{"id":7488,"date":"2024-07-02T15:29:58","date_gmt":"2024-07-02T13:29:58","guid":{"rendered":"https:\/\/lfchannel.com\/?p=7488"},"modified":"2024-12-17T13:59:34","modified_gmt":"2024-12-17T12:59:34","slug":"com-aporto-valor-a-la-meva-marca-amb-un-gabinet-de-relacions-publiques","status":"publish","type":"post","link":"https:\/\/lfchannel.com\/ca\/com-aporto-valor-a-la-meva-marca-amb-un-gabinet-de-relacions-publiques\/","title":{"rendered":"Com aporto valor a la meva marca amb un gabinet de relacions p\u00fabliques?"},"content":{"rendered":"<p><span data-contrast=\"auto\">Avui dia, cada vegada \u00e9s m\u00e9s important cuidar, mantenir i potenciar una correcta <\/span><b><span data-contrast=\"auto\">imatge i reputaci\u00f3 a nivell corporatiu<\/span><\/b><span data-contrast=\"auto\">. Estem davant un entorn molt canviant en el qual la societat exigeix a les marques, organitzacions i als seus directius, que siguin m\u00e9s humanes, transparents i clares a l\u2019hora d\u2019actuar i comunicar. <\/span><span data-contrast=\"auto\">Ja no n\u2019hi ha prou amb tenir un <\/span><i><span data-contrast=\"auto\">stoytelling<\/span><\/i><span data-contrast=\"auto\">, sin\u00f3 tamb\u00e9 passar a un <\/span><i><span data-contrast=\"auto\">storydoing<\/span><\/i><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:120,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Per a aix\u00f2, existeixen diferents alternatives que poden generar un valor afegit a les empreses com ho \u00e9s el comptar amb un <\/span><b><span data-contrast=\"auto\">gabinet de relacions p\u00fabliques<\/span><\/b><span data-contrast=\"auto\">, tamb\u00e9 conegut com a <\/span><a href=\"https:\/\/lfchannel.com\/ca\/com-aporto-valor-a-la-meva-marca-amb-un-gabinet-de-relacions-publiques\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"auto\">gabinet de premsa<\/span><\/b><\/a><span data-contrast=\"auto\">. <\/span><span data-contrast=\"auto\">A continuaci\u00f3, et comptem de qu\u00e8 es tracta i com aporta valor a les marques i empreses<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:120,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lfchannel.com\/ca\/com-aporto-valor-a-la-meva-marca-amb-un-gabinet-de-relacions-publiques\/#Que_es_un_gabinet_de_relacions_publiques\" >Qu\u00e8 \u00e9s un gabinet de relacions p\u00fabliques?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lfchannel.com\/ca\/com-aporto-valor-a-la-meva-marca-amb-un-gabinet-de-relacions-publiques\/#Quins_beneficis_maporta\" >Quins beneficis m\u2019aporta?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lfchannel.com\/ca\/com-aporto-valor-a-la-meva-marca-amb-un-gabinet-de-relacions-publiques\/#Millor_visibilitat\" >Millor visibilitat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lfchannel.com\/ca\/com-aporto-valor-a-la-meva-marca-amb-un-gabinet-de-relacions-publiques\/#Generacio_de_confianca\" >Generaci\u00f3 de confian\u00e7a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lfchannel.com\/ca\/com-aporto-valor-a-la-meva-marca-amb-un-gabinet-de-relacions-publiques\/#Maneig_de_crisi\" >Maneig de crisi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lfchannel.com\/ca\/com-aporto-valor-a-la-meva-marca-amb-un-gabinet-de-relacions-publiques\/#Diferenciacio\" >Diferenciaci\u00f3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lfchannel.com\/ca\/com-aporto-valor-a-la-meva-marca-amb-un-gabinet-de-relacions-publiques\/#Que_fa_un_gabinete_de_premsa\" >Qu\u00e8 fa un gabinete de premsa?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lfchannel.com\/ca\/com-aporto-valor-a-la-meva-marca-amb-un-gabinet-de-relacions-publiques\/#Gestionar_relaciones_amb_mitjans_de_comunicacion\" >Gestionar relaciones amb mitjans de comunicaci\u00f3n\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lfchannel.com\/ca\/com-aporto-valor-a-la-meva-marca-amb-un-gabinet-de-relacions-publiques\/#Desenvolupar_estrategies_de_comunicacio\" >Desenvolupar estrat\u00e8gies de comunicaci\u00f3\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lfchannel.com\/ca\/com-aporto-valor-a-la-meva-marca-amb-un-gabinet-de-relacions-publiques\/#Construir_enfortir_i_salvaguardar_la_reputacio_i_imatge_empresarial\" >Construir, enfortir i salvaguardar la reputaci\u00f3 i imatge empresarial\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"Que_es_un_gabinet_de_relacions_publiques\"><\/span><span class=\"TextRun SCXW70680994 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"SpellingError SCXW70680994 BCX0\" data-ccp-parastyle=\"heading 1\">Qu\u00e8<\/span> <span class=\"SpellingError SCXW70680994 BCX0\" data-ccp-parastyle=\"heading 1\">\u00e9s<\/span><span class=\"NormalTextRun SCXW70680994 BCX0\" data-ccp-parastyle=\"heading 1\"> un <\/span><span class=\"SpellingError SCXW70680994 BCX0\" data-ccp-parastyle=\"heading 1\">gabinet<\/span><span class=\"NormalTextRun SCXW70680994 BCX0\" data-ccp-parastyle=\"heading 1\"> de <\/span><span class=\"SpellingError SCXW70680994 BCX0\" data-ccp-parastyle=\"heading 1\">relacions<\/span><span class=\"NormalTextRun SCXW70680994 BCX0\" data-ccp-parastyle=\"heading 1\"> p\u00fabliques?<\/span><\/span><span class=\"EOP SCXW70680994 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:80,&quot;335559740&quot;:278}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Un gabinet de relacions p\u00fabliques est\u00e0 format per un equip de <\/span><b><span data-contrast=\"auto\">professionals especialitzats en comunicaci\u00f3 corporativa<\/span><\/b><span data-contrast=\"auto\">. Aquest gabinet s\u2019encarrega de gestionar la imatge i reputaci\u00f3 de les empreses amb els seus diferents p\u00fablics d\u2019inter\u00e8s, a m\u00e9s de dissenyar i dirigir l\u2019estrat\u00e8gia de comunicaci\u00f3 a implementar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:120,&quot;335559740&quot;:278}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:120,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Una altra de les funcions clau del tamb\u00e9 anomenat <\/span><b><span data-contrast=\"auto\">gabinet de premsa<\/span><\/b><span data-contrast=\"auto\"> \u00e9s que <\/span><b><span data-contrast=\"auto\">s\u2019encarrega de transmetre els missatges, accions i estrat\u00e8gies clau de les companyies cap a les seves <\/span><\/b><b><i><span data-contrast=\"auto\">stakeholders<\/span><\/i><\/b><span data-contrast=\"auto\"> a trav\u00e9s de l\u2019opini\u00f3 p\u00fablica, mitjans de comunicaci\u00f3, l\u00edders d\u2019opini\u00f3, <\/span><strong><a href=\"https:\/\/lfchannel.com\/ca\/retorn-de-la-inversio-en-influencers\" target=\"_blank\" rel=\"noopener\"><i>influencers<\/i><\/a><\/strong><span data-contrast=\"auto\">, entre altres.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:120,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quins_beneficis_maporta\"><\/span><span class=\"TextRun SCXW42013759 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"SpellingError SCXW42013759 BCX0\" data-ccp-parastyle=\"heading 1\">Quins<\/span> <span class=\"SpellingError SCXW42013759 BCX0\" data-ccp-parastyle=\"heading 1\">beneficis<\/span> <span class=\"SpellingError SCXW42013759 BCX0\" data-ccp-parastyle=\"heading 1\">m<\/span><span class=\"SpellingError SCXW42013759 BCX0\" data-ccp-parastyle=\"heading 1\">\u2019<\/span><span class=\"SpellingError SCXW42013759 BCX0\" data-ccp-parastyle=\"heading 1\">aporta<\/span><span class=\"NormalTextRun SCXW42013759 BCX0\" data-ccp-parastyle=\"heading 1\">?<\/span><\/span><span class=\"EOP SCXW42013759 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:80,&quot;335559740&quot;:278}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW98160845 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW98160845 BCX0\">No hi ha <\/span><span class=\"SpellingError SCXW98160845 BCX0\">dubte<\/span><span class=\"NormalTextRun SCXW98160845 BCX0\"> que <\/span><span class=\"SpellingError SCXW98160845 BCX0\">comptar<\/span> <span class=\"SpellingError SCXW98160845 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW98160845 BCX0\"> un <\/span><span class=\"SpellingError SCXW98160845 BCX0\">equip<\/span> <span class=\"SpellingError SCXW98160845 BCX0\">professional<\/span><span class=\"NormalTextRun SCXW98160845 BCX0\"> de la <\/span><span class=\"SpellingError SCXW98160845 BCX0\">comunicaci\u00f3<\/span><span class=\"NormalTextRun SCXW98160845 BCX0\"> es <\/span><span class=\"SpellingError SCXW98160845 BCX0\">tradueix<\/span><span class=\"NormalTextRun SCXW98160845 BCX0\"> en una <\/span><span class=\"SpellingError SCXW98160845 BCX0\">optimitzaci\u00f3<\/span><span class=\"NormalTextRun SCXW98160845 BCX0\"> de <\/span><span class=\"SpellingError SCXW98160845 BCX0\">l&#8217;estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW98160845 BCX0\"> comunicativa de <\/span><span class=\"SpellingError SCXW98160845 BCX0\">l&#8217;empresa<\/span><span class=\"NormalTextRun SCXW98160845 BCX0\">. <\/span><\/span><span class=\"TextRun SCXW98160845 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"SpellingError SCXW98160845 BCX0\">Algunes<\/span> <span class=\"SpellingError SCXW98160845 BCX0\">dels<\/span> <span class=\"SpellingError SCXW98160845 BCX0\">avantatges<\/span><span class=\"NormalTextRun SCXW98160845 BCX0\"> de tenir un <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW98160845 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"SpellingError SCXW98160845 BCX0\">gabinet<\/span><span class=\"NormalTextRun SCXW98160845 BCX0\"> de <\/span><span class=\"SpellingError SCXW98160845 BCX0\">premsa<\/span><\/span><\/strong><span class=\"TextRun SCXW98160845 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"> <span class=\"SpellingError SCXW98160845 BCX0\">s\u00f3n<\/span><span class=\"NormalTextRun SCXW98160845 BCX0\">:<\/span><\/span><span class=\"EOP SCXW98160845 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Millor_visibilitat\"><\/span>Millor visibilitat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW171844337 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">Les <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">empreses<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">aconsegueixen<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">posicionar<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">-se i <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">guanyar<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">notorietat<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">amb<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> els <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">seus<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">p\u00fablics<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">estrat\u00e8gics<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> en tenir <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">visibilitat<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> en els <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW171844337 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">mitjans<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> de <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">comunicaci\u00f3<\/span><\/span><\/strong><span class=\"TextRun SCXW171844337 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> a <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">trav\u00e9s<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> de <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">not\u00edcies<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">, <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">reportatges<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> i <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">entrevistes<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> de <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">qualitat<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">. <\/span><\/span><span class=\"TextRun SCXW171844337 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">Un <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">exemple<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">d\u2019ells<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">\u00e9s<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> el <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">posicionament<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> que <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">aconseguim<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">amb<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> el <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">nostre<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">client<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">, <\/span><\/span><a class=\"Hyperlink SCXW171844337 BCX0\" href=\"https:\/\/elsupremorum.com\/\" target=\"_blank\" rel=\"noopener\"><span class=\"TextRun Underlined SCXW171844337 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-charstyle=\"Hyperlink\"><strong>El Supremo<\/strong><\/span><\/span><\/a><span class=\"TextRun SCXW171844337 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">, que <\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">va<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> arribar fa <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">poc<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> al <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">mercat<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> Espa\u00f1ol i ha <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">generat<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">repercussi\u00f3<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> en <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">mitjans<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">clau<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">com<\/span> <\/span><strong><a href=\"https:\/\/www.esquire.com\/es\/donde-comer-beber\/a61058608\/ron-el-supremo-comprar-espana\/\" target=\"_blank\" rel=\"noopener\"><span class=\"TextRun Underlined MacChromeBold SCXW171844337 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-charstyle=\"Hyperlink\">Esquire.<\/span><\/span><span class=\"EOP SCXW171844337 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:120,&quot;335559740&quot;:278}\">\u00a0<\/span><\/a><\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Generacio_de_confianca\"><\/span>Generaci\u00f3 de confian\u00e7a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW175405899 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"SpellingError SCXW175405899 BCX0\">Els<\/span> <span class=\"SpellingError SCXW175405899 BCX0\">missatges<\/span> <span class=\"SpellingError SCXW175405899 BCX0\">comunicats<\/span> <span class=\"SpellingError SCXW175405899 BCX0\">ajuden<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\"> al <\/span><span class=\"SpellingError SCXW175405899 BCX0\">fet<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\"> que <\/span><span class=\"SpellingError SCXW175405899 BCX0\">l&#8217;audi\u00e8ncia<\/span> <span class=\"SpellingError SCXW175405899 BCX0\">conegui<\/span> <span class=\"SpellingError SCXW175405899 BCX0\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\"> sobre <\/span><span class=\"SpellingError SCXW175405899 BCX0\">l&#8217;empresa<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\"> i <\/span><span class=\"SpellingError SCXW175405899 BCX0\">despertin<\/span> <span class=\"SpellingError SCXW175405899 BCX0\">l&#8217;inter\u00e8s<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\"> a saber <\/span><span class=\"SpellingError SCXW175405899 BCX0\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\"> sobre ella, <\/span><span class=\"SpellingError SCXW175405899 BCX0\">aconseguint<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\"> un <\/span><span class=\"SpellingError SCXW175405899 BCX0\">reconeixement<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\"> que, a la <\/span><span class=\"SpellingError SCXW175405899 BCX0\">llarga<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\">, es <\/span><span class=\"SpellingError SCXW175405899 BCX0\">tradueix<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\"> en a <\/span><span class=\"SpellingError SCXW175405899 BCX0\">major<\/span> <\/span><strong><span class=\"TextRun MacChromeBold SCXW175405899 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"SpellingError SCXW175405899 BCX0\">confian\u00e7a<\/span><\/span><\/strong><span class=\"TextRun SCXW175405899 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW175405899 BCX0\"> per <\/span><span class=\"SpellingError SCXW175405899 BCX0\">part<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\"> de <\/span><span class=\"SpellingError SCXW175405899 BCX0\">tercers<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\"> i, per <\/span><span class=\"SpellingError SCXW175405899 BCX0\">tant<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\">, <\/span><span class=\"SpellingError SCXW175405899 BCX0\">potencials<\/span> <span class=\"SpellingError SCXW175405899 BCX0\">clients<\/span><\/span><span class=\"EOP SCXW175405899 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Maneig_de_crisi\"><\/span>Maneig de crisi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW260645083 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">L&#8217;experi\u00e8ncia<\/span> <span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">d&#8217;un<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> bon <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">gabinet<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> de <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">relacions<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> p\u00fabliques <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW260645083 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">ajuda<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> a manejar <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">correctament<\/span> <span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">aquestes<\/span> <span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">situacions<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> cr\u00edtiques i adverses que es poden presentar en <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">qualsevol<\/span> <span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">moment<\/span><\/span><\/strong><span class=\"TextRun SCXW260645083 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">. <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">L&#8217;\u00e8xit<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> radica a <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">tenir<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> un manual de <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">crisi<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">, <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">plans<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> de <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">conting\u00e8ncia<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> i <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">tenir<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> la <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">preparaci\u00f3<\/span> <span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">necess\u00e0ria<\/span> <span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">davant<\/span> <span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">diferents<\/span> <span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">escenaris<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">. <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">Aix\u00ed<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> es <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">podr\u00e0<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> gestionar <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">millor<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> una <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">crisi<\/span> <span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">sense<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> que es <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">vegi<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> afectada la <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">imatge<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> de <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">l&#8217;empresa<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> ni la <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">dels<\/span> <span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">seus<\/span> <span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">directius<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">.<\/span><\/span><span class=\"EOP SCXW260645083 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:120,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Diferenciacio\"><\/span><span data-contrast=\"none\">Diferenciaci\u00f3<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW47121775 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">En un <\/span><span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">entorn<\/span> <span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">complex<\/span><\/span><span class=\"TextRun MacChromeBold SCXW47121775 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">, <strong>les marques busquen diferenciar-se<\/strong><\/span><\/span><span class=\"TextRun SCXW47121775 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\"> i no ser considerades <\/span><span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">com<\/span><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\"> \u201cuna <\/span><span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">\u201d, per <\/span><span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">aix\u00f2<\/span><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\"> una bona <\/span><span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\"> de <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW47121775 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">relacions<\/span><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\"> p\u00fabliques<\/span><\/span><\/strong><span class=\"TextRun SCXW47121775 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\"> aporta valor i <\/span><span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">ajuda<\/span><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\"> al <\/span><span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">fet<\/span><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\"> que la <\/span><span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">percepci\u00f3<\/span><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\"> de les <\/span><span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">mateixes<\/span> <span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">sigui<\/span><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\"> positiva i <\/span><span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">aconsegueixi<\/span><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\"> ser recordada en el <\/span><span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">temps<\/span><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">.<\/span><\/span><span class=\"EOP SCXW47121775 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:120,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"Que_fa_un_gabinete_de_premsa\"><\/span><span class=\"TextRun SCXW253213622 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"SpellingError SCXW253213622 BCX0\" data-ccp-parastyle=\"heading 1\">Qu<\/span><span class=\"SpellingError SCXW253213622 BCX0\" data-ccp-parastyle=\"heading 1\">\u00e8<\/span> <span class=\"NormalTextRun SCXW253213622 BCX0\" data-ccp-parastyle=\"heading 1\">fa<\/span><span class=\"NormalTextRun SCXW253213622 BCX0\" data-ccp-parastyle=\"heading 1\"> un gabinete de <\/span><span class=\"SpellingError SCXW253213622 BCX0\" data-ccp-parastyle=\"heading 1\">pre<\/span><span class=\"SpellingError SCXW253213622 BCX0\" data-ccp-parastyle=\"heading 1\">m<\/span><span class=\"SpellingError SCXW253213622 BCX0\" data-ccp-parastyle=\"heading 1\">sa<\/span><span class=\"NormalTextRun SCXW253213622 BCX0\" data-ccp-parastyle=\"heading 1\">?<\/span><\/span><span class=\"EOP SCXW253213622 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:80,&quot;335559740&quot;:278}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><span class=\"TextRun SCXW139755219 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">Les <\/span><\/span><a class=\"Hyperlink SCXW139755219 BCX0\" href=\"https:\/\/lfchannel.com\/ca\/serveis\" target=\"_blank\" rel=\"noopener\"><span class=\"TextRun Underlined SCXW139755219 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW139755219 BCX0\" data-ccp-charstyle=\"Hyperlink\">funcions de&#8217;un gabinet de premsa<\/span><\/span><\/a><\/strong><span class=\"TextRun SCXW139755219 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"> <span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">s\u00f3n<\/span> <span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">molt<\/span><span class=\"NormalTextRun SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\"> variades, <\/span><span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">fins<\/span><span class=\"NormalTextRun SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\"> i <\/span><span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">tot<\/span><span class=\"NormalTextRun SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\"> poden <\/span><span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">dependre<\/span><span class=\"NormalTextRun SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\"> de <\/span><span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">l&#8217;especialitzaci\u00f3<\/span> <span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">dels<\/span> <span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">seus<\/span> <span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">professionals<\/span><span class=\"NormalTextRun SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">, les <\/span><span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">seves<\/span> <span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">principals<\/span> <span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">funcions<\/span> <span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">s\u00f3n<\/span><span class=\"NormalTextRun SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">:<\/span><\/span><span class=\"EOP SCXW139755219 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:120,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gestionar_relaciones_amb_mitjans_de_comunicacion\"><\/span><span class=\"TextRun SCXW43496624 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW43496624 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\">Gestionar relaciones <\/span><span class=\"SpellingError SCXW43496624 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\">amb<\/span> <span class=\"SpellingError SCXW43496624 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\">mitjans<\/span><span class=\"NormalTextRun SCXW43496624 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\"> de comunicaci\u00f3n<\/span><\/span><span class=\"EOP SCXW43496624 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:278}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW256144460 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">L&#8217;equip<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> ha de <\/span><\/span><span class=\"TextRun MacChromeBold SCXW256144460 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><strong><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">conrear i <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">mantenir<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">relacions<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">pr\u00f2ximes<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">amb<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">els<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">mitjans<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> de <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">comunicaci\u00f3<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">, <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">seccions<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">especialitzades<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> i <\/span><\/strong><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"><strong>periodiste<\/strong>s<\/span><\/span><span class=\"TextRun SCXW256144460 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> que <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">cobreixin<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> temes <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">afins<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> al <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">negoci<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">. El proporcionar <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">informaci\u00f3<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> de <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">qualitat<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">, <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">continguts<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">innovadors<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> i <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">multim\u00e8dia<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">, i <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">comptar<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">amb<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> una pol\u00edtica de portes <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">obertes<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">, <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">permetr\u00e0<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> captar <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">l&#8217;atenci\u00f3<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">dels<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">periodistes<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> i <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">aconseguir<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> que <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">l&#8217;empresa<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> i <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">els<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">seus<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">l\u00edders<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">siguin<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">considerats<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">referents<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> i una <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">font<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">d&#8217;informaci\u00f3<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> fiable i de <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">confian\u00e7a<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">. <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">Aix\u00f2<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">s&#8217;aconsegueix<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">amb<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> el contacte <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">diari<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">amb<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">els<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">periodistes<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> a trav\u00e9s <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">d&#8217;enviaments<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> de notes de <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">premsa<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">, <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">gesti\u00f3<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">d&#8217;entrevistes<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">, <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">organitzaci\u00f3<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">d&#8217;esdeveniments<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> o <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">trobades<\/span> <\/span><em><span class=\"TextRun SCXW256144460 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">one<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">to<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">one<\/span><\/span><\/em><span class=\"TextRun SCXW256144460 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">, per <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">exemple<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">. <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">Coneix<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> algunes <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW256144460 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">claus<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> per a generar <\/span><\/span><span class=\"TextRun MacChromeBold SCXW256144460 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">engagement<\/span><\/span><span class=\"TextRun MacChromeBold SCXW256144460 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">amb<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">els<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">mitjans<\/span><\/span><\/strong><span class=\"TextRun SCXW256144460 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> de <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">comunicaci\u00f3<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">espanyols.<\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Desenvolupar_estrategies_de_comunicacio\"><\/span><span class=\"TextRun SCXW43997175 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"SpellingError SCXW43997175 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\">Desenvolupar<\/span> <span class=\"SpellingError SCXW43997175 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\">estrat\u00e8gies<\/span><span class=\"NormalTextRun SCXW43997175 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\"> de <\/span><span class=\"SpellingError SCXW43997175 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\">comunicaci\u00f3<\/span><\/span><span class=\"EOP SCXW43997175 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:278}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Es treballa de la m\u00e0 dels clients, a trav\u00e9s d&#8217;an\u00e0lisis i la recerca, per a posar-se del costat de la companyia que vol comunicar i, tamb\u00e9, per a entendre el context actual tant intern com extern de l&#8217;empresa, amb la finalitat de plantejar <\/span><b><span data-contrast=\"auto\">solucions efectives<\/span><\/b><span data-contrast=\"auto\"> des del costat comunicacional.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aquesta estrat\u00e8gia ha de ser molt ben proposada i de manera personalitzada per a cada cas, aconseguint accions que siguin beneficioses per a l&#8217;empresa i que es puguin mesurar en el temps.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Construir_enfortir_i_salvaguardar_la_reputacio_i_imatge_empresarial\"><\/span><span class=\"TextRun SCXW34429965 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW34429965 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\">Construir, enfortir i salvaguardar la <\/span><span class=\"SpellingError SCXW34429965 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\">reputaci\u00f3<\/span><span class=\"NormalTextRun SCXW34429965 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\"> i <\/span><span class=\"SpellingError SCXW34429965 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\">imatge<\/span><span class=\"NormalTextRun SCXW34429965 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\"> empresarial<\/span><\/span><span class=\"EOP SCXW34429965 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:120,&quot;335559740&quot;:278}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Aix\u00f2 \u00e9s un resultat que s&#8217;ha d&#8217;esperar a llarg termini despr\u00e9s d&#8217;una correcte treball de les organitzacions al llarg del temps, sent clars i transparents amb els p\u00fablics d&#8217;inter\u00e8s. El gabinet de relacions p\u00fabliques \u00e9s clau perqu\u00e8 contribueix a trav\u00e9s de l&#8217;an\u00e0lisi i enteniment del context, a crear i implementar plans de <\/span><b><span data-contrast=\"auto\">comunicaci\u00f3<\/span><\/b><span data-contrast=\"auto\"> que generin un <\/span><b><span data-contrast=\"auto\">impacte positiu en les audi\u00e8ncies.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:120,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Si busques diferenciar-te, ser vist i generar credibilitat amb la premsa i la teva audi\u00e8ncia, contracta a <\/span><\/b><a href=\"https:\/\/lfchannel.com\/ca\/contacte\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">professionals experts en PR<\/span><\/b><\/a><b><span data-contrast=\"auto\">.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:120,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><em>Richard Condor, PR Executive<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avui dia, cada vegada \u00e9s m\u00e9s important cuidar, mantenir i potenciar una correcta imatge i reputaci\u00f3 a nivell corporatiu. Estem davant un entorn molt canviant en el qual la societat exigeix a les marques, organitzacions i als seus directius, que siguin m\u00e9s humanes, transparents i clares a l\u2019hora d\u2019actuar i comunicar. Ja no n\u2019hi ha [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<span data-contrast=\"auto\">Avui dia, cada vegada \u00e9s m\u00e9s important cuidar, mantenir i potenciar una correcta <\/span><b><span data-contrast=\"auto\">imatge i reputaci\u00f3 a nivell corporatiu<\/span><\/b><span data-contrast=\"auto\">. Estem davant un entorn molt canviant en el qual la societat exigeix a les marques, organitzacions i als seus directius, que siguin m\u00e9s humanes, transparents i clares a l\u2019hora d\u2019actuar i comunicar. <\/span><span data-contrast=\"auto\">Ja no n\u2019hi ha prou amb tenir un <\/span><i><span data-contrast=\"auto\">stoytelling<\/span><\/i><span data-contrast=\"auto\">, sin\u00f3 tamb\u00e9 passar a un <\/span><i><span data-contrast=\"auto\">storydoing<\/span><\/i><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":120,\"335559740\":278}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Per a aix\u00f2, existeixen diferents alternatives que poden generar un valor afegit a les empreses com ho \u00e9s el comptar amb un <\/span><b><span data-contrast=\"auto\">gabinet de relacions p\u00fabliques<\/span><\/b><span data-contrast=\"auto\">, tamb\u00e9 conegut com a <\/span><b><span data-contrast=\"auto\">gabinet de premsa<\/span><\/b><span data-contrast=\"auto\">. <\/span><span data-contrast=\"auto\">A continuaci\u00f3, et comptem de qu\u00e8 es tracta i com aporta valor a les marques i empreses<\/span><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":120,\"335559740\":278}\">\u00a0<\/span>\r\n<h2 aria-level=\"1\"><span class=\"TextRun SCXW70680994 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"SpellingError SCXW70680994 BCX0\" data-ccp-parastyle=\"heading 1\">Qu\u00e8<\/span> <span class=\"SpellingError SCXW70680994 BCX0\" data-ccp-parastyle=\"heading 1\">\u00e9s<\/span><span class=\"NormalTextRun SCXW70680994 BCX0\" data-ccp-parastyle=\"heading 1\"> un <\/span><span class=\"SpellingError SCXW70680994 BCX0\" data-ccp-parastyle=\"heading 1\">gabinet<\/span><span class=\"NormalTextRun SCXW70680994 BCX0\" data-ccp-parastyle=\"heading 1\"> de <\/span><span class=\"SpellingError SCXW70680994 BCX0\" data-ccp-parastyle=\"heading 1\">relacions<\/span><span class=\"NormalTextRun SCXW70680994 BCX0\" data-ccp-parastyle=\"heading 1\"> p\u00fabliques?<\/span><\/span><span class=\"EOP SCXW70680994 BCX0\" data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"201341983\":0,\"335559738\":360,\"335559739\":80,\"335559740\":278}\">\u00a0<\/span><\/h2>\r\n<span data-contrast=\"auto\">Un gabinet de relacions p\u00fabliques est\u00e0 format per un equip de <\/span><b><span data-contrast=\"auto\">professionals especialitzats en comunicaci\u00f3 corporativa<\/span><\/b><span data-contrast=\"auto\">. Aquest gabinet s\u2019encarrega de gestionar la imatge i reputaci\u00f3 de les empreses amb els seus diferents p\u00fablics d\u2019inter\u00e8s, a m\u00e9s de dissenyar i dirigir l\u2019estrat\u00e8gia de comunicaci\u00f3 a implementar.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":120,\"335559740\":278}\">\u00a0<\/span><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":120,\"335559740\":278}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Una altra de les funcions clau del tamb\u00e9 anomenat <\/span><b><span data-contrast=\"auto\">gabinet de premsa<\/span><\/b><span data-contrast=\"auto\"> \u00e9s que <\/span><b><span data-contrast=\"auto\">s\u2019encarrega de transmetre els missatges, accions i estrat\u00e8gies clau de les companyies cap a les seves <\/span><\/b><b><i><span data-contrast=\"auto\">stakeholders<\/span><\/i><\/b><span data-contrast=\"auto\"> a trav\u00e9s de l\u2019opini\u00f3 p\u00fablica, mitjans de comunicaci\u00f3, l\u00edders d\u2019opini\u00f3, <\/span><i><span data-contrast=\"auto\">influencers<\/span><\/i><span data-contrast=\"auto\">, entre altres.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":120,\"335559740\":278}\">\u00a0<\/span>\r\n<h2><span class=\"TextRun SCXW42013759 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"SpellingError SCXW42013759 BCX0\" data-ccp-parastyle=\"heading 1\">Quins<\/span> <span class=\"SpellingError SCXW42013759 BCX0\" data-ccp-parastyle=\"heading 1\">beneficis<\/span> <span class=\"SpellingError SCXW42013759 BCX0\" data-ccp-parastyle=\"heading 1\">m<\/span><span class=\"SpellingError SCXW42013759 BCX0\" data-ccp-parastyle=\"heading 1\">\u2019<\/span><span class=\"SpellingError SCXW42013759 BCX0\" data-ccp-parastyle=\"heading 1\">aporta<\/span><span class=\"NormalTextRun SCXW42013759 BCX0\" data-ccp-parastyle=\"heading 1\">?<\/span><\/span><span class=\"EOP SCXW42013759 BCX0\" data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"201341983\":0,\"335559738\":360,\"335559739\":80,\"335559740\":278}\">\u00a0<\/span><\/h2>\r\n<span class=\"TextRun SCXW98160845 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW98160845 BCX0\">No hi ha <\/span><span class=\"SpellingError SCXW98160845 BCX0\">dubte<\/span><span class=\"NormalTextRun SCXW98160845 BCX0\"> que <\/span><span class=\"SpellingError SCXW98160845 BCX0\">comptar<\/span> <span class=\"SpellingError SCXW98160845 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW98160845 BCX0\"> un <\/span><span class=\"SpellingError SCXW98160845 BCX0\">equip<\/span> <span class=\"SpellingError SCXW98160845 BCX0\">professional<\/span><span class=\"NormalTextRun SCXW98160845 BCX0\"> de la <\/span><span class=\"SpellingError SCXW98160845 BCX0\">comunicaci\u00f3<\/span><span class=\"NormalTextRun SCXW98160845 BCX0\"> es <\/span><span class=\"SpellingError SCXW98160845 BCX0\">tradueix<\/span><span class=\"NormalTextRun SCXW98160845 BCX0\"> en una <\/span><span class=\"SpellingError SCXW98160845 BCX0\">optimitzaci\u00f3<\/span><span class=\"NormalTextRun SCXW98160845 BCX0\"> de <\/span><span class=\"SpellingError SCXW98160845 BCX0\">l'estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW98160845 BCX0\"> comunicativa de <\/span><span class=\"SpellingError SCXW98160845 BCX0\">l'empresa<\/span><span class=\"NormalTextRun SCXW98160845 BCX0\">. <\/span><\/span><span class=\"TextRun SCXW98160845 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"SpellingError SCXW98160845 BCX0\">Algunes<\/span> <span class=\"SpellingError SCXW98160845 BCX0\">dels<\/span> <span class=\"SpellingError SCXW98160845 BCX0\">avantatges<\/span><span class=\"NormalTextRun SCXW98160845 BCX0\"> de tenir un <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW98160845 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"SpellingError SCXW98160845 BCX0\">gabinet<\/span><span class=\"NormalTextRun SCXW98160845 BCX0\"> de <\/span><span class=\"SpellingError SCXW98160845 BCX0\">premsa<\/span><\/span><\/strong><span class=\"TextRun SCXW98160845 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"> <span class=\"SpellingError SCXW98160845 BCX0\">s\u00f3n<\/span><span class=\"NormalTextRun SCXW98160845 BCX0\">:<\/span><\/span><span class=\"EOP SCXW98160845 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":278}\">\u00a0<\/span>\r\n<h3>Millor visibilitat<\/h3>\r\n<span class=\"TextRun SCXW171844337 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">Les <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">empreses<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">aconsegueixen<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">posicionar<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">-se i <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">guanyar<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">notorietat<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">amb<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> els <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">seus<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">p\u00fablics<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">estrat\u00e8gics<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> en tenir <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">visibilitat<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> en els <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW171844337 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">mitjans<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> de <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">comunicaci\u00f3<\/span><\/span><\/strong><span class=\"TextRun SCXW171844337 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> a <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">trav\u00e9s<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> de <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">not\u00edcies<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">, <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">reportatges<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> i <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">entrevistes<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> de <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">qualitat<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">. <\/span><\/span><span class=\"TextRun SCXW171844337 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">Un <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">exemple<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">d\u2019ells<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">\u00e9s<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> el <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">posicionament<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> que <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">aconseguim<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">amb<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> el <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">nostre<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">client<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">, <\/span><\/span><a class=\"Hyperlink SCXW171844337 BCX0\" href=\"https:\/\/elsupremorum.com\/\" target=\"_blank\" rel=\"noopener\"><span class=\"TextRun Underlined SCXW171844337 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-charstyle=\"Hyperlink\"><strong>El Supremo<\/strong><\/span><\/span><\/a><span class=\"TextRun SCXW171844337 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">, que <\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">va<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> arribar fa <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">poc<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> al <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">mercat<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> Espa\u00f1ol i ha <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">generat<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">repercussi\u00f3<\/span><span class=\"NormalTextRun SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\"> en <\/span><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">mitjans<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">clau<\/span> <span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-parastyle=\"Body Text\">com<\/span> <\/span><strong><a href=\"https:\/\/www.esquire.com\/es\/donde-comer-beber\/a61058608\/ron-el-supremo-comprar-espana\/\" target=\"_blank\" rel=\"noopener\"><span class=\"TextRun Underlined MacChromeBold SCXW171844337 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"SpellingError SCXW171844337 BCX0\" data-ccp-charstyle=\"Hyperlink\">Esquire.<\/span><\/span><span class=\"EOP SCXW171844337 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":120,\"335559740\":278}\">\u00a0<\/span><\/a><\/strong>\r\n<h3>Generaci\u00f3 de confian\u00e7a<\/h3>\r\n<span class=\"TextRun SCXW175405899 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"SpellingError SCXW175405899 BCX0\">Els<\/span> <span class=\"SpellingError SCXW175405899 BCX0\">missatges<\/span> <span class=\"SpellingError SCXW175405899 BCX0\">comunicats<\/span> <span class=\"SpellingError SCXW175405899 BCX0\">ajuden<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\"> al <\/span><span class=\"SpellingError SCXW175405899 BCX0\">fet<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\"> que <\/span><span class=\"SpellingError SCXW175405899 BCX0\">l'audi\u00e8ncia<\/span> <span class=\"SpellingError SCXW175405899 BCX0\">conegui<\/span> <span class=\"SpellingError SCXW175405899 BCX0\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\"> sobre <\/span><span class=\"SpellingError SCXW175405899 BCX0\">l'empresa<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\"> i <\/span><span class=\"SpellingError SCXW175405899 BCX0\">despertin<\/span> <span class=\"SpellingError SCXW175405899 BCX0\">l'inter\u00e8s<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\"> a saber <\/span><span class=\"SpellingError SCXW175405899 BCX0\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\"> sobre ella, <\/span><span class=\"SpellingError SCXW175405899 BCX0\">aconseguint<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\"> un <\/span><span class=\"SpellingError SCXW175405899 BCX0\">reconeixement<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\"> que, a la <\/span><span class=\"SpellingError SCXW175405899 BCX0\">llarga<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\">, es <\/span><span class=\"SpellingError SCXW175405899 BCX0\">tradueix<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\"> en a <\/span><span class=\"SpellingError SCXW175405899 BCX0\">major<\/span> <\/span><strong><span class=\"TextRun MacChromeBold SCXW175405899 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"SpellingError SCXW175405899 BCX0\">confian\u00e7a<\/span><\/span><\/strong><span class=\"TextRun SCXW175405899 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW175405899 BCX0\"> per <\/span><span class=\"SpellingError SCXW175405899 BCX0\">part<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\"> de <\/span><span class=\"SpellingError SCXW175405899 BCX0\">tercers<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\"> i, per <\/span><span class=\"SpellingError SCXW175405899 BCX0\">tant<\/span><span class=\"NormalTextRun SCXW175405899 BCX0\">, <\/span><span class=\"SpellingError SCXW175405899 BCX0\">potencials<\/span> <span class=\"SpellingError SCXW175405899 BCX0\">clients<\/span><\/span><span class=\"EOP SCXW175405899 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":278}\">\u00a0<\/span>\r\n<h3>Maneig de crisi<\/h3>\r\n<span class=\"TextRun SCXW260645083 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">L'experi\u00e8ncia<\/span> <span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">d'un<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> bon <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">gabinet<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> de <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">relacions<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> p\u00fabliques <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW260645083 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">ajuda<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> a manejar <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">correctament<\/span> <span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">aquestes<\/span> <span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">situacions<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> cr\u00edtiques i adverses que es poden presentar en <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">qualsevol<\/span> <span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">moment<\/span><\/span><\/strong><span class=\"TextRun SCXW260645083 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">. <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">L'\u00e8xit<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> radica a <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">tenir<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> un manual de <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">crisi<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">, <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">plans<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> de <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">conting\u00e8ncia<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> i <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">tenir<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> la <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">preparaci\u00f3<\/span> <span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">necess\u00e0ria<\/span> <span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">davant<\/span> <span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">diferents<\/span> <span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">escenaris<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">. <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">Aix\u00ed<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> es <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">podr\u00e0<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> gestionar <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">millor<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> una <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">crisi<\/span> <span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">sense<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> que es <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">vegi<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> afectada la <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">imatge<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> de <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">l'empresa<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\"> ni la <\/span><span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">dels<\/span> <span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">seus<\/span> <span class=\"SpellingError SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">directius<\/span><span class=\"NormalTextRun SCXW260645083 BCX0\" data-ccp-parastyle=\"Body Text\">.<\/span><\/span><span class=\"EOP SCXW260645083 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":120,\"335559740\":278}\">\u00a0<\/span>\r\n<h3><span data-contrast=\"none\">Diferenciaci\u00f3<\/span><\/h3>\r\n<span class=\"TextRun SCXW47121775 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">En un <\/span><span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">entorn<\/span> <span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">complex<\/span><\/span><span class=\"TextRun MacChromeBold SCXW47121775 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">, <strong>les marques busquen diferenciar-se<\/strong><\/span><\/span><span class=\"TextRun SCXW47121775 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\"> i no ser considerades <\/span><span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">com<\/span><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\"> \u201cuna <\/span><span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">\u201d, per <\/span><span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">aix\u00f2<\/span><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\"> una bona <\/span><span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\"> de <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW47121775 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">relacions<\/span><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\"> p\u00fabliques<\/span><\/span><\/strong><span class=\"TextRun SCXW47121775 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\"> aporta valor i <\/span><span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">ajuda<\/span><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\"> al <\/span><span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">fet<\/span><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\"> que la <\/span><span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">percepci\u00f3<\/span><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\"> de les <\/span><span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">mateixes<\/span> <span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">sigui<\/span><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\"> positiva i <\/span><span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">aconsegueixi<\/span><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\"> ser recordada en el <\/span><span class=\"SpellingError SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">temps<\/span><span class=\"NormalTextRun SCXW47121775 BCX0\" data-ccp-parastyle=\"Body Text\">.<\/span><\/span><span class=\"EOP SCXW47121775 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":120,\"335559740\":278}\">\u00a0<\/span>\r\n<h2 aria-level=\"1\"><span class=\"TextRun SCXW253213622 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"SpellingError SCXW253213622 BCX0\" data-ccp-parastyle=\"heading 1\">Qu<\/span><span class=\"SpellingError SCXW253213622 BCX0\" data-ccp-parastyle=\"heading 1\">\u00e8<\/span> <span class=\"NormalTextRun SCXW253213622 BCX0\" data-ccp-parastyle=\"heading 1\">fa<\/span><span class=\"NormalTextRun SCXW253213622 BCX0\" data-ccp-parastyle=\"heading 1\"> un gabinete de <\/span><span class=\"SpellingError SCXW253213622 BCX0\" data-ccp-parastyle=\"heading 1\">pre<\/span><span class=\"SpellingError SCXW253213622 BCX0\" data-ccp-parastyle=\"heading 1\">m<\/span><span class=\"SpellingError SCXW253213622 BCX0\" data-ccp-parastyle=\"heading 1\">sa<\/span><span class=\"NormalTextRun SCXW253213622 BCX0\" data-ccp-parastyle=\"heading 1\">?<\/span><\/span><span class=\"EOP SCXW253213622 BCX0\" data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"201341983\":0,\"335559738\":360,\"335559739\":80,\"335559740\":278}\">\u00a0<\/span><\/h2>\r\n<strong><span class=\"TextRun SCXW139755219 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">Les <\/span><\/span><a class=\"Hyperlink SCXW139755219 BCX0\" href=\"https:\/\/lfchannel.com\/ca\/serveis\" target=\"_blank\" rel=\"noopener\"><span class=\"TextRun Underlined SCXW139755219 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW139755219 BCX0\" data-ccp-charstyle=\"Hyperlink\">funcions de'un gabinet de premsa<\/span><\/span><\/a><\/strong><span class=\"TextRun SCXW139755219 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"> <span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">s\u00f3n<\/span> <span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">molt<\/span><span class=\"NormalTextRun SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\"> variades, <\/span><span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">fins<\/span><span class=\"NormalTextRun SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\"> i <\/span><span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">tot<\/span><span class=\"NormalTextRun SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\"> poden <\/span><span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">dependre<\/span><span class=\"NormalTextRun SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\"> de <\/span><span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">l'especialitzaci\u00f3<\/span> <span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">dels<\/span> <span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">seus<\/span> <span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">professionals<\/span><span class=\"NormalTextRun SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">, les <\/span><span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">seves<\/span> <span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">principals<\/span> <span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">funcions<\/span> <span class=\"SpellingError SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">s\u00f3n<\/span><span class=\"NormalTextRun SCXW139755219 BCX0\" data-ccp-parastyle=\"Body Text\">:<\/span><\/span><span class=\"EOP SCXW139755219 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":120,\"335559740\":278}\">\u00a0<\/span>\r\n<h3><span class=\"TextRun SCXW43496624 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW43496624 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\">Gestionar relaciones <\/span><span class=\"SpellingError SCXW43496624 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\">amb<\/span> <span class=\"SpellingError SCXW43496624 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\">mitjans<\/span><span class=\"NormalTextRun SCXW43496624 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\"> de comunicaci\u00f3n<\/span><\/span><span class=\"EOP SCXW43496624 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":278}\">\u00a0<\/span><\/h3>\r\n<span class=\"TextRun SCXW256144460 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">L'equip<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> ha de <\/span><\/span><span class=\"TextRun MacChromeBold SCXW256144460 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><strong><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">conrear i <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">mantenir<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">relacions<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">pr\u00f2ximes<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">amb<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">els<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">mitjans<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> de <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">comunicaci\u00f3<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">, <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">seccions<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">especialitzades<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> i <\/span><\/strong><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"><strong>periodiste<\/strong>s<\/span><\/span><span class=\"TextRun SCXW256144460 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> que <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">cobreixin<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> temes <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">afins<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> al <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">negoci<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">. El proporcionar <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">informaci\u00f3<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> de <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">qualitat<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">, <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">continguts<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">innovadors<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> i <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">multim\u00e8dia<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">, i <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">comptar<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">amb<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> una pol\u00edtica de portes <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">obertes<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">, <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">permetr\u00e0<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> captar <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">l'atenci\u00f3<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">dels<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">periodistes<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> i <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">aconseguir<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> que <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">l'empresa<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> i <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">els<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">seus<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">l\u00edders<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">siguin<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">considerats<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">referents<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> i una <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">font<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">d'informaci\u00f3<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> fiable i de <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">confian\u00e7a<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">. <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">Aix\u00f2<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">s'aconsegueix<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">amb<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> el contacte <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">diari<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">amb<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">els<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">periodistes<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> a trav\u00e9s <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">d'enviaments<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> de notes de <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">premsa<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">, <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">gesti\u00f3<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">d'entrevistes<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">, <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">organitzaci\u00f3<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">d'esdeveniments<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> o <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">trobades<\/span> <\/span><em><span class=\"TextRun SCXW256144460 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">one<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">to<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">one<\/span><\/span><\/em><span class=\"TextRun SCXW256144460 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">, per <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">exemple<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">. <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">Coneix<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> algunes <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW256144460 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">claus<\/span><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> per a generar <\/span><\/span><span class=\"TextRun MacChromeBold SCXW256144460 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">engagement<\/span><\/span><span class=\"TextRun MacChromeBold SCXW256144460 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">amb<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">els<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">mitjans<\/span><\/span><\/strong><span class=\"TextRun SCXW256144460 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\"> de <\/span><span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">comunicaci\u00f3<\/span> <span class=\"SpellingError SCXW256144460 BCX0\" data-ccp-parastyle=\"Body Text\">espanyols.<\/span><\/span>\r\n<h3><span class=\"TextRun SCXW43997175 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"SpellingError SCXW43997175 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\">Desenvolupar<\/span> <span class=\"SpellingError SCXW43997175 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\">estrat\u00e8gies<\/span><span class=\"NormalTextRun SCXW43997175 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\"> de <\/span><span class=\"SpellingError SCXW43997175 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\">comunicaci\u00f3<\/span><\/span><span class=\"EOP SCXW43997175 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":278}\">\u00a0<\/span><\/h3>\r\n<span data-contrast=\"auto\">Es treballa de la m\u00e0 dels clients, a trav\u00e9s d'an\u00e0lisis i la recerca, per a posar-se del costat de la companyia que vol comunicar i, tamb\u00e9, per a entendre el context actual tant intern com extern de l'empresa, amb la finalitat de plantejar <\/span><b><span data-contrast=\"auto\">solucions efectives<\/span><\/b><span data-contrast=\"auto\"> des del costat comunicacional.\u00a0<\/span><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":278}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Aquesta estrat\u00e8gia ha de ser molt ben proposada i de manera personalitzada per a cada cas, aconseguint accions que siguin beneficioses per a l'empresa i que es puguin mesurar en el temps.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":278}\">\u00a0<\/span>\r\n<h3><span class=\"TextRun SCXW34429965 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW34429965 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\">Construir, enfortir i salvaguardar la <\/span><span class=\"SpellingError SCXW34429965 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\">reputaci\u00f3<\/span><span class=\"NormalTextRun SCXW34429965 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\"> i <\/span><span class=\"SpellingError SCXW34429965 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\">imatge<\/span><span class=\"NormalTextRun SCXW34429965 BCX0\" data-ccp-charstyle=\"T\u00edtulo 3 Car\"> empresarial<\/span><\/span><span class=\"EOP SCXW34429965 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":120,\"335559740\":278}\">\u00a0<\/span><\/h3>\r\n<span data-contrast=\"auto\">Aix\u00f2 \u00e9s un resultat que s'ha d'esperar a llarg termini despr\u00e9s d'una correcte treball de les organitzacions al llarg del temps, sent clars i transparents amb els p\u00fablics d'inter\u00e8s. El gabinet de relacions p\u00fabliques \u00e9s clau perqu\u00e8 contribueix a trav\u00e9s de l'an\u00e0lisi i enteniment del context, a crear i implementar plans de <\/span><b><span data-contrast=\"auto\">comunicaci\u00f3<\/span><\/b><span data-contrast=\"auto\"> que generin un <\/span><b><span data-contrast=\"auto\">impacte positiu en les audi\u00e8ncies.<\/span><\/b><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":120,\"335559740\":278}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Si busques diferenciar-te, ser vist i generar credibilitat amb la premsa i la teva audi\u00e8ncia, contracta a <\/span><\/b><a href=\"https:\/\/lfchannel.com\/ca\/contacte\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">professionals experts en PR<\/span><\/b><\/a><b><span data-contrast=\"auto\">.<\/span><\/b><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":120,\"335559740\":278}\">\u00a0<\/span>\r\n\r\n*LF Channel podr\u00eda haver utilitzat parcialment la IA per la creaci\u00f3 de continguts del blog.","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[67],"tags":[],"class_list":["post-7488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencies_comunicacio"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/posts\/7488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/comments?post=7488"}],"version-history":[{"count":8,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/posts\/7488\/revisions"}],"predecessor-version":[{"id":10622,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/posts\/7488\/revisions\/10622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media\/7554"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media?parent=7488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/categories?post=7488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/tags?post=7488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}