{"id":10132,"date":"2024-10-10T09:18:26","date_gmt":"2024-10-10T07:18:26","guid":{"rendered":"https:\/\/lfchannel.com\/?post_type=project&p=10132"},"modified":"2025-04-02T14:57:50","modified_gmt":"2025-04-02T12:57:50","slug":"mobvoi","status":"publish","type":"project","link":"https:\/\/lfchannel.com\/ca\/project\/mobvoi\/","title":{"rendered":"MOBVOI"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/10\/logo_MOVBOI.jpg” alt=”YNVOLVE” title_text=”logo_MOVBOI” force_fullwidth=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”20px||||false|false” custom_margin_tablet=”20px||||false|false” custom_margin_phone=”20px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”60px” text_line_height=”1.2em” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”60px” text_font_size_phone=”40px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Incrementar el posicionament de marca en el mercat dels smartwatches en temps r\u00e8cord><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_margin_tablet=”12px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||-80px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

EL REPTE<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-120px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

Mobvoi, una companyia asi\u00e0tica l\u00edder en el sector de la intel\u00b7lig\u00e8ncia artificial (IA) generativa, va llan\u00e7ar al mercat espanyol el seu nou smartwatch, el TicWatch Pro 5. La companyia desitjava donar a con\u00e8ixer aquest dispositiu en la premsa espanyola en un temps molt breu, tan sols 3 mesos, amb l’objectiu d’incrementar les seves vendes exponencialment i de manera r\u00e0pida.<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

En un mercat tan competitiu com el dels smartwatches, amb altres marques molt ben posicionades, el desafiament era col\u00b7locar el TicWatch Pro 5 com una de les millors opcions disponibles. LF Channel va acceptar el repte i va posar en marxa una campanya de comunicaci\u00f3 que va aconseguir un gran \u00e8xit.<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

ESTRAT\u00c8GIA<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

LF Channel va desenvolupar una estrat\u00e8gia de comunicaci\u00f3 integral, basada en tres pilars clau:<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||10px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”#f6f6f6″ custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_prensa.png” title_text=”icono_prensa” align=”center” _builder_version=”4.27.2″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.2″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” hover_enabled=”0″ header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Fase 1<\/h6>\n

Contingut per a premsa<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Elaboraci\u00f3 de continguts per a premsa amb detalls i instruccions sobre les caracter\u00edstiques i beneficis del TicWatch Pro 5, enfocada a destacar la seva innovaci\u00f3 i rellev\u00e0ncia en el mercat espanyol.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icon_entrevista.png” title_text=”icon_entrevista” align=”center” _builder_version=”4.27.2″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.2″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” hover_enabled=”0″ header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Fase 2<\/h6>\n

Relacions amb mitjans<\/span><\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

\u00a0Seguiment exhaustiu per part de l’equip de LF Channel per a comen\u00e7ar i afermar relacions amb la premsa espanyola en el curt per\u00edode de 3 mesos.
\n.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_objetivo.png” title_text=”icono_objetivo” align=”center” _builder_version=”4.27.2″ _module_preset=”default” max_width=”120px” max_height=”200px” custom_margin=”||30px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.2″ _module_preset=”_initial” header_6_font=”Inter|700||on|||||” header_6_text_color=”#000000″ header_6_font_size=”16px” header_6_line_height=”1.4em” text_orientation=”center” hover_enabled=”0″ header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Fase 3<\/h6>\n

Prova del producte<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”_initial” text_font=”Inter||||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Tota la campanya va girar entorn de la gesti\u00f3 de reviews, perqu\u00e8 els periodistes espanyols comprovessin per ells mateixos el funcionament i caracter\u00edstiques del dispositiu. Es va posar en marxa una campanya de reviews massiva, aconseguint a gaireb\u00e9 tots els periodistes especialitzats en aquest \u00e0mbit a Espanya. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

RESULTATS<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Impactes en premsa en nom\u00e9s 3 mesos” number=”+110″ percent_sign=”off” _builder_version=”4.27.0″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=” Reviews gestionades en mitjans generalistes, B2C i lifestyle” number=”31″ percent_sign=”off” _builder_version=”4.27.0″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Audi\u00e8ncia aconseguida” number=”+610 M” percent_sign=”off” _builder_version=”4.27.0″ _module_preset=”default” number_font_size=”76px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.0″ _module_preset=”default” width=”90%” custom_padding=”21px|||||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/10\/Lifestyle-1.jpg” alt=”nokia” title_text=”Lifestyle-1″ align=”center” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/10\/Mobvoi_Imagen_TicWatch-Pro-5.jpg” alt=”nokia” title_text=”Mobvoi_Imagen_TicWatch Pro 5″ align=”center” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.0″ _module_preset=”default” width=”90%” custom_padding=”21px|||||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/10\/Tilt.png” alt=”nokia” title_text=”Tilt” align=”center” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/10\/TicWatch-Pro-5-explosive-with-Snapdragon.png” alt=”nokia” title_text=”TicWatch Pro 5-explosive with Snapdragon” align=”center” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Incrementar el posicionament de marca en el mercat dels smartwatches en temps r\u00e8cord>EL REPTEMobvoi, una companyia asi\u00e0tica l\u00edder en el sector de la intel\u00b7lig\u00e8ncia artificial (IA) generativa, va llan\u00e7ar al mercat espanyol el seu nou smartwatch, el TicWatch Pro 5. La companyia desitjava donar a con\u00e8ixer aquest dispositiu en la premsa espanyola en un temps […]<\/p>\n","protected":false},"author":8,"featured_media":10099,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" admin_label=\"section\" _builder_version=\"4.16\" collapsed=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_4,3_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"-100px||||false|false\" custom_margin_tablet=\"12px||||false|false\" custom_margin_phone=\"0px||||false|false\" custom_margin_last_edited=\"on|desktop\" global_colors_info=\"{}\"][et_pb_column type=\"1_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/10\/logo_MOVBOI.jpg\" alt=\"YNVOLVE\" title_text=\"logo_MOVBOI\" force_fullwidth=\"on\" _builder_version=\"4.27.0\" _module_preset=\"default\" custom_margin=\"20px||||false|false\" custom_margin_tablet=\"20px||||false|false\" custom_margin_phone=\"20px||||false|false\" custom_margin_last_edited=\"on|desktop\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"Montserrat|700|||||||\" text_text_color=\"#000000\" text_font_size=\"60px\" text_line_height=\"1.2em\" custom_margin=\"||20px||false|false\" custom_margin_tablet=\"||20px||false|false\" custom_margin_phone=\"||-80px||false|false\" custom_margin_last_edited=\"on|phone\" text_font_size_tablet=\"60px\" text_font_size_phone=\"40px\" text_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]

Incrementar el posicionamiento de marca en el mercado de los smartwatches en tiempo r\u00e9cord<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"-100px||||false|false\" custom_margin_tablet=\"12px||||false|false\" custom_margin_phone=\"0px||||false|false\" custom_margin_last_edited=\"on|desktop\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" custom_margin=\"||20px||false|false\" custom_margin_tablet=\"||20px||false|false\" custom_margin_phone=\"||-80px||false|false\" custom_margin_last_edited=\"on|phone\" global_colors_info=\"{}\"]

RETO<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"-120px||||false|false\" custom_margin_tablet=\"0px||||false|false\" custom_margin_phone=\"0px||||false|false\" custom_margin_last_edited=\"on|tablet\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" custom_margin=\"||20px||false|false\" global_colors_info=\"{}\"]

Mobvoi, una compa\u00f1\u00eda asi\u00e1tica l\u00edder en el sector de la inteligencia artificial (IA) generativa, lanz\u00f3 al mercado espa\u00f1ol su nuevo smartwatch, el TicWatch Pro 5. La compa\u00f1\u00eda deseaba dar a conocer este dispositivo en la prensa espa\u00f1ola en un tiempo muy breve, tan solo 3 meses, con el objetivo de incrementar sus ventas exponencialmente y de manera r\u00e1pida.<\/span><\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" custom_margin=\"||20px||false|false\" global_colors_info=\"{}\"]

En un mercado tan competitivo como el de los smartwatches, con otras marcas muy bien posicionadas, el desaf\u00edo era colocar el TicWatch Pro 5 como una de las mejores opciones disponibles. LF Channel acept\u00f3 el reto y puso en marcha una campa\u00f1a de comunicaci\u00f3n que alcanz\u00f3 un gran \u00e9xito.<\/span><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

ESTRATEGIA<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"-30px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

LF Channel desarroll\u00f3 una estrategia de comunicaci\u00f3n integral, basada en tres pilares clave:<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" use_custom_gutter=\"on\" gutter_width=\"2\" make_equal=\"on\" custom_padding_last_edited=\"on|desktop\" _builder_version=\"4.25.0\" _module_preset=\"default\" custom_padding=\"||10px||false|false\" custom_padding_tablet=\"||0px||false|false\" custom_padding_phone=\"||0px||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.24.3\" _module_preset=\"default\" background_color=\"#f6f6f6\" custom_padding=\"40px|40px|40px|40px|true|true\" custom_padding_tablet=\"30px|30px|30px|30px|true|true\" custom_padding_phone=\"20px|20px|20px|20px|true|true\" custom_padding_last_edited=\"on|phone\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_objetivo.png\" title_text=\"icono_objetivo\" align=\"center\" _builder_version=\"4.27.0\" _module_preset=\"default\" max_width=\"120px\" max_height=\"200px\" custom_margin=\"||30px||false|false\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"_initial\" header_6_font=\"Inter|700||on|||||\" header_6_text_color=\"#000000\" header_6_font_size=\"16px\" header_6_line_height=\"1.4em\" text_orientation=\"center\" header_6_font_size_tablet=\"15px\" header_6_font_size_phone=\"14px\" header_6_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]

Fase 1<\/h6>\r\n

Prueba del pruducto<\/h3>[\/et_pb_text][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"_initial\" text_font=\"Inter||||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" text_orientation=\"center\" text_font_size_tablet=\"15px\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]

Toda la campa\u00f1a gir\u00f3 en torno a la gesti\u00f3n de reviews, para que los periodistas espa\u00f1oles comprobasen por ellos mismos el funcionamiento y caracter\u00edsticas del dispositivo. Se puso en marcha una campa\u00f1a de reviews masiva, alcanzando a casi todos los periodistas especializados en este \u00e1mbito en Espa\u00f1a. <\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.24.3\" _module_preset=\"default\" background_color=\"gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c\" custom_padding=\"40px|40px|40px|40px|true|true\" custom_padding_tablet=\"30px|30px|30px|30px|true|true\" custom_padding_phone=\"20px|20px|20px|20px|true|true\" custom_padding_last_edited=\"on|phone\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icono_prensa.png\" title_text=\"icono_prensa\" align=\"center\" _builder_version=\"4.25.0\" _module_preset=\"default\" max_width=\"120px\" max_height=\"200px\" custom_margin=\"||30px||false|false\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"_initial\" header_6_font=\"Inter|700||on|||||\" header_6_text_color=\"#000000\" header_6_font_size=\"16px\" header_6_line_height=\"1.4em\" text_orientation=\"center\" header_6_font_size_tablet=\"15px\" header_6_font_size_phone=\"14px\" header_6_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]

Fase 2<\/h6>\r\n

Contenido para prensa<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"_initial\" text_font=\"Inter||||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" text_orientation=\"center\" text_font_size_tablet=\"15px\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]

Elaboraci\u00f3n de contenidos para prensa con detalles e instrucciones sobre las caracter\u00edsticas y beneficios del TicWatch Pro 5, enfocada en destacar su innovaci\u00f3n y relevancia en el mercado espa\u00f1ol.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.24.3\" _module_preset=\"default\" background_color=\"gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c\" custom_padding=\"40px|40px|40px|40px|true|true\" custom_padding_tablet=\"30px|30px|30px|30px|true|true\" custom_padding_phone=\"20px|20px|20px|20px|true|true\" custom_padding_last_edited=\"on|phone\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/07\/icon_entrevista.png\" title_text=\"icon_entrevista\" align=\"center\" _builder_version=\"4.25.0\" _module_preset=\"default\" max_width=\"120px\" max_height=\"200px\" custom_margin=\"||30px||false|false\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"_initial\" header_6_font=\"Inter|700||on|||||\" header_6_text_color=\"#000000\" header_6_font_size=\"16px\" header_6_line_height=\"1.4em\" text_orientation=\"center\" header_6_font_size_tablet=\"15px\" header_6_font_size_phone=\"14px\" header_6_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]

Fase 3<\/h6>\r\n

Relaciones con medios<\/span><\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"_initial\" text_font=\"Inter||||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" text_orientation=\"center\" text_font_size_tablet=\"15px\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]

\u00a0Seguimiento exhaustivo por parte del equipo de LF Channel para comenzar y afianzar relaciones con la prensa espa\u00f1ola en el corto periodo de 3 meses.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"40px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

RESULTADOS<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_number_counter title=\"Impactos en prensa en solo 3 meses\" number=\"+110\" percent_sign=\"off\" _builder_version=\"4.27.0\" _module_preset=\"default\" number_font_size=\"76px\" global_colors_info=\"{}\"][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_number_counter title=\" Reviews gestionadas en medios generalistas, B2C y lifestyle\" number=\"31\" percent_sign=\"off\" _builder_version=\"4.27.0\" _module_preset=\"default\" number_font_size=\"76px\" global_colors_info=\"{}\"][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.25.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_number_counter title=\"Presencia constante en publicaciones l\u00edderes de la prensa espa\u00f1ola en los sectores generalistas, de tecnolog\u00eda y lifestyle.\" number=\"\u221e\" percent_sign=\"off\" _builder_version=\"4.27.0\" _module_preset=\"default\" number_font_size=\"76px\" global_colors_info=\"{}\"][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.25.0\" _module_preset=\"default\" collapsed=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" gutter_width=\"2\" _builder_version=\"4.27.0\" _module_preset=\"default\" width=\"90%\" custom_padding=\"21px|||||\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.19.3\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/10\/Lifestyle-1.jpg\" alt=\"nokia\" title_text=\"Lifestyle-1\" align=\"center\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.19.3\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/10\/Mobvoi_Imagen_TicWatch-Pro-5.jpg\" alt=\"nokia\" title_text=\"Mobvoi_Imagen_TicWatch Pro 5\" align=\"center\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" gutter_width=\"2\" _builder_version=\"4.27.0\" _module_preset=\"default\" width=\"90%\" custom_padding=\"21px|||||\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.19.3\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/10\/Tilt.png\" alt=\"nokia\" title_text=\"Tilt\" align=\"center\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.19.3\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/10\/TicWatch-Pro-5-explosive-with-Snapdragon.png\" alt=\"nokia\" title_text=\"TicWatch Pro 5-explosive with Snapdragon\" align=\"center\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[87],"project_tag":[],"class_list":["post-10132","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-tecnologia-i-innovacio"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/10132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/comments?post=10132"}],"version-history":[{"count":6,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/10132\/revisions"}],"predecessor-version":[{"id":11031,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project\/10132\/revisions\/11031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media\/10099"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media?parent=10132"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project_category?post=10132"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/project_tag?post=10132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}