques del dispositiu. Es va posar en marxa una campanya de reviews massiva, aconseguint a gaireb\u00e9 tots els periodistes especialitzats en aquest \u00e0mbit a Espanya. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb40px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>RESULTATS<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_number_counter title=\u00bbImpactes en premsa en nom\u00e9s 3 mesos\u00bb number=\u00bb+110&#8243; percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb number_font_size=\u00bb76px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_number_counter title=\u00bb Reviews gestionades en mitjans generalistes, B2C i lifestyle\u00bb number=\u00bb31&#8243; percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb number_font_size=\u00bb76px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_number_counter title=\u00bbAudi\u00e8ncia aconseguida\u00bb number=\u00bb+610 M\u00bb percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb number_font_size=\u00bb76px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb90%\u00bb custom_padding=\u00bb21px|||||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.19.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/lfchannel.com\/wp-content\/uploads\/2024\/10\/Lifestyle-1.jpg\u00bb alt=\u00bbnokia\u00bb title_text=\u00bbLifestyle-1&#8243; align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.19.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/lfchannel.com\/wp-content\/uploads\/2024\/10\/Mobvoi_Imagen_TicWatch-Pro-5.jpg\u00bb alt=\u00bbnokia\u00bb title_text=\u00bbMobvoi_Imagen_TicWatch Pro 5&#8243; align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb90%\u00bb custom_padding=\u00bb21px|||||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.19.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/lfchannel.com\/wp-content\/uploads\/2024\/10\/Tilt.png\u00bb alt=\u00bbnokia\u00bb title_text=\u00bbTilt\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.19.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/lfchannel.com\/wp-content\/uploads\/2024\/10\/TicWatch-Pro-5-explosive-with-Snapdragon.png\u00bb alt=\u00bbnokia\u00bb title_text=\u00bbTicWatch Pro 5-explosive with Snapdragon\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Incrementar el posicionament de marca en el mercat dels smartwatches en temps r\u00e8cord>EL REPTEMobvoi, una companyia asi\u00e0tica l\u00edder en el sector de la intel\u00b7lig\u00e8ncia artificial (IA) generativa, va llan\u00e7ar al mercat espanyol el seu nou smartwatch, el TicWatch Pro 5. La companyia desitjava donar a con\u00e8ixer aquest dispositiu en la premsa espanyola en un temps [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":10099,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" admin_label=\"section\" _builder_version=\"4.16\" collapsed=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_4,3_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"-100px||||false|false\" custom_margin_tablet=\"12px||||false|false\" custom_margin_phone=\"0px||||false|false\" custom_margin_last_edited=\"on|desktop\" global_colors_info=\"{}\"][et_pb_column type=\"1_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/10\/logo_MOVBOI.jpg\" alt=\"YNVOLVE\" title_text=\"logo_MOVBOI\" force_fullwidth=\"on\" _builder_version=\"4.27.0\" _module_preset=\"default\" custom_margin=\"20px||||false|false\" custom_margin_tablet=\"20px||||false|false\" custom_margin_phone=\"20px||||false|false\" custom_margin_last_edited=\"on|desktop\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"Montserrat|700|||||||\" text_text_color=\"#000000\" text_font_size=\"60px\" text_line_height=\"1.2em\" custom_margin=\"||20px||false|false\" custom_margin_tablet=\"||20px||false|false\" custom_margin_phone=\"||-80px||false|false\" custom_margin_last_edited=\"on|phone\" text_font_size_tablet=\"60px\" text_font_size_phone=\"40px\" text_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]<p><span class=\"NormalTextRun SCXW41309245 BCX0\">Incrementar el posicionamiento de marca en el mercado de los smartwatches en tiempo r\u00e9cord<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"-100px||||false|false\" custom_margin_tablet=\"12px||||false|false\" custom_margin_phone=\"0px||||false|false\" custom_margin_last_edited=\"on|desktop\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" custom_margin=\"||20px||false|false\" custom_margin_tablet=\"||20px||false|false\" custom_margin_phone=\"||-80px||false|false\" custom_margin_last_edited=\"on|phone\" global_colors_info=\"{}\"]<h3>RETO<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"-120px||||false|false\" custom_margin_tablet=\"0px||||false|false\" custom_margin_phone=\"0px||||false|false\" custom_margin_last_edited=\"on|tablet\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" custom_margin=\"||20px||false|false\" global_colors_info=\"{}\"]<p><span class=\"TextRun SCXW185357477 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW185357477 BCX0\">Mobvoi, una compa\u00f1\u00eda asi\u00e1tica l\u00edder en el sector de la inteligencia artificial (IA) generativa, lanz\u00f3 al mercado espa\u00f1ol su nuevo smartwatch, el TicWatch Pro 5. La compa\u00f1\u00eda deseaba dar a conocer este dispositivo en la prensa espa\u00f1ola en un tiempo muy breve, tan solo 3 meses, con el objetivo de incrementar sus ventas exponencialmente y de manera r\u00e1pida.<\/span><\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" custom_margin=\"||20px||false|false\" global_colors_info=\"{}\"]<p><span class=\"TextRun SCXW185357477 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW185357477 BCX0\">En un mercado tan competitivo como el de los smartwatches, con otras marcas muy bien posicionadas, el desaf\u00edo era colocar el TicWatch Pro 5 como una de las mejores opciones disponibles. LF Channel acept\u00f3 el reto y puso en marcha una campa\u00f1a de comunicaci\u00f3n que alcanz\u00f3 un gran \u00e9xito.<\/span><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<h3>ESTRATEGIA<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"-30px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<p><span style=\"font-weight: 400;\">LF Channel desarroll\u00f3 una estrategia de comunicaci\u00f3n integral, basada en tres pilares clave:<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" use_custom_gutter=\"on\" gutter_width=\"2\" make_equal=\"on\" custom_padding_last_edited=\"on|desktop\" _builder_version=\"4.25.0\" _module_preset=\"default\" custom_padding=\"||10px||false|false\" custom_padding_tablet=\"||0px||false|false\" custom_padding_phone=\"||0px||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.24.3\" _module_preset=\"default\" background_color=\"#f6f6f6\" custom_padding=\"40px|40px|40px|40px|true|true\" custom_padding_tablet=\"30px|30px|30px|30px|true|true\" custom_padding_phone=\"20px|20px|20px|20px|true|true\" custom_padding_last_edited=\"on|phone\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_objetivo.png\" title_text=\"icono_objetivo\" align=\"center\" _builder_version=\"4.27.0\" _module_preset=\"default\" max_width=\"120px\" max_height=\"200px\" custom_margin=\"||30px||false|false\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"_initial\" header_6_font=\"Inter|700||on|||||\" header_6_text_color=\"#000000\" header_6_font_size=\"16px\" header_6_line_height=\"1.4em\" text_orientation=\"center\" header_6_font_size_tablet=\"15px\" header_6_font_size_phone=\"14px\" header_6_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<h6>Fase 1<\/h6>\r\n<h3>Prueba del pruducto<\/h3>[\/et_pb_text][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"_initial\" text_font=\"Inter||||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" text_orientation=\"center\" text_font_size_tablet=\"15px\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Toda la campa\u00f1a gir\u00f3 en torno a la gesti\u00f3n de reviews, para que los periodistas espa\u00f1oles comprobasen por ellos mismos el funcionamiento y caracter\u00edsticas del dispositivo. Se puso en marcha una campa\u00f1a de reviews masiva, alcanzando a casi todos los periodistas especializados en este \u00e1mbito en Espa\u00f1a. <\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.24.3\" _module_preset=\"default\" background_color=\"gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c\" custom_padding=\"40px|40px|40px|40px|true|true\" custom_padding_tablet=\"30px|30px|30px|30px|true|true\" custom_padding_phone=\"20px|20px|20px|20px|true|true\" custom_padding_last_edited=\"on|phone\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_prensa.png\" title_text=\"icono_prensa\" align=\"center\" _builder_version=\"4.25.0\" _module_preset=\"default\" max_width=\"120px\" max_height=\"200px\" custom_margin=\"||30px||false|false\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"_initial\" header_6_font=\"Inter|700||on|||||\" header_6_text_color=\"#000000\" header_6_font_size=\"16px\" header_6_line_height=\"1.4em\" text_orientation=\"center\" header_6_font_size_tablet=\"15px\" header_6_font_size_phone=\"14px\" header_6_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<h6>Fase 2<\/h6>\r\n<h3><span class=\"NormalTextRun SCXW79035400 BCX0\">Contenido para prensa<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"_initial\" text_font=\"Inter||||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" text_orientation=\"center\" text_font_size_tablet=\"15px\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Elaboraci\u00f3n de contenidos para prensa con detalles e instrucciones sobre las caracter\u00edsticas y beneficios del TicWatch Pro 5, enfocada en destacar su innovaci\u00f3n y relevancia en el mercado espa\u00f1ol.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.24.3\" _module_preset=\"default\" background_color=\"gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c\" custom_padding=\"40px|40px|40px|40px|true|true\" custom_padding_tablet=\"30px|30px|30px|30px|true|true\" custom_padding_phone=\"20px|20px|20px|20px|true|true\" custom_padding_last_edited=\"on|phone\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icon_entrevista.png\" title_text=\"icon_entrevista\" align=\"center\" _builder_version=\"4.25.0\" _module_preset=\"default\" max_width=\"120px\" max_height=\"200px\" custom_margin=\"||30px||false|false\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"_initial\" header_6_font=\"Inter|700||on|||||\" header_6_text_color=\"#000000\" header_6_font_size=\"16px\" header_6_line_height=\"1.4em\" text_orientation=\"center\" header_6_font_size_tablet=\"15px\" header_6_font_size_phone=\"14px\" header_6_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<h6>Fase 3<\/h6>\r\n<h3><span class=\"TextRun MacChromeBold SCXW136926596 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW136926596 BCX0\">Relaciones con medios<\/span><\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"_initial\" text_font=\"Inter||||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" text_orientation=\"center\" text_font_size_tablet=\"15px\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u00a0Seguimiento exhaustivo por parte del equipo de LF Channel para comenzar y afianzar relaciones con la prensa espa\u00f1ola en el corto periodo de 3 meses.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"40px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<h3>RESULTADOS<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_number_counter title=\"Impactos en prensa en solo 3 meses\" number=\"+110\" percent_sign=\"off\" _builder_version=\"4.27.0\" _module_preset=\"default\" number_font_size=\"76px\" global_colors_info=\"{}\"][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_number_counter title=\" Reviews gestionadas en medios generalistas, B2C y lifestyle\" number=\"31\" percent_sign=\"off\" _builder_version=\"4.27.0\" _module_preset=\"default\" number_font_size=\"76px\" global_colors_info=\"{}\"][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_number_counter title=\"Presencia constante en publicaciones l\u00edderes de la prensa espa\u00f1ola en los sectores generalistas, de tecnolog\u00eda y lifestyle.\" number=\"\u221e\" percent_sign=\"off\" _builder_version=\"4.27.0\" _module_preset=\"default\" number_font_size=\"76px\" global_colors_info=\"{}\"][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.25.0\" _module_preset=\"default\" collapsed=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" gutter_width=\"2\" _builder_version=\"4.27.0\" _module_preset=\"default\" width=\"90%\" custom_padding=\"21px|||||\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.19.3\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/10\/Lifestyle-1.jpg\" alt=\"nokia\" title_text=\"Lifestyle-1\" align=\"center\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.19.3\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/10\/Mobvoi_Imagen_TicWatch-Pro-5.jpg\" alt=\"nokia\" title_text=\"Mobvoi_Imagen_TicWatch Pro 5\" align=\"center\" 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